Publikationen FH Graubünden - FH Graubünden

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Abschlussarbeiten BSc Tourismus
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  • 2016

  • Müller, Malin (2016): Satisfied Employees Equal Satisfied Customers. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Human resources are indispensable for every organization’s success. Especially in companies where employees stay in direct contact with customers. Therefore, employee satisfaction is increasingly gaining importance these days. If employees are satisfied with their job they automatically deliver better services which leads in the end to satisfied customers. The aim of this thesis is to identify what satisfies employees and customers in particular and whether a coherence exists. The research is based on the Waldhotel National, a four star superior hotel in Arosa. The thesis contains three main sections. Firstly, a theoretical part reveals literature regarding employees’ motivation and satisfaction as well as customer satisfaction. Secondly, in the empirical part, data was gained through interviews and surveys. The third part contains the findings of the theoretical and empirical part in combination in order to provide recommendations to the Waldhotel National.

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  • Oehrli, Philipp (2016): Alternative Herbst-Angebote für alpine Destinationen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Da der Tourismus im Kanton Graubünden einen hohen Stellenwert hat, trägt er auch viel zur sozialen Wohlfahrt bei. Die verschiedenen ökonomischen Effekte wirken demnach äusserst stark. Allgemein wird von den Leistungsträgern im alpinen Raum in der Regel mehr Umsatz im Winter als im Sommer generiert. Auch in der Destination Lenzerheide werden mehr Ersteintritte bei der Bergbahn, sowie mehr Übernachtungen in den Hotels im Winter erzielt. Es wurde bereits vor zehn Jahren begonnen, den Sommer auszubauen und zusätzlich wird nun auch versucht die Zwischensaison im Herbst vermehrt wirtschaftlich zu nutzen. Daher ist das erklärte Ziel der Arbeit, Empfehlungen auszusprechen, wie dies umgesetzt werden könnte. Der alpine Tourismus in der Schweiz hat in den letzten Jahren eine eher schwierige Entwicklung erfahren. Deshalb ist es sehr wichtig, bereits heute neue Wege der Umsatz-Generierung zu erschliessen, um sich langfristig von der einseitigen Wintersport-Abhängigkeit zu lösen.

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  • Pfenninger, Fabienne (2016): The Potential of a Review Portal for Pink Tourism. Developing a travel review and information plattform for PinkCross with focus on German-speaking LGBTs. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourism is an irreplaceable factor when it comes to cultural exchange, diversity, and self-education, and therefore, the world should be reachable for everybody, regardless their origin, identity or sexual orientation. Since it is unfortunately not possible for everyone to travel to wherever one wants, this research aims to yield a valuable compilation of information based on a review and information platform. This thesis will show what is already on the market and whether there is a need for such a platform. Additionally, this thesis aims to find out how it could be financed. With such a portal, Pink Cross could help its members and all other German-speaking LGBT to get a relaxed way of finding travel information, destinations and a place where they can share their personal travel experiences.

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  • Pons, Martina (2016): Bhutan’s Way to Stability in a Globalized World. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The monarchy of Bhutan is challenged by capitalist globalization and internal developments toward modern society. The question is, in how far this small and politically and economically quite powerless country manages to stay unique and, at the same time, to interact globally. This thesis comes to the conclusion that Bhutan needs to focus on its quality as a community and to present itself to the world as an alternative to materialism by focussing on the quality of relationships. The central elements of Bhutan’s collective identity are analyzed and its challenges and advantages expelled. Furthermore, the role of tourism for Bhutan’s future development is discussed and the concept of a just tourism is outlined.

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  • Raguth Tscharner, Marc (2016): Eruierung der Zuschauerpräferenzen an NLA Unihockeyspielen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Sportart Unihockey erfreut sich immer grösserer Beliebtheit. Immer mehr Lizenzierte üben den Sport aus und auch die Zuschauerzahlen der Grossevents steigen stetig. Die Zuschauerzahlen der Meisterschaftsspiele verändern sich trotz der steigenden Popularität des Sports jedoch nur sehr langsam. Das Ziel dieser Arbeit ist es deshalb, herauszufinden, was sich Zuschauer von den Ligaspielen wünschen, wo sich Schwächen der Ligaspiele befinden und wie diese behoben werden können. Hierzu stellt einerseits mit Hilfe die Theorie der Zuschauerzufriedenheit den Analyserahmen dar und andererseits wird mittels einer Umfrage regelmässiger und potentieller Zuschauer, deren Präferenzen erhoben und analysiert. Vor diesem Hintergrund werden Massnahmen vorgeschlagen, welche Vereine und Verband in Zukunft beachten können, um die Zufriedenheit der Zuschauer erhöhen. Als übergeordnetes Ziel gilt es damit, die Sportart Unihockey insgesamt weiterzubringen.

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  • Reimann, Rahel (2016): Bürohochhaus Roche Basel. Bewertung des Besucherprogrammes. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Roche ist ein globales Unternehmen mit Vorreiterrolle in der Erforschung und Entwicklung von Medikamenten und Diagnostika. Im Oktober 2015 wurde am Firmen-Hauptsitz in Basel das neue Bürogebäude Bau 1 bezogen. Roche stellte fest, dass das höchste Gebäude der Schweiz, besonders in der Bauzeit, reges Interesse der Öffentlichkeit auslöste und dabei Besucherwünsche aufkamen. Aus diesem Grund wurde ein Besucherprogramm für die Nachbarschaft und die breite Öffentlichkeit erstellt. Die vorliegende Arbeit untersucht, wie wichtig den Besuchern, hauptsächlich den Nachbarn, das Angebot eines Besucherprogrammes ist und wie sie es beurteilen. Mit Hilfe einer Besucherumfrage wurden die Meinungen der Besucher bezüglich der geführten Tour erfasst und ausgewertet. Auf der Basis der Ergebnisse will Roche das Programm falls nötig optimieren und entscheiden, ob es in Zukunft weiter angeboten werden soll.

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  • Reust Michelle (2016): Informations- und Buchungsverhalten von Familien. Einflussfaktoren bei der Online- Informationssuche und Buchung von Badeferien. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Als Schweizer Reiseveranstalter bietet Hotelplan für unterschiedliche Gästesegmente Ferien an. Für die Zielgruppe Familien speziell Badeferien. Um Badeferien zielgruppengerecht an Familien zu kommunizieren, müssen die Kriterien und das Informations- und Buchungsverhalten von den Familien bekannt sein. Diese Bachelorarbeit liefert Empfehlungen für eine optimale online Buchungsplattform für Familienbadeferien. Hierfür werden Wünsche, Bedürfnisse und Kriterien der Familien in Bezug auf die Online-Buchungsplattform von Hotelplan ausfindig gemacht. Basierend auf theoretischen Ansätzen als Grundlage und einer Onlineumfrage mit Familien, werden konkrete Empfehlungen erarbeitet. Die entscheidenden Ergebnisse aus der Interpretation der Umfrage vervollständigen die Forschungsarbeit und werden in die Empfehlungen miteingebaut.

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  • Röckle, Christina (2016): Evaluation of Online Marketing Instruments for MICE Tourism in Alpine Destinations. The Case of Liechtenstein Marketing. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last years, there has been a rising demand for MICE tourism across all sectors and destinations are promoting themselves as MICE specialists to attract event organisers. As the meetings industry is one of the most lucrative niches within tourism, there is a high competition in the field of MICE tourism. A destination has to develop a specific strategy and concept on how to approach the MICE sector. Therefore the subject of this bachelor thesis is the evaluation of online marketing instruments for MICE tourism in alpine destinations. Specifically, the aim is to figure out which criteria are essential within the decision making process for or against a MICE destination and which online marketing instruments should be implemented in order to raise the awareness of a destination as a congress location. Through extensive desk research as well as qualitative research in the form of expert interviews, an online marketing concept for Liechtenstein Marketing is deduced and and recommendations are made.

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  • Rutka, Annemarie (2016): Responsible Tourism in the Tour Operator Industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Topdeck Travel is an international tour operator providing adventure tours around the globe. For the sustainable development of this industry, responsible tourism behaviour is necessary of all involved stakeholder groups. Tour operators are said to use this mainstream for marketing purposes rather than actual performing these practices. The bachelor thesis investigates the responsible travel practices of the company by reviewing the perceived performance by their staff and clients. Furthermore, it researches into responsible behaviour among tourists. The findings are used to discover an overall trend and the possibility for a tour operator to increase responsible tourism behaviour among themselves and their tourists. Several aspects discussed within literature as well as aspects which are deduced from the primary research, are presented in the recommendations, some specifically company related and some generally adaptable.

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  • Salvador, Nina (2016): Success factors of the Swiss musical «IO SENZA TE» Analysis of the marketing- and communication concept. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Swiss musical «IO SENZA TE – Das Musical mit den Hits von Peter, Sue&Marc» was initially performed from September to November 2015 at the Theater 11 in Zurich and could record a great success. The aim of this bachelor thesis is to determine the success factors of the musical IO SENZA TE by considering literature research, different viewpoints of highly notable experts in the marketing and entertainment field, a benchmark analysis as well as a survey of visitors of the musical. Nowadays, it is a great issue to have a unique selling proposition and therefore a competitive advantage in today’s saturated entertainment market. By analysing the previous marketing and communication concept, several potential promotion strategies for further shows of the musical were established. Besides the correlation of the selected media and the socio-demographic aspects of the visitors, the value of testimonials as a marketing tool and new media were considered for further implementations.

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  • Schaufelbühl, Pascale (2016): Successful positioning of the 25hours Zurich Langstrasse in the hotel market of Zurich. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In 2012, the German hotel chain 25hours Hotels established its first hotel in Zurich. In spring 2017, another venue called 25hours Zurich Langstrasse will be opened. The challenge is to position the new 25hours hotel competitively in the hotel market right from the start as the competition in the hotel market in Zurich is very intense and even growing. In this bachelor thesis the current state of the 25hours hotel in Zurich is examined in a first step by conducting an environmental, market and company analysis. The evaluation is based on data collection, surveys and expert interviews. Secondly, recommendations for possible marketing strategies and measures within the marketing mix, especially regarding price, people and promotion, are given. In addition it is clarified, whether the price is the most important factor in the marketing mix, if there will be an internal cannibalisation between the two 25hours hotels in Zurich and finally, whether the Generation Y is the most important target group for the new 25hours Zurich Langstrasse.

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  • Schild, Kim Alexander (2016): Improving multicultural leadership understanding of cabin crews Analysis of foreign cabin crew culture at SWISS International Air Lines. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Swiss International Air Lines (SWISS) is Switzerland’s largest airline and flies to multiple destinations all over the world. In six of these overseas destinations, SWISS maintains foreign cabin crew bases. This means that crew members from the respective country are based at the destination and only fly that route. The main reason to hire foreign cabin crew members is to better serve customers with similar cultural backgrounds. This Bachelor Thesis analyses the foreign cabin crew culture at Swiss International Air Lines. It provides recommendations on how the multicultural understanding of the leading cabin crew member (Maître de Cabine) can be promoted. The leadership behaviour of Maître de Cabine at SWISS is analysed and compared to effective leadership behaviour in the foreign cabin crew’s home countries. The analysis is based on literature reviews, interviews with cabin crew members, and primary data of observations at several cabin crew briefings.

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  • Sommer, Nadia (2016): Leitfaden zur Community-Building im Outdoorsport für die Swiss Sports Publishing GmbH. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: «Herbert ist dein bester Bike-Kumpel.» Er ist der Insider in der Bike-Szene, weil er alle Biketrails, Bike-Hotels und Bike-Veranstaltungen im Kanton Graubünden bestens kennt. www.herbert.bike ist die neue Buchungsplattform für Mountainbiker, welche im Frühling 2016 lanciert wurde und im Kanton Graubünden destinationsübergreifend fungiert. Das Ziel dieser Arbeit ist, hinter dieser Plattform eine erfolgreiche Online- Community aufzubauen damit sich Informationen und Angebote in kürzester Zeit in der Bike-Szene verbreiten. Mit dieser erwünschten Community soll der Bekanntheitsgrad von Herbert erhöht und schlussendlich auch mehr Buchungen über diese Plattform getätigt werden. Mittels einer Benchmark-Analyse werden Online-Plattformen mit einem starken Community-Management oder einem professionellen digitalen Marketing-Auftritt miteinander verglichen. Schlussendlich werden aus den gewonnen Erkenntnissen Empfehlungen in Form eines Leitfadens an Herbert abgegeben. Wenn Herbert dieser Leitfaden befolgen wird, sollte dem Aufbau einer Bike-Community nichts mehr im Wege stehen.

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  • Sprenger, Celina (2016): Situationsanalyse der Kampagne «typisch Thurgau» in Bezug auf die Übereinstimmung von interner und externer Wahrnehmung. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Literaturrecherchen und Marketingbeobachtungen zeigen: es herrscht eine Werbeüberflutung. Die Menschen lassen Werbung nicht mehr an sich heran und die Zielgruppen sind mit Werbung übersättigt. Deshalb ist es umso wichtiger in der heutigen Zeit neue Wege zu finden, wie man sein Produkt oder sein Unternehmen trotzdem an die Kunden bringt. Ansonsten investiert ein Unternehmen viel Zeit und Geld in beispielsweise eine Werbekampagne, die den Zweck, eine höhere Gästefrequenz zu erreichen, nicht erfüllt. Diese Arbeit behandelt einerseits die Kriterien, die eine gute Werbekampagne ausmachen und andererseits wird anhand einer Literaturrecherche, aber auch mit Hilfe von Experteninterviews eine spezielle Tourismuskampagne überprüft. Die Analyse der von Thurgau Tourismus lancierten Kampagne «typisch Thurgau» zeigt die interne und externe Wahrnehmung dazu auf. Zusätzlich werden mögliche weiterführende Massnahmen zur Kampagne aufgelistet und erklärt.

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  • Stopp, Andreas (2016): Das Potenzial von LinkedIn für akademische Bildungseinrichtungen. Wie kann die Academy of Hotel Excellence von einem Online Business Network profitieren?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Academy of Hotel Excellence ist eine Bildungseinrichtung, welche Führungskräfte im Bereich Hospitality aus- und weiterbildet. Um den Alumni-Kontakt zu optimieren und die Vorteile daraus zu nutzen, sollen zukünftig Online Business Netzwerke die Alumni-Arbeit erweitern. Diese Arbeit evaluiert insbesondere das Potenzial von LinkedIn für Bildungseinrichtungen. Durch qualitative Interviews werden die Erwartungen der Alumni und der Nutzen der Alma Mater aufgezeigt. Des Weiteren untersucht die Arbeit die Besonderheiten von Online Business Netzwerken und deren optimale Nutzung durch Bildungseinrichtungen im Schweizer Markt. Für die Academy of Hotel Excellence werden Empfehlungen für den Einsatz von LinkedIn und Xing gegeben. Durch die Arbeit können sowohl die Academy of Hotel Excellence, als auch ähnliche akademische Bildungseinrichtungen eine Strategie zum Umgang mit Online Business Netzwerken entwickeln.

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  • Stucki, Aletta (2016): Hotel Marketing for Chinese and Taiwanese Tourists in Switzerland. The Case of Hotel Schweizerhof Luzern. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last few years, the number of arrivals and overnight stays of Asian tourists in Switzerland showed a continuous rise. The Chinese arrivals grew from 290’000 in 2010 to 1.1 million in 2015. Today they count as the second biggest international guest group in Switzerland. Although in 2016 a decrease is recorded due to new visa regulations, terrorist attacks in Europe and a less strong Chinese economic situation, a further growth is expected. This guest segment has own culturally contrasting mentalities, attitudes and behaviours and specific expectations of a perfect stay in Switzerland. Based on these diversities, the research is oriented towards the resulting criteria that are crucial for the marketing and the guest relations of the five-star Hotel Schweizerhof Luzern, which sees the Chinese and Taiwanese guests as the two main target groups within the Asian market. In this thesis, the travel behaviour and attitudes as hotel guests of these two nationalities are analysed and compared. Recommendations are developed to optimize the services in meeting the guests’ expectations.

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  • Thurnheer, Mirjam (2016): Gestaltung des freiwilligen Schulsports im Kanton Graubünden. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Mädchen und junge Frauen im Kanton Graubünden weisen als einzige Alterskategorie im gesamtschweizerischen Vergleich ein unterdurchschnittliches Bewegungsverhalten auf. Wird das Herkunftsland berücksichtigt, so üben jedes dritte Mädchen und jede zweite junge Frau mit Migrationshintergrund ausserhalb des Schulsports nie sportliche Aktivitäten aus. Das Ziel der Bachelorthesis ist es, Erfolgsfaktoren und Stolpersteine für einen erfolgreichen freiwilligen Schulsport zu identifizieren, welcher sowohl Mädchen mit als auch ohne Migrationshintergrund anspricht und zu mehr Bewegung motiviert. Mit Hilfe der Literatur werden Einflussfaktoren auf das Bewegungsverhalten untersucht. Zusätzlich werden anhand von Umfragen die Sichtweise der Schulleitung eingenommen sowie die Gestaltungswünsche der Teilnehmerinnen im freiwilligen Schulsport analysiert. Durch Experten-Interviews werden Informationen und Inspirationen für eine mögliche Gestaltung des freiwilligen Schulsports erfasst und besprochen.

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  • Ullmann, Michèle (2016): Potential analysis for the Säntispark hotel in the target segment of «sport clubs». Analysis of demand, competition and the market side. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: FC Liverpool, Bayer Leverkusen and Spartak Moscow have one thing in common: they all have already lodged at the Säntispark hotel for training camp purpos. The hotel is well known as a sport hotel in the professional football business. Besides football, some clubs in other team sports have stayed there as well. In 2014, Säntispark hotel opened a new complex, which doubled its capacity. Now, they aim to expand the target segment of sports. This Bachelor Thesis examines the potential for Säntispark hotel in sports and by analysing from three sides: supply, demand and market. These serve as a foundation for future strategic decisions. The analysis of the supply side looks very closely to the hotel’s product and services. On the demand side the thesis comprises future trends in sports and focusses on strategic approaches in hotel competition. Different team sports and local sports events are analysed on the market side. As a result the thesis gives recommendations how growth in the sports segment can be achieved.

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  • van Waardenburg, Jelle (2016): Nachwuchsförderung im Schweizer Tennis. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Schweizer Bevölkerung erlebt im Tennissport mit Roger Federer und Stan Wawrinka momentan eine Ära, die es so vielleicht nie mehr geben wird. Aus diesem Grund ist Swiss Tennis bestrebt, sich in der Nachwuchsförderung stets zu verbessern und immer wieder neue Impulse zu setzen. Einer davon ist das neue und ambitiöse Programm mit dem Titel «Kids Tennis High School», welches Anfangs 2015 gestartet wurde. Bis anhin stiess das Programm noch auf zu wenig Interesse. Swiss Tennis erhofft sich, dass langfristig möglichst alle in Frage kommenden Clubs und Center daran teilnehmen werden. Diese Arbeit liefert Empfehlungen das aktuelle Nachwuchsförderungsprogramm zu verbessern. Dafür wurden Experteninterviews sowie eine Umfrage mit deutschsprachigen Tennis Clubs durchgeführt. Die Ergebnisse der Analyse werden innerhalb einer SWOT-Matrix dargestellt. Die daraus resultierten Strategien führen schlussendlich zu den Empfehlungen.

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  • Weibel, Philippe (2016): Werbemittel und Nachhaltigkeit. Evaluation einer nachhaltigen Produktion. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Polyvinylchlorid (PVC)-Werbeblachen sind in der Marketingtätigkeit von Unternehmungen ein beliebtes Werbemittel, besitzen jedoch problematische Eigenschaften. Das Ziel dieser Arbeit ist, erstens die Schadstoffe des Materials PVC darzustellen, um ein Bewusstsein für die negativen Aspekte von PVC zu erwecken, und zweitens eine geeignete Alternative für PVC-Werbebanner zu eruieren. Mithilfe von Expertengesprächen werden alternative Materialien, Druckmethoden und Farben auf Nachhaltigkeit geprüft. Zusätzlich wird untersucht, ob eine Nachfrage für nachhaltig produzierte Werbeblachen existiert und welche Eigenschaften gegeben sein müssen, damit ein Werbebanner als nachhaltig bezeichnet werden kann. Die Analyse hat gezeigt, dass sich Viskose, massives Holz, Baumwolle und DISPA je nach Verwendungszweck am besten als Alternative für ein PVC-Werbebanner eignen. Die Nachfrage nach nachhaltigen Werbebannern existiert, allerdings ist das Angebot nicht vorhanden oder nicht bekannt.

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  • Wirz, Christine (2016): Eine Zielgruppenanalyse für ein künstlerisches Eventprojekt. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Mit seinem neuen Hörfilm-Storytelling-Konzert «Träumer» möchte Peter Philippe Weiss sein Publikum zum Träumen bringen. Das Ziel des Künstlers ist, mit der Veranstaltung erfolgreich zu sein, um eine positive Einnahmestruktur zu generieren. Um ein Produkt gut zu vermarkten ist es von fundamentaler Wichtigkeit, das eigene Publikum exakt zu kennen. Daher befasst sich diese Bachelorarbeit mit der Thematik der Zielgruppenanalyse. Im Rahmen einer Untersuchung wird herausgefunden, welche Zielgruppen am besten zu dem Projekt «Träumer» passen. Um die verschiedenen Bestandteile der Veranstaltung «Träumer» näher zu untersuchen, werden Experten Meinungen miteinbezogen. Anhand der Daten aus den Gesprächen kann eine umfassende Analyse durchgeführt werden. Aufgrund dieser Untersuchung werden Handlungsempfehlungen ausgearbeitet, welche Herr Weiss die Zielgruppe für das Projekt «Träumer» aufzeigen und als Wegweiser für die Weiterentwicklung des Projektes dienen.

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  • Wunderlin, Flavio (2016): Guideline for partner integrations through Andermatt-Urserntal Tourismus. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: It is always hard for a young company to develop and succeed in a big market, such as the touristic one. The purpose of this thesis is provide a guideline on how to improve business activities, including the partners involved. To accomplish such an undertaking, the partners, which are in the attraction, accommodation, facility and transport sector, should be cooperative. Such an example is shown with Wasserwelten Göschenen. To reach these objectives, following topics were investigated and interpreted: product development process, promotion mix, booking process, customer management and corporate communication. To realise such goals, few expert interviews have been conducted to gain inside knowledge of best practice businesses. Furthermore, a benchmark analysis has been created, whereby, several competitors were examined including Andermatt-Urserntal Tourismus GmbH itself, to establish an accurate comparison. Both researches have been compared to existing models and theories. The findings were evaluated and implemented into suitable recommendations

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  • Wyss, Silvan (2016): Increase brand awareness with a well-devised trade fair stand. Analysis and suggestions for improvement of Mammut Sport Group’s trade fair stand. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This thesis deals with trade fair appearances in the European market. Thereby, it investigates industry benchmarks, major goals and success factors when it comes to exhibiting at a trade fair. In addition, it analyses the current trade fair appearance of the Mammut Sports Group AG and provides the most important elements when for devising their trade fair stand. The results are presented alongside recommendations tailored to the Mammut Sports Group’s brand values with the overall goal of increasing their brand awareness. The research is conducted using literature review and expert interviews. Findings on benchmarks, major goals and success factors are then compared to the current trade fair appearance of the Mammut Sports Group. Based on this analysis, the most important elements for devising their trade fair stand are presented.

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  • Yordanov, Yordan (2016): Analysis of the fine dining market in Switzerland and development of an innovation strategy for Restaurant and Hotel Jägerhof, St.Gallen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Jägerhof boutique hotel, until recently owned by the famous chef Vreni Giger, is located in the heart of St. Gallen, minutes away from the OLMA exhibition location. The establishment offers accommodation in the 3-star category and a fine dining restaurant, which is also the first in Switzerland to be awarded 17 Gault Millau Points and recognised as one of the most renowned organic restaurants. Incredibly intriguing is to reserve the so-called Kitchen Table to witness how unique dishes are being prepared directly in front of the guests. The restaurant also has an own wine cellar with a rich selection of 1000 local and international wines. Some of the 23 hotel rooms have been renovated four years ago while the rest needs to be refurbished in the near future. In order to improve the performance of both sections, this thesis paper outlines several strategies that could be implemented to enhance the business’ appeal.

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  • Zoller, Sandra (2016): Strategisches Konzept für die Weiterentwicklung des Ski-Patrouillenlaufs Davos – St.Moritz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Ziel dieser Bachelorarbeit ist es, ein strategisches Konzept für die Entwicklung und Positionierung des Ski-Patrouillenlaufs Davos–St.Moritz zu erarbeiten, welcher bisher einmal, im Jahr 2015, durchgeführt wurde. Dazu wird ermittelt, in welchen Bereichen gegenüber anderen Skitourenwettkämpfen Stärken und Schwächen bestehen, welche strategischen Entwicklungsmöglichkeiten für den Ski-Patrouillenlauf Davos – St. Moritz vorhanden sind und wie sich der Lauf in Zukunft optimal positionieren kann, um in der Eventlandschaft bestehen zu bleiben. Um diese Fragen zu beantworten, werden anhand von Literaturrecherche und Experteninterviews Antworten gesucht. Es hat sich gezeigt, dass der Event seine Stärken, das attraktive Preis-Leistungs-Verhältnis mit hoher angebotener Qualität, gegenüber den Konkurrenzläufen nutzen kann, um sich attraktiv positionieren zu können. Ferner werden Vorschläge präsentiert für eine Entfaltung des Events, die sich vor allem auf die Online-Kommunikation beziehen.

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  • 2015

  • Achermann, Evelin (2015): Professional Event Management for Open Air Festivals. Development of an improved toolbox to professionalise the waldstock open air spektakel. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Founded by people without background knowledge of event management the waldstock open air spektakel has continuously been developed and professionalised in a «learning by doing» attempt over the last 15 years. Today with the third generation of organisation committee the festival is still organised and staged by people without previous experiences in hosting an event of such a nature and scale. Due to this background the question arises of how professional the event could have developed and what measures could be undertaken to improve the future organisation of the festival. The purpose of the thesis is to examine the concept of professional event management and ascertain if non-specialist are able to develop a professional event concept. To guarantee more efficiency and smoothen the process of organising and realising an open air festival like the waldstock open air spektakel a tailored toolbox is developed and implemented. This additionally ensures a sound future delegation of the departments.

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  • Altwegg, Livia (2015): GC Unihockey. Increase of attendance figures. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Floorball is a rather new sport and is still developing in many countries. In Switzerland, floorball has more than 30’000 active players, but overall it still gets very little attention in the sports industry. The research paper is about the problem of scarce attention and sparse spectators in floorball. In collaboration with the team of GC Unihockey, which plays in the highest league in Switzerland, the problem was analysed. The goal of the paper was to analyse current efforts and to spot new ways of attracting more visitors to the games of GC Unihockey. The research does not include a marketing strategy for the club, but the paper should present a selection of approaches, which could be applied at GC. The paper is based on literature about sport management, sport marketing and floorball. Furthermore, expert interviews and secondary data were used for the analysis.

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  • Ammon, Rahel (2015): Cultural Challenges of Multicultural Cabin Crews. The Case of Swiss International Airlines. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The steady reduction of trade barriers led to a growing mobile labour market world-wide. To meet the needs of its passengers, Swiss International Airlines engages Cabin Crew Members not only from Switzerland but also from China, India, Japan and Thailand. Consequently also Swiss International Airlines is dealing with cultural diversity issues at the workplace. The purpose of this thesis is to reveal how cultural diversity is perceived within the company and to uncover challenges as well as advantages of multinational Cabin Crews. As the Asian Crew Members possess a profound cultural knowledge on their home route, a further goal is the collection of important know-how regarding behaviour rules and service expectations. The information in turn aims to foster cultural understanding among the Cabin Crew Members from Switzerland. The assessment is based on the gathered data from a survey which has been conducted with the Asian Cabin Crew Members at Swiss International Airlines.

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  • Anliker, Rahel (2015): Sponsoring Improvements for Bike Days. How to attract non-industry sponsor. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Bike Days is a national bike festival in Solothurn. To ensure a successful event, a financial support is needed, which leads to the necessity of sponsors. However, the current problem of the Bike Days is that mainly industry sponsors are engaged in a sponsorship contract. Due to that fact, this bachelor thesis analyses on how to attract non-industry sponsors and provides useful recommendations for the Bike Days event. The current problem of the Bike Days was analysed and possible reasons for the sponsor imbalance evaluated. Furthermore, the main requirements of potential sponsors to support an event were detected through a qualitative content analysis. The assessment was based on self-conducted interviews with experts, potential sponsors and current sponsors and strengthened by means of another five written interviews. The given recommendations for the Bike Days on how to attract non-industry sponsors are grounded on the interviews, the theory as well as on own ideas.

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  • Apsis, Victor (2015): Analysing the potential of gruppenhaus.ch in non-European markets (China, India, USA, Japan). Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Gruppenhaus.ch GmbH is one of the only group accommodation reservation platforms in Switzerland, which assists a wide range of groups in finding and booking suitable accommodation facilities for various purposes of travel. The company also supports hosts and guest house operators to market their availability by facilitating the communication with potential consumers. Currently the main customer segments of gruppenhaus.ch come from the German-speaking countries as well as European countries neighbouring Switzerland. This Bachelor Thesis analyses the potential of the company in engaging with the outbound touristic markets of four overseas countries, namely, China, India, Japan and the U.S. By evaluating the supply of touristic product offered by gruppenhaus.ch and the volume, characteristics, guests’ preferences and travel culture of the four outbound touristic markets, this paper will assess whether there is potential for success in initiating business operations with customers from the four overseas markets.

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  • Barandun, Flurina (2015): Marketingkonzept für einen Sportverein. Entwicklung eines Marketing- und Kommunikationskonzeptes für die Islandpferdevereinigung Schweiz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Islandpferdvereinigung Schweiz ist ein nationaler Sportverein mit dem Ziel das Islandpferd zu einer der populärsten Pferderassen der Schweiz zu machen. Damit dieses ehrgeizige Ziel erreicht werden kann, braucht es ein klares Marketing- und Kommunikationskonzept. Ein solches ist heutzutage von grosser Bedeutung, möchte ein Sportverein für seine Mitglieder, aktive Sportler, potenzielle Sponsoren oder relevante Medien interessant bleiben. Diese Bachelorarbeit beurteilt die aktuelle Situation des Vereines im Bezug auf das Marketing und die Kommunikation. Genauer wird dabei auf das Kommunikationsmanagement und ausgewählte Kommunikationsmittel eingegangen. Anschliessend werden Empfehlungen für den Verein ausgearbeitet, welche diesem dazu dienen sollen erfolgreicher und professioneller zu kommunizieren. Diese Arbeit basiert einerseits auf gewonnenem Wissen durch Experteninterviews mit Vereinsfunktionären und Personen mit relevanten Fachkenntnissen, anderseits wird durch gründliche Recherche von Fachliteratur ein Bewusstsein für die theoretische Grundlage erarbeitet.

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  • Baumann, Melanie (2015): «Green & Vegan» – Event-Konzept für das Haus Hiltl. Abhebung durch ein emotionales und originelles Event-Konzept passend zu einem nachhaltigen, ökologischen und modernen Lebensstil. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Haus Hiltl wurde im Jahr 1898 gegründet und gilt heute als das traditionsreichste vegetarische Restaurant der Welt. Das Ziel dieser wissenschaftlichen Arbeit ist es ein neues Format des bestehenden Event-Konzepts vom Haus Hiltl zu erstellen. Das Hiltl Catering wird erweitert und soll bei Anfragen als zusätzliche «Aufwertung» von Veranstaltungen und deren vorgegebenen Konzepten hinzugezogen werden. Anhand dieser Arbeit soll ersichtlich werden, mit welchen Strategien das Unternehmen seine Kernbotschaft erweitern kann und weiterhin in Bezug auf Trends die richtigen Massnahmen erkennt. Zusätzlich wurde auf die Differenzierung zwischen Privat- und Event-Catering Wert gelegt. Die vegane Küche, welche als eine relativ junge Erscheinung der heutigen Ernährungsweisen auftritt, wurde vertieft untersucht. Durch ein aktives Marketing und die richtige Kommunikation wird dem Leser eine zukunftsorientierte Sichtweise gegeben, auf welche Punkte ein Unternehmen beim externen Auftritt achten kann.

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  • Benz, Rahel (2015): Liberalization versus protectionism in the Swiss Aviation Industry. An analysis of regulations in the Swiss aviation industry and its effects on the Swiss economy. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Discussions around air transport policies have intensified over the past years. Liberalization has been the key point within these debates. As a first step, this Individual Bachelor Thesis analyses the importance of air transport for the Swiss economy and presents the basic principles of this industry’s system. Subsequently, aviation politics is treated in detail with focus on commercial regulations. The system of bilateral agreements and the importance and the role of flying rights are clarified. Also, the function of its major players, Zürich Flughafen AG, Swiss International Air Lines and the Federal Office of Civil Aviation, is explained and their corporate portfolio is presented with regard to their importance for the Swiss economy. In a further step, the impacts of changes in commercial aviation on the major players is analysed which indicates the effects such changes would have on the Swiss economy. The results are presented on the bases of scenarios representing specific changes in regulation policy.

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  • Breitkreutz, Julia (2015): Exploitation of Minors in the Tourism Industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: World Vision supports underprivileged children worldwide to allow them to live a life in freedom and dignity. As the tourism industry is a global business with enormous growth rates, it is affecting children as well. Negative effects comprise for example the commercial sexual exploitation of children by tourists, be it the prevalent travel purpose or just out of opportunity. This thesis will critically analyse the current situation and consequences of children being sexually exploited in the tourism industry, as well as evaluate the various efforts and measures from diverse sides to solve the problem, like the legal framework, the response from the tourism industry and the private sector as well as from side of the civil society. Concluding the thesis, recommendations for a future improvement of the situation are made based not only on research, but also on an interview with an expert for sustainable development in the tourism industry.

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  • Caderas, Silvan (2015): Touristic aspects of the FIS Alpine World Ski Championships St. Moritz 2017. A measure catalogue to ensure sustainable image and advertising effects on the destination of St. Moritz through the event. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: St. Moritz will be the host of the FIS Alpine World Ski Championships in 2017. Mayor sports events include a big variety of touristic effects on a destination. This IBT focuses on the image as well as on the awareness level of the destination of St. Moritz and how it could be modified and increased. According to different studies, St. Moritz nowadays is mainly associated with luxury, jet set and a rather expensive price level. However, the destination wants to position itself as the number one winter sports destination in Switzerland with snow competency and as a host of mayor skiing events. This Bachelor Thesis is aimed at giving recommendations on how the FIS Alpine World Ski Championships 2017 can contribute to an increase of the awareness level as well as to a sustainable and targeted image of St. Moritz. As a result, this Individual Bachelor Thesis will provide a measure catalogue, which will be applicable in practice for the organisational committee of the event as well as for the Tourism Organisation Engadin St. Moritz.

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  • Clopath, Annina (2015): Barrier-free mountain experience for disabled people. Example of Lenzerheide Bergbahnen AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Barrier-free tourism means providing accessible products or services for people with all kinds of disabilities. It is a crucial topic as every person should be able to enjoy holidays and travel without facing many barriers. Lenzerheide Bergbahnen AG therefore wants to enable its mountain experience for everyone and everyone includes persons with a handicap. For this reason, the needs and requirements of people with disabilities have been discovered and analysed through different expert interviews with organisations and affected individuals. Furthermore, the author undertook an observation ski day together with a young man in a wheelchair in order to evaluate the actual situation and to find out existing barriers. The aim of this Individual Bachelor Thesis is to provide recommendations in order to improve and adjust the current state concerning barrier-free offers of Lenzerheide Bergbahnen AG as well as for the whole tourism value chain of Lenzerheide.

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  • Coray, Giacun (2015): Eye-catching sports sponsorship. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Since the end of 2009, Emmi is an official partner of the FIS Alpine Ski World Cup and during the last season 2014-15, Emmi was proud to present a new sponsorship appearance for the product line of Emmi Caffè Latte. The FIS Alpine Ski World Cup is an ideal platform which the company uses to position itself in the home market Switzerland as well as in other markets. This Bachelor Thesis aims to analyse the perception of Emmi Caffè Latte sponsorship information with the use of an eye tracking study. On the one hand, an eye tracking experiment was conducted in order to measure the participants’ attention given to sponsorship areas. On the other hand, an oral survey was conducted among other things to measure the participants’ recall value of the sponsorship information. Furthermore, based on the findings, this study presents valuable recommendations for optimising the sponsorship engagement.

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  • de Boer, Max (2015): Social Youth Development Through Sports. Analysis of the ENGSO Youth’s Liaison Potential in Youth sport: From National to the European Level. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The European Non-Governmental Sports Organisation Youth (ENGSO Youth) is the non-governmental umbrella youth organisation of the ENGSO, which is the European umbrella organisation of national sports confederations and National Olympic Committees (NOCs). ENGSO Youth’s mission is to give youth a real say in sports through promoting and supporting sport, health and participation of young people as well as volunteering and international cooperation in the youth sport sector in liaison with its national member organisations. Therefore, a strong liaison between ENGSO Youth and its national youth member organisations is fundamental to pursue this mission, however not yet researched upon. Hence, the focus on this individual bachelor thesis will be on the potential of the collaboration between ENGSO Youth and one of its most important drivers the German Sport Youth (DSJ) with the first aim to illustrate the outcome of this liaison. Based on the findings, the second aim is to weigh if the youth sport sector in Switzerland, as they are not yet part of ENGSO, could participate on the European level. As a result, the third aim is to give clear recommendations for the steps towards this involvement. These aims will be achieved with a qualitative research design and methodology in form of interviews with members of ENGSO Youth, the DSJ, the Swiss Federal Department for Sport (BASPO) and Swiss Olympic.

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  • Eberle, Lena (2015): Silver surfers. Information search behaviour on travel.ch. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The demographic development in Switzerland leads to a proportionally bigger share of older people, who become more and more important for tourism. An enhanced financial situation, good health and an increased expectation of life are reasons for elderly people to use their leisure time for travelling. Due to this development and the huge importance of the Internet in the travel industry today, this target group has to be considered in online distribution channels. People older than 50 years who use the Internet are so-called silver surfers. To know how to adequately address them, it is indispensable to investigate the phenomenon silver surfer to approach the characteristics and the behaviour of this user. This Bachelor Thesis provides recommendations to attract and address elderly people in the Internet. Furthermore, it provides insights into the characteristics and behaviour of the user silver surfer.

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  • Eggenberger, Martina (2015): Weintourismus als Nischenprodukt in der Bündner Herrschaft. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Weintourismus geniesst grosse Aufmerksamkeit in vielen Teilen der Welt und speziell auch in der Schweiz. Wine Tours Switzerland hat es sich zur Aufgabe gemacht, diverse Touren rund um das Thema Wein für verschiedene Zielgruppen in der Bündner Herrschaft anzubieten. Das Unternehmen muss sich dem rasch ändernden Markt und den Präferenzen der Gäste laufend anpassen. Ziel dieser Bachelorthesis ist es, die Erwartungen und Ansprüche von weinspezialisierten Personen zu evaluieren. Dies wird anhand von Interviews mit Weinvereinspräsidenten erreicht, welche fachspezifische Kenntnisse zum Thema Wein besitzen und weintouristische Angebote rege nutzen. Vorgängig hilft eine Literaturrecherche, die momentanen Entwicklungen und Trends aufzuspüren. Die daraus gewonnenen Ergebnisse werden schlussendlich kombiniert und miteinander verglichen. Diese sind für Wine Tours Switzerland von grossem Wert, denn dadurch können die Angebote und Marketingkanäle angepasst werden, wodurch eine steigende Besucheranzahl möglich ist.

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  • Eichler, Olin (2015): Demand evaluation for a STUcard online shop. Development of necessary components for an online shop. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The utilization of Online Shopping has increased heavily in recent years in Switzerland. Therefore, the E-Commerce sector has recorded increases in sales on an annual basis. Upcoming technology has facilitated the emergence of various forms of Online Shops and led to innovative shopping experiences. In the rather saturated online shopping market in Switzerland, new emerging businesses face great difficulties in acquiring customers and setting their shop apart from others. Up until now, the STUcard does not possess an online distribution channel. Nevertheless, the idea to set up an own online shop is existent and is perceived to be interesting to investigate. Therefore, the aim of this bachelor thesis is to evaluate the demand amongst the members as well as the various partners and brands of the STUcard. Additionally, another field of investigation constitutes the development of necessary components such an online shop should provide. With the help of numerous literature, an online conducted survey and three expert interviews, it is tried to evaluate the demand and what components should be implemented in a STUcard online shop.

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  • Engler, Sandra (2015): Developing a new Guest Card for Toggenburg Tourism. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Toggenburg Tourism wants to hold their guests in the region and as a result increase their overnight stays. To reach this goal, the tourism destination wants to develop a more attractive guest card that fulfils the needs of their guests. This bachelor thesis highlights the must-have criteria for a successful guest card. Particularly, five successful destinations and their guest card systems are analysed in a benchmark analysis. Additionally, responsible people of these destinations were interviewed to get a practical insight into the different card systems. Further, a trend analysis to figure out the actual trends was done. These analyses lead to recommendations of how a successful guest card system should look like. At the end, this study is a helping tool for Toggenburg Tourism to decide which services shall be included in the new card system.

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  • Farinha Martins, Sandra (2015): Switzerland is soo expensive!. Identifying Swiss low-cost tourism products by analysing tourists price-value perception. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Switzerland Tourism is the national organisation which is in charge of promoting the Swiss tourism abroad. Their task is to make Switzerland look attractive to people abroad and to encourage people to visit the country. In order for them to succeed many factors play a great role. One of them is the prices that exist in Switzerland because these prices can be a factor that determines whether a person want to visit the country or not. Since the country is seen as an expensive destination the question is if there are options which are low priced. This Bachelor Thesis has therefore the task to give ideas on how to enjoy and experience Switzerland during summer when having a small budget with the help of interviews with people currently staying in the country. In-depth interviews are conducted in the cities Lucerne, Bern and Zurich with European leisure-summer-city tourists and exchange students to find out how they feel about the prices, image and experiences in Switzerland and what their expectations were. The collection was adjusted to the expectations of the respondents and is proposed together with a short marketing concept as a recommendation for future steps.

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  • Filisetti, Katia (2015): Touristische Nutzungsmöglichkeiten für das ehemalige Alters- und Pflegeheim Cumbel, Lumnezia. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Val Verda SA ist die neue Besitzerin des ehemalige Alters- und Pflegeheim «da casa val lumnezia». Sie möchte das Gebäude und die Liegenschaft für touristische Zwecke umnutzen. Das Gebäude wurde im Jahr 1976 errichtet und im Laufe der Jahre durch eine Teilsanierung in Stand gehalten. Später wurde ein neuer Trakt und eine Aussenterrasse angebaut. In seinem heutigen Zustand kann das Gebäude 43 Gästezimmer, eine Gastro-Küche und mehrere Aufenthaltsräume für Gäste zur Verfügung stellen. Mit einer Machbarkeitsstudie soll herausgefunden werden, welche touristischen Beherbergungsmöglichkeiten sich am besten für diese Liegenschaft eignen. Die Machbarkeitsstudie wird mit Experteninterviews, Kreativitäts- und Entscheidungstechniken und Vergleiche mit ähnlichen Objekten durchgeführt. Das Resultat dieser Bachelorarbeit soll der Val Verda SA als Entscheidungsgrundlage dienen, um die bestmögliche Umnutzung für das leerstehende Gebäude zu finden.

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  • Flattich, Manuela (2015): Sustainable Overland Transportation System in Flores, Indonesia. Improvements in the Organisation of a Sustainable Overland Transport System in Flores, Indonesia. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: A well-working transportation system is precondition for every successful tourism destination. Though, the current overland transportation in Flores, Indonesia, is rather poorly organised and does not meet its tourism development. Therefore, improving the overland transportation system on the island has high importance and benefits enhanced tourism mobility. This Bachelor Thesis analyses deficient points and causes for the weakness of the current overland transportation system and provides suggestions which improve the visitor mobility. Moreover, it gives advises for a sustainable and future-oriented tourism-transportation system. The assessment is based on knowledge gained through personal interviews which have been conducted with stakeholders of the tourism-transportation sector in Flores. Findings of the present condition, their evaluation, approaches for solutions discussed during interviews combined with relevant previous research produce the recommendations.

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  • Flohr, Samson (2015): Relevance of efficiency for the e-commerce performance of a website. An A/B test to optimise the website of Dieci AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Dieci AG is one of the biggest pizza restaurant and delivery services in Switzerland. In 2013 Guave Studios GmbH developed a new website for Dieci, including an online shop where customers can order pizzas and other food online. Their best selling product online is the “Wunschpizza”, which offers customers the opportunity to create their own pizza by selecting the toppings. This bachelor thesis aims to optimise the e-commerce performance of the Dieci mobile website by adding pictures of the toppings to the mobile version of the “Wunschpizza” site. In order to come across significant and measureable results an A/B test was conducted. During the testing period of 21 days all visitors of the site were randomly either shown the current version A (without pictures) of the optimised version B (with pictures of toppings). With the tracked data a winner could be identified and accessed whether pictures improve the sales performance of the “Wunschpizza”. Market Development Nordic Countries.

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  • Flüeler, Anina (2015): What are the Opportunities for Arosa Lenzerheide as a Wintersport Destination?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Nordic countries are a promising market for Swiss tourism. People from Sweden, Norway, Denmark and Finland are active and have a nature loving mindset. Arosa Lenzerheide wants to take this opportunity and promote their destination especially in Sweden. The research paper tries to give indications how to make Arosa Lenzerheide more attractive to the Nordics. Thomas Bieger’s service chain is adapted to the case of tourism and describes ten steps of a holiday experience from a visitor’s point of view. The preferences of the Nordics along the chain are analyzed. Readings and statistics are used for the background knowledge whereupon interviews back up the collected data. The expert interviews with tourism service providers within Switzerland demonstrate experiences, and interviews with Nordic guests point out first-hand information about their travel behavior. The findings of the research help to form recommendations for Arosa Lenzerheide to build the basis for a successful promotional start-up phase.

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  • Fuchs, Sebastian Josef (2015): Brand Analysis of a Service Network. A Case Study applied to Campus Tourismus. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Amt für Höhere Bildung is promoting the touristic education that is offered by the HTW Chur, the HFT Graubünden Samedan and the SSTH Passugg with its network ‘Campus Tourismus’ in all of Switzerland. With this brand the AHB tries to recruit new students sustainably and further tries to keep them in the Canton of Grisons after their graduation. But the problem is, that only a few potential students know about the brand. This research paper was conducted to give specific advice to the AHB how they have to change their effort in promotion to attract the right target group for a study program in the canton of Grisons. The current students will be asked certain questions about information that they want to receive as well if they know anything about ‘Campus Tourismus’. Furthermore, four interviews with the members of the board of executives of ‘Campus Tourismus’ will be assessed. At last, a desk research seeks to give answers to the construct of the whole network.

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  • Fuhrer, Cécile (2015): Strategische Alternativen für das Hotel 5 Dörfer in Untervaz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Im drei Sterne Hotel 5 Dörfer in Untervaz sind neben Familien und Geschäftskunden auch Sportler und Motorradfahrer herzlich willkommen. Das breite Gästesegment führt dazu, dass das Hotel über keine klare strategische Positionierung verfügt. Der Standort in der Randregion von Chur und die sich ständig ändernden Rahmenbedingungen stellen für das Hotel 5 Dörfer eine grosse Herausforderung dar. Neue Hotelprojekte in der Umgebung und die wachsende Konkurrenz erschweren die Lage zusätzlich. Die Bachelorarbeit zeigt Chancen und Möglichkeiten für das Hotel 5 Dörfer auf. Dafür wird das Hotel genau analysiert. Neben den internen Stärken und Schwächen, wird auch das Umfeld mit den Chancen und Gefahren untersucht. Daraus werden verschiedene Strategien abgeleitet, wie sich das Hotel weiter entwickeln oder umgenutzt werden kann. Zusätzlich sollen Interviews mit Best Practice Hotels allfällige Defizite aufdecken und zu weiteren Empfehlungen für das Hotel 5 Dörfer führen.

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  • Führer, Michaela (2015): Zuschauermarketing mittels Side-Events am Beispiel von topvolley Basel. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das topvolley Basel ist ein vom FIVB anerkanntes, jährlich wiederkehrendes Einladungsturnier für die weltweit besten Frauen Club-Teams. Das Turnier findet jeweils Ende Jahr, während drei Tagen, in der St. Jakobshalle in Basel statt. Die Firma Eventcourt ist seit 2013 Organisator des topvolley Basels. Diese Bachelorarbeit beinhaltet ein umsetzungsorientiertes Konzept zur Steigerung der Zuschauerzahlen am topvolley Basel. Es soll ein Konzept erarbeitet werden, welches von der Firma Eventcourt AG im nächsten Jahr angewendet werden kann um den Event zu optimieren und das Ziel, die Zuschaueranzahl zu steigern, zu erreichen. Um dieses Konzept zu erarbeiten werden im vorab einige Analysen durchgeführt und zusätzlich noch eine Online-Umfrage erstellt. Mit der Bewertung und Aufarbeitung der Daten und Informationen, wird dann in einem weiteren Schritt das Konzept erarbeitet und bewertet und am Schluss noch ein Massnahmenplan für die Firma Eventcourt AG erstellt.

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  • Gamma, Rebecca (2015): Konzept für ein neues Museum und Besucherzentrum der Mosterei Möhl AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Mosterei Möhl AG ist ein Familienunternehmen, welches verschiedenste Getränke aus Äpfeln herstellt. Die Firma verfügt momentan über ein kleines Brennerei- und Saftmuseum. Durch das Museum und den Betrieb werden Führungen veranstaltet. Nun soll das ganze Angebot aber überarbeitet werden. Es ist ein Gebäude in Planung, welches sowohl das Museum als auch ein Besucherzentrum beinhalten wird. Diese Bachelorthesis hat einerseits zum Ziel ein Best Practice Model für Besucherzentren im Allgemeinen zu erstellen. Dabei wird auch vorgeben, wie solche Markenerlebnisse aufgebaut sein sollen, beziehungsweise wie sie evaluiert werden können. Andererseits werden spezifisch für das Zentrum der Mosterei Möhl AG Ziele definiert sowie Vorschläge für Events und Angebote gemacht. Abschliessend werden Möglichkeiten zur Einbindung des Museums und Besucherzentrums in die bisherigen Marketingaktivitäten aufgezeigt, um eine integrierte Kommunikation sicherzustellen.

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  • Garbauer, Miriam (2015): Identification of Attributes on How to Emotionally Capture the Generation Y with Touristic Photography. Development of a criteria catalogue for the effective production of touristic images. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Keystone AG is the most comprehensive provider of visual content in Switzerland. The main task of the company is to provide pictures for different sources like journals and newspapers. Like every company, Keystone has to deal with different target groups and likewise has to find ways, on how to reach them. One of the main target groups at the moment which want to be addressed is the Generation Y (age-range 1985-2005). Pursuant to this bachelor thesis an intricate study about the inner constituents that a picture needs to emotionally capture the Generation Y is provided. Several expert interviews were conducted as a fundamental basis construct. Furthermore, an online questionnaire was conducted with members of the Generation Y to gain intelligence for answering the research questions. In the end, a criteria catalogue was provided with recommendations originating from the practice as well as from the questionnaire. The criteria catalogue can be used as a guideline for trying to address the Generation Y with the pictorial world from Keystone as well as from other touristic players. Finally, yet importantly, this criteria catalogue is compared with two different Tyrolean (AU) destinations in order to verify if the mythos of ‘everything is better in Austria’ can be attested to legitimize.

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  • Glarner, Anja (2015): Freiwilligenarbeit an Sportveranstaltungen. Potentialanalyse und Massnahmenkonzept für den Audi FIS Ski World Cup Adelboden. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der Audi FIS Ski World Cup Adelboden beschäftigt sich schon seit seinen Anfängen mit Freiwilligenarbeit. Das ganze System der Beschäftigung von freiwillig Engagierten hat sich weiterentwickelt und ist nun an einem Punkt angelangt an dem es Zeit wird zu prüfen, ob das volle Potential bereits ausgeschöpft ist. Ein durch Experten ausgefülltes Reifegradmodell gibt Aufschluss über den aktuellen Stand des Freiwilligenmanagements. Ergänzend dazu wird das jetzt vorhandene Freiwilligenmanagement-Konzept mit einem aus der Theorie vorgeschlagenen Konzept verglichen. Zusätzlich wird mit Hilfe einer Online-Befragung eine sogenannte Zufriedenheitsbefragung bei den freiwillig Engagierten durchgeführt. In der Thesis findet auch eine SWOT-Analyse Anwendung, welche die Stärken, Schwächen, Chancen sowie Gefahren des Konzeptes identifiziert. Aus all den Vergleichen und mit der Unterstützung des theoretischen Bezugsrahmens lassen sich am Ende das Potential sowie daraus entstehende Umsetzungsmassnahmen ableiten.

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  • Gubser, Robin (2015): UEFA European Qualifiers 2016. The consequences of the new central marketing concept. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: For the European qualification phase starting in 2014, UEFA implemented a new marketing concept. Instead of individual marketing by the associations, UEFA decided to market the national team matches of the qualification phase centrally under the name European Qualifiers. For the broadcasting rights it was possible to achieve a fully centralised concept for all associations and considering the commercial rights, UEFA allowed to chose between three different options. The football association of Liechtenstein, short LFV, is affected by the new marketing concept. The objective of this bachelor thesis is to analyse the specific impact of the new concept on one of the smallest members of UEFA, the LFV. The analysis is based on a wide literature review and five in-depth, expert interviews. The gained knowledge is then applied on the specific case of the LFV. The changes, benefits and drawbacks are elaborated and finally recommendations for future trends and developments are given.

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  • Haldemann, Elena (2015): Millennials: Gym, beauty and well-being. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: ‘Millenials›, ‘generation Mypod’, ‘Igeneration’, ‘generation Facebook’, ‘generation lazy’, ‘generation misunderstood’. This is only a small amount of nicknames which belong to generation Y (1982-2002). Several generational theorists and market researchers tried to explain this generation in depth but due to the fact that generation Y grew up in a completely different and new environment (than other generations), it has become increasingly difficult to define this group. There is substantial interest within the generation perceived regarding clean eating, daily work outs and using spa and wellness products. This thesis consists of a proven study about health and wellness attitudes of millennials. Together with a first mover in budget spa hospitality, the wellnesshostel4000, there was a great opportunity to look deeper into the interests and consumer behaviour of millennials. The main body of the thesis consists of a quantitative study in which 400 millennials were asked to express their attitudes towards sports, health, travel and spa interests. With this information three spa-interest clusters of millennials were created and described. The aim of the thesis is to give recommendations in addressing a distinguished millennial audience for a spa hostel. Implementations can be made to address the generation Y as whole as well as for each created cluster.

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  • Hartmann, Julia (2015): Social Inequality and Tourism: Out of Sight, Out of Mind?. About the Need for a Normative Tourism Concept. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Social inequality has become one of the biggest challenges in today’s world. Every society is affected by social inequality and consequently it should be in the interests of all to address this topic, since it is not only a danger for the individual but also for the social fabric as a whole. Tourism on the other hand is one of the most important economic sectors and, therefore, an enormous power factor. This power also influences and contributes in certain ways to social inequality, and thus a move towards a responsible tourism is needed. In this Bachelor Thesis the goal is to analyse the elements needed for a responsible tourism that could support integration. As a research site the railway station Basel SBB was chosen, since it is an interface between tourism and marginalisation, and a site at which a conflict between these two parties occurred a few years ago. The methodological approach is based on interviews with experts and on observations at places where marginalised people spend their time.

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  • Heeb, Dominik (2015): More Experience in Davos Klosters Thanks to Better Guest Information. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: How does a song sound that nobody listens to? What is the value of something that nobody knows of? These questions reveal the initial need for information and especially the tourism sector is highly affected from this issue, since the guests require a specific amount of information about their destination to have an experience. This IBT shows this matter from the perspective of different stakeholders in Davos Klosters, employing a qualitative research approach. Overall 30 interviews have been held to collect the needed information among a snowball sampling procedure which allowed deep and very interesting insights, this snowball procedure enabled a very good coverage of stakeholders in Davos and Klosters. The collected data has been categorised with the software Atlas.ti into the following subject areas: Experience, guest information and stakeholder management to deviate specific recommendations on how Davos Klosters as a resort can enhance the information level of its visitors.

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  • Hegner, Claudia (2015): Conception of a Season Independent All-inclusive Day Card for the DMO Schwyz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Regularly destination management organisations attempt to determine how customers` attitudes change in order to adapt to their needs. Simultaneously, tourism companies focus on customer relationship management. One product which is strongly linked to CRM and which belongs to one of the fastest developed products and marketing concepts are benefit cards or customer cards and this approach is followed by destinations as well. The destination Arosa is a pioneer in Switzerland when it comes to the introduction of all-inclusive packages in summertime. In 2003, Arosa invented the first destination card for every holiday guest namely day and overnight guests. The aim of this bachelor thesis is to develop a conception of a destination card for the DMO Schwyz to stimulate tourism in canton Schwyz. Qualitative interviews with representatives of existing destination cards and a cost-utility analysis has shown which model would best fit for Schwyz Tourism and its tourism service partners. A conception for the SchwyzCARD was developed which involves recommendations for strategic decisions in order to ensure a successful introduction and operation of a destination card in canton Schwyz.

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  • Hengartner, Sybille (2015): Entwicklung von behindertengerechten Angebotspaketen für das Erlebnishotel Sommerfeld im Prättigau. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In Pragg-Jenaz soll neben dem bestehenden Landgasthof Sommerfeld ein Erlebnishotel im Viersternesegment entstehen. Der Neubau ist mit 30 Zimmern projektiert und wird komplett barrierefrei geplant. Die Projektidee sieht vor, dass das Hotel einerseits ein Ferienort für Gäste im Rollstuhl wird und andererseits Arbeitsplätze für Menschen mit körperlichen Behinderungen bietet. In dieser Bachelorarbeit wird untersucht, welchen Aktivitäten Menschen mit körperlichen Behinderungen in den Ferien gerne nachgehen und was davon im Prättigau möglich ist. Dafür werden Rollstuhlfahrer befragt, die Angebote der Region Prättigau auf Rollstuhlgängigkeit überprüft und ein erstes Angebotspaket ausgearbeitet. Dieses wird durch eine Fokusgruppe auf Durchführbarkeit und Eignung für Gäste im Rollstuhl kontrolliert, verbessert und ergänzt. Abschliessend wird ein in Zusammenarbeit mit Rollstuhlfahrern entstandenes, rollstuhlgängiges Angebot präsentiert.

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  • Herzog, Roxane (2015): David vs. Goliath. Persuading loyal customers to book at small Travel Agencies instead of major OTAs. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Emerged with the development of the World Wide Web, travel agencies are nowadays confronted with the fact that also loyal customers are not going to book the whole vacation package in advance with the travel agency of their reliance. The customer has all travel deals on the online travel agency platforms and can spontaneously book different additional services while being on holidays. This individual Bachelor Thesis examines how small travel agencies are confronted with major online travel agencies and how they can contrast with them. This is illustrated on the case of the Mosquito Travel Lounge, a small travel agency, in Chur. In addition, it is ambitioned to clarify whether travel agencies, especially Mosquito Travel Lounge, exploit their maximum potential to persuade loyal customers or whether there is still room for improvement. Finally, recommendations are given, based on conducted interviews with loyal customers and on an experiment.

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  • Hochstrasser, Vanessa (2015): Possibilities to extend the duration of stay of the South-East Asian market in Switzerland. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourism belongs to the most important industries in Switzerland and it is of importance to remain attractive not only to pre-existing markets but also to new and emerging markets. The South-East Asian markets that were analysed in this work are Singapore, Malaysia, Thailand and Indonesia and are one of the last big group for Switzerland’s Tourism. Although these countries only represent a small percentage of all tourists in Switzerland their sleep overnights in Switzerland have increased in recent years and it is expected that this number will rise further. For this reason the four countries have been analysed regarding their demographics, economic environment and different aspects in order to understand the SouthEast Asian traveller and include consumer behaviour with a comparison of the Western and Asian culture, their interests as well as their travel behaviour. Experts from the tourism industry in Switzerland as well as experts that are located in South-East Asia have been interviewed. Finally these findings have been implemented in the recommendations.

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  • Hofstetter, Nadine (2015): Auswirkungen des Klimawandels und der Gletscherschmelze auf den alpinen Tourismus am Beispiel der Aletsch Arena. Evaluation von Anpassungsstrategien für das touristische Angebot. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Auswirkungen des Klimawandels und der Aletschgletscherschmelze stellen aktuelle Herausforderungen für die alpine Tourismusdestination Aletsch Arena (Riederalp, Bettmeralp und Fiesch-Eggishorn) dar, die sich in Zukunft durch die steigenden Temperaturen weiter verstärken werden. In dieser Bachelorarbeit wird mithilfe von Klima- und Gletscherszenarien beschrieben, welche Folgen der Klimawandel auf den Grossen Aletschgletscher hat und inwieweit der Tourismus den Gletscherrückgang beeinflusst. Zudem werden die Auswirkungen der Aletschgletscherschmelze auf das touristische Angebot und die touristische Nachfrage in der Aletsch Arena untersucht. Dazu wird eine qualitative Expertenbefragung mit sieben touristischen Leistungsträgern und einem Gletscher-Geschichtsforscher durchgeführt. Das Ziel der Bachelorarbeit besteht darin, mögliche zukünftige Anpassungsstrategien für das touristische Angebot in der Aletsch Arena zu empfehlen.

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  • Jocham, Katrin (2015): Sport Equipment Sponsorship with Sport Governing Bodies. Critical Analysis of Craft Sponsorship and the International Ski Federation (FIS). Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays, sport sponsoring has become a major revenue sources for athletes, clubs, as well as sport governing bodies. Mainly, sport equipment manufactures have an important responsibility regarding its support of products for athletes. In terms of the FIS Nordic World Cup, the Swedish sport equipment manufacturer Craft acts as official sponsor. This Thesis aims to evaluate the sponsorship cooperation between the FIS Marketing AG and Craft. Moreover, it investigates the perception of Craft among the visitors of Tour de Ski events. The cooperation between the FIS Marketing AG and Craft is evaluated due to expert interviews of representatives of both companies. Furthermore, the perception of Craft is surveyed through an online survey of visitors of the Tour de Ski in Oberstdorf and Val Müstair 2015. Finally, based on the implementation of a benchmark analysis of companies, which operates in similar markets as Craft, it identifies crucial points regarding to other sport sponsoring activities.

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  • Jörg, Pascal (2015): How is the hospitality industry affected by the sharing economy and how can it benefit from the developments?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Collaborative consumption, also known under the term sharing economy is expected to continue to grow. Its popularity can be observed by strength with which the phenomenon placed itself in a community-driven environment where people can interact with each other. Due to the fact that the sharing economy is present in the major elements of the travel ecosystem, the lodging industry faces this competition, too. The online platform Airbnb is considered as a leader of this growing industry which changed the way of travelling and opened new opportunities for both – consumers and suppliers. The aim of this bachelor thesis is to research the influence of the sharing economy on the traditional Swiss hospitality industry. A set of recommendations will be developed by taking into account relevant statements from the industry experts. These recommendations will provide hotelleriesuisse with potential solution approaches in order to benefit from the sharing economy and its developments.

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  • Kessler, Simon (2015): Potential of CRM Systems Using Wireless Technology for the Hospitality Industry. The case of Sinnvoll Gastro Holding. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Sinnvoll Gastro is the owner company of several hotels, restaurants, bars and one concert location, situated in central Switzerland. In order to retain as much guests as possible, Sinnvoll Gastro considers implementing a loyalty program using wireless technology. To this day, no customer relationship management system exists within the company. This Bachelor thesis provides recommendations regarding the development of a loyalty program using wireless technology. Furthermore, it shows different application forms of loyalty programs using wireless technology. The recommendations are based on literature review and interviews conducted with technology-, hospitality- and loyalty experts in order to meet the requirements of the Sinnvoll Gastro.

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  • Kilchenmann, Laura (2015): Tourism and Sustainability. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays travelling is no longer predominantly perceived as luxury. Due to low carrier airlines, travelling has become affordable for a larger customer base. Notwithstanding, the immense growth of the tourism industry has an increasingly negative impact on the environment and lead to challenges such as preservation of the cultural values and the fight against the exploitation of human beings. According to Garman (2006), aviation is a major factor for climate change as it produces more CO2 than any other means of transport. As a tour operator, Thomas Misteli is confronted with the increasing importance of sustainability in tourism on a daily basis. Therefore, the aim of this study is to research whether the customers of Mosquito Travel Lounge would appreciate environmental sustainable offers at all and if yes, how much they would be willing to pay more for such an offer. Data were collected through a quantitative online survey as well as an explorative expertise interview.

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  • Kleeb, Pierina (2015): Convenience vs. Price – up in the Air. Understanding and interpreting the motivations of a typical low cost carrier customer. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Whereas in the early days, the air travel markets were typically dominated by so called “Full Service Airlines”, more recently the liberalisation of the market diversified the field of offerings. The growing emergence of low cost carriers within the civil aviation market has confronted the players in this market with new challenges. Established airlines such as Swiss Int. Airlines find themselves competing against companies that are built upon the idea of being as cost effective as possible. This thesis aims to uncover the factors that influence passengers when booking flights. Together with these, a deeper insight into the motivational factors and behaviour of air travel customers is provided. In addition to this customer behaviour research, a focus will be laid on the perception of the services provided, as well as the passenger-satisfaction with either traditional airlines such as Swiss Int. Airlines or low cost carriers.

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  • Koller, Sandra (2015): A Mobile Luxury Hotel on the Railway Network in Grisons. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The two designers from Team für Gestaltung devise a new tourism product in Grisons. Their idea is to launch a luxury train hotel that travels on the tracks of the RhB. The train will ride through the beautiful scenery of Grisons and stop in local villages along the route where guests can discover the surroundings and take part in locally organised activities. The professional on-board service, a warm and welcoming atmosphere, Grisons’ beauty and the interaction with local people and other travellers will create a unique experience with a luxurious touch for guests that seek the best. Aim of this bachelor thesis is to investigate the market potential of the luxury train hotel and the formulation of suggestions for possible package tours and their respective target groups. The paper includes a benchmark analysis on existing luxury trains, research on tourism offers in Grisons which could be integrated in tours, expert interviews and surveys with country managers from Switzerland Tourism and specialised rail tour operators.

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  • Konrad, Andrea (2015): Developing the Lake Zurich Region as a holiday destination for leisure guests. Attracting more leisure guests to the Lake Zurich Region. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zürichsee Tourismus is responsible for the touristic development and the marketing of the Lake Zurich Region. The region spreads over three different cantons and has its centre in Rapperswil and around the lake of Zurich. The Lake Zurich Region has at the moment by the majority business guests that have in general a short duration of stay of 1.86 nights. This Bachelor Thesis has the aim to find out how Zürichsee Tourismus can attract more tourists in the field of leisure and holiday tourism, which shall result in a more balanced occupancy rate and in attracting guests that are staying longer than one or two nights. To achieve this goal the offer of the region has to be developed further according to the needs and wishes of the tourists, wherefore different ideas and recommendations are provided in this paper. These ideas for new products and different offers are derived from two different methodological approaches namely, from a guest survey on the one hand and from four interviews with experts on the other hand, combined with a theoretical background of consumer behaviour and product development.

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  • Köppel, Petra (2015): Tourismusspezifische Potentiale in der Partnerschaft von Kantonsspital und Graubünden Ferien. Synergiepotentiale und Handlungsfelder. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Was haben die Gesundheits- und Tourismusbranche gemeinsam? Auf den ersten Blick nicht viel, ausser dass sich beide Branchen in einem stark umkämpften Marktumfeld zu behaupten haben. Der verstärkte globale Wettbewerb zwingen sowohl das Kantonsspital Graubünden als auch Graubünden Ferien sich den neuen Anforderungen auf dem Markt zu stellen. Unter dem gemeinsamen Dach der Marke graubünden wird untersucht, welche Synergiepotentiale und Handlungsfelder zwischen dem Kantonsspital Graubünden und Graubünden Ferien bestehen. Mithilfe von umfangreichen Literaturanalysen sowie Experten- und Patienteninterviews werden konkrete Handlungsempfehlungen ausgearbeitet. Mit unvoreingenommenen Überlegungen und praxisnahen Vorschlägen sollen die Entscheidungsträger überzeugt werden, dass in einer branchenübergreifenden Zusammenarbeit der beiden Markenpartner ungeahntes Potential vorhanden ist.

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  • Kunz, Eliane (2015): The Impact of Growth on Edelweiss Air’s Corporate Culture. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Edelweiss Air AG is the leading leisure airline in Switzerland since 1995. The airline is operating five short and middle haul aircrafts as well as two long haul aircrafts. The company is facing a major expansion in the coming three years with the launch of a further Airbus A320, an additional Airbus A330 and three new Airbus’ A340. The intended growth expects the number of employees to double. A company’s corporate culture can be decisive when it comes to differentiation and can directly influence financial performance. The thesis analyses the importance of corporate culture during a phase of expansion and evaluates whether measures have to be taken in order to keep Edelweiss Air’s unique culture. A comprehensive literature review and in-depth expert interviews with directly involved people lead to the necessary insights to answer the research questions. The thesis provides recommendations for Edelweiss Air’s management how to effectively manage the corporate culture during the upcoming expansion.

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  • Lang, Siona (2015): Naturnaher Tourismus. Produktevorschläge für das Prättigau. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Diese Individual Bachelor Thesis behandelt den naturnahen Tourismus im Prättigau. In einem ersten Schritt wurde das touristische Angebot vom Prättigau beschrieben. Anschliessend wurden vier relevante Themenfelder definiert. Es sind dies der naturnahe Tourismus, die Erlebnisinszenierung/-qualität, die Produktentwicklung und die Trends im alpinen Tourismus. Die eigenen Ergebnisse wurden mittels qualitativer Experteninterviews gewonnen. Die Theorie, die Angebote und die Experteninterviews wurden in Beziehung zueinander gesetzt und so eine Analyse ausgearbeitet, auf welcher die Schlussfolgerung basiert. Wichtigste Erkenntnis war hierbei, dass es aufgrund der schwachen Positionierung äusserst schwierig ist, zusammenpassende Angebote zu erstellen. Diese wiederum sind notwendig für ein einheitliches Erscheinungsbild.

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  • Lanz, Michaela (2015): Day Visitor Marketing. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Statistics show that in the past few years day tourism has become increasingly important and has contributed a considerable amount to the tourism value added. Especially in city destinations, day visitors hold a major share in guest frequency. However, a city’s performance is usually defined by its overnight stays and day visitors play a secondary role. This is due to the fact that it is difficult to measure the economic value creation of day visitors and that therefore they are not always included in tourism marketing. The study seeks to show the importance and economic relevance of day visitors to the Capital City of Bern and goals to clarify if a day visitors focused strategy and marketing measures are required. Apart from a literature review providing existing data about day tourism, a qualitative approach through expert interviews was used in order to deduct suggestions adapted to the special needs of Bern. The study presents recommendations on how to successfully manage day visitors to the Capital City.

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  • Lingamgunta, Pravanyalaalasa (2015): Traveling behaviour of Indian tourists in Switzerland. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Indian tourists visiting Switzerland is increasing every year with the growing number of Indian international travellers. This is a consequence of rapid rise in the disposable income of the emerging Indian middle class and upper middle class families. Hence, India is a new touristic target market for Switzerland and the potential of Indian tourists for Switzerland destination is huge, Swiss hospitality should be prepared to host Indian guests. For that reason, it is important for Swiss hoteliers to know upper middle class Indian expectations in order to provide services according to their expectations. Therefore, this Bachelor Thesis is designed to find out the expectations of upper middle class Indian tourists from the Swiss hospitality industry. The main aim of this thesis is to discover the hotel services which will satisfy upper middle class Indian guests to plan services for future hotel project.

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  • Mäder, Michelle (2015): Concept to Attract Female Mountain Bikers for Flims. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The share of female mountain bikers in Switzerland has been constantly growing in the last few years. This phenomenon is proven to be more than just a trend. Instead, insights into a modern woman’s societal status and her leisure behaviour reveal, that this sport fits well into her idea of how to spend the free time; combining diverse factors such as “fun”, “being in nature” and “having a break from everyday life”. As a result, the future for alpine regions that promote mountain biking seems to be promising and will hopefully help balancing their critical summer/winter income ratios. Nevertheless, to achieve this, it is crucial to know the target market, what their needs and expectations are and how to meet those. For that reason, guidelines are elaborated for the destination Flims in order to attract the female mountain bikers in the long term.

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  • Marthy, Nicole (2015): Optimisation of User Experience for responsive OTA websites. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Travelwindow AG is an Online Travel Agency (OTA) that operates the website travel.ch. Since the invention of smartphones, the user experience on mobile devices has become an increasingly important subject in order to remain competitive, also within the tourism industry. Due to this fact, travel.ch aims to increase cross-device usability by providing a Responsive Web Design website for flight and hotel bookings. The purpose of this bachelor thesis is to give recommendations for the optimisation of responsive OTA websites through the perspective of travel.ch by determining factors of user experience and examining as well as analysing the website of travel.ch. The current website of travel.ch is compared to the following OTAs: booking.com, expedia. com and ebookers.ch by either flight or hotel bookings on smartphones in a usability test. Additionally, the study includes an individual interview and supplementary analytics data received from travel.ch. This research complemented the study and is considered in the recommendations.

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  • Matveev, Artem (2015): Russian market development for the Destination Davos-Klosters. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In Switzerland the Russian tourists have always been valued, as they are known for their tendency to consume top quality products and services over their extensive stays at the most luxurious and fashionable destinations. Their expenditures not only have an impact on the development of destinations, but also contribute to growth of the national tourism industry. Nowadays, considering the current environmental setting in Russia, the issues concerning the Russian travel behaviour become more prominent. As there is an estimated decline in Russian outbound tourism, destinations should address tourists’ needs closer in order to control and maintain the market share. This Bachelor Thesis helps to understand the nature of the current Russian tourism market and provides the Destination Davos-Klosters with a marketing concept, which will not only help it to become more competitive in this field, but will also contribute to destination’s sustainable growth.

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  • McGaw, Byron (2015): The State and Future of Fly Fishing Tourism in the Community of Scuol. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays, fisheries world wild are coming under increasing pressure from a variety of factors. In Switzerland this is no exception as since 1980, fish numbers have steadily declined. The fly fishing club in Scuol, Lower Engadine, Switzerland (Societa da muos-chervs Engiadina bassa), believes that fly fishing is the way forward to sustainably manage fish populations. When practiced correctly, they believe that fly fishing is one of the least harmful methods of fishing. The club’s goal is therefore to create a fly fishing only stretch of river on the Inn River as they believe this will help protect and manage the fish more effectively. For this new concept to be approved there has to be support from the majority of people within the Cantonal Fisheries Association before it can be considered by Canton Grisons as an option. This bachelor thesis will therefore provide recommendations on how to develop fly fishing tourism in the community of Scuol as its main aim. Through the sustainable development of this niche product, fly fishing in the region will be promoted and in turn will help in gathering support for the fly fishing only stretch of river. The addition of fly fishing as a touristic offer in the summer months, which is traditionally the low season, will also bring benefits to the community of Scuol. Information from a comparative analysis and expert interviews is used along with the supporting literature to make the recommendations.

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  • Meier, Dominique (2015): Potential of STC Switzerland Travel Centre AG in the MICE industry of Switzerland. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The core competence of STC Switzerland Travel Centre AG (STC) is accommodation partnering such as providing accommodation solutions for recurring or major events. In 2014, STC was engaged for the European Athletics Championships in Zurich as official accommodation partner. Due to their successful operation, they decided to continue and build up their MICE department. Since the MICE industry has some well-known representatives, STC has to stand out with a unique offer what they try with their Event-Booker, a web-based event and meeting software. The aim of this Bachelor Thesis is to evaluate the potential of the Event-Booker in the Swiss MICE market and provides recommendations how to be/stay competitive and needed changes compared to the competitors. Furthermore, STC is positioned in the Swiss MICE market. Therefore, the product, customers and competitors are analysed. The assessment is based on the gained knowledge from interviews conducted with MICE experts, from a customer survey and inputs from further MICE providers.

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  • Mende, Daniela (2015): Intercultural Management in Tourism. Travel Motivations and Consumer Behaviour of Outbound Tourists from China Visiting Swiss Winter Destinations. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: During the last years the amount of Chinese outbound travellers visiting Swiss destinations has been rising constantly. With this, challenges of hosting the new kind of traveller are growing where adaptations are inevitable. Despite this, the growing popularity of winter sports in China combined with Switzerland’s reputation as a winter sport destination opens up new opportunities to target Chinese winter guests. Therefore, this Bachelor thesis focuses on the question: What does a touristic destination need to successfully position as a destination for winter tourists from China? With Zermatt Tourism as external partner this thesis aims at gaining data about the Chines winter traveller’s motivations to come to Switzerland and to a particular destination, their preferred activities and their level of satisfaction. With data gained by conducting a survey and expert interviews, recommendations will be given on what a winter destination needs to adapt to Chinese winter travellers.

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  • Merkel, Clara (2015): Lokales Marketing für das Casino Davos. Zielgruppenorientierte Produkt- und Dienstleistungsstrategie. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Während bis jetzt der Fokus der Marketingstrategie des Casinos Davos auf die Touristen gerichtet war, prüft das Management neu die Möglichkeiten, zusätzlich vermehrt die Davoser Bevölkerung anzusprechen. Zu diesem Zweck wird in der Bachelor Thesis untersucht, welches die Gründe sind, weshalb sich die Einheimischen zum Besuch des Casinos motivieren lassen oder weshalb sie das Casino nicht besuchen. Für die Touristen gab es in der Vergangenheit viele Angebote, während jedoch die Einheimischen als Zielgruppe nie wirklich bearbeitet wurden. Die Thesis beschäftigt sich damit, wie man die Einheimischen als Gäste gewinnen und die Position des Casinos im Davoser Unterhaltungsangebot optimieren kann. Basierend auf Umfragen unter den Einheimischen und auf der Befragung von Experten wurden konkrete Empfehlungen erarbeitet. Diese reichen von inspirierender Kommunikation und attraktiven Veranstaltungen bis hin zu organisatorischen Massnahmen und zur Optimierung der Präsenz im Internet.

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  • Mostoufi Pour, Tina (2015): Development of a Membership Fee System for the Tourism Child Protection Code. Recommendation Based on Expert Interviews of Stakeholders and a Benchmark Analysis. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Tourism Child Protection Code searches for solutions on how to implement a new membership fee system for different kinds of stakeholders. The aim of the thesis is to provide suggestions on how to implement this new system and to reflect membership fees in sustainable tourism in general. The theory of fundraising and an insight of membership fee development are described as basic theories for further analysis. The benchmark analysis within the methodology part shows what kind of membership fee systems already exist and compares them to The Code. Expert interviews contribute to the benchmark analysis. Finally the results of the two mentioned methods are used develop a suggestion of a new membership fee system to The Code.

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  • Müller, Nina (2015): Is there a common visual language within the destination partners of Graubünden Ferien?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The usage of visual material is widely accepted as being of great importance in promotional activities. It is essential for tourism organisations to apply a strong and common visual language in order to successfully market themselves in a competitive market environment. Therefore, the aim of this thesis is to evaluate the visual language of Graubünden Ferien (GRF). It is analysed whether the existing manual of visual language is up to date and how the chosen destination partners implement the requirements described in the manual. In order to draw valuable conclusions, the manual is evaluated based on recent findings from the literature and expert interviews. A variety of pictures of the destination partners are analysed through content analysis. Further, an outlook on Wallis Promotion is made in order to assess the competitiveness of GRF in terms of visual language. Thus, the results present recommendations for the improvement of the manual and provide an overview of the current status of the applied visual language among the destination partners.

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  • Murri, Marion (2015): Added Value through eBusiness Performance. Generating Value through a Hotel Marketing Cooperation in Online Performance applied to the Example Swiss Premium Hotels. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The new information and communication technology changes have reached the hospitality industry and forced hotels to adapt their marketing activities in a sustainable way to stay competitive. Smaller individual managed hotels often do not have the financial resources or knowledgeable background to control and to handle all these online marketing activities and platforms. Hotel marketing cooperations close this gap with expertise, professionalism and a strengthened presence in the price- competitive market. This bachelor thesis determines the influence of eCommerce and digital marketing on the hotel performance of individual hotels as part of hotel marketing cooperations. The thesis provides recommendations for the hotel marketing cooperation Swiss Premium Hotels in the eCommerce environment and how the 18 individual managed hotels can profit from these eCommerce activities through a membership with Swiss Premium Hotels.

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  • Nestler, Martina (2015): Snow sport school days as a chance for small, regional destinations. How to bring school children to practise winter sport at Giswil-Mörlialp. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Decreasing skier days/visits in winter sport and in particular fewer children who practise snow sport are reality and affect all winter sport destinations in Switzerland. Mainly, destinations in low mountain regions have difficulties to survive. This bachelor thesis aims to evaluate new chances for the regional destination Giswil-Mörlialp, located in the canton of Obwalden, to enhance the frequency of visitors on weekdays. Thus, the focus is set on schools and snow sport school days. Expert interviews in two sections were conducted to identify offers which are required to organise snow sport school days. Additionally, the interviews aimed at evaluating how the decision making positions at schools can be reached optimally. The outcomes of both interview sections were critically compared and triangulated. Moreover, the already existing provisions at the destination Giswil-Mörlialp were cross-linked to the outcomes of the interviews. Finally recommendations were provided.

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  • Niederberger, Philipp (2015): Neue Strukturen für den Verkehrsverein Sagogn. How to bring school children to practise winter sport at Giswil-Mörlialp. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der Verkehrsverein und die Gemeinde Sagogn in der Region Surselva, möchten Struktur und Aufgaben im Bereich Tourismus/Veranstaltungen neu organisieren. Angedacht ist eine Integration des Verkehrsvereins bei der Gemeindeverwaltung. Dafür möchte der Vorstand des Verkehrsvereins sowie die Gemeindeverwaltung wissen wie Prozesse und Aufgaben am besten organisiert werden um sich auf die neuen und zukünftigen Anforderungen eines lokalen Kur- und Verkehrsvereins auszurichten. Hauptziele der Strukturanpassung sind primär die finanziellen Nutzen, direktere Entscheidungen treffen können und einen klareren Auftritt. Diese Arbeit analysiert die Theorie und nimmt erfolgreiche Beispiele in Graubünden aber auch andere alpine Regionen der Schweiz genauer unter die Lupe, mit dem Ziel dem Verkehrsverein und der Gemeinde geeignete Empfehlungen abzugeben und die Vor- und Nachteile der Anpassung aufzuzeigen. In der Analyse werden anhand von Experteninterviews und Expertenumfragen versucht, wichtige Erkenntnisse einer derartigen Strukturanpassung zu gewinnen.

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  • Nosetti, Celia (2015): Revenue Management at LUZERN HOTELS. Analysis of the current situation, description of the intended situation and derivation of recommendations. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: LUZERN HOTELS is the trade- and professional association of hoteliers in the city of Lucerne and the surrounding area and is therefore a part of the Swiss Hotel Association hotelleriesuisse. Revenue management has become increasingly popular in the hospitality industry over the past years. Research on the actual usage of revenue management in Switzerland is still scarce. The thesis analyses the current situation of revenue management technique use among the members of LUZERN HOTELS through a survey that has been conducted with the member hotels and through an empirical hotel price investigation. The findings of the current situation are then compared to an intended state of revenue management that has been derived from existing literature and the opinions of revenue management experts. Furthermore, recommendations on how to improve the current situation of revenue management technique application are made.

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  • Nydegger, Céline (2015): Usability of Hotel Websites. Inputs for Improving User-Friendliness through Eye Tracking and Heuristic Evaluation. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Many Swiss hotels aim to generate more bookings over their own website, as generating bookings over OTAs (e.g. Booking.com) is connected to high commission payments. However, particularly the websites of smaller hotels often suffer from bad usability, resulting in low conversion rates. Responding to this problem, the e-marketing consulting company Tourismusconsult has launched a new project called hotelwebseiten.ch. The goal of this project is to create highly usable hotel website templates that can be sold to hoteliers for affordable prices. The first client of hotelwebseiten.ch is the Hotel Best Western Spirgarten in Zurich, whose website has been relaunched by Tourismusconsult in the beginning of 2015. This Bachelor Thesis is supporting the project by evaluating the usability of the new website of Hotel Spirgarten. Two research approaches, each other complementing, are applied: A heuristic analysis with three experts and a practical usability laboratory test involving eye tracking.

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  • Nyffeler, Lisa (2015): Professional Event Management for Open-Air Theatres. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The topic of the present Bachelor Thesis is event management and the use of event management planning tools, applied to the open-air theatre of the association Freilichtspiele Grenchen. Since 2003, the association Freilichtspiele Grenchen organises every second year an open-air theatre that is playing up to 15 times during the summer. The team organising the open-air theatre has so far planned the event without any help of professional planning tools or fixed processes. The aim of this Bachelor Thesis is therefore to analyse the way the event has been planned so far, and then to create a professional toolbox for the Freilichtspiele Grenchen, in order to optimize the whole organization of the event. The evaluation of potential planning tools is based on findings from interviews conducted with experts from the event management industry. The thesis provides recommendations on how the association can implement and use the developed tools in the best way to promote a sustainable adoption of the tools.

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  • Odermatt, Martina (2015): Meet the locals!. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The trend in worldwide tourism is aimed more and more in the direction of experience. Increasingly saturated markets and heavily modified behaviour of tourists pose new challenges for tourism businesses. With the idea of “Meet the locals”, the general aim of this Bachelor Thesis is to investigate ways to create and improve truly authentic tourist experiences in the alpine destination of Adelboden-Frutigen by connecting tourists with the local population. The so called ‹hyperlocal› tourist will be directly embedded in local activities and contexts and, therefore, enjoy a very privileged access to the prevailing sub-culture all adding up to a tourist experience unparalleled in terms of authenticity and uniqueness. This Bachelor Thesis provides recommendations how tourists can be involved in the local sub-culture to create a unique experience. Furthermore, it describes approaches how to promote such a “Meet the locals” offer.

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  • Pfister, Nadine (2015): Whether and to what extent do online travel agencies benefit from an offline presence?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: For a few decades, the Internet has registered a steady growth and more and more companies feature an online presence. Therefore, the majority of tourists make use of online travel agencies (OTA) instead of going to a traditional travel agency to realize their bookings. However, also the offline presence is essential and some stationary agencies are still successful. everyglobe is an online travel agency where leisure travelers can benefit from personalized, curated travel ideas and an all-in-one solution. everyglobe was founded in April 2013 and until now, is a pure online company, reachable over their website www. everyglobe.com. The aim of this Individual Bachelor Thesis is to analyze whether it is beneficial for everyglobe to build an offline presence in order to gain new customers and increase sales. This has been done by extensive literature review and in-depth interviews with experts from the tourism industry. Several forms of offline representations have been analyzed and evaluated. Finally, this thesis provides a concept of how everyglobe can implement an offline presence.

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  • Poltera, Marco (2015): Berggasthaus Murgsee. Analyse und Entwicklung von Neupositionierungsansätzen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das auf 1818 Meter über Meer gelegene Berggasthaus Murgsee, ist in der Region Walensee, während den Sommermonaten bei Wanderern und Sportfischern ein sehr beliebtes Ausflugsziel. Da die Liegenschaft ihr touristisches Potenzial nur begrenzt ausschöpfen kann und in den nächsten Jahren Renovationsmassnahmen fällig werden, ist das Ziel dieser Bachelorarbeit, Möglichkeiten zur Neupositionierung der Liegenschaft zu erarbeiten. Zu Beginn der Arbeit wird die Ausgangssituation mittels Situationsanalyse dargelegt. Nebst einer ausführlichen Literaturrecherche, werden durch Interviews mit Experten und einer Gästebefragung, weitere Erkenntnisse gewonnen. Nach der Erarbeitung eines Unternehmensleitbildes können strategische Alternativen abgeleitet werden. Diese werden bewertet und die bestmögliche Alternative zu einer umsetzbaren Grundstrategie ausgearbeitet. Die Erkenntnisse und Einsichten dieser Arbeit, sollen dem Auftraggeber eine Entscheidungsgrundlage für spätere Neu- oder Umbaumassnahmen am Gebäude bieten.

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  • Pünter, Pascal (2015): The Business Model of Emirates Airline and Its Impact on European Legacy Carriers. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Emirates Airline from Dubai is one of the fastest growing airlines worldwide and already represents the biggest international carrier worldwide. The airline from the Emirate Dubai in the Middle East is one of the three fast-growing gulf carriers, which all cause a lot of reactions on the European aviation market. The question, which factors are decisive for this incommensurable success in the aviation industry, is of interest for both the executives but also the customers of the airline market. This Bachelor Thesis examines the business model of Emirates Airline in order to identify the different strengths and also weaknesses of the airline. These parameters are subsequently compared with on-going trends in the aviation industry to get a greater picture of the situation. The inferences and conclusions of these analyses are thus deviated to the European legacy carriers to investigate how Emirates Airline’s business model tangents and has an impact on European airlines.

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  • Reato, Sabrina (2015): Innovation in the hotel industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In order to ensure sustainable competitiveness innovation is the key for product and process developments and essential for every industry. The tourism industry and in particular the hotel industry in Switzerland faces a lot of challenges. Although, innovation often happens through accidental occurrences it does not mean that innovation is not influenceable. Therefore the bachelor thesis investigates how innovation can be specifically promoted. Successful companies rely on a conscious designed innovation process, which enables them to launch innovations. Hence, the purpose of this bachelor thesis is to determine the most important success factors for innovation and to give recommendations in order to implement an innovation process in a hotel. This requires the investigation of fundamentals, which have to be given, the different stages of the innovation process which have to be fulfilled in order to establish an innovation successfully in the market and last but not least how controlling can be handled in terms of innovation.

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  • Ricci, Lorena (2015): Educational Co-Benefit of Carbon Offset Projects. A Measurement of the Impact of myclimates’ Projects on the Communities. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Swiss climate protection foundation myclimate finances and initiates carbon offset projects, mainly in third world countries, financed through compensation money, mainly raised from clients in first world countries. myclimate provides the opportunity and tools to support the achievement of a low-carbon society through offsetting one’s own carbon emissions. The focus of those carbon offset projects is set on the direct benefit of eliminating and minimizing carbon emissions in adopted projects at places where it is most efficient. However, recent studies have shown that benefits such as environmental and social outcomes are also delivered through the implementation of carbon offset projects. Those so called co-benefits such as health improvements, creation of job opportunities, better qualitiy of life as well as enabling of education are concrete and comprehensible outputs compared to the impalpable greenhouse gases in the atmosphere.

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  • Rickli, Kathrina Marianne (2015): New Lift Ticket Structure for Savognin Bergbahnen AG. Reduce complexity and enhance customer loyalty. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The mountain railway companies operate in a fast changing environment. Decreasing skier days, changes in customer behaviour and the economic situation affect the revenue of the company. Several adaptions, due to changing customer behaviour over the years, lead to a complex and confusing lift ticket structure. Furthermore, nearly all customers of a mountain railway company are anonym. A huge marketing potential is left unexploited. This Bachelor Thesis analyses a new lift ticket structure for Savognin Bergbahnen AG. An algorithm for an optimal non-linear price structure is recommended. Reduction of the complex and confusing ticket structure and enhancing customer loyalty, are the main characteristics. The new structure gives the opportunity to introduce new marketing tools, using internet and other new communication channels. It allows dynamic price adaptions, according to seasonal and weather conditions. With a realistic simulation, the opportunities and threats of the new structure, which can occur, are estimated.

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  • Rietmann, Esther (2015): Social Media in the Context of the Swiss Boutique Hotel Industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Social media is a rapidly emerging phenomena that carries with it enormous disruptive potential. The tourism and hospitality sector, particularly impacted by new online based business models, is increasingly reliant on these new forms of participative communication. This paper assesses the impact and potential of social media using the boutique hotel Krafft Basel by means of a single case analysis. A theoretical guideline for developing a social media strategy is outlined and implemented for the Krafft Basel. The hotel will be analysed in detail in order to identify its social media goal. Building on this, opportunities for social media are presented and proven concepts out of cross-industries applied and adapted accordingly. Thereby, it can be shown how true customer engagement, central to any social media strategy, can be realised in practice with given resources.

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  • Rohatsch, Michèle Benita (2015): Improvement of customer loyalty in Singapore Airlines Ltd.. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Singapore Airlines has a well-known customer loyalty program, which is called KrisFlyer Program. Due to the fact that the competition between the Frequent Flyer Programs is very high, it is necessary to be recognized by the passengers. Therefore it is vital to create a loyalty program, which not only has very good benefits for the customers, but also keep them loyal over a long period of time. This Bachelor Thesis identifies the gaps within the KrisFlyer program, which have potential for improvements. Furthermore there are recommendations as well as ideas of how KrisFlyer could change their loyalty program. It has the goal to create increased customer loyalty as well as increased company value at the end. The value chain of the loyalty program of Singapore Airlines has been evaluated and analysed. For doing so, literature as well as the conducted survey at Zurich airport has given a good basis for the assessment.

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  • Rohr, Bettina (2015): Tektonikarena Sardona. Erfolgsfaktoren für nachhaltige touristische Welterbe-Angebote. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Inhalt dieser Arbeit ist der Schutz und Nutzen von Natur. Dieser mögliche Konflikt wird deutlich, wenn es um die Implementierung von touristischen Angeboten in Naturschutzgebieten geht. Mit Hilfe von Experteninterviews wurde ein Vergleich von erfolgreichen Angeboten diverser UNESCO-Weltnaturerben – unter anderem Jungfrau-Aletsch – vorgenommen. Dies mit dem Ziel, Erfolgsfaktoren für nachhaltige touristische Welterbe-Angebote zu definieren. Diese Erfolgsfaktoren sollen der Tektonikarena dazu dienen, geplante Angebote auf ihre langfristige, erfolgreiche Umsetzbarkeit zu überprüfen, schon etablierte Projekte zu analysieren und durch ein attraktives Angebot mehr Touristen für das Welterbegebiet zu begeistern, ohne dass die Einzigartigkeit der Gegend beeinträchtigt wird.

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  • Roth, Simona (2015): Transferring IRONMAN 70.3 Switzerland to Another Destination. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: IRONMAN 70.3 is a global triathlon series where the athletes have to complete half the distance of IRONMAN race. Namely, the following distances swim 1.9km, bike 90.1km and run 21.1km. IRONMAN 70.3 Switzerland takes place in Rapperswil-Jona, SG since its inaugural execution in 2007. The thesis should evaluate if IRONMAN 70.3 Switzerland could be transferred to another destination. The focus of the paper is therefore on the establishment of a catalogue of criteria, which a destination has to fulfil to host a major triathlon event. This catalogue of criteria covers all issues important to organise an IRONMAN 70.3 and is based amongst others on the analysis of an athlete’s survey. Within the paper, the catalogue of criteria applies for chosen destinations to identify their suitability. Furthermore, it should support the company in the evaluation process of finding other possible race destination.

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