Distinguished Education Course (DEC) - University of Applied Sciences of the Grisons

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A Global Initiative for Tourism Executives
Distinguished Education Course
Course at a glance

Course at a glance

Are you a public sector executive interested in advancing development and the Agenda 2030 through sustainable tourism? Are you a manager or board member who wants to make sustainability a success factor for your tourism business? In the executive education programme Tourism for Sustainable Development, you will learn how to turn such an ambition into reality.

Course participants learn that sustainability and competitiveness are not contradictory. In fact, they are demonstrated why and how countries, destinations and companies can only secure and strengthen their position in the global market through concepts and instruments of sustainability. In online modules and on-site sessions in Switzerland, participants benefit from an exchange of knowledge and experiences with renowned experts from academia and practice, and with their peers. Moreover, they receive the necessary tools and support for carrying through a sustainability situation analysis of their own institution or business, as well as a concrete sustainability project.

  • Degree

    Certificate of participation
  • Study model

    Blended learning
  • Duration of study programme

    6 months
  • Place of study

    Online, Davos, Geneva
  • Begin of study programme

    Q4 2021 (definite date to be communicated in February 2021)
  • Tuition fees

    To be communicated in February 2021
  • Teaching language

    English
  • Director of Studies

    Gertschen Alex More about Gertschen Alex
  • Application deadline

    To be communicated in February 2021
Target group

Target group

The executive education programme Tourism for Sustainable Development is aimed at decision-makers from industrialised, newly industrialising and developing countries who shape tourism in the public and private sector (enterprises, associations, think tanks). Participants are aware that a sustainable transformation of tourism as a sector and business is necessary, and they want to learn how to approach and overcome this challenge.

Value proposition for public sector executives

You learn how to promote development through sustainble tourism.

  1. You develop a systemic understanding of sustainable development and of its strategic implications for your institution. A special focus is on the UN Agenda 2030 and the Sustainable Development Goals (SDGs).
  2. You learn methods and receive tools to develop or improve public strategies, structures, and processes for sustainable and competitive tourism.
  3. You learn methods and receive tools to preserve or create the necessary resources for sustainable and competitive tourism.
  4. You learn from your peers (peer-to-peer exchange of experiences, practices).
  5. You get support for your own institutional project (consulting, monitoring, reporting).
  6. You get access to global networks and partnerships on sustainable and competitive tourism.

Value proposition for private sector executives

You learn how to make sustainability a success factor for your tourism business.

  1. You develop a systemic understanding of sustainable development and of its strategic implications for your business. A special focus is on the UN Agenda 2030 and the Sustainable Development Goals (SDGs).
  2. You learn methods and receive tools to develop or improve strategies, structures, and processes for sustainable and competitive tourism business.
  3. You learn methods and receive tools to preserve or create the necessary resources for sustainable and competitive business.
  4. You learn from your peers (peer-to-peer exchange of experiences, practices).
  5. You get support for your own company project (consulting, monitoring, reporting).
  6. You get access to global networks and partnerships on sustainable and competitive tourism business.

The diversity of participants is one of the course's goals and strengths. Sustainable development requires a change of perspective and partnerships between actors from different countries, regions, and sectors (government, business, and civil society). The course helps them develop new ways of thinking and cooperating.

Course content

Course content

Political decision-makers or civil servants learn what political and regulatory measures are required for sustainable development and, in particular, for the implementation of the UN Agenda 2030 in the field of tourism. Private sector executives learn in what business environment they will probably operate in the future and what this means for your organisation.

All course participants will be introduced to the idea and implementation of methods and tools such as system thinking, the WEF Transformation Map, the Checklist for Responsible Business Conduct of the Global Compact Network Switzerland & Liechtenstein, or the UNWTO Framework for Measuring the Sustainability of Tourism.

The teaching and learning concept is characterised by the following principles and elements:

  • By engaging participants' hearts, heads, and hands, we raise awareness, enhance analytical capability, and guide action.
  • The DEC is based on a blended-learning concept, which means participation through online modules and project work at the participants’ place of residence as well as two on-site modules in Switzerland.
  • The DEC consists of plenary and break-out sessions in order to provide a learning experience which is suited to each participant’s needs.
  • The expertise will be provided by the Tou4SD partner organisations – the World Economic Forum, the UN World Tourism Organization, the Global Compact Network Switzerland & Liechtenstein, the University of Applied Sciences of the Grisons and the Swiss State Secretariat for Economic Affairs –, as well as leading external scholars and practitioners.
  • Case studies will be a core element of teaching and learning. Furthermore, each participant will be accompanied in working on a project of his or her own, in order to connect abstract knowledge with concrete action.
Organisational information

Organisational information

Admission requirements

You are a senior executive from the public or private sector and work on tourism. For more information please contact us.

Tuition fees

The tuition fees will be communicated in February 2021

Place of study

Lectures and coaching take place online. In addition, you complete six days of the course in Davos, Switzerland, and two days in Geneva, Switzerland.

Duration of the programme

Six months (Q4 2021 to Q1 2022; precise dates to be communicated in February 2021)

Teaching days

  • Phase 1 (online, 9-12 hours during 3 weeks)

  • Phase 2 (Davos, 6 consecutive days)

  • Phase 3 (individual case work with distance coaching, 3 months)

  • Phase 4 (Geneva, 2 consecutive days)

The definite dates are to be communicated in February 2021.

Certificate of participation

At the end of the executive education programme, you will receive a certificate of participation.

Application and advice

Application and advice

If you would like to apply for a place in the Distinguished Education Course, please send your completed application form and the required documents to the University of Applied Sciences of the Grisons. The form will be available in the upcoming weeks.

Application

The deadline for applications is June 30 in the year you intend to start your education programme.

Places are allocated according to the date of receipt of the application documents. Registrations will be considered even after the registration deadline, provided there are free places available. Information can be obtained from the administration.

Advice

Do you have any questions about the executive education programme Tourism for Sustainable Development in general, or the Distinguished Education Course in particular? We will be happy to help you!

University of Applied Sciences of the Grisons
Comercialstrasse 22
7000 Chur
Switzerland

Phone +41 81 286 24 45
E-mail tou4sd@fhgr.ch

Academic assistance