Are you a decision-maker working in or with tourism and interested in making the sector, your destination or your business more sustainable, resilient and competitive? The Distinguished Education Course of ‘Tourism for Sustainable Development. A Global Initiative for Public and Private Sector Executives’ will help you turn such an ambition into reality.
Tourism for Sustainable Development (Tou4SD) is a joint initiative by the World Economic Forum, the UN World Tourism Organization and their Swiss partners: the Global Compact Network Switzerland & Liechtenstein, the State Secretariat for Economic Affairs and the University of Applied Sciences of the Grisons.
The five partners have the competence and determination to help transform tourism into a driving force of the UN 2030 Agenda and to make sustainability a success factor for destinations and businesses around the world.
To this end, they carry out the first Distinguished Education Course between November 2021 and June 2022. An exclusive group of 20 to 25 public and private sector executives will work and learn together both online and in Switzerland to become champions and ambassadors of a sustainable, resilient and competitive tourism. We invite you to become one of them!
DegreeCertificate of participation
Study modelBlended learning
Duration of study programme8 months (November 2021 to June 2022)
100 hours in class/self-study and 200 hours for project work
Place of studyOnline; Andermatt, Geneva (Switzerland)
Begin of study programmeNovember 2021
Tuition feesRange from CHF 4,800 to CHF 10,800 (CHF 1 ≈ USD 1). Fees depend on the World Bank's income-classification of the country where your institution or company is based.
Director of StudiesGertschen Alex More about Gertschen Alex
Application deadline16 July
Why you should apply for the Distinguished Education Course
The Distinguished Education Course is aimed at you, a decision-maker from an industrialised, emerging or developing economy who shapes tourism in the public and private sector. You work in or with a tourism ministry, in a destination management organisation, an enterprise or business association.
Value proposition for public sector executives
You learn how to promote development through sustainable tourism.
- You develop a systemic understanding of sustainable development and of its strategic implications for your institution. A special focus is on the UN Agenda 2030 and the Sustainable Development Goals (SDGs).
- You learn methods and receive tools to develop or improve public strategies, structures, and processes for sustainable and competitive destinations.
- You learn methods and receive tools to preserve or create the necessary resources for sustainable and competitive destinations.
- You learn from your peers (peer-to-peer exchange of experiences, practices).
- You get support for your own institutional project (consulting, monitoring, reporting).
- You get access to global networks and partnerships on sustainable and competitive destinations.
Value proposition for private sector executives
You learn how to make sustainability a success factor for your tourism business.
- You develop a systemic understanding of sustainable development and of its strategic implications for your business. A special focus is on the UN Agenda 2030 and the Sustainable Development Goals (SDGs).
- You learn methods and receive tools to develop or improve strategies, structures, and processes for sustainable and competitive enterprises.
- You learn methods and receive tools to preserve or create the necessary resources for sustainable and competitive enterprises.
- You learn from your peers (peer-to-peer exchange of experiences, practices).
- You get support for your own company project (consulting, monitoring, reporting).
- You get access to global networks and partnerships on sustainable and competitive tourism business.
You are a public or private sector executive who
- works in or with the tourism sector;
- has direct access to the management board of your institution or organisation;
- has the determination and the decision power to develop and/or implement a sustainability project in your institution or organisation in the context of the course.
Diverse and modular
The diversity of participants is one of the course's goals and strengths. Sustainable development requires a change of perspective and partnerships between actors from different countries, regions, and sectors (government, business, and civil society). In order to help you develop new ways of thinking and cooperating, there are some modules for all participants and others that specifically address public and private sector executives, respectively.
Practice-oriented and blended
By engaging heart, head and hands, we raise your awareness, enhance your analytical capability and guide your action. In order to connect abstract knowledge with practice, we work with case studies and accompany you in developing and/or implementing your own sustainability project. The course is based on a blended-learning concept, which means participation through online modules and project work at your place of residence as well as two on-site modules in Switzerland.
Teachers and coaches
The expertise for teaching and coaching will be provided by the partner organisations – the World Economic Forum, the UN World Tourism Organization, the Global Compact Network Switzerland & Liechtenstein, the University of Applied Sciences of the Grisons and the Swiss State Secretariat for Economic Affairs, as well as leading external scholars and practitioners.
Approximately 300 hours, of which 200 correspond to the implemetation of your sustainability project. The workload may vary considerably according to participants' engagement.
- Creating and taking care of human capital
- Preserving natural and fostering social capital
- Attracting and integrating external investors
- Developing and managing sustainable and competitive destinations
- Creating ‘data for sustainability’ ecosystems
- Communicating and partnering for sustainable tourism
Methods and tools
- Sustainability situation analysis
- Systems thinking and the WEF Transformation Map
- Tool for resilience analysis and enhancement
- The Global Compact Network Switzerland & Liechtenstein Tool for Responsible Business Conduct
- Low-income countries CHF 4,800
- Lower middle-income countries CHF 6,800
- Higher middle-income countries CHF 8,800
- High-income countries CHF 10,800
The fee includes the study fee as well as the catering during the eight course days in Andermatt and Geneva, Switzerland. Accomodation, breakfast and dinner are not included. One Swiss Franc roughly equals one US Dollar.
The countries are classified according to the World Bank's List of Economies (June 2020). The country where the participant's institution/organisation is based is relevant. For example, a public official of the Swiss government based in a low-income country pays the fee corresponding to a high-income country. Here you can find the detailed list of countries.
Place and duration of study
The Distinguished Education Course starts in November 2021 and ends in June 2022. During these 8 months, about 100 hours are spent in class and self-study sessions, and about 200 hours on the participant's individual project work.
- Phase 1: Four online sessions (approx. 2.5 h each) during calender weeks 45–48, 2021
- Phase 2: Six days at the Alpine destination Andermatt, Switzerland (28.2.–5.3.2022)
- Phase 3: Monthly online meetings for coaching (case work at participant’s place of residence)
- Phase 4: Two days in Geneva, Switzerland (14.–15.6.2022)
Certificate of participation
At the end of the Distinguished Education Course, you will receive a certificate of participation.
Phase 2 of the course will take place at the fourstar hotel Radisson Blu in Andermatt, Switzerland. Participants have the option to book a package with the Radisson Blu including accommodation (six nights, 27.2.–5.3.2022), breakfast and dinner for CHF 3,100. Course participants who prefer different accommodation are assisted by the Tourist Office of Andermatt.
Phase 4 of the course will take place at the World Economic Forum's headquarters in Geneva, Switzerland. No accomodation package is provided. Course participants are assisted by the Geneva Tourism Office.
If we have aroused your interest and you meet the admission requirements, we will be very happy to receive your application. Within a week’s time, we will evaluate your registration and project idea and contact you with our feedback.
The deadline for applications is July 16.
Do you have any questions about the executive education programme Tourism for Sustainable Development in general, or the Distinguished Education Course in particular? We will be happy to help you.
University of Applied Sciences of the Grisons
Phone +41 81 286 24 45