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Abschlussarbeiten BSc Tourismus
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  • 2015

  • Rottmann, Melanie (2015): Local participation and knowledge integration in the transition towards sustainable community development. Cooperative planning of a tourism-based blue economy destination model in San Bernardino. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The authorities of the Swiss mountain community San Bernardino are concerned with finding an investor to finance the re-opening of the ski area Confin, which has been closed since the season 2012/13. Finding investors who are willing to take the increasing risks of major investments into a classic alpine business model when most paramenters describing this system, for example snow reliability and consumer demand, have changed, proofed to be difficult. A previous study tested community ownership and particular the crowdfunding potential as an alternative investment approach. This study argues that a sole re-opening of the ski area is insufficient to overcome the current situation and elaborates the potential of using the crisis as a chance for a transition towards a competitive long-term sustainable destination development. The results of a survey among San Bernardinos’ local residents, second-home owners’ and business owners’ provide further insights to develop recommendations for the transition towards a more diversified and collaborative “blue” economy, which is less depended on winter tourism and more adaptive to future changes in climate and market conditions.

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  • Schaltegger, Chantal (2015): Heidi auf neuen Wegen. Anwendung destinationsspezifischer Informations- und Kommunikationstechnologien im Heididorf Maienfeld. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Heididorf in Maienfeld ist ein Ort und zugleich touristischer Anziehungspunkt, an dem Besucher die weltberühmte literarische Figur von Johanna Spyri und ihre Welt, «Heidi’s Welt» - die Schweizer Bergwelt um 1880 – erleben können. Ziel des Heididorfs ist es, den Besuchern auf eine attraktive Art diese Welt zu zeigen und so positive Erlebnisse zu gestalten. Angesicht der steigenden Relevanz von Technologien und deren Einsatz zur Erlebnisbereicherung, vor allem auch im musealen Umfeld, ist es verständlich, dass das Heididorf sich diese Entwicklung zu Nutzen machen möchte. Diese Bachelorthesis zeigt anhand von Beispielen auf, wie geeignete Technologieanwendungen das Erlebnis in ausgewählten Attraktionen des Heididorfs unterstützen, formen und bereichern können. Die Erarbeitung der Beispiele erfolgt basierend auf Einblicken in das touristische / museale Erlebnis und der Rolle von Technologien sowie einer vorläufigen Analyse des Heididorfs und davon abgeleiteten Zielsetzungen, in Kombination mit den in musealen Attraktionen am häufigsten eingesetzten Anwendungen.

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  • Schaub, Melanie (2015): Integration of Educational Interests into the Snow Sports Week Eastern Switzerland. Optimization of the Snow Sports Week. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last 10 years the ski destination in Switzerland suffered from declining snow sport participants. Therefore the association of cable car companies Eastern Switzerland (OSVS) implemented an initiative called “Snow Sports Week Eastern Switzerland”, with the objective to counteract this development. During the ten years of successful implementation, several problems occurred: Such as an overstressed ski area due to lack of capacities and the missing relation to winter and snow of schoolteachers. The latter will be conducted in this thesis in order create an attractive product for teachers and accompanying persons aiming to initiate further studies and researches. Firstly an extensive literature review will be executed. This gives an overview and crucial information for the analysis, which incorporates two components: Expert interviews and a questionnaire among schoolteacher, who already participated at the “Snow Sports Week”. More precisely, expert interviews deliver the framework to develop this questionnaire, whereas the questionnaire provides the assessment of needs of schoolteachers.

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  • Schmid, Simon (2015): Führung und Organisation in der Casino Bad Ragaz AG. Optimierung der Loyalität und Leistungsbereitschaft der Mitarbeitenden. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Zufriedenheit der Gäste eines Casinos hängt wesentlich von der Leistungsbereitschaft, den fachlichen Fähigkeiten und der Sozialkompetenz des Personals ab. Für die Casino Bad Ragaz AG untersucht die Bachelor Thesis, wie Führung und Organisation die Zufriedenheit der Mitarbeitenden sowie deren Leistungsbereitschaft und Loyalität beeinflussen. Die Basis der Thesis bilden die Ergebnisse des Casinos Bad Ragaz aus der Umfrage des Swiss Arbeitgeber Awards 2014. Diese Daten wurden durch Interviews mit Mitarbeitenden und ein Survey mit anonymen Fragebogen ergänzt. Auf der Grundlage der Theorien aus der Literatur-Recherche wurden die Forschungsresultate in zwei Dimensionen interpretiert. Zum einen wurde analysiert, welchen Einfluss die seit dem Swiss Arbeitgeber Awards 2014 eingeführten Änderungen auf das Arbeitsklima haben. Zum andern sind Massnahmen beschrieben worden, die zu einer weiteren Optimierung des Führungsverhaltens und der Organisationsstruktur und damit der Leistungsbereitschaft und Loyalität der Mitarbeitenden führen.

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  • Schneider, Melanie (2015): Analyse von Sponsoringpartnerschaften im Bereich Tourimusindustrie. Bewertung und Weiterentwicklung der Partnerschaft zwischen dem HSV und Graubünden Ferien. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Bereits seit Jahren nutzen verschiedene regionale und lokale Tourismusorganisationen den Profisport als Plattform für die Erreichung ihrer Kommunikationsziele. Seit 2014 besteht auch zwischen Graubünden Ferien und dem Hamburger Sportverein eine solche Sponsoringpartnerschaft. Das übergeordnete Ziel dieser Kooperation ist es, den Bekanntheitsgrad der Marke Graubünden in Deutschland zu erhöhen und neue Gäste zu akquirieren. In dieser Bachelorthesis werden ähnliche Partnerschaften zwischen einer Destination und einem Fussballverein durch verschiedene Kriterien miteinander verglichen. Ausserdem wird die Kooperation von GRF und dem HSV anhand der Sponsoringtheorie betrachtet und bewertet. Das Ziel ist es schliesslich, Graubünden Ferien Empfehlungen für die Weiterentwicklung der Sponsoringmassnahmen zu geben und aufzuzeigen, welche Aspekte in der Kooperation verbessert werden können, um die optimalste positive Wirkung für das Unternehmen zu erzielen.

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  • Schneiter, Patrizia (2015): How can Foxtrail improve and increase its referral marketing?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Foxtrail is a paper chase, which can be played in teams on different trails in nine Swiss cities or regions. This product of the company Swisscovery GmbH is very dependent on word of mouth. Although, there is already some word of mouth about Foxtrail in circulation, the company does not have an existing referral marketing strategy. That situation is the aim of this thesis: To work out a suitable referral marketing strategy for Foxtrail. Based on referral marketing advices and guidelines, the current way of promoting Foxtrail has been analysed. Out of this, a suitable referral marketing strategy with several recommendations for campaigns has been worked out. Best practice examples are included, to show real ways of successful word of mouth marketing campaigns. In addition, a survey gives information about the referral marketing behaviour of people. All given recommendations are based on the theoretical framework and also on the outcomes of the practice examples and the survey.

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  • Schönauer, Tamara (2015): Promotion Concept for the regional commercialisation of “CongressEvents St.Gallen”. Marketing Promotion Concept using methods for commercialisation of premises and services as an agency. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: CongressEvents St.Gallen is a business unit of Genossenschaft Olma Messen St.Gallen. As a congress centre the department is responsible for the successful organisation of approximately 100 events a year such as congresses, banquets, concerts and cultural events. Besides the expertise and creativity of the personnel, they have an extensive network of reliable service partners, who can be called upon to assist with customer requests. Furthermore, the venue, located centrally, is furnished with modern and convertible facilities enabling parking spaces for up to 1000 vehicles. This Bachelor Thesis defines a promotion concept for the regional commercialisation of CongressEvents St.Gallen including a compilation of marketing measures to raise the level of awareness of the fairground in the companies. Within the analysis of the initial situation, a survey with companies was undertaken to identify the person accountable for organising events within the company.

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  • Schrag, Dominic (2015): Strategische Weiterentwicklungs- und Optimierungsvorschläge im Mitgliederwesen für Chur Tourismus. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der Verein Chur Tourismus ist eine regionale Tourismusorganisation (ReTO) für die Stadt Chur sowie die angrenzenden Gemeinde. Dabei ist Chur Tourismus verantwortlich für die Vermarktung, die Tourismusentwicklung sowie die Information am Gast. Bei als Verein organisierten, nicht rein kommunalen Tourismusorganisationen spielt das Mitgliederwesen eine entscheidende Rolle. Die Mitglieder gewährleisten nicht nur eine starke Verankerung innerhalb der Destination, sondern bilden mit ihren Beiträgen ebenso eine wichtige, privatwirtschaftliche Einnahmequelle. Diese Bachelorthesis enthält fünf Hauptvorschläge für Weiterentwicklungs- und Optimierungsmöglichkeiten im Mitgliederwesen bei Chur Tourismus sowie weitere Denkanstösse für die Zukunft. Die Arbeit basiert dabei auf einer vertieften Literaturrecherche in den Themengebieten Mitgliederwesen und Destination Management, einer Ist-Analyse bei Chur Tourismus inklusive einer Mitgliederumfrage sowie einer mittels Interviews durchgeführten Mitbewerberanalyse.

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  • Schrepfer, Marina (2015): Health Tourism in Appenzell Ausserrhoden. Opportunities, Challenges and Recommendations. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Within their future business strategy, Appenzellerland Tourismus AR would like to clarify the implementation of the business segment health tourism. Therefore, the tourism organisation would like to know what opportunities and challenges are related to this business segment and how feasible its implementation in the canton of Appenzell Ausserrhoden would be. This bachelor thesis analyses the current supply and demand structure of the tourism in Appenzell Ausserrhoden with a focus on health tourism. Based on the results of this analysis, two possible strategic business segments with health tourism offers are presented and the role of the tourism organisation Appenzell Ausserrhoden within these business segments is explained. Furthermore, the thesis provides recommendations whether the implementation of health tourism as a business segment in Appenzell Ausserrhoden is feasible or not and what opportunities and challenges are related to this implementation. These recommendations are based on the knowledge gained from the interviews conducted with several experts of the health tourism sector.

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  • Schuler, Marina (2015): Gastfreundschaft – eine Frage der Einstellung. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Ein touristischer Dienstleister und die damit verbundenen Arbeitsstellen sind abhängig von ihren Gästen. Ein hohes Niveau von Gastfreundschaft ist somit ein entscheidender Erfolgsfaktor. Jedoch haben Gastgeber ein unterschiedliches Verständnis davon: Die einen setzen Gastfreundschaft gleich mit Qualität und Nutzen der Dienstleistung, bei anderen liegt der Fokus auf der Qualität der Beziehung zum Gast. In der Thesis werden erstens dienstleistungs- sowie beziehungsorientierte Kriterien der Gastfreundschaft erarbeitet. Zweitens wird analysiert, welches Verständnis von Gastfreundschaft erfolgreiche Betriebe in Tourismus und Hotellerie haben und in welchem Mass und in welcher Ausgestaltung sich die definierten Kriterien darin finden lassen. Die Erkenntnisse aus dieser Analyse dienen als Grundlage für abschliessende Empfehlungen an touristische Dienstleister in Bezug auf Anstellung und Ausbildung von Personal.

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  • Schüpbach, Pia (2015): Inszenierungskonzept Schanzen Einsiedeln. Eine qualitative Analyse zur Angebotsgestaltung im neu entstehenden Freizeit- und Themenpark in Einsiedeln. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Im Verkehrshaus der Schweiz eröffnete im April 2015 die erste Indoor-Skisprungschanze der Welt. In das Projekt ist auch die Firma Schanzen Einsiedeln involviert. Das Unternehmen will mit dieser Attraktion mehr Nachwuchs fürs Skispringen begeistern. Bei den Schanzen in Einsiedeln entsteht deshalb zusätzlich ein Freizeitpark, welcher als attraktives Ergänzungs-Erlebnis dienen soll. Diese Bachelor Thesis entwickelt Empfehlungen bezüglich einer zielgruppenorientieren Storyline, Besuchereinbindung und Angebotsgestaltung im neu entstehenden Freizeitpark. Anhand von Experteninterviews aus Bereichen der Tourismus- und Inszenierungsbranche konnten Erkenntnisse über die Raumgestaltungen in Freizeitanlagen gewonnen werden. Ein Benchmark Vergleich diente zusätzlich als Best Practice Beispiel, woraus wertvolle Erkenntnisse zur Beantwortung der Forschungsfragen zusammenkamen.

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  • Schwendener, Martina (2015): FIS Alpine World Ski Championships St. Moritz 2017 – Volunteering. How to motivate people to support the event as volunteers?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: St. Moritz, well known destination and origin of winter tourism will be host of the 2017 FIS Alpine World Ski Championships. Back in 2003 the destination was already hosting the alpine championships taking place every second year. To guarantee a successful event, the help of volunteers is vital. Without the support of volunteers an event in such dimensions would not be feasible. Not only is the economic burden too great but also a lack of acceptance in society could occur. However, to generate sufficient number of volunteers is essential for the success of such an event. Therefore it is this assignments aim to analyse relevant literature and the current volunteer situation in St. Moritz. Furthermore, its aim is to identify success factors and provide approaches and recommendation to the volunteer organisation Voluntari Engiadina how to attract, recruit and tie sufficient number of volunteers. With the help of a survey during the Ladies FIS World Cup in January 2015 and an expert interview with a volunteer manager to corroborate its results, the actual situation in St. Moritz is analysed and compared with the recommendations from literature.

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  • Seiler, Andreas (2015): Website optimization for a luxury travel product. The case of Luxury Travel Switzerland (lt-switzerland.com). Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Luxury Travel Switzerland is a young organization that has been founded in March 2014. It offers round trips through Switzerland in the high prize segment. The tours are very luxurious and only the very best offers of hotels and attractions have been selected in order to please the demanding guests. The website is informing about the tours and the company itself but the way how it does it, can be improved according to several experts. This Bachelor Thesis is aiming to optimize the usability and the user experience on the website in order to make it ready for possible buyers. Therefore this thesis is providing measurements that will increase the possibility of requests about the tours. The website is analysed with the help of experts in the field of usability and user experience and luxury consumers. Furthermore the literature in these fields is compared to the website and additionally a mixture of smart and best practice analysis is done in order to come up with the best measurements possible.

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  • Selimaj, Yll (2015): Beweggründe und Motive für Breiten- und Jugendsport - Sponsoring in der Schweiz. Eine Analyse anhand der Partnerschaft von Coca Cola und dem Schweizerischen Fussballverband im Rahmen der Coca Cola Junior League. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Seit dem Jahr 2003 unterstützt Coca-Cola durch sein Sponsoring-Engagement den Junioren Breitenfussball der Schweiz, nämlich die Coca-Cola Junior League (CCJL). Coca Cola wird in der Regel als Sponsor von globalen Grossveranstaltungen wie dem FIFA Weltcup oder den Olympischen Spielen wahrgenommen. Die Unternehmung engagiert sich jedoch auch im Breiten-/Jugendsport, so eben wie erwähnt im Rahmen der CCJL. Für das seit Jahren bestehende Sponsoring wird in dieser Arbeit die Partnerschaft des Schweizerischen Fussballverbandes SFV mit Coca-Cola im Rahmen der CCJL analysiert, indem die Beweggründe von Coca-Cola für ein solches Engagement herausgefiltert werden. Um die Partnerschaft so weit wie möglich auszufeilen und Optimierungen zu generieren, sind Sponsoring-ähnliche Partnerschaften verglichen worden und Ideen, Verbesserungsmöglichkeiten und Umsetzungsmassnahmen entwickelt worden. Alle Erkenntnisse der Resultate sind ein Produkt der durchgeführten Experteninterviews, des Benchmark-Vergleichs und eines Interviews. Die analysierten Erkenntnisse sind ausgearbeitet worden und dienten der Entwicklung von Ideen, Verbesserungs-vorschlägen und Umsetzungsmassnahmen für die Partnerschaft SFV und Coca-Cola im Rahmen der CCJL.

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  • Shoshaj, Guxim (2015): Tourism in Albania. Albania’s Image among Swiss People and its Impact on Inbound Tourism in Albania. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Albania is still an unknown spot in Europe. Nevertheless, its tourism is growing every year. Even though Albania has a lot to offer, it is still not a typical vacation destination Swiss tourists choose to travel to. Due to historic happenings in the Balkan, there is a high number of Albanians mostly from Kosovo living today in Switzerland. The cultural differences often lead to misunderstandings and create certain images. This Bachelor Thesis aims to explore the relation between the image Swiss people have of Albania and the Albanian community in Switzerland to understand if these two images influence the tourism in Albania. A mixed method approach has been selected to collect quantitative and qualitative information. With a survey, data about the image of Albania and Albanians has been collected. Further, the results of the survey have been discussed in an interview with two experts. Finally, recommendations towards how to attract Swiss people to Albania have been given.

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  • Shtufi, Lara (2015): Entwicklung eines inhaltlichen Eventkonzeptes für die Weihnachtsshow «Himmel auf Erden». Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Himmel auf Erden – Christmas Show & Hospitality; das verspricht das neue Logo der im Jahr 2014 wiederbelebten Show auf der offenen Rennbahn in Zürich Oerlikon. Die ambitiöse Vision des Veranstalters: Himmel auf Erden als grösste Schweizer Weihnachtsshow und ebenso als wichtigste Plattform der Schweiz für Weihnachtsessen am Markt zu etablieren. Doch wie kann ein solch hoch gestecktes Ziel in einem derart konkurrenzstarken Umfeld erreicht werden? Davon ausgehend, dass die Erreichung dieses Ziels an erster Stelle einen sehr ansprechenden Showinhalt voraussetzt, wird in dieser Bachelorthesis mittels einer Umfrage eine Bedarfs- und Erwartungsanalyse der Besucher durchgeführt. Anschliessend wird die Analyse der Umfrageergebnisse durch Experteninterviews vertieft. Aufgrund der Resultate werden dem Veranstalter Empfehlungen für ein gewinnendes inhaltliches Eventkonzept für die Weihnachtsshow «Himmel auf Erden» gegeben.

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  • Staude, Nadine (2015): Die Entwicklung des Schweizer Kreuzfahrtmarkts unter besonderer Berücksichtigung der Erschliessung neuer Kundensegmente. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In der letzten Zeit hört man immer wieder vom boomenden Kreuzfahrtmarkt. Nicht nur international gesehen, sondern auch in der Schweiz. Diese Bachelorarbeit befasst sich mit der Entwicklung und der aktuellen Marktsituation des Schweizer Kreuzfahrtmarkts, den entsprechenden Kundensegmenten und den aktuellen Buchungstrends. Anhand einer Umfrage an der Ferienmesse Zürich wurden die Bedürfnisse und Erwartungen der Schweizer gegenüber Kreuzfahrten ermittelt. Weiter konnte dank einigen Inputs aus dem Markt und einer detaillierten Literaturrecherche eine Markt- und Trendanalyse erstellt werden. Diese Analysen zeigen auf, dass der Kreuzfahrtmarkt heute rund 150 000 Schweizer Kreuzfahrtkunden umfasst und in den letzten Jahren stärker gewachsen ist als andere Tourismussegmente. Man geht weiterhin von einem stabilen Wachstum aus und der Trend «Destination Schiff» nimmt weiter zu. Dadurch dass die Kreuzfahrtschiffe heute unzählige Möglichkeiten an Bord sowie ein grosses Angebot an unterschiedlichen Routen anbieten, können sie eine breite Masse an Kunden ansprechen. So gibt es mittlerweile für fast jedes Kundensegment die passende Kreuzfahrt.

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  • Steffen, Miriam (2015): Voluntourism. Beneficial or destructive?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Conducting charitable work as a form of tourism has become increasingly popular with many people wishing to do ‘good deeds’ while on holiday. This flourishing travel trend is termed voluntourism and considered to be one of the fastest growing travel trends in the world. However, the industry has become highly controversial and subject to rising criticism. This Bachelor Thesis aims to contribute to the current discussion about voluntourism and puts particular focus on ethical considerations, determinants for responsibility and projects with children. The latter is more closely examined with a practical case comparison of children projects in South Africa and Cambodia. The findings combined ultimately support the development of specific recommendations to facilitate tour operators the purchase of responsible voluntourism products.

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  • Steinacher, Daniel (2015): Product – vs Image – Advertising. Comparison of intentions and effects applied to SBB. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The SBB is the biggest provider of public transportation respectively railway service in Switzerland. They can be considered to have some sort of monopoly position, yet they run advertising campaign. Some of them promote a specific product or offer whereas others focus on the SBB as a company and its image. What are the differences between these two types of campaigns? What are reasons to run them? Do they have any impact on the customers’ behaviour or are they redundant due to the SBB’s monopoly position? This Bachelor Thesis analyses the two different approaches of product – and image – advertising by looking at specific aspects of each type and comparing those findings. This is done by considering the theoretical background and the implementation of both types, including the supplier’s as well as the customers’ point of view, which is asked through an online questionnaire. It provides insight in different aspects of advertising, branding and reception of advertising applied to the case of SBB.

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  • Steiner, Katja (2015): Market analysis of England regarding Medical Tourism. Comparison of intentions and effects applied to SBB. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Hirslanden has 16 hospitals in Switzerland and is well known for its first class customer-oriented quality. Hirslanden International, an own department within Hirslanden, focuses on the administrative work of international patients; whereby currently agreements with agents and insurances mainly exist in Russia and the Arabic countries. Hirslanden International’s aim is to find a politically and economically stable country for new arrangements. Medical tourism in England is growing, driven by the incredible waiting list for medical treatments. This but also factors like financial resources of the middle class, entry requirements for patients in Switzerland, as well as mentioned above, the political and economical situation in England, might make England a potential market for Hirslanden International. Therefore, this bachelor thesis provides an analysis of the English market based on medical tourism and shows if there is potential for Hirslanden International.

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  • Stocker, Lea (2015): «Wie kann das Potential der Kunst und der Lebensgeschichte von Giovanni Segantini den Kulturtourismus des Parc Elas komplementieren?». Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Diese Arbeit hat den Anspruch das Potential des Künstlers Lebensgeschichte und Kunst herauszufinden und ein neues Produkt für den Naturpark Ela zu entwickeln. Der Künstler Giovanni Segantini lebte und malte in den Schweizer Bergen. Besonders lange und prägend war der Aufenthalt in Savognin. Acht Jahre wohnte er mit seiner Familie, Byce Bugatti und seinen vier Kindern, in dem Bündner Dorf. Dort malte er das einfache Bauernleben, die Menschen als Teil der Natur, Berglandschaften und Bilder welche die Mutter-Kind Beziehung thematisieren. In dieser Zeit entwickelte er auch einen speziellen Malstil. Nach Literaturrecherche zu seinem Leben und seiner Kunst, einer Angebotsanalyse zu bereits vorhandenen Angeboten, Begehungen vorhandener Angebote, neun Experteninterviews und einer Umfrage mittels Fragebogen im Segantini Museum (St. Moritz), wobei 59 Fragebogen retourniert wurden, konnte ein neues Produkt entwickelt werden. Das Produkt welches entwickelt wurde, gestaltet sich hauptsächlich als Rundwanderung durch Savognin. Diese führt zu 10 ausgemachten Standorten von wo aus Segantini gesamthaft 40 Bilder gemalt hat.

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  • Strohmaier, Valentin (2015): Prau la Selva Familienparadies: User demand analysis and customer response. Acceptance Analysis of the new «Familienparadies». Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The tourism destination Flims is in a constant process of development and improvement. One of the latest projects for this development is the ‘Prau La Selva Familienparadies’, which includes the remodelling of an existing sport centre in Flims into a modern sport and leisure centre with indoor and outdoor product offers for the whole family. For the realization of the project, the project managers need the majority approval by the population of Flims. This Bachelor Thesis analyzes the overall attitude towards the project and the response to the offered products. Furthermore it provides with information about the potential target groups and the utilization of the facility. Additionally it helps to evaluate the contribution of the Familienparadies to the development of Flims. The information for this analysis is gained through secondary data collection in the form of desk research and primary data collection in the form of online surveys and e-mail interviews. The results of the research should show, if the Familienparadies is accepted by the potential customers and if it can improve the existing product mix of the destination. The Bachelor Thesis is divided into introduction, theory, methodology, evaluation and conclusion.

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  • Vitasse, Alexia (2015): Effective Event Promotion Through Social Media. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: With the rise of social media and the acceptance of social media as a marketing tool, this thesis strives to discover what makes an effective social media strategy for event promotion, more specifically for music-event promotion in Switzerland. This study aims to discover what the industry defines as an effective strategy, how to measure the success of a strategy and how to build an important following on social media channels. Good News Productions AG is the Swiss leader in the concert and live-entertainment industry. They produce over 100 shows a year and strive to be innovative in order to stay not only present, but also the leader in the Swiss industry. Through extensive research and qualitative research in the form of expert interviews, a twopart strategy is deduced and recommendations are made to the company.

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  • von Ballmoos, Nadja (2015): Places of Power in the Zurich Oberland and their Touristic Potential. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zürioberland Tourism is the tourism organisation of the region Zurich Oberland, implementing part of the responsibilities imposed by the state’s new regional policy aiming to stabilise the economy of rural areas. With the help of this bachelor thesis, the company aims to find out if the subject of “places of power” should be used for a new campaign and if so, in what manner the subject should be addressed in order to attract as many visitors as possible. Besides analysing the term “place of power” and different perceptions about it this bachelor thesis is providing recommendations about the handling of the term. The recommendations are based on inputs from expert interviews and include specific product suggestions.

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  • Wiget, Belinda (2015): Analyse und Empfehlungen zur UNESCO-Zertifizierung der Ostschweizer Textilindustrie. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Textilindustrie stellte seit dem Mittelalter den wichtigsten Wirtschaftssektor der Ostschweiz dar und noch heute existieren Stickereibetriebe in der Region. Aufgrund dieser Bedeutsamkeit wird in der Arbeit evaluiert, wie die touristische Nutzung dieses Erbes vorangetrieben werden kann. Dazu wird eine Matrix der Strategieoptionen erstellt. Ebenfalls wird ein Vergleich mit der «Stadtlandschaft Uhrenindustrie» in La Chaux-de-Fonds / Le Locle durchgeführt, um Entwicklungspotenzial zu entdecken. Im Zentrum der Arbeit steht die Abklärung, ob eine Aufnahme in die Liste des Weltkulturerbes oder in eine Liste des immateriellen Kulturerbes der UNESCO möglich ist und ob daraus ein touristischer Nutzen resultieren kann. Es wird konkludiert, ob eine entsprechende Einschreibung in die Wege geleitet werden soll oder ob eine andere Option geeigneter ist. Neben ausgiebiger Literatur¬recherche gründet die Analyse auf qualitativen Interviews, aus welchen schliesslich Empfehlungen für St.Gallen-Bodensee Tourismus abgeleitet werden.

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  • Wüst, Tina (2015): Kulturtourismus – ein touristisches Potenzial in der Region Sempachersee?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Hauptziel dieser Arbeit ist, herauszufinden, welches Kulturangebot in der Region Sempachersee ein mögliches touristisches Potenzial darstellen könnte. Sempachersee möchte mit seinem Kulturangebot seine Attraktivität und die Wertschöpfung der gesamten Region erhöhen. Im Rahmen dieser Arbeit werden vorhandene Produkte und Angebote untersucht und es werden Umfragen mit Tagestouristen, Logiergästen und den Anwohnern gemacht, um herauszufinden, welche Angebote überhaupt bekannt und beliebt in der Region sind. Zusätzlich werden Tipps von Experten eingeholt, wie die Attraktivität erhöht werden kann. Anhand der Analyse können mögliche Potenziale herausgefunden werden. Es werden einige Vorschläge und Empfehlungen zur Verbesserung oder Erweiterung der Kulturangebote gemacht.

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  • Zehnder, Irina (2015): Destination Rwanda from Genocide to Role Model. Development of a Tourist Offer based on the Idea of Cooperative Travel-Gatherings. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Rwanda 2015: Contemporary Rwanda is considered as the rising star of Africa. The Rwandan success story is exemplary considering the fact that 21 years ago, 800’000 Rwandan Tutsis and moderate Hutus were slaughtered in one of the most brutal genocides the world had to witness. This Bachelor Thesis aims to theoretically establish a ‘Rwanda Tour’ that focuses on the Rwandan reconciliation process after the genocide in 1994. The tour is based on the idea of cooperative travel-gatherings. Besides the discussion of the function and form of travel-gatherings, criteria of cooperation will be analysed. Furthermore, travel-gatherings in the context of Rwanda will be illustrated as well as those Rwandan organizations that agreed to cooperation. Lastly, interviews with potential travellers were carried out in order to define possible challenges and pitfalls the tour could face.

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  • Zosso, Anita (2015): Destination Rwanda from Genocide to Role Model. Development of a Tourist Offer based on the Idea of Cooperative Travel-Gatherings. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Whitestyle Open is a freestyle competition for freeskiers and snowboarders, established by a group of friends in 2006 and is now a set date in the event agenda of Mürren in the Bernese Oberland. The event program offers on the one hand the big air contest as the heart of the event and on the other hand ski and snowboard test days as well as an after party. The event grew tremendously over the past few years and gained importance by becoming a member of the Swiss Freeski Tour and the Audi Snowboard Series. However the potential of the organizing committee is still not fully exploited due to the fact that they do not have any internal structures. Therefore this thesis provides recommendations to firstly optimize the internal structure by implementing the developed organizational tools and secondly to improve the stakeholder management with given resources by applying the developed strategies. The recommendations derive from a theoretical framework on the one hand, which is based on existing literature of the three topics, business process optimization, event planning and lastly stakeholder management. On the other hand interviews with experts of the event industry were conducted.

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  • Zuber, Sophia (2015): Standby travelling for everyone. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: As low cost carriers gain on market share, traditional airlines have to be innovative for staying competitive. The goal of the thesis is to propose a concept, combining empty seats with low prices in order to increase revenue and utility of passenger capacity. The question is whether a market for standby travel exists and whether a concept of standby-offers for everyone is suitable for an airline such as SWISS. Therefore advantages and disadvantages of the concepts shall be discussed for evaluating if such a concept can be realised. A survey is conducted to evaluate if a market for standby offers exists. With expert interviews the managerial part of such a concept will be outlined. The suggestion of the concept is based on revenue management, the Ps of the marketing mix, and influenced by the outcomes of the interviews and survey.

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  • Zumbühl, Karin (2015): Identifying customer reaction on change. The case of Swiss International Air Lines. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Air travel passenger do have many decisions to take, when making a flight reservation. While taking these decisions passengers gain experience which they use for future decisions they make. In June 2015 Swiss International Air Lines have implemented a new pricing policy. Unbundled offers, give the economy class passengers now the possibility to chose between three different ticket fares with different supplementary services included. This change has lead to changes for the passenger. They cannot rely on previous experiences they have made with Swiss International Air Lines anymore. Passengers making a reservation for a flight with Swiss International Air Lines, have to pay more attention on what they book, because the cheapest flight might not be the best solution for a person›s needs. This Bachelor Thesis analyzes how passengers will react on the change within the pricing policy of Swiss International Air Lines. The awareness of passengers towards the flexible pricing is described, as well as the willingness of passengers to pay extra for supplementary services. The literature review is complemented with a survey which was conducted at Zurich Airport in May 2015. Finally two potential ways how passengers could react are outlined.

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  • Zwicky, Michael (2015): What is the added value of sponsoring in context of social media?. The case of Zurich Insurance Switzerland. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zurich Insurance is one of the biggest insurers in Switzerland and a sponsor of many cultural events such as the Zurich Opera House, Lucerne Festival and others. In the sports industry, Zurich is the main sponsor of the Swiss national ice hockey team, supporter of the Swiss ice hockey cup and supporter of the mountain bike Scott-Odlo Racing Team. This bachelor thesis analyses the impact of their sponsoring agreements in context of social media and provides recommendations for further social media strategies. Furthermore, it describes the status quo of the social media appearance of Zurich Insurance in comparison to other Swiss insurers and large companies. The findings are based on the social media data received from Zurich Insurance and recommendations are made on the basis of the analysis of different studies concerning social media.

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  • 2014

  • Aerne, Claudine (2014): Efficiency Enhancement of Target-Group-Specific Communication with Final Customers in the Swiss Music Industry. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In times where companies face an increasingly competitive environment, it is crucial to reach the desired final customer as fast and efficient as possible. As an important player in the Swiss music and event industry, the Good News Productions AG sees itself confronted with this challenge. Therefore, appropriate and customized communication channels need to be developed and steadily adapted to new information and communication trends. This Bachelor thesis highlights the steps needed to develop an efficient communication concept. It particularly outlines the relevance of target groups, explains the communication goals, the creation of a message, the choice of media as well as the measurement of the advertising effect. Besides the literature review, qualitative in depth-interviews with two experts were conducted. In addition, the online survey with visitors of the festival Rock The Ring 2014 enabled the company to obtain a better picture of this specific target group. Finally, recommendations regarding the improvement of the companies’ information and communication channels were made.

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  • Aeschi, Michèle (2014): Die Live Communication Branche und ihre Bedürfnisse Analyse und Weiterentwicklung des Live Communication Angebotes an der SuisseEMEX. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die SuisseEMEX ist die führende Schweizer Event- und Marketing Expo, welche sich dieses Jahr unter dem Motto «Marketing spüren – LiveCom erleben – Online begreifen» präsentiert. Für die Halle 6, welche der Live Communication Branche zur Verfügung steht wurde ein neues Konzept erarbeitet. Diese Bachelor Thesis befasst sich mit der Analyse und Weiterentwicklung dieses Konzeptes. Im theoretischen Bezugsrahmen werden die Live Communication Branche und besonders die Messen und Ausstellungen im Detail beschrieben. Ein Hauptbestandteil der Thesis sind quantitative Befragungen. Diese werden durchgeführt um herauszufinden, ob das neue Live Communication Konzept erfolgsversprechend ist, ob die Angebote positiv aufgenommen werden und welches die Anforderungen der Branche sind. Dabei werden Unternehmungen die schon an der Messe ausgestellt haben, solche die noch nie Aussteller waren und ehemalige Besucher befragt. Zusätzlich werden Interviews mit Experten der Branche durchgeführt um ihre Präferenzen zu eruieren. Abschliessend werden Empfehlungen abgegeben, wie das Live Communication Konzept verbessert werden kann.

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  • Aggeler, Salome (2014): Lobbying im Tourismus in der Schweiz. Evaluation der Akzeptanz und des Bewusstseins von Tourismus-Anliegen in der Schweizer Politik. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Lobbying wird häufig mit heimlichen Machenschaften in einem Hinterzimmer des Bundeshauses assoziiert. Doch wie findet Lobbying wirklich statt und wer vertritt die Interessen des Tourismus in Bern? Diese Bachelorarbeit befasst sich mit diesen und weiteren Fragen im Bereich der Tourismuspolitik. Die Forschung hat sich bisher wenig mit dem Stand der Interessenvertretung des Tourismus in der Schweiz befasst. Im Rahmen der Themen Zweitwohnungsinitiative und Lobbyingevents wird «Lobbying im Tourismus» anhand von aktuellen Beispielen aufgezeigt. Im Rahmen der 16 qualitativen Interviews mit Lobbyisten, Politikern und Vertretern der Verwaltung wird die aktuelle Situation von Tourismus in der Politik analysiert. Diese umfassende Betrachtung aus den verschiedenen Perspektiven der politischen Arbeit im Tourismus lässt nicht nur Schlussfolgerungen zu sondern liefert auch konkrete Ansätze für mögliche Massnahmen.

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  • Albonico, Milena (2014): Organisation und Durchführung von Events Empfehlungen an tpc. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nur wenigen ist bekannt, dass tpc nicht nur im Broadcast- sondern auch im Eventgeschäft tätig ist. Besonders die Fernsehstudios eignen sich optimal als einzigartige Event-Location. Da das grösste Studio in absehbarer Zeit aber nicht mehr für Events genutzt werden kann, ist tpc gezwungen Massnahmen zu ergreifen, um dem Wegfall des Studios und den damit verbundenen Einbussen im Eventgeschäft entgegen zu wirken. In dieser Arbeit wird das Unternehmen tpc und der Zürcher Eventmarkt analysiert. Die hierfür verwendeten Daten stammen aus einer fundierten Literaturanalyse sowie aus vier Experteninterviews. Das Ziel der Analyse ist es, Möglichkeiten zu finden, wie tpc das Event-Portfolio anpassen könnte, um auch nach der Schliessung des Studio 1 erfolgreich am Eventmarkt operieren zu können. Resultierend aus den in der Analyse gewonnen Erkenntnissen, werden anschliessend Empfehlungen an tpc abgegeben.

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  • Beeler, Daniela (2014): Measures to improve customer retention. Customer retention at Edelweiss Air. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In times where companies face an increasingly competitive environment, it is crucial for the company’s long term success to bind customers to the brand. As Edelweiss Air position itself as a differentiator in the higher priced segment it is essential to have a profound understand of customers’ needs and wants. Thus, this bachelor thesis wants to find out factors that are important to passengers flying with the carrier. For this, a survey was formed on the basis of loyalty factors established by scientific papers as well as in close cooperation with the company. Besides the general loyalty factors, a special focus was places on a potential customer club. Because the company is not an affiliate of a loyalty program it has to find other ways to bind customers. Hence, on part of the questionnaire was dedicated to a potential customer club. The poll is analysed through mean values, standard deviations, and statistical significances. Based on these findings a discussion is provided followed by recommendations.

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  • Beer, Bernadette (2014): Participation of Volunteers in International Sports Events Recommendations for the Arosa Bergbahnen AG. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Arosa Bergbahnen AG is one of the main service providers in the Association of International Snow Sports Events Arosa, which executes several snow sport competitions, during the winter seasons. To conduct these events, the participation of volunteers is vital. However, nowadays, it is an issue for the association to recruit enough volunteers. This Bachelor Thesis provides recommendations to improve the actual framework of the volunteer work and how to create incentives to increase the participation of volunteers. Furthermore, it describes approaches to create a long-term relationship with the volunteers. The current volunteer management of the winter sports events in Arosa is assessed and analysed. The assessment is based on the gained knowledge from the interviews conducted with volunteer managers from other sports event organisations. Furthermore, crucial inputs, which are deduced from these interviews, are implemented in the recommendations.

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  • Beerli, Andrea (2014): Development strategy and product ideas for the Brambrüesch mountain bike park. Elaboration of new product ideas for the Brambrüesch mountain bike park. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Mountain biking is one of the most popular recreational activities. Its popularity is estimated to continue to grow, inter alia the segments of freeride and downhill mountain biking, which are mainly practiced in bike parks. The bike park on the Brambrüesch mountain (Alpenbikepark), located in the city of Chur, has potential for further development. Since the bike park was opened in 2009, transportation revenues of mountain bikers have been growing constantly. Hence, the association strives to develop the bike park further on and to provide (even) more attractive mountain biking offers and installations in Chur to its riders and potential mountain bike visitors. The aim of this paper is firstly to investigate the must-have criteria of a state of the art bike park. Secondly, new product ideas will be generated which have the potential to make the Alpenbikepark standing out in the market of bike parks. A rough action plan should suggest upon the development of concrete ideas. One specific idea will put into an applicable concept.

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  • Bischof, Felicia (2014): Market conception for RAUSCH herbal cosmetics. How can RAUSCH herbal cosmetics enter the hotel industry?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: RAUSCH is the producer of Swiss herbal hair and body care products available in pharmacies and drugstores. RAUSCH aims to enhance its brand awareness in its core and export markets. Entering the hotel market with RAUSCH’s herbal cosmetics would serve this purpose. However, the hotel amenities market is distinct from the pharmacy market and trends as well as competitors need to be analysed. A survey with 45 hotel participants was conducted. This Bachelor thesis identifies decision makers in relation to guest amenities, factors determining the decision making, product satisfaction and hotels’ willingness to change their amenity suppliers. Moreover, leading amenity suppliers are introduced. The aim of this thesis is to assist RAUSCH AG KREUZLINGEN with a market conception for its premium herbal amenities in the hotel industry. The IBT should give RAUSCH essential information in relation to a hotel market introduction. Finally, the study is a helping tool for RAUSCH to decide if the hotel market is worth targeting.

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  • Bohnenblust, Kathrin (2014): Process management in the new resort model of the PRIVÀ Alpine Lodge. Identification, analysis and optimisation of business and management processes within the lodging division. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The management of processes, especially in the hospitality industry, is getting more and more important in these days. The common «star»-classification, which is used for hotels internationally has slowly but surely disused. As the product delivered by hospitality businesses are produced and consumed simultaneously, smooth processes are indispensable. The aim of this research paper is the analysis of the new resort model, which is unique in Switzerland, concerning its processes. It highlights the business and management processes conducted in the lodging division and investigates implications of the new resort model on those. Furthermore, the processes are analysed concerning optimisation potential in terms of quality and time. The literature review is supplemented with qualitative interviews with the resort staff as well as an expert from the hotel software industry. Finally, recommendations for business process optimisation as well as literature recommendations for the composition of management processes at the PRIVÀ Alpine Lodge are given.

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  • Braunwalder, Adrian (2014): Konzeption eines Energieweges auf der Lenzerheide. Entwicklung eines touristischen Sommerangebotes für die Lenzerheide Bergbahnen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In den vergangenen Jahren nahmen die Lenzerheide Bergbahnen mit verschiedenen Projekten zur Energieoptimierung schweizweit eine Pionierrolle in der ökologisch nachhaltigen Entwicklung von Bergbahnunternehmen ein. Dieses Engagement ist aber bislang nur einer kleinen Öffentlichkeit bekannt, deshalb sollen die Gäste nun mit einem neuen Themenweg darüber informiert werden und gleichzeitig ein neues Sommerangebot geschaffen werden. Diese Bachelorarbeit liefert ein Umsetzungskonzept zu diesem Vorhaben. Sie definiert die Zielgruppen des Weges, beinhaltet Empfehlungen zu Streckenverlauf, Inhalt sowie Umsetzungsform und zeigt ferner Finanzierungsvarianten und das weitere Vorgehen des Projektes auf. Zur Beantwortung der vielfältigen Fragestellungen, welche die Planung eines solchen Projektes mit sich bringt, wurden verschiedene Methoden gewählt. So basiert das Konzept nebst der Fachliteratur von ausgewiesenen Themenwegexperten auf Interviews und Auskünften von Fachpersonen sowie auf der Begehung und der Analyse von bestehenden Themenwegen und des geplanten Zielgebietes.

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  • Buffat, Patrick (2014): Relaunch Special Offers PostAuto. Improvement Strategies for Communication and Distribution. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The packaged leisure offers of PostAuto Graubünden are currently facing serious challenges due to declining sales numbers in recent times. The purpose of this IBT is to give suggestions to PostAuto on how to improve the communication and the distribution strategy to make people more aware of the offers and to relaunch sales. The paper first gives a brief overview and outlook to the Swiss leisure travel market in which PostAuto Graubünden has to operate, followed by current theory about marketing communication and distribution. Also a short chapter about sales throughout the last years is provided. After this, the actual communication and distribution of the company is depicted and in the end compared with the theory. Deduced from this are recommendations on how to improve the situation for those offers, concerning the communication and the distribution.

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  • Butzerin, Jann (2014): Marketing Konzept für Sportgymnasium Davos. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Sportgymnasium Davos benötigt ein Marketingkonzept zur Erhaltung der bestehenden Attraktivität. Ziel dieser Arbeit ist die Erarbeitung eines Marketingkonzeptes unter Berücksichtigung der aktuellen Situation und der dafür zur Verfügung stehenden Ressourcen. Durch die Umwelt- und die Unternehmensanalyse werden Möglichkeiten eines Marketingauftrittes in Print- und Webmedien aufgezeigt. Weiter benötigt das Sportgymnasium Davos eine Neuausrichtung in der Generation von finanziellen Mitteln. Die Arbeit zeigt aufgrund der Analysen neue Möglichkeiten dafür auf. Als dritter und letzter Teil wird die Ehemaligenvereinigung des Sportgymnasium Davos analysiert und Vorschläge zur Neuorganisation unterbreitet. Anhand dieser Analysen und Resultate entsteht eine gesamtheitliche Wahrnehmungsanalyse für das Sportgymnasium Davos.

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  • Castro Rodríguez, Jesica (2014): Customers’ Online Decision Making Behaviour in View of a City Trip in Europe. Analysis based on the three main target groups of the travelwindow AG. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Before heading to a destination, travellers start looking for information. There are different ways to collect data about vacation such as travel agencies or catalogues. But nowadays most used travel information channel is of course the internet. This bachelor thesis outlines first of all the literature dealing with the information search patterns and the booking process of travellers. Furthermore, an online questionnaire with 827 answers of former customers as well as non-customers shows the trends and preferences among the three main target groups of the online travel agency travelwindow AG – Silver Surfers, Families and DINKs. A comparison of both, the literature review and the online questionnaire, gives different ideas and suggestions. With an analysis of the current website and its content, this ideas lead to concrete suggestions for the travelwindow AG in order to improve the customers’ process from the information collection to the booking on the OTA’s website.

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  • Christener, Katharina (2014): Further growth for the Belvédère Hotels Scuol during the off-peak season through business guests. Analysis of the market and strategies how to capture the potential. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Conferences and conventions are considered to be one of the fastest growing areas of the event industry. They can strongly contribute to the economies of many countries worldwide. In recent years an increasing number of potential providers of meeting venues as well as destinations have recognised the economic potential which could be generated by attracting business tourists. These include the owners of the Belvédère Hotels, located in the heart of Scuol, who constructed new seminar facilities equipped with the latest technology in the year 2012. The hotel group has achieved a continuous market growth demonstrated by the fact that the hotels are always fully booked during the main season. However, there is still further growth potential in the off-peak season. As it has proved difficult to attract leisure tourists during this period of time, business guests could be a potential target group, since they might be less season-sensitive. It is the main purpose of this bachelor thesis to explore ways of increasing the number of business guests in the Belvédère Hotels in the future. This is achieved by developing strategies for specific market segments. For this purpose various analyses are implemented. These include an extensive analysis of the business tourism market based on numerous sources and literature. Moreover, precise analyses of the Belvédère Hotels and the destination Scuol are carried out by means of expert interviews.

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  • Daucourt, Jeannine (2014): Erweiterung der Absatzkanäle der Bäckerei Schneiders Quer. Evaluation eines Bäckerei Onlineshops. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der aktuelle Stellenwert des Internets für die Menschen sprengt alle bisherigen Dimensionen. Millionen von Menschen bestellen ihre Kleider und Schuhe online, organisieren ihren Freundeskreis über soziale Netzwerke oder planen ihre nächste Reise anhand der Kundenrezensionen auf TripAdvisor. Durch die zunehmende Bedeutung des Internets sind neue (elektronischen) Geschäftsmodelle entstanden, darunter bspw. das E-Commerce-Modell, welches mit dem Vertrieb von Produkten per Onlineshop eine neue Form von Absatzkanal eingeführt hat. Infolge kaum vorhandener Literatur betreffend der «Bäckerei Onlineshop»-Thematik ist es wichtig, die Arbeit durch verschiedene Forschungsmethoden zu unterstützen. Ein bedeutender Teil der Methodik ist die Kundenbedürfnisanalyse, welche durchgeführt wurde, um zu evaluieren, ob ein Onlineshop ein von bestehenden Kunden und potentiellen Neukunden gewünschter Absatzkanal wäre. Darüber hinaus wurden Experteninterviews mit Betreibern von bereits etablierten Bäckerei-Onlineshops arrangiert sowie Offerten von Webeagenturen eingeholt, welche insbesondere für die Empfehlungen an die Bäckerei wertvoll waren.

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  • Eisner, Tobias (2014): Students as Multipliers and Ambassadors for a Tourism Destination. How can the destination St. Gallen Bodensee benefit from students and graduates of the University St. Gallen as multipliers and ambassadors?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The competition in today’s tourism industry is ever growing. This competition is not only national or regional, but also due to the vast development of globalization, worldwide. This increased competition among destinations to attract tourists and thus secure their surviving, forces the tourism industry to continuously investigate into innovative marketing practices to further stay competitive. This Bachelor thesis examines how the destination of St. Gallen Bodensee can benefit from an innovative concept to incorporate the students and alumni of local university into their marketing activities and thus increase their competitive advantage among other destinations. The thesis is based on theory that handles the different keywords from the title and uses the applicable contents. Based on the relevant theory a Survey addressed towards the Students and Graduates was developed to gain further insight into the topic. The theory and the first hand research in combination are then used to develop a suitable strategy that can be implemented into the business of St. Gallen Bodensee Tourism. The outcome is then examined with suggestions and further steps for the organisation to consider, in case of realizing the findings of the Bachelor Thesis.

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  • Ekdahl, Ingela (2014): Creation of a Code of Practice to Provide an Excellent Customer Service. A theoretical and practical approach to create a successful customer service. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Offering an excellent customer service provides many important benefits for a company, such as gaining loyal customers who spend more money on the service or product of the company as well as decreased marketing costs, due to positive word of mouth. This paper therefore aims to find out how everyglobe can accompany customers through the five stages of travel (dreaming – planning – booking – experiencing – sharing) with their online booking platform. Furthermore, practices to enhance customer loyalty through customer relationship management practices are outlined. Both parts focus on which practices can be used to add value to the customer. The empirical part consists of a survey conducted with 228 people of the Generation Y, 7 expert interviews and a benchmarking. Based upon the theoretical and empirical findings, recommendations are presented to everyglobe.

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  • Feuz, Florian (2014): Sustainability of Premium Memberships in the Aviation Sector. Analysis and Evaluation of the Member‘s Fluctuation. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Frequent flyer programs such as Miles & More from Lufthansa/SWISS are today a standard service which every airline has to provide in order to keep especially the solvent clients satisfied. Lounge access, waiting list priority and priority baggage handling are only a few of the additional service which offer a superior experience for the customer. Depending on how many miles a passenger collects for flights and other services, the quicker he can climb through the different stages of the membership system. However as fast as one ascends he can also plunge into lover levels, if not providing the necessary traveling distance and thus miles within the set timeframe. The purpose of this bachelor thesis is to find out, what impact such negative changes have on the customer behaviour and their loyalty towards the program. As a part of the study an online survey has been conducted among frequent flyers. Together with an in depth theoretical analysis of customer retention, a case study and an expert interview this research should help to understand the customer behaviour of frequent flyer program members better.

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  • Filosoglou, Kevin (2014): Comparison of OTA’s and traditional tour operators with suggestions for tour operators in order to stay competitive in the future. The case of the Swiss tour operator Kuoni with focus on future approaches. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The industry of travel was one of the first to experience the advantages of fast and cheap online booking since the late 90’s. OTA’s are mostly able to offer cheaper, more transparent and more convenient products. Moreover, they reach a stronger position on the market and the customer concerns are decreasing. Therefore, tour operators lose a huge amount of their clients and the need for innovative solutions is higher than ever. This Bachelor thesis compares the both sides analysing their structures, business models, products, advantages and disadvantages. Furthermore, the analysis of information and communication technology as well as a look in the future of tourism and travel is discussed in the thesis. Beside the existing literature, expert interviews with skilled experts of Kuoni, ebookers and HolidayCheck help to recommend future approaches to Kuoni in order to stay competitive, which is the main target of this paper.

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  • Formoso, Luca (2014): UCI MTB World Cup and UCI MTB & Trial World Championship Lenzerheide. Development of a Marketing Concept for successful Mountainbike Events 2015 - 2018. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the past, Swiss Cycling athletes have been very successful at international competitions. In order to provide the Swiss athletes the chance to present them to their home audience, Swiss Cycling launched the project «MTB Events in Switzerland». This includes UCI Mountainbike World Cups between 2015 and 2017 as well as the UCI Mountainbike and Trial World Championship 2018. Such events fit perfectly into the strategy of Lenzerheide, since their aim is to become the leading Mountainbike destination in Switzerland. The aim of this Bachelor Thesis is to create an effective Marketing Mix in order to promote the bike events. The basis is given by the analyses necessary according to the theory. Furthermore, other events such as Mountainbike World Cups, European Championships and World Championships as well as the upcoming Cyclo-cross World Championship have been analysed. In order to include customers expectation, a survey has been conducted in order to find out the willingness to pay, with whom they probably will visit the event and therefore, what ticketing categories should be offered. Finally, the different analyses and the results of survey have been compared and the best practices have been reformulated into tailored recommendations for the UCI MTB World Cups and the UCI MTB & Trial World Championship in Lenzerheide.

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  • Gander, Monika (2014): Developing a Customer Relationship Concept for the Welcome Hotels. General considerations and special focus on corporate clients and other repeaters. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Over the last years, the behaviour, expectations and needs of travellers have been changing fundamentally. Tourists seek unique, personal and cultural experiences in a socially responsible environment rather than just visit famous tourism places. The internet and social media also play a much more important role for the decision making process of travellers. The Welcome Hotels as a Swiss business hotel chain have to deal with those developments. For knowing the needs and preferences of their guests and adapting the service performance to them, the aim of this thesis is to analyse the gaps between the performance of the Welcome Hotels and the trends and expectations of today. To fill those gaps, a customer relationship concept has been developed as a systematic approach for creating and maintaining valuable relationships with business and leisure guests, broadening the customer base and gaining more satisfied, loyal and returning customers for the Welcome Hotel chain.

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  • Gantner, Nadine (2014): Book Now!. Optimizing Website Sales in the Tourism Industry, the Case of Hotel Castell, Zuoz. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Among the many things we nowadays carry out online is also the planning and booking of vacations. Online booking in the tourism industry has therefore become a considerable trend in the last few years. However, along with this enormous growth also came huge pressure on hotels. Especially online travel agencies are constantly affecting hotel margins by charging commissions of up to 15% for every room booked over their website. In this context, this thesis is settled. Hotels need to optimize their websites in order to adapt to the changed booking behaviour of consumers, as well as to compete with online travel agencies. Working with the case of Hotel Castell in Zuoz, this paper therefore aims at finding the main problems on their website, as well as at recommending measures in order to optimize it and to increase sales over their website. The methods applied were a usability testing with an integrated eye-tracking test, as well as a subsequent interview. Inputs from the literature and the feedback from the testings then lead to the formulation of the main recommendations for Hotel Castell.

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  • Gassner, Stephanie (2014): Arab and Russian Guests in the Swiss Luxury Hotel Industry. An analysis of cultural behaviour patterns, guest’s expectations and trends for the Grand Resort Bad Ragaz in order to provide cultural-based services. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In Switzerland, the number of arrivals from the Gulf States and from Russia has steadily grown over the last few years, and so has the number of overnight stays in Swiss hotels. Hence, especially a luxury hotel is well advised to adapt to the cultural characteristics of these high-spending guests and to train its employees in terms of cultural awareness. This thesis analyses the cultural behaviour patterns of Arab and Russian guests, what expectations they have towards a Swiss luxury hotel and possible trends. For this purpose, literature is consulted and supplemented with desktop research. Moreover, an employee survey is conducted to evaluate the current cultural knowledge, while expert interviews serve to draw expectations and trends. A newly structured cultural training helps the employees to acquire and maintain cultural knowledge and skills. Further recommendations are made to provide cultural-based services in order to meet the guest’s expectations and to adapt quickly to trends.

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  • Germann, Céline (2014): Development of a marketing and sales consultancy for the hospitality industry. Analysis of the client’s requirements, the market environment and creation of a business model. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The hotel market in Switzerland is characterized by strong competition. Individual hotels need a good marketing and sales strategy in order to compete in the market. Professional support through external consulting might be the key to success in today’s complex market environment of the hospitality industry. The aim of this bachelor thesis is therefore to develop a business model for a marketing and sales hotel consultancy. The former hotel director Ms. Nicoletta Müller will start this business in autumn of the year 2014. In a first step, a literature review is carried out as a basis, followed by a needs analysis with different hotels about their requirements for marketing and sales assistance. Furthermore, the market environment for the planned consultancy is assessed by means of expert interviews. On the basis of the literature review as well as these analyses, the business model for this consultancy is developed and described. Thereby, the Business Model Canvas is applied, which is a tool for developing a business model. Finally, recommendations for Ms. Müller are derived from the findings.

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  • Gohar, Sundus (2014): A study into the ways of increasing popularity of Berne as a tourist destination amongst population in India. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: International tourism has turned into a multi-billion business, however its potential is far from being fully utilised. Tourism offers substantial benefits for destinations from financial perspective and benefits to tourists include better work-life balance and increasing level of cross-cultural awareness. This thesis attempts to research ways of attracting more tourists from India to Berne. This attempt is realised via finding about unique aspects of consumer behaviour in India’s tourism industry, identifying factors that impact the numbers of Indian tourists who visit Berne and determining barriers for people in India to visit Berne for tourism purposes. Various aspects of the topic of tourism has been already addressed by a numbers of authors, but the level of attractiveness of Berne as a tourism destination for tourists from India was not analysed up to date, therefore this research eliminates this gap in the literature. Questionnaire form of survey on Survey Monkey platform to be answered by sample group members in India is selected as the most appropriate primary data collection method for this research.

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  • Gujan, Simona (2014): Health Management in the Hospitality Industry. Development of a health management concept for the InterContinental Davos. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In hotels, qualified and happy staff is the key factor to success. Mobbing, stress, bad motivation, inefficient workflow, difficult clients and high pressure on the quality of the workforce influence the health of the labor. Therefore workplace health management plays more and more a vital part in today’s companies. This bachelor thesis aims to develop recommendations for a workplace health management concept for the InterContinental Davos. A case study including a questionnaire with the employees and an expert interview is carried out to find out the needs of the employees and to gain information from an expert. The thesis is completed with a document analysis about the initial situation of the hotel and the literature review which is based on the topics hospitality industry, health and disease and workplace health management.

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  • Hagmann, Patrick (2014): Development of a Marketing-Concept for the Hostelleria-A-Vejo-Project in Linescio (TI). Derivation of marketing measures for a nature-oriented vacation experience according to a market segmentation and in consideration of a social responsible pricing. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The hospitality market is becoming more competitive every year. New market entries lead to a highly dynamic market where well thought-out concepts and differentiations are of major importance. Furthermore customers become more demanding and targeting the right segments is essential for a harbourage’s success, especially off the beaten tracks in a natural environment. This Bachelor Thesis aims to identify the right targets, to address them cost-efficiently and to focus on a unique, personal and individual customer experience at the Hos-telleria-a-Vejo. In order to do so, a marketing concept was developed based on in-depth analysis and expert interviews. In addition the aims and wishes of the foundation Rivivere have been taken into account such as including a social pricing approach and making the local culture and traditions more tangible for the guests. It is not the Hostelleria’s aim to generate a maximum profit but to create a self-sustainable, authentic holiday offer with a familiar flair and the ability to generate returning guests.

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  • Härdi, Camille (2014): Franchise Concept for Foxtrail. Franchising as an expansionary strategy applied to the company Foxtrail. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Today, franchising is known to be an ideal method for marketing and distributing goods and services rapidly. In fact, many companies franchise in order to reach new markets and expand internationally. This is also the intention of a successful company called Foxtrail, which provides unique scavenger hunts in Switzerland and is planning an expansion to a foreign country. This bachelor thesis reveals crucial aspects of franchising, which are indispensable for establishing a franchise system. Amongst others, the responsibilities, rights and obligations of the franchisor and the franchisee, the support services, quality assurance, the assigned market area, such as legal and financial aspects are explicitly discussed. Moreover, this paper relates these elements to Foxtrail, making specific suggestions on how Foxtrail can make use of the franchise model and what must be considered for its future implementation. For that matter, this bachelor thesis can be seen as a useful guide to Foxtrail, facilitating the realization of a franchise system.

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  • Hensch, Stefan (2014): Challenges of possible future temperature and snow level change to an alpine tourism destination. A profitability analysis of Toggenburg’s cable car companies. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Climate change will influence significantly Swiss mountain tourism in the future. This thesis analyzes possible impacts of climate change on the Swiss mountain tourism region Toggenburg. Particularly, it looks at how warmer temperatures and lower level of snow cover influence on the length of winter season. Furthermore, it is evaluated, how the two cable car companies, Toggenburg Bergbahnen AG and Bergbahnen Wildhaus AG, can adjust to this evolution. The final goal is to provide useful strategies to counter the negative influences of climate change. In the past, various studies on the topic climate change and its influences on mountain tourism have been conducted. However, little research has been done to determine impacts of temperature increase and reduced snow cover level on one single destination. This work shall contribute to fill this gap. In addition to the analysis of existing scientific literature, expert interviews have been conducted to complete the thesis.

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  • Hofstetter, Patrizia (2014): From Refusal to Cooperation. How Cosmopolitan Tourism can enrich Interlaken. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last years Interlaken has changed a lot. Interlaken Tourism started focusing on emerging markets such as China, India as well as the United Arab Emirates. The adaption to the new markets and the fast growth of group tourism led to a new villagescape. The upcoming mass tourism, the exotic guests and the alteration of the village bothers many locals. The goal of this thesis is to find out whether the reason of this resentment really lies in the tourism itself or if there is another reason behind. Therefore several interviews with locals are conducted and analysed against the backdrop of the theory which explains how identities are constructed in order to keep the control and how actual developments can lead to a loss of control. Finally, recommendations are given on how to overcome the dissatisfaction of the population and establish an environment of cooperation.

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  • Holdener, Marianne (2014): Research on potential new subtopics in the area of health & relaxation in the markets Switzerland, Germany, Belgium, the Netherlands and Luxembourg. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Health tourism is one of the fastest growing forms of domestic and international tourism. Key drivers include new demand and new needs due to general developments such as the ageing population. It is a Destination Management Organisation’s task among other things to constantly review this demand and where appropriate identify new markets and develop new products. This Bachelor thesis identifies new potential sub-topics in the area of health and relaxation in the markets of Switzerland, Germany, Belgium, the Netherlands and Luxembourg that could be promoted by the regional Destination Management Organisation, Graubünden Ferien. The thesis goes on to outline differences between the markets and makes recommendations for Graubünden Ferien as to how this demand might be met. In order to achieve the research aims, this research project was carried out in a step-wise fashion. These steps were: framing, scanning, forecasting, visioning, acting and planning. Primary and secondary data has been taken into consideration. Search traffic data from Google was also used in achieving the research aims.

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  • Huber, Sandra (2014): Restaurant Day Zürich. User Generated Events – Lösungsvorschläge zur Einführung des Restaurant Days in Zürich. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Eventbranche befindet sich in einem Wandel von eventzentrierten zu teilnehmerzentrierten Veranstaltungen. Die Veränderung der Kommunikation durch digitale Medien sowie die ausgeprägte Individualisierung der Gesellschaft sind zwei wichtige Aspekte die zu diesem Wandel führten. Entlang dieser Entwicklung entstand das Phänomen der User Generated Events, eine Veranstaltungsform, bei der die Teilnehmer das Format des Events mitbestimmen. Der Restaurant Day als internationales Foodfestival, bei welchem jeder für einen Tag sein eigenes Restaurant, Café oder Bar führen kann, gehört zu dieser Gruppe der User Generated Events. Obwohl international erfolgreich, hat der Restaurant Day die Implementierung in der Schweiz nicht geschafft. Das Ziel dieser Bachelorthesis ist es, einen Weg zu finden, wie der Restaurant Day in Zürich, als Ausgangspunkt für die Schweiz, dauerhaft eingeführt werden kann. Dazu wurden vorhandene Daten analysiert und eine Diskussionsrunde mit Experten aus der Branche geführt. Zum Schluss der Thesis werden zwei Lösungsvorschläge präsentiert.

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  • Husi, Carole (2014): Analysis of Customer Satisfaction in Terms of the Expected and Actually Perceived Services of the Tour Operator Kontiki. A study of different ways to meet customer‘s expectations. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Customer satisfaction has nowadays become an essential term in the highly competitive market. In the service industry, especially in the tourism sector, companies need to keep their customers loyal through customer satisfaction. Closely related to satisfaction are thereby the aspects of the term service quality. Service quality counts as one way to differentiate a company from competitors and suits therefore as a Unique Selling Proposition and is inevitable for the success of a company. This Bachelor thesis highlights the importance of service quality in relation with customer expectations and satisfaction by analysing the tour operator Kontiki Reisen. It further illustrates shortfalls and deficits between the expectations and the actual perceived services and proposes strategies to reduce these gaps. Information was thereby gathered from different sources within a literature review and from a customer survey with selected customers of Kontiki within a quantitative research approach.

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  • Iorlano, Nina (2014): Analysis of the needs of Gay Tourists in North America. Collaborations with Gay Travel Agents in the USA and Canada. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Gay Tourism is a growing niche market in the tourism industry. Pink Alpine, a Swiss tour operator supplying gay outdoor sports in Switzerland wants to attract more international clients, especially from English speaking countries. Therefore, Pink Alpine aims to find suitable gay travel companies who are willing to collaborate and offer their products corporately. To reach this goal, this thesis elaborates the needs and travel behaviourisms of gay travellers in the USA as well as Canada, which serves as a basis for Pink Alpine to reach out to gay tourists in North America and possibly adapt their products to satisfy the needs of foreign gay clients. In order to obtain valuable information about the behaviour of gay travellers from the USA and Canada, the thesis is based on a broad literature review as well as on conducted expert interviews with representatives from North American travel agencies. With the help of this methodology, recommendations are given on how Pink Alpine can approach American travel agencies for potential business partnerships.

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  • Jambor, Krisztina (2014): Perception and Significance of the Townscape in the Alpine Destinations of Grison. Analysis of the regional Townscape Attributes of Grison from the perspective of Generation Y. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourism industry has become highly competitive in the global marketplace. Hence, it is necessary that a destination has professional managerial support. Graubünden Ferien is the destination management organisation of the Swiss canton of Grison. Positioning the destination adequately and taking special care of the tourists’ feedback are the keys to success. Hence, in conjunction with the Research Institute of HTW Chur a semi-annual guest survey is conducted in the region. A remarkable finding was that while landscape achieved the highest satisfaction level among the tourists, townscape received an insufficient rate. Thus, it is crucial to have an in-depth analysis about this particular issue. Present Bachelor Thesis has two main research focus areas. Firstly, based on a thorough literature review the brand equity of the destination of Grison is measured in order to facilitate managerial decisions concerning the positioning of the destination. Secondly, the regional architecture styles are identified and allocated to a spectrum and it is analysed how each building styles in the spectrum are perceived by Generation Y tourists. Based on the findings of the online survey and expert interview key recommendations for Graubünden Ferien are provided.

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  • Jucker, Corinne (2014): Suggestion for a multilingual website. Optimal combination of language and content. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Internet has changed the tourism industry dramatically; tourists from all over the world plan and book their stay online, which makes the website of a Destination Marketing Organisation (DMO) to an essential marketing tool. Being aware of this, Zermatt Tourismus has recently introduced a new, innovative website. Since international tourists create approximately 60% of Zermatt‘s overnights, website language is an aspect worth to pay special attention to. The aim of this Bachelor‘s Thesis is to recommend which languages make sense to insert on the new website. Additionally, intercultural travel and booking behaviour is analysed in order to figure out whether it is advisable to set up various, target-market tailored contents and if so, what information should be included. In order to meet these aims and objectives, quantitative data in form of an online survey, as well as qualitative data are collected.

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  • Kälin, Michelle (2014): Using an online contact platform as market communication tool. Advancement of the B2B-online contact platform for bridging SuisseEMEX- exhibitors and visitors. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Trade shows have always been an important tool to acquire new customers and to conclude business deals. By integrating new media and Internet-based features fairs remain an attractive communication tool for companies in today’s business world. The external partner of this thesis, SuisseEMEX, kept up with the time by integrating several social media tools as well as the online contact platform «Meet & Match». This Bachelor thesis examines the efficiency of SuisseEMEX’s online contact platform and gives suggestions for improvement. In addition, it assesses the value visitors and exhibitors receive from the provision of a trade fair-supporting tool. In order to figure out what can be improved on the platform, a benchmark analysis, surveys with visitors and exhibitors as well as two interviews have been carried out. Based on the findings in the analysis part, an action plan was developed with recommendations for the advancement of the online contact platform.

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  • Karklina, Annija (2014): Analysis of customer’s expectations of services during the pre-booking phase and development of possible measures to improve the booking ration and service quality of Kontiki Reisen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The key success factor of service companies is the quality of services delivered. However, every customer perceives the service quality differently based on expectations built beforehand. The aim of this Bachelor Thesis is to develop measures to improve the service quality and booking ration of Kontiki Reisen AG by analysing the existing and potential customer’s perceived service quality gaps. The focus has been set on the quality of services of the pre-booking phase to determine what insufficiencies customers perceive, hence do not book their trip via Kontiki Reisen AG. The literature review reflects the characteristics of service, its quality and the SERVQUAL Model which is used as a basis for the survey. The survey data has been analysed according to the five dimensions of the model, individual gaps of each dimension are identified and the possible reasons for occurrence of the gaps interpreted. Finally, with the insights from the literature review and the analysed data from the surveys, the recommendations for narrowing the gaps, thus improving the service quality are outlined.

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  • Kautz, Pia (2014): Evaluation of adequate distribution channels for a chalet-resort. The case of the PRIVÀ Alpine Lodge Lenzerheide. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: When the PRIVÀ Lodge was opened last December, an innovative accommodation concept has been launched on the Swiss market. To be exact, in this chalet resort the guest has the possibility to choose between a self-caterer stay in a fully-equipped holiday apartment or to enjoy all conveniences of a 4-star hotel. One purpose of this Bachelor Thesis is to figure out which target groups have a particular affinity for alpine holidays during summer since one can only choose appropriate distribution channels and partners if a clear target group is known. Therefore, firstly a detailed target group analysis is conducted by applying different approaches. Furthermore, suitable distribution channels are investigated with the help of expert interviews and a benchmark analysis with similar resorts in Austria. In addition to that, the author investigates the current situation of the summer season in the Swiss Alps. Finally, recommendations for the PRIVÀ Alpine Lodge Lenzerheide are deduced from the findings.

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  • Keel, Stefan (2014): Optimising Sports Sponsorship on Social Media Platforms. The Case of Helvetia Insurance, Switzerland. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Companies using sponsorship as a marketing tool can utilise social media platforms to enhance their activities. Furthermore, athletes benefit from these channels due to the possibility of marketing themselves and satisfying their sponsors. However, the integration of sports sponsorship on social media platforms does still have space for optimisation. Due to the fact that literature with the topic of social media is already outdated when published, the thesis is based on recent studies in the field of social media and the benchmarking analysis within this thesis. This bachelor thesis aims to compare various aspects of sports sponsorship from the side of the sponsor and the athletes. What is more, it provides brand-new social media platform measurement tools that assess specific criteria for the evaluation of sponsorship related topics. Additionally, it highlights the best practices of benchmarks in the activation of sports sponsorship on their social media platforms. Finally, general recommendations as well as specific suggestions for the optimisation of sponsorship on social media platforms are provided for Helvetia.

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  • Kehlstadt, Sébastien (2014): Benefit program proposal for the Andermatt Swiss Alps’ property owners. Analysis of loyalty programs and concept proposal for the property owners of the Andermatt Swiss Alps Resort. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Andermatt Swiss Alps Resort (ASA) is one of the most remarkable tourist projects in Siwtzerland and is currently being developed. Out of the 500 planned apartments, up to 150 have been built and are almost sold out. The aim of this research is to establish an attractive owner program in form of an owner card. The owners shall receive exclusive benefits that are otherwise not purchasable making their investment at ASA to a great extent valuable, recommendable and enjoyable. Through this, they shall receive various incentives resulting in a higher frequency of visits, higher amount of money spent and a participation in the rental-program. The literature review about Customer Relationship Management is complemented by an analysis of property owners, a situation analysis of the current owner card and identifications of best practices in Resorts with similar business models. Based on the findings, a concept was developed resulting in a proposal for a potential strategy for the Andermatt Swiss Alps.

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  • Keller, Cornelia (2014): Freiwillige Helfer am Open Air Lumnezia. Optimierung der Leistungen der Volunteers. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Freiwillige Helfer stellen an Open Airs einen wesentlichen Teil der Mitarbeitenden dar. Veranstaltungen wie das Open Air Lumnezia wären ohne deren unentgeltliche Mitarbeit nicht realisierbar. Aus diesem Grund wird untersucht, wie die Leistungen der Volunteers optimiert werden können, damit die Arbeitsprozesse möglichst effizient und effektiv vonstattengehen. Ziel der Thesis ist es, zu erforschen, wie die freiwilligen Helfer motiviert werden können, damit sie optimale Leistungen erbringen. Um die Forschungsfragen zu beantworten, wurden die Primärdaten anhand von Experteninterviews und durch eine wissenschaftliche Beobachtung erhoben. Diese Daten wurden analysiert und mit den Erkenntnissen der Fachliteratur verglichen, um Empfehlungen für das Open Air Lumnezia zu erarbeiten. Der Nutzen der wissenschaftlichen Arbeit besteht darin, dass für das Open Air Lumnezia konkrete Verbesserungsvorschläge bezüglich der Freiwilligenarbeit unterbreitet werden, die zukünftig von der Organisation in die Praxis umgesetzt werden können.

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  • Keller, Ricarda (2014): Effectiveness of intercultural trainings for Cabin Crew Members. An analysis with Swiss Aviation Training Ltd. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In a customer’s evaluation of a service provider the employees play a crucial role but nowadays face-to-face contact is, among others due to cost pressure, reduced. As a consequence, service encounters become de facto the moments of truth. In the airline industry, the main point of contact takes place between the passenger and the Cabin Crew. Not always easy per se, this interaction is even more complicated by the different cultural backgrounds of the customers. Therefore, the Flight Attendants need to be aware of this fact and need to have the ability to act accordingly. For this purpose, Swiss Aviation Training Ltd. provides intercultural trainings for Cabin Crew Members. This Bachelor Thesis highlights the theoretical background of intercultural competences and trainings and examines the existing training by using various methods. These are an observation by the author, a survey prior and after the training and an interview. Using this and the literature review as a basis, recommendations are provided.

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  • Koch, Elena (2014): Arab Tourists in Switzerland. Cultural Differences and Improvement of Service Provision. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The significance of culture has been widely recognized in the tourism industry and discussed thoroughly in literature. Tourism is becoming more international and the tourism industry is facing higher cultural diversity among tourists. This is applicable to Switzerland where tourism is one of the most important sectors of the economy. This bachelor thesis takes a specific look at the Arab tourists in Switzerland. The incoming numbers of tourists from the Arab region has been growing over the past few years. This bachelor thesis emphasizes the importance of the Arab market for Switzerland and aims to describe the cultural differences between Arab tourists and Swiss hosts. Furthermore, it targets to discover whether there is a service gap between the expectations of the Arab tourists and the actual service delivered. Findings from the literature review are supplemented with the results from expert interviews. As a final result, recommendations are made on how Swiss tourism service suppliers can improve their services towards Arab guests based on their cultural background.

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  • Kohout, Sara (2014): Vergleich von effektiven Instrumenten zur Messung der Qualität im Schweizer Gastgewerbe. Das Q-Programm im Vergleich mit Online Bewertungsplattformen. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der Schweizer Tourismusverband (STV) koordiniert ein Qualitätsprogramm, in dem verschiedene Betriebe des Schweizer Gastgewerbes mit einem Qualitäts-Gütesiegel ausgezeichnet werden. Um die Betriebe mit dem entsprechenden Gütesiegel auszuzeichnen, muss zuerst die Qualität des jeweiligen Betriebes anhand verschiedener Instrumente ermittelt werden. Zu den programminternen Messinstrumenten gehören Mystery-Checks und Gästebefragungen. Häufig sind Abweichungen in der Hotelqualitätsbewertung der programminternen Messinstrumente des STVs im Vergleich zu Online-Bewertungen zu verzeichnen. Der STV ist an einem Vergleich zwischen seinen betriebsexternen Messinstrumenten und Rezensionen auf Online Bewertungsplattformen interessiert. Die Bachelor-Thesis liefert die Ergebnisse für den Vergleich, zeigt Korrelationen und Abweichungen in der Qualitätsbewertung auf und erklärt worin mögliche Ursachen für das jeweilige Bewertungsverhalten der Gäste und der Mystery Person vorliegen. Ein Lösungsvorschlag zur effizienten Ermittlung der Qualität im Gastgewerbe wird aufgezeigt und es werden Gründe für künftige Anpassungen an den Instrumenten aufgrund der wachsenden Dimension des «Internet of Things» genannt.

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  • Kramm, Yannick (2014): Guest Satisfaction Analysis for the PRIVÀ Alpine Lodge. A mixed method approach including an Importance-Performance Analysis and qualitative guest feedback. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Guest satisfaction is supposed to be a key element in the hospitality industry. Literature indicates that satisfaction is achieved if the expectations prior to the stay are on the same level as the actual perceived performance. This means in other words that it is of greatest importance to raise the right expectations. The newly opened PRIVÀ Alpine Lodge has developed a rather new business model in Switzerland. It rents apartments on a weekly base, with additional bookable services such as an internal restaurant, a ski school and a sports shop. This bachelor thesis goal is to find out whether the Lodge achieves to match guests expectations, which players of the Lodge need to improve performance, and finally which attributes within the Lodge are perceived to be on a high, respectively on a low level. In order to answer these questions an Importance-Performance Analysis was developed to measure guest satisfaction and supplemented with qualitative guest feedback. This IBT concludes with 24 recommendations for the PRIVÀ Alpine Lodge.

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  • Küchler, Sebastian (2014): Yield Management within the cable car industry. Identifying the customer perspective about dynamic pricing for the Engadin St. Moritz Mountains AG. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Yield management has been applied by several enterprises within the service industry. Most airlines and city hotels use dynamic pricing systems successfully and other sectors introduce yield management excessively. Only the cable car industry does not dare to apply new pricing schemes and enter new waters. This thesis aims to identify potential pricing applications and strategies for the Engadin St. Moritz Mountains Corporation in order to maximize on the hand the profits and on the other hand the customer satisfaction. Primary data is collected trough industry expert interviews and a customer survey in the skiing area. This data is used to identify the possibilities of yield management for a cable car company and the customer perspective about variable prices. The mixed research method helps to provide a general and broad perspective about the topic and to make explicit and customer-focused recommendations for the principal.

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  • Küttel, Hannes (2014): Naturnahe Produktentwicklung im Tourismus. Programmgestaltung für Unternehmensausflüge ins UNESCO-Welterbe Tektonikarena Sardona. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourismus und Schutz der Natur mögen für viele auf den ersten Blick Begriffe sein, welche nur schwer zu vereinen sind. Doch genau diesen Spagat zwischen Nutzung und Schutz der Natur gilt es im UNESCO-Welterbe Tektonikarena Sardona zu meistern. Nur durch das direkte Erlebnis des Welterbes können dessen aussergewöhnliche universelle Werte vermittelt werden. Daher soll in dieser Arbeit ein buchbares Pauschalangebot entwickelt werden, welches Unternehmen ein solches Erlebnis ermöglicht. Die Ansprüche an dieses Produkt werden in verschiedenen Schritten sowohl für die Angebots- als auch für die Nachfrageseite erhoben, um diese nachfolgend in einem speziell für diese Arbeit entwickelten Produktentwicklungsverfahren anzuwenden. Dazu wurden, nebst der Erforschung des Begriffs «naturnaher Tourismus» mittels Literaturrecherche, eine Online-Umfrage zu den Erwartungen der potentiellen Gäste an einen Unternehmensausflug und ein Experteninterview mit einem Vertreter der Firmeneventbranche durchgeführt. Die daraus resultierenden relevanten Daten flossen in den Produktentwicklungsprozess mit ein.

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  • Landolt, Robin (2014): Marketingkonzept für die Sportbahnen Vals AG. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das kleine Valser Winter- und Sommersportgebiet Vals3000 reicht von 1’250 bis auf kanpp 3’000 Meter. Es wird von den Sportbahnen Vals AG betrieben. Bisher existiert für die Unternehmung noch kein eigenes Marketingkonzept. Nachdem im Jahr 2012 der gesamte Verwaltungsrat zurückgetreten ist, hat der neue Verwaltungsrat durch die Erstellung einer neuen Strategie eine neue Stossrichtung definiert. Ziel der Arbeit ist es ein neues Marketingkonzept zu erstellen, welches die bestehende Unternehmensstrategie berücksichtigt. Der Analyseteil untersucht das eigene Angebot auf Stärken und Schwächen sowie die externen Faktoren Markt, Konkurrenz und Unternehmensumwelt auf mögliche Chancen und Risiken. Daraus werden Marketingziele- und Strategien abgeleitet, welche im erweiterten Marketingmix (7 P’s) konkret umgesetzt werden. Abgerundet wird die Arbeit durch das Marketingbudget, die Umsetzung sowie das Controlling.

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  • Lüthi, Melanie (2014): Effects of Hotel Reviews and Ratings on Pricing Strategy. Implications for the Swiss Hospitality Industry. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Emerged with the development of the Internet, online reviews and ratings have become increasingly important for various industries, including the hospitality industry. It is the aim of this thesis to proof the rising importance of online reputation management (ORM) for hotels. Additionally, it is the ambition to clarify whether Swiss hotels tap the full potential yet. Using this as a basis, practical recommendations are provided. Therefore, this thesis firstly examines the theoretical background of reviews and ratings by investigating their evolution, the consumer-decision making process and introducing the topic of ORM. Secondly, it is looked at pricing strategies of hotels and the effects of ORM on lodging performance as detected by former studies. The literature review is complemented by a data analysis that compares and contrasts the performance of hotels in Bern and Arosa in this context. In addition to this, interviews with two industry experts were hold.

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  • Mathis, Debora (2014): Influence of tourists on the Designer Outlet Landquart and possible improvements. An analysis of the Designer Outlet Landquart in general and an insight in the target group «tourists». Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Shopping has gained an increasing importance for tourism and most visitors expect shopping opportunities while they travel. Therefore, shopping is recognized as an important part of the available tourist experience and a profound understanding of this target group is needed in order to increase the quality of the shopping offer as a whole. This Bachelor thesis focuses on the business model of Designer Outlets in general and specifically on the Designer Outlet Landquart and how it can attract more tourists. Various literature about Designer Outlets and the relationship between shopping and tourism exist, but this thesis aims to summarize these and to give specific recommendations for the Designer Outlet Landquart. The literature review is supplemented by interviews and a survey, which was conducted in four different tourism destinations in the Canton of Grisons. Furthermore, a benchmark and SWOT analysis is included in order to position the Designer Outlet Landquart and to establish strategies.

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  • Maurer, Thalissa (2014): EuroAirport Advantages Program. Opportunities and benefits of a value oriented loyalty program applied to the airport business. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Whereas loyalty programs as a marketing tool in retail sectors or the airline business are quite established, they are still a nascent market in the airport industry. Since the ‘commercialization of the airport industry’ in the 1970s and 1980s, the airport business became much more competitive, what forced the airports to work on their attractiveness, to differentiate themselves by meeting the needs of passengers better than their competitors. The implementation of a value oriented loyalty program at airports is thereby an emerging possibility for getting more customer-centric. This bachelor thesis explains the concept of a value oriented loyalty program, analysis already existing airport loyalty programs and investigates the feasibility of adapting best practices to the EuroAirport in Basel. Furthermore, the thesis provides general overview information of the development of the airport industry. Finally, a quantitative passenger survey at the EuroAirport supplements the literature review by identifying the most wanted service attributes that could be included in the case of Basel-Mulhouse.

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  • Meier, Karin (2014): Analysis of the Website of AFS Switzerland. Find potential optimizations for AFS Switzerland’s website in order to enhance the usability for website visitors. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays, providing a website for companies is inevitable. The internet is growing and the number of users, too. However, just having a website in order to have one is not the solution. A website should be kept up to date, be user friendly and deliver all relevant information to website visitors. This Bachelor thesis covers the problem of how the website of AFS Intercultural Programs Switzerland could be enhanced. The usability is focused and potential improvements are searched in order to ensure the information flow. To solute this problem, an online survey with the website visitors is conducted. This is combined with a website analysis including a tracking data analysis and a theoretical adaption of website usability. The combination of the analyses leads to different results. Concrete recommendations should lead to more user friendliness and allow users to find specific information faster. With that improvement it is aimed to raise automatically the number of online applications.

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  • Meier, Michèle (2014): Erschliessung neuer Segmente für den Grand Prix Migros. Wie das Jugendskirennen durch das Ansprechen neuer Zielgruppen wachsen kann. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Seit 1972 veranstaltet Swiss Ski den Grand Prix, welcher sich seither bestens im Schweizer Skizirkus etabliert hat. Mit jährlich rund 7000 Teilnehmern gilt der heutige Grand Prix Migros als das grösste Jugendskirennen Europas wobei jährlich dreizehn Qualifikationsrennen und jeweils ein Finalrennen am Ende der Saison stattfinden. Dadurch bietet der Grand Prix Migros Nachwuchsskifahrern aus allen Landesteilen und dem näheren Ausland die Möglichkeit, an diesem Breitensportevent teilzunehmen. Trotz den konstant guten Teilnehmerzahlen strebt Swiss-Ski ein weiteres Wachstum des Events an. In dieser Bachelorarbeit wird untersucht, welche Segmente diejenigen mit dem grössten Wachstumspotenzial sind und wie diese Personengruppen zu einer Teilnahme motiviert werden können. Dafür werden am Ende der Arbeit praxisnahe Verbesserungs- und Anpassungsvorschläge aufgezeigt, die für den Veranstalter leicht implementier- und umsetzbar sind.

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  • Meier, Stephanie (2014): Wahrnehmung und Akzeptanz der UNESCO-Welterbestätte Tektonikarena Sardona in der lokalen Bevölkerung. Vorschläge zur Stärkung der Regionalen Identität. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Dem Thema Wahrnehmung und Akzeptanz von Grossschutzgebieten wird seit einigen Jahren eine zunehmende Bedeutung in der Planung, Verwaltung und Gestaltung von Grossschutzgebieten beigemessen. Dieses Thema spielt auch für die UNESCO-Welterbestätte Tektonikarena Sardona eine wichtige Rolle und ist wegweisend für die zukünftige Entwicklung des Welterbegebietes. Ausgehend von der Fragestellung, wie es um die Wahrnehmung und die Akzeptanz der lokalen Bevölkerung lebend im Gebiet der Tektonikarena Sardona steht, werden im Rahmen dieser Thesis Vorschläge zur zukünftigen Stärkung und positiven Entwicklung der regionalen Identität erarbeitet. Nebst einer Literaturrecherche zum Thema Wahrnehmung und Akzeptanz von Grossschutzgebieten, werden Experteninterviews in drei Fokusorten des Welterbegebietes durchgeführt. Abschliessend werden diese Erkenntnisse durch ein Experteninterview mit der UNESCO Biosphäre Entlebuch ergänzt, da dieses Gebiet international anerkannten Modelcharakter, speziell im Bereich der Partizipation und Kooperation, aufweist.

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  • Meister, Sabrina (2014): Entwicklung eines Nachhaltigkeit-Konzeptes für das Weissenstein-Schwinget 2014. Vorschläge zur Stärkung der Regionalen Identität. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nachhaltiges Verhalten bekommt einen immer höheren Stellenwert in unserer Gesellschaft. So interessieren sich auch die Organisatoren von verschiedensten Sportevents dafür, wie sie ihre Veranstaltung nachhaltiger durchführen können. Auf internationaler Ebene, wie aber auch auf nationaler Ebene wurden zahlreiche Richtlinien und Empfehlungen ausgearbeitet und Forschung betrieben. Diese Bachelor Thesis analysiert die Ergebnisse aus der Forschung, sowie die verschiedenen relevanten Empfehlungen und Richtlinien. Unter Beachtung der Werte des traditionsreichen Schwingsportes wird eine geeignete individuelle Form eines Nachhaltigkeit-Konzeptes erarbeitet. Um die Anforderungen und den Umfang des Konzeptes zu verstehen, wurden verschiedene Experteninterviews geführt. Ausserdem wurde eine Umfrage mit den Besuchern von Schwingfesten durchgeführt, um herauszufinden ob Schwingen und Nachhaltigkeit vereinbar ist. Das Ziel dieser Bachelor Thesis ist es ein Nachhaltigkeit-Konzept für das Weissenstein-Schwinget zu erstellen, welches den Organisatoren einen Leitfaden mit Empfehlungen für eine nachhaltige Durchführung der Veranstaltung gibt.

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  • Michael, Nicolà (2014): Zusammenarbeit als Chance für eine erfolgreiche Zukunft. Kooperationsvorschläge zur Steigerung der Ersteintritte. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Bergbahnunternehmungen gelten als Triebkraft innerhalb der touristischen Wertschöpfungskette von Wintersportdestinationen und sind dadurch von grosser regionalwirtschaftlicher Bedeutung. Gleichzeitig kämpft die Schweizer Seilbahnbranche mit rückläufigen Ersteintritten und den damit verbundenen Verkehrserträgen. Eine mögliche Strategie dieser und weiteren Herausforderungen entgegentreten zu können, ist die Implementierung zwischenbetrieblicher Kooperationen. Diese Forschungsarbeit erstellt eine Bestandesaufnahme strategischer Allianzen in verschiedenen Regionen und gibt Gründe die zum Kooperationsentscheid geführt haben wieder. Ergebnisse von Expertenbefragungen zeigen den Nutzen bestehender Kooperationen auf und ermöglichten die Ableitung potentieller Kollaborationsbereiche. Daraus wurden im Endeffekt nutzenstiftende Kooperationsvorschläge zur Steigerung der Ersteintritte entwickelt.

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  • Müller, Tanja (2014): How to attract families interested in winter activities to the destination Andermatt?. Recommendations for new attractive family offers. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Different projects focusing on families are planned in Andermatt. Therefore, an increasing demand for family offers in the next years will be possible and because of this, a broader range of family-oriented offers are needed. This Bachelor thesis deals with the question on how to attract families interested in winter activities to the destination Andermatt. The main objective of this work is to create a fact sheet in which current family-oriented offers as well as family-friendly hotels and restaurants are listed and to make recommendations for new attractive family offers, which could be implemented and enhance the image and competitiveness of Andermatt as a family holiday destination in winter. Firstly, central aspects of family holidays such as definitions and experiences, needs and desires of the different family members on holiday are outlined. Moreover, an actual state analysis as well as a benchmark study is made. Finally, based on the findings of literature and in-depth interviews with experts, recommendations are made.

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  • Nussbaumer, Miriam (2014): Definition of effective marketing tools for the «Rivella Family Day». How to make it a reputable and well-known winter event. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Brand events have gained of importance in recent years and for many companies it is already an inherent component of their integrated marketing system. This is also the case for Rivella. The Rivella AG is engaged in numerous sponsoring activities and organizes for many years the skiing event for families, the «Rivella Family Contest». To make a step further into the world of brand events, Rivella decided to launch a new winter event in the, so far, almost untouched area of sledding. This Bachelor thesis analyses the complex sports event industry and highlights the importance of brand events. However, the main focus of this thesis is set on the ideal marketing for the newly launched event. In order to find out about the best-practice of how to market a brand event, a benchmark analysis with three very reputable and exemplary winter events has been conducted. The arisen findings and the literature review are supplemented by expert interviews in the fields of marketing and brand events. Those three analyses build the basis for an extended SWOT analysis, which then helps to create strategic directions and recommendations for Rivella.

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  • Odermatt, Jacqueline (2014): Konzept für destinationsübergreifendes Mountainbike-Angebot in Graubünden. Die Ausarbeitung eines in Graubünden funktionierenden Geschäftsmodells für destinationsübergreifende Mountainbike-Angebote mit dem Fokus auf technische, organisatorische und finanzielle Aspekte. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Der Mountainbikesport wird in den alpinen Destinationen weiter an Bedeutung gewinnen. Graubünden ist gemäss Umfragen eine bekannte und beliebte Bikeregion mit wunderschönen Trails und guten lokalen Produkten. Was fehlt sind marktorientiere und destinationsübergreifende Mountainbike-Angebote, welche vollumfänglich auf die Bedürfnisse der Biker eingehen. Diese Thesis erarbeitet Lösungsansätze für die technischen, finanziellen und organisatorischen Herausforderungen von destinationsübergreifenden Mountainbike-Angeboten. Am Beispiel einer destinationsübergreifenden Saisonkarte wird dies untersucht. Durch das Wissen der Literaturrecherche und internationalen Benchmark-Analysen werden drei Geschäftsmodellideen konzipiert. Die qualitativen Interviews dienen der Beurteilung der ausgearbeiteten Konzeptskizzen und identifizieren deren Herausforderungen, Limiten und Vorteile. Die abschliessend präsentierten Lösungsansätze sollen Möglichkeiten aufzeigen, wie die bestehenden Herausforderungen eines gemeinsamen Produktes gemeistert werden können.

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  • Or, Wai Ting (2014): Analysis of Chinese tourist’s travel behaviour while they are travelling with Glacier Express and the correlation with their consumer behaviour. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The significant growth of Chinese tourists visiting Switzerland has brought to the attention of the railway industry. More Chinese are interested in travelling by train instead of by plane within Europe or inside of Switzerland since the costs are relatively lower. Glacier Express, one of the world’s most famous scenic trains, has attracted many tourists from all over the world. It is an interesting topic to find out why would Chinese tourists like to take this train. The Bachelor thesis highlights the travel and consumer behaviours of Chinese tourists travelling by the Glacier Express. In addition, it analyses the information search and decision making process based on the findings from the survey that has been distributed in the Glacier Express. Furthermore, various of literature about the abovementioned topic is being reviewed. The onsite visitor survey gives a profound understanding about travel trends of Chinese tourists. Eventually, several recommendations regarding the survey findings are suggested.

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  • Pencheva, Kalina Dimitrova (2014): Enhancing the «Green» Hotel concept in high Alpine regions at the example of Feldmilla Design Hotel. Analysis of the customer profile, the influencing booking factors and the possible price premiums. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: «Going green» and providing environmentally friendly services have been emerging trends within the hotel sector, used as a key differentiator. This can be attributed not only to the rising operational costs of the hoteliers but also to the shift in the guests’ perceptions towards the green products and services. Hence, this Individual Bachelor Thesis provides an in-depth analysis of the main drivers of the guests to stay at a «green» hotel and their willingness to pay price premiums for preserving the environment. In addition, a profile of this segment is developed. As the «green» hotel concept is a relatively recent phenomenon, there has not been an exorbitant amount of conducted research, yet. As a response, an investigation into this topic has been undertaken, including not only a critical review of the available literature but also a hotel guest survey and expert interviews. Based on the results, practical implications and managerial recommendations for Feldmilla Design Hotel are outlined.

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  • Rastberger, Sandra (2014): The Potential of Video Marketing for Swiss Hotels. YouTube: Must or «Nice to have»?. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The possibilities of online marketing are changing rapidly. Travelers increasingly watch online videos in order to decide which destination to choose, at what accommodation to stay or which activities to do. In a survey conducted by Google about the 2013 traveler, it was stated that in 2013 51% of leisure travelers and 69% of business travelers watched online travel videos. They not only look at travel related videos, but they also create own videos and share them online. In addition, the video sharing platform YouTube has grown to the second largest search engine worldwide. This Bachelor thesis aims to analyse the potential of video marketing for the Swiss hospitality industry. An insight into the evolution of online and video marketing as well as the significance and applications of video marketing is given. Furthermore, the online platform YouTube is presented and important aspects of a video marketing strategy are outlined. In addition, a study of the video usage of Swiss hotels on YouTube is conducted, the TrueView In-Stream advertisements of Google are tested in collaboration with a hotel and experts are interviewed. Finally, recommendations concerning video marketing for the members of hotelleriesuisse are derived from the findings.

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  • Riedel, Lisa (2014): Regional destination marketing: developing Valposchiavo’s USP – organic agricultural products, gastronomy and retail – evaluation of a concept following the value chain. Development of the marketing concept and testing a draft of label. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Valposchiavo is a valley located in the Eastern part of the Swiss Alps. It especially is characterized by an alpine agriculture, which is to a great extent certified organic. Already 80 per cent of all agricultural businesses within Valposchiavo carry the BIO SUISSE «Knospe» label. Furthermore, the high amount of grassland adds to the attractiveness of the region since it conserves the cultural landscape. This is especially interesting for tourism. However, it must be said that these potentials are not fully exploited at the moment. Thus, ideas for Unique Selling Propositions are put forward by this thesis. These are developed by means of interviews with local producers and restaurateurs. Additionally, questionnaires are distributed to the local population and to tourists visiting the region. Moreover, a draft of label is tested, which represents the standards «Bio SUISSE certified», «regional resources of at least 80 per cent», and «regional added value of at least two-thirds». Finally, a comparison of Valposchiavo and the Bioregion Murau in Austria helps to gain further ideas.

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  • Rohner, Larissa (2014): Development of an event concept for better positioning of the gastronomy of Wildhaus Bergbahnen. Detailing event planning for a selected key event. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The tourism industry is becoming more and more competitive, above all for Swiss skiing destinations. This results in an increasing amount of mergers and cooperations among small skiing resorts. As a result of such a cooperation among cable car companies, the gastronomy of Wildhaus Bergbahnen is now organised under the umbrella brand «Erlebnis Wildhaus». Today, there is still room for improvement when it comes to the positioning of the restaurants. Therefore, the aim of this thesis is to provide the gastronomy of Wildhaus Bergbahen with an innovative event portfolio which matches the target groups of the two restaurants, strengthens their strategic positioning on the market and generates new and repetitive visits. Besides intensive literature review on destination event marketing for image building, branding as well as stakeholder management, a benchmark analysis among similar mountain restaurants has been conducted in order to better understand the industry and its current event marketing approaches. Based on this benchmark as well as environmental analyses of both restaurants and stakeholders the event portfolio was developed and the main event conceptualised.

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  • Rüedi, Lukas (2014): Futsal in der Schweiz. Aufzeigen von Marktchancen und Marktentwicklungen dieser jungen Sportart. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In der Schweiz ist Futsal eine junge Sportart, welche erst 2006 in den Schweizerischen Fussballverband integriert wurde. Futsal ist der offizielle Hallenfussball der FIFA und zeichnet sich als ein torreiches, dynamisches und faires Spiel aus. Auf die Saison 2012/13 wurde mit der Swiss Futsal Premier League eine neue höchste Liga eingeführt, um gezielt den Futsal weiter zu fördern. Obwohl Futsal mit seinen Eigenschaften für die Vermarktung eine interessante Sportart ist, wurde diese bisher nicht durchgeführt. Das Ziel der Arbeit ist, die Marktchancen von Futsal in der Schweiz am Beispiel der Swiss Futsal Premier League zu analysieren. Dafür wurden Interviews mit Experten aus verschiedenen Bereichen des Futsal sowie eine Marktanalyse betreffend Medienreichweite durchgeführt. Anhand eines Benchmarking mit dem UEFA Futsal Cup werden die Wettbewerbe miteinander verglichen. Schlussendlich wird eine Vermarktung auf Grund der gewonnen Erkenntnisse diskutiert und Empfehlungen präsentiert.

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  • Rüesch, Stephanie (2014): How to attract German women to visit the region St. Gallen Bodensee?. A niche-marketing concept for SGBT focusing on the specific market of German women. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Women tend to be decision makers in a household, in particular regarding travel decisions. Therefore, they are an essential and interesting target group for the touristic industry. Besides, Germany is a relevant market for St.Gallen due to the fact that around 20% of all tourists are coming from this bordering country. Hence, attracting female travellers from Germany is a marketing objective for SGBT. The main purpose of this thesis is to provide a profound insight into this new market segment and to develop offers to appeal more German women. Firstly, the market and its values and needs regarding travelling are examined. In addition, a closer look at the supply side is taken. Based on the findings of a profound market research and situation analysis, new offers to attract German women are elaborated. Additionally, recommendations towards a promising communication strategy for the target group are given. The literature review will be complemented with expert interviews and a focus group discussion.

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  • Schär, Jan (2014): Improving the reach of potential event target groups for TICKETINO AG by analysing the benefits of online distribution in comparison to other distribution channels. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The fast technological development in the past decades brought a lot of new business opportunities to innovative firms. Online distribution of products via internet based platforms enjoy a huge success in the market. The same applies for event ticketing that is done via service providers like TICKETINO AG. Ticketing organisations that operate solely online are still very new to the market and seem to show a lot of improvement potential in reaching event audiences and ensuring an easy ticket purchase process. Therefore this thesis will focus on the optimisation in the ticket distribution of events. A qualitative survey will be conducted with several industry players to establish a clear picture of the different ticket distribution channels in the market. On the other hand there will be a quantitative survey carried out with TICKETINO customers that shows preferred channels in the event ticketing process. Based on the theory, expert interviews and the survey, this research paper will draw various conclusions to optimise the online distribution of ticketing services.

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  • Schedler, Corina (2014): Textilland Ostschweiz-Traditions remodeled. Product development focusing on young people. Bachelorarbeit Tourismus. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In a highly competitive industry like tourism, continuously finding new ways of alluring travellers to a region is crucial. Therefore, Textilland Ostschweiz is trying to attract more visitors to Eastern Switzerland by positioning it as a textile region. So far the main focus has not been laid on young people however, it is a fast increasing market and little research on the topic how to create offers focusing on young people in Eastern Switzerland has been done. Therefore, this bachelor thesis undertakes a profound analysis of the target market which is the age cohort of 20 to 35 year old people and investigates in their travel behaviour. Further, views of local designers as well as young people on the topic of touristic products in relation with textiles are examined. The opinions of both primary and secondary research are compared, contrasted and interpreted in order to further develop key characteristics for the product development process. A product and service portfolio with the main ideas, which were developed together with a focused brainstorm group based on the assessed key characteristics, is shown. Finally, recommendations for suitable communication strategies for young people are made.

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