Executive MBA in Smart and Digital Marketing - University of Applied Sciences of the Grisons

Executive MBA
Smart and Digital Marketing
Further education at a glance

Further education at a glance

Digitalisation is the key driver for Marketing 4.0. Digital strategies, digital business models, digital channels, digital services and changed customer behaviour present a major challenge for marketing. The following questions are addressed in depth in the Executive MBA (EMBA):

  • What are the current digital trends and drivers?
  • Which marketing methods and strategies are expedient in the digital world?
  • How can you achieve differentiation to the competition with digital innovations?
  • Which effects does digitalisation have on consumer behaviour and how can companies use this in a targeted manner?
  • Degree

    Executive Master of Business Administration FHGR – Smart Marketing
  • Place of study

  • Begin of study programme

  • Tuition fees

    CH 20 500
  • Teaching language

  • Director of Studies

    Bader Günter More about Bader Günter
  • Application deadline

    10 August