Executive MBA in Smart and Digital Marketing - University of Applied Sciences of the Grisons

Digitalisation is the key driver for Marketing 4.0. Digital strategies, digital business models, digital channels, digital services and changed customer behaviour present a major challenge for marketing. The following questions are addressed in depth in the Executive MBA (EMBA):

• What are the current digital trends and drivers?
• Which marketing methods and strategies are expedient in the digital world?
• How can you achieve differentiation to the competition with digital innovations?
• Which effects does digitalisation have on consumer behaviour and how can companies use this in a targeted manner?