The Tourism Recovery and Resilience Dialogue (TouRRD) is organised by the University of Applied Sciences of the Grisons, in cooperation with the Global Compact Network Switzerland & Liechtenstein (GCNSL), the Swiss State Secretariat for Economic Affairs, the UN World Tourism Organization, and the World Economic Forum. At three virtual events on November 18, December 9, and January 13, the TouRRD provides orientation and inspiration to decision-makers by linking short-term recovery actions with medium- and long-term strategies of resilience and sustainability. How do we do that?
- We establish a virtual, goal-oriented and documented exchange of ideas and experiences between policy makers and business leaders from advanced, emerging, and developing economies
- We enable a direct interaction between the protagonists of this high-level dialogue and a broad audience, including small and medium-sized organisations
- We run this online platform, which makes the statements, cases and insights of the TouRRD constantly accessible and enriches them with additional relevant information and data
Event 1 on how to restore consumers’ trust and confidence
Our premise is that trust and confidence have to be conceived of and provided from a holistic point of view. They require cooperation on data, standards and other issues between manifold actors along the value chain and from the public and private realm.
How do leading public and private executives from around the world plan and implement according measures? How do they ensure cooperation for gathering, sharing, and communicating data on health, safety and other trust-relevant issues? And what impact will these recovery and resilience measures have beyond COVID-19?
On November 18 (2:30-4:00pm, Central European Time), we were able to listen and talk to the following protagonists about these questions:
- Tripadvisor: Fabrizio Angelo Orlando, Global Industry Relations Associate Director, video interview
- MSC Cruises: Bud Darr, Executive VP, Maritime Policy and Government Affairs, video interview
- Accor: Sabine Toplak, VP Sales Central Europe, video interview
- Hapimag: Hassan Kadbi, CEO, video interview
- Jordan Tourism Board: Abed Al Razzaq Arabiyat, Managing Director, video interview
Event 2 on how to use data for a more balanced tourism
Our premise is that excessive concentration of tourists in space and time puts public health and social acceptance at risk, and excludes big numbers of people and places from tourism’s economic benefits. Data-based forecasting and guidance of tourism flows can help overcome these challenges.
Leading public and private executives from around the world share with you their strategies and measures regarding the forecasting and guidance of tourism flows. They tell you what their main challenges are in terms of technology, politics, business, and ethics, and what impact these recovery and resilience measures may have beyond COVID-19.
On December 9 (2:30-4:00pm, Central European Time), we were able to listen to and discuss with the following actors about these questions:
- Rosa Bada, Head of Institutional Cooperation, Turisme de Barcelona (participation in live discussion); Ignasi de Delàs, Deputy General Manager, video interview
- Ignacio Barrios, CEO of the data analytics company Kido Dynamics, video interview
- Jon Erni, Founder & President of the back-end provider discover.swiss, video interview
- Sérgio Guerreiro, Senior Director of Knowledge Management and Innovation of Turismo de Portugal, video interview
- Jeremy Sampson, CEO of The Travel Foundation, video interview
Event 3 on how to turn future headwinds into opportunities
In the general public, ecological challenges, namely climate change, have been relegated to the fringe by COVID-19. However, their importance for tourism has not diminished, but will further increase in the future. Therefore, ecological sustainability will be key to long-term competitiveness.
Leading public and private executives from around the world tell you how COVID-19 has influenced their strategies and measures regarding ecological sustainability. They share with you how they (try to) gain a competitive edge by measuring, reducing, and communicating the ecological footprint of their organisation or destination, and how they improve tourism's ecological performance and resilience by strengthening local and nearby markets.
On January 13, 2021 (2:30-4:00pm, Central European Time), you will be able to listen to and discuss with the following actors about these questions:
- tour operator Hauser Exkursionen, Munich: Manfred Häupl, owner and Executive Director, video interview
- Mauritius Tourism Promotion Authority: Arvind Bundhun, Director
- hospitality corporation The Lux Collective, Mauritius: Paul Jones, Founder & Chief Executive Officer, video interview
- Circular economy and participation: the renovation of a resort by LUX* employees during the COVID-19 crisis, documentary video
- Reducing the ecological footprint: sustainability measures by the LUX* South Ari Atoll resort, promotion and documentary video
- Communicating health measures for the LUX* South Ari Atoll resort in the COVID-19 context, promotion video
- World Wide Fund for Nature (WWF) Germany: Martina von Münchhausen, Senior Programme Manager Sustainable Tourism, video interview
- Collaborative strategy “México 2030: land of future tourism”:
César González Madruga, General Director of Sustainable Tourism Planning, Mexican Ministry of Tourism - speech about the Sustainable Tourism Strategy 2030
Rosi Amerena, Coordinator of "México 2030”, video interview
Learn about some of the projects and initiatives included in “México 2030: land of future tourism”:
- Kili’ich Bejo’ob - Caminos sagrados - Quintana Roo, México. (“Sacred journeys”) One of the three-state community tourism networks integrated by Alianza Peninsular para el Turismo Comunitario (“Peninsular Alliance for Community-based Tourism”), documentary video
- Red Integradora de Ecoturismo de la Sierra Juárez de Oaxaca (“Ecotourism Integration Network of the Sierra Juárez, Oaxaca”), documentary video
- Turismo de Conservación en la Sierra Lancadona, Chiapas (Ecotourism for conservation in Lacandon Rain Forest, Chiapas), documentary video
- Jungle Lodge “Canto de la Selva”, promotion video
What are the key features of the TouRRD events?
- We focus on practical and concrete examples of recovery and resilience measures.
- We address topics related to all three dimensions of sustainable development (ecology, economy, society).
- We tackle challenges of general relevance that can only be overcome through partnerships along the value chain, within the public and private sector, and/or between them.
- Our approach is that important issues can be resolved through (improved) collection, availability, interpretation, and/or communication of data (“data perspective”).
Each event consists of
- previously recorded interviews with inspiring and leading decision-makers from the public and private realm;
- a live discussion with these protagonists;
- surveys among and questions from the audience.
This online platform is constantly updated with
- video interviews and statements,
- videos of the discussions at the live events,
- written summaries with key insights,
- results and interpretation of surveys among the audience,
- content provided by the protagonists,
- links to platforms with data, good practices, standards.
By working on the challenge of how to restore consumers’ trust and confidence (event 1), we contribute to achieving the following the Sustainable Development Goals (SDGs):
By working on the challenge of how to use data for a more balanced tourism (event 2), we contribute to achieving the following the Sustainable Development Goals (SDGs):
By working on the challenge of how to turn future headwinds into opportunities (event 3), we contribute to achieving the following the Sustainable Development Goals (SDGs):
The Tourism Recovery and Resilience Dialogue (TouRRD) addresses decision-makers from governments at different levels (national, local, etc.), public-private agencies, corporations, business associations, or think-tanks from all over the world. What they have in common is that they are in close contact with the difficult realities of tourism in the COVID-19-context, and that they have to take decisions in order to cope with it.
The diversity of both protagonists and the audience is one of TouRRD’s goals and strengths. A resilience-oriented recovery and sustainable development at large require a change of perspective and partnerships between actors from different countries, regions, and sectors.
Global Compact Network Switzerland & Liechtenstein (GCNSL): The GCNSL is the UN Global Compact’s network in Switzerland and Liechtenstein and promotes responsible business conduct with the aim to contribute to realising the UN Agenda 2030 and the Sustainable Development Goals. Tou4SD offers the opportunity to the GCNSL to develop competences and reach out to more enterprises in the realm of tourism.
UN-World Tourism Organization (UNWTO): The UNWTO is the UN agency responsible for the promotion of responsible, sustainable and universally accessible tourism. In 2017, it was mandated to facilitate the organisation and implementation of the International Year of Sustainable Tourism for Development (IY2017). The UAS Grisons was the academic partner of IY2017, in the aftermath of which the two organisations developed the idea that would lead to «Tourism for Sustainable Development. A Global Initiative for Tourism Executives».
World Economic Forum (WEF): The WEF is a leading international organisation for public-private cooperation. It engages the foremost political, business, cultural and other leaders of society to shape global, regional and industry agendas. Sustainable development and tourism having been relevant topics for the WEF for a long time, Tou4SD offers the opportunity to develop and implement a flagship project with partners from the host country Switzerland.
Watch the welcome message to the TouRRD by Alois Zwinggi, Managing Director of the WEF.
Swiss State Secretariat for Economic Affairs (SECO): SECO is the Swiss Confederation's competence centre for all core issues related to economic policy, including cooperation with numerous economies in transition. Its aim is to contribute to sustained economic growth, high employment and fair working conditions, by creating the necessary regulatory, economic and foreign policy framework. SECO supports Tou4SD through its Economic Cooperation and Development Division and its Tourism Policy Section.
The Sustainability Leaders Project (SLP) offers a collection of interviews with world's leading tourism and sustainability changemakers who share intriguing stories, invaluable insights and timely advice. Founded in 2014 by Florian Kaefer, PhD to encourage tourism professionals to embrace sustainability as a strategy for making tourism as businesses and destination experiences more resilient and better for communities and the natural environment. SLP is an independent, self-funded private initiative and a global networking platform managed by Florian Kaefer, Switzerland.
Members of the Advisory Board
The function of the Education Program’s Advisory Board is to institutionalise the relationships with the partners and other relevant stakeholders, give access to ideas and know-how, and provide legitimacy and international projection. To date, the board counts the following members:
- Christof Abegg / Team Leader, Urban and Regional Economic Development, EBP, Zurich
- Vincenzo Ciardo / Managing Director, Hospitality Group SHRF SA, Geneva
- Jon Erni / Digital Entrepreneur, Founder Mia Engiadina, Zurich/Grisons
- Daniela Fabel Glass / Program Manager, State Secretariat for Economic Affairs (SECO), Bern
- Antonio Hautle / Executive Director, Global Compact Network Switzerland, Zurich
- Hassan Kadbi / CEO, Hapimag AG, Zug
- Jürg Kessler / President, University of Applied Sciences of the Grisons, Chur
- Matthias Leisinger / Co-Founder and Director, focusright, Zurich
- André Lüthi / Chairman, Globetrotter Travel Service AG, Bern
- Michèle Mischler / Head, Swiss Public Affairs and Sustainability, World Economic Forum, Geneva
- Philipp Ries / Head of EMEA Assistant Distribution Partnerships, former Industry Leader Tourism, Google, Zurich
- Roland Schmid / Expert on Environmental & Social Affairs, Swiss Travel Association, Zurich
- Zoritsa Urosevic / Director, Institutional Relations and Partnerships Department, UN World Tourism Organization, Geneva
- Renée Nicole Wagner / Brand Quality, Sustainable Development & CSR Manager, Central and Eastern Europe, Accor Hotels, Zurich
- Andreas Züllig / Hotelier, President of the Swiss Hotel Association HotellerieSuisse, Lenzerheide/Bern