Digitalisation is the key driver for Marketing 4.0. Digital strategies, digital business models, digital channels, digital services and changed customer behaviour present a major challenge for marketing. The following questions are addressed in depth in the Executive MBA (EMBA):
- What are the current digital trends and drivers?
- Which marketing methods and strategies are expedient in the digital world?
- How can you achieve differentiation to the competition with digital innovations?
- Which effects does digitalisation have on consumer behaviour and how can companies use this in a targeted manner?
DegreeExecutive Master of Business Administration FHGR – Smart Marketing
Place of studyZurich
Begin of study programmeSeptember
Tuition feesCH 20 500
Director of StudiesBader Günter More about Bader Günter
Application deadline10 August