Publikationen FH Graubünden - FH Graubünden

Menu
Abschlussarbeiten BSc Tourismus
  • Erweiterte Suche öffnen

  • 2013

  • Cakal, Basak (2013): Retention of Cabin Crew Personnel. Strategies and Developments at Swiss International Air Lines. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Employers are finding themselves in a changing labour market. Facing generational differences, Swiss International Air Lines Ltd. is confronted with difficulties retaining especially young Cabin Crew Members out of the Generation Y (born 1980 or later). Aim of the thesis is to investigate the reasons for the high fluctuation rates and draw according recommendations. On that account the interaction of the Generation Y’s characteristics related to job specific features, human resources-factors as recruiting, corporate culture and employer branding as well as managerial implications are initially examined in a first theoretical approach. The empirical research is conducted with on the one hand Cabin Crew Members out of this cohort themselves as well as their superiors and on the other hand with external experts. After comparison of theoretical and practical findings, improvement possibilities are deduced.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Caminada, Fabienne (2013): Developing a marketing strategy for Bucharest adapted to the Swiss market. Opportunities and obstacles to sell an unknown city. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Bucharest is still unknown in Switzerland as a city break destination and no strategy how to market it is existent yet. The aim of this thesis is to examine if Bucharest has the potential to become a city break destination for the Swiss market and to explore a possible strategy how to market it. The basis of the thesis is given by a literature review, which discusses the preconditions of a tourism project. By means of the literature review the potentials and obstacles of Bucharest are explored. In purpose to examine those, expert interviews with people who work locally in the tourism industry in Bucharest were conducted. As a next step a product analysis of the city was made. In reference to the it a target group was established. For the defined target group a tourism package including pricing and promotion was developed. In a last step obstacles in Switzerland and measures to overcome them are discussed. For this expert interviews with travel agencies specialised in Eastern Europe in Switzerland were conducted.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Casutt, Bianca (2013): There is no Second Chance for the First Impression. An Evaluation of the Welcoming Process in the Case of Hotelplan. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Since the service driven markets are growing and the amount of providers with them, it is of utmost importance to deliver the service perfectly to the customers. Hotelplan as a service company therefore needs to make a positive first impression in order to deliver and prove the service quality and to finally build a loyal customer base. This Bachelor thesis aims to find out how the customers of Hotelplan actually perceive the welcoming process and how they would like to be welcomed. The thesis contains three main sections. First, the theoretical part reveals literature concerning consumer behaviour in the service industry. Secondly, in the empirical part of the study, qualitative and quantitative data has been conducted in order to evaluate the perception of the welcoming process and the desired level of the service quality. Finally, the findings of the theory are combined with the practical results in order to give recommendations on how the company can adapt the welcoming process to the customer’s desires while leaving a positive and sustainable first impression.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Decurtins, Martina Cecilia (2013): The Potential of the Greenstyle Concept of the Weisse Arena Gruppe. Two Perspectives: A Guest Perception and a Comparison with different Competitors towards Sustainability. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Sustainability can be named as the buzzword of the 21st century. Several researchers describe a growing tendency towards a more sustainable lifestyle. People tend to buy increasingly more sustainable products and services. However, is it also possible that sustainability can count as a criterion for choosing a specific ski destination? This Bachelor thesis tries to examine this question on the example of the Weisse Arena Gruppe, which is a mountain leisure industry located in Laax. Due to the fact that the Weisse Arena Gruppe already created an efficient sustainable concept, which is called Greenstyle, the main goal of this Bachelor thesis is to peruse the potential of this concept in order to support the company whether they should foster the concept more strongly or not. The potential is investigated from two perspectives: Firstly, a closer look on guest’s perception about Greenstlye is held and secondly, two international competitors are compared with the Weisse Arena Gruppe in terms of being sustainable.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Dettwiler, Denise (2013): Development of Ticket Media in the Event Business with Respect to the Development of Communication Channels. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In a fast-changing world and with the rise of digital media, event organizers have noticed there are huge gaps among the potential audiences of events. Certain people reject modern technologies, while others use it in individually adapted ways and still others, such as young people, are highly familiar with it. It is paramount for event organizers to be able to reach their audiences and ensure it is easy for them to purchase tickets. After consultation with professionals in the field, the research question was determined: Is there a correlation between the promotion, the advertising of an event and the form of acquisition of the ticket? With the aid of a survey, the perception and behaviour concerning the advertising and purchase of an event ticket from the point of view of the event visitor is elicited. The point of view of the suppliers is determined through expert interviews with professionals. The paper brings all the results together and draws possible conclusions. The research reveals the interdependency of ticket media and communication channels and recommendations are given to optimize their use.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Eichler, Patrick (2013): Evaluation of sports sponsorships on major freestyle-sports events. Development of a strategic sponsorship concept for Freestyle.ch Zürich. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Expenditures for Sports Sponsoring intentions steadily increased in recent years and so did the demand of companies to sponsor Action- and Freestyle-sports events. On this account, Sports events are popular and effective Sponsorship platforms for firms in order to establish their brand in an emotional and less commercial environment and to get in direct contact with an attractive target group. As the Europe’s biggest Action- and Freestyle-sports event, this paper basically aims to examine and evaluate the currently revised Sponsorship concept of Freestyle.ch. For the purpose of a better and meaningful integration of Freestyle-industry related brands, a holistic approach for the development and implementation of extended and interactive Sponsorship platforms has been worked out. In combination with expert interviews and best practice examples of other major Action-sports events, practical recommendations in conclusion should help Freestyle.ch to successfully implement creative and experience-oriented Sponsorship activities in form of side-events, which are supposed to benefit Sponsors, spectators and Freestyle.ch likewise.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Frei, Marco (2013): Entwicklung einer Kundenakquisition-Strategie. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Im Zeitalter von hoher Wettbewerbsintensität und –Dynamik gepaart mit dem Phänomen des «Information- Overload» werden immer wieder neue Anforderungen an das Marketing gestellt. Begrenzte Budgets stellen Fragen wie «Wie können effizient Neukunden akquiriert werden?» und «besteht Optimierungspotential bei den bestehenden Werbetätigkeiten?» ins Zentrum. Ziel dieser Bachelor- Arbeit ist es die Marketingunternehmungen der Firma Explora Events AG, dem führenden Organisator von rund Expeditions-, Abenteuer-, Reise- und Ethno-Vorträge der Schweiz, zu analysieren. Es werden die bereits genutzten Marketing-Kanäle auf deren Nutzung und (Kosten-) Effizienz eruiert, deren Gestaltung in qualitativer Hinsicht hinterfragt und die Nachfrageseite mit deren Ansprüchen und Motivationen untersucht um mögliche Anpassungen bezüglich der Angebotsgestaltung zu ermitteln.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gadient, Markus (2013): Combination of touristic offers with credit card. Compensation of CO2 emissions. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Sustainability has become more and more important in recent years. This also applies to companies and therefore there is a growing demand for new solutions and procedures to behave more sustainably. One part of these measures is the CO2 emission compensation. Some Swiss companies operate CO2 neutral already and several are working on achieving that goal. This Bachelor thesis should figure out if there is a need for a solution to compensate CO2 emissions directly by paying with credit card. The focus is mainly on flight, hotel and other travel expenses but also other costs could be neutralised with this solution. Regarding this type of compensation only few literature exists and there are also very few products available. The main goal of this paper is to research in this field and to give a conclusion to Diners Club AG, if they should issue a new card product as described before. Additional to the literature research some expert interviews were conducted to receive a better insight into the topic. As a result to these findings, recommendations are worked out for the design of the product.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gensetter, Kaja (2013): A Feasibility Study for the CineRail Event. Financial and technical solutions. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The concept for the event CineRail is based on a combination between open-air cinema and railways – a completely new and innovative idea with no track records. Therefore, the focus of this study was to establish an event-budget with possible solutions for technological challenges in connection with railway systems and open-air cinema technology. This bachelor thesis provides a starting point in the form of event concepts within the required fields, enabling the further realization of this event. Additionally, since the event venue might be located in a touristic region, the proposed location has been analyzed from a destination management perspective. Tourism destinations continuously have to develop their image through marketing and product development and events have become an essential tool for this purpose.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gerster, Tanja (2013): Opening of a new Holiday Inn Express in Affoltern am Albis. An evaluation of the franchise concept and recommendations of how to successfully position the hotel in the market through cross-marketing. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Europe’s hotel market is characterized by small- and medium-sized independent hotels. When hoteliers affront themselves with the decision of operating their hotel under a franchise agreement or on an individual basis, several important aspects need to be considered. This bachelor thesis highlights the different reasons that influence this decision and further investigates the choice of an appropriate franchise affiliation in the specific case of the new Holiday Inn Express in Affoltern am Albis. Besides creating clearer differentiation through brand power, strategic cooperation can be formulated in order to compete successfully with competitors. In particular, the concept of cross-marketing and the specific premises that need to be fulfilled in order to achieve a win-win situation will be discussed. Finally, valuable recommendation shall be given on how cross-marketing may be implemented in order to contribute to the successful market positioning of the Holiday Inn Express after its opening in October 2013.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gfeller, Melanie (2013): Was unternehmen relevante Partner von Bern Tourismus bezüglich Nachhaltigkeit?. Eine IST-Analyse. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Nachhaltige Entwicklung wird für Unternehmen im Tourismus immer mehr zu einem Wettbewerbs- und Qualitätsfaktor. Trotzdem fehlt in vielen Unternehmen noch immer eine strukturierte Nachhaltigkeits-Strategie. Diese Bachelor Thesis untersucht das Verständnis und den gegenwärtigen Stand der Bemühungen relevanter Partner von Bern Tourismus bezüglich Nachhaltigkeit sowie die Motivation für weitere Entwicklungen in diesem Bereich. Ziel ist es, Ansatzpunkte für Bern Tourismus zu generieren, welche in einem Event zur Sensibilisierung für Nachhaltigkeit aufgegriffen werden können. Die umfangreiche Literatur zur Nachhaltigkeit hat den theoretischen Rahmen definiert, um die ganzheitliche Theorie der Nachhaltigkeit zu erklären. Diese stellt einen wichtigen Teil bei der Sensibilisierung der Partner von Bern Tourismus dar. Zusammen mit den Resultaten aus den Experteninterviews wurden daraus Empfehlungen für Bern Tourismus abgeleitet.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Girelli, Lorena (2013): Chur – The New Old Sport City – Practical Measures to enhance the Degree of Professionalism of Sports Clubs. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays, approximately one quarter of the Swiss population is affiliated by a voluntary membership in one of around 20’000 existing sports clubs. These impressive figures underline the great importance of sports clubs as the main provider of organised sport in Switzerland. However, as a result of the overall social development and perceivable modification in values, the society’s needs and expectations towards sports clubs have changed significantly in the past years. This fact leads to the emergence of various challenges sports clubs are confronted with. Hence, the aim is to conduct a current-state analysis about four traditional sports club in Chur, which have a considerable sport-political importance according to their membership figures. Derived from this broad data basis a catalogue of practical measures was established to enhance the degree of professionalism in club management. Furthermore, the thesis attempts to identify the critical focal points that could be eliminated by assistance of the local office for sports.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Götz, Simona (2013): Reducing a Destination’s Flood of Information by Optimising Offline Communication Touchpoints. The case of Engadin Scuol Tourism. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Destination organisations face the challenge to provide service information in a positive picture that convinces potential guests. At the same time their job is to deliver accurate information that fulfil the information needs of decided guests, booked guests and the guests at the destination. Tourists consult divers information sources during their customer journey. In this paper the customer journey regarding a destinations› content is studied. The goal is to reduce the flood of information by optimising offline communication touchpoints in the destination Engadin Scuol Samnaun. The elimination of redundant print advertising products and the development of a more efficient offline-communication concept in unison with online communication channels is aimed. The results of this thesis are based on mostly qualitative research and provide concrete recommendations for Engadin Scuol Samnaun on how to improve their offline-communication concept.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Graf, Tatjana (2013): How to acquire a new guest segment. The case of the Parkhotel Gunten. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Designing marketing strategies and creating a marketing mix according to the respective product or service are some of the most essential issues an organization has to deal with. Addressing the right customers with the right instruments is crucial. For this reason, the Parkhotel Gunten is wondering whether and how new and younger guests can be reached. This bachelor thesis investigates how the desired customer group can be segmented and determines the segment which is most adequate for the Parkhotel. What is more, it deals with the different traditional marketing tools in order to find ways to reach the ideal additional guest segment. Since the trend of social media is constantly increasing, the thesis highlights the significance of social media marketing as well. The literature review is supplemented by a quantitative online survey and expert interviews, whose results were analyzed and discussed in order to delve deeper into the thesis’ subject. Finally, recommendations for the Parkhotel Gunten are deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gross, Lara (2013): Female Future Ski. Increasing the Attractiveness of the Ski Region Flims/Laax/Falera in Winter under gender-related aspects. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Swiss winter destinations face harsh competition arising through globalisation and other variables. Diversity and adaptation of products and services offered in winter sport destinations is the most crucial factor for assuring prolonged success. It is therefore the aim of this study to explore and critically assess gender-related differences in regards to expectations, perception, evaluation and demands of alpine winter sport offers. Women in particular are at the centre of attention in this thesis, since female needs and preferences are a central issue in a more pointed consideration of the design and selection of future products and services. Due to the lack of research done in the field of gender analysis in the winter leisure industry, the task was evaluated in an explorative method consisting of three expert interviews, secondary data and a qualitative online questionnaire. At the end, recommendations based on the findings were given for the Weisse Arena Gruppe.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gschwend, Nicoletta (2013): Brand Management in Tourism. Development of a Brand Architecture for the Canton of Schwyz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In an environment of increasing competition, product substitutability and growing customer demands, destination branding has become an intensively discussed topic in the context of destination management. Consequently, concepts which originally had their roots in traditional product branding are now also being increasingly applied in tourism branding. This also includes the concept of brand architecture. Despite its augmented practical implementation, there exists a significant lack of research regarding brand architecture in the context of destination branding. The purpose of this bachelor thesis therefore is to transfer the theories of brand architecture out of classical product branding to destination branding and to develop a brand architecture concept for the tourism in the canton of Schwyz. Supplementing an in-depth literature review, a multi-methodological research approach combines quantitative visitor surveys and qualitative stakeholder interviews and thereby allows a holistic evaluation of the existing tourism brand portfolio of the canton of Schwyz and the derivation of concrete implications for the design of a new brand architecture concept. Based on the research results, specific recommendations for Schwyz Tourismus are given at the end of the paper.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Guidon, Madlaina (2013): How do Leadership Competencies affect Absences due to Illness and Employees’ Satisfaction?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Workplace Health Management plays more and more a vital part in today’s companies for the purpose of placing special emphasis on the human capital – the employees – and not lastly to be an attractive employer. All supervisors fill an important role in this process since their task is to maintain daily interaction with their subordinates and to keep them healthy and motivated with a particular positive leadership style. This bachelor thesis aims to investigate to what extent leadership competencies have an influence on sickness absences and job satisfaction. Different behaviors of leadership are analyzed and connected with the impact on employees’ health. Literature suggests that an appreciative guidance and mentoring skills have an indirect influence on the reduction of sickness absences and increasing satisfaction. The case study examines if high leadership competencies feature lower numbers of sickness absences per full time employee and higher employees’ job satisfaction.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gutzwiller, Katrin (2013): Development of a market entry strategy for «Drifters» – a South African tour operator – for the Swiss travel market. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Adventure tourism is globally a rather new and fast growing niche, as tourists are moving away from mass tourism toward seeking holidays that offer a more authentic and individual experience. This movement provides an opportunity for the South African tour operator Drifters to increase its adventure tour sales in Switzerland. Thereby, the aim of this bachelor thesis is to develop a suitable market entry strategy for Drifters into the Swiss travel market. After having a closer look at the tour operator’s company, relevant literature is reviewed to receive a theoretical basis. Furthermore, both quantitative and qualitative research methods are applied by using secondary data from Drifters, doing a competitor analysis, distributing a questionnaire among potential Swiss customers and conducting five interviews with experts from the field of tour operators and travel agencies. After analysing the collected data, the findings are then compared to the existing literature. Finally, based on the drawn conclusions a suitable market entry strategy for Drifters into the Swiss travel market is developed in the form of a marketing plan.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Gyger, Reto (2013): Effects of alcoholic beverage sponsorships in professional sports on junior players. The case of Swiss Ice Hockey. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Almost all of today’s professional sport clubs have an engagement of an alcohol beverage sponsor, which is a controversial discussed topic. Because it is often argued that alcohol and sport do not fit together. Depending on the sponsoring engagement with the club, the sponsors have different rights for the communication utilization and the presence in and around the arena and during the games. And not only the spectators, but also the junior players are exposed to these logos, symbols and brands. Therefore, the goal is to research, what impact these sponsorships have on the sponsoring awareness of the junior players of the clubs, with a specified focus on the alcohol beverage sponsors.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Heeb, Patrizia (2013): Revenue Management in the Gastronomy. Can the restaurant Santa Lucia Teatro increase their revenue by measures of pricing and promotion at off-peak periods?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Peak and off-peak periods are important to differentiate when operating a restaurant. Peak periods have a high customer turnover especially during lunch- and dinnertime, whereas off-peak periods have a low customer frequency. The aim of this thesis is to find different ways to increase revenue at off-peak periods and boost frequency by means of pricing and promotion at the restaurant Santa Lucia Teatro. Different characteristics of revenue management as well as possible tools for pricing and promotion strategies are analysed. In-depth literature research regarding revenue management as well as a competitor analysis in the close environment was conducted. A customer survey helps to evaluate customer’s expectations and behaviour. The impacts of pricing and promotion tools are explained and analysed based on a one-time price reduction in April 2013. The frequency of customer as well as RevPASH in the month April was evaluated. As a result recommendations to the Santa Lucia Teatro are provided.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Hermann, Jan (2013): Impact of Airport Charges on Passenger Demand. Passengers’ Perception and the Price Elasticity of Demand associated with passenger-related Airport Charges at Zurich Airport. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zürich Flughafen AG is regulating new airport charges for the period starting from the year 2014. Hence, the operator of Zurich Airport is interested in knowing how price sensitive their passengers are and how airport charges are perceived in general. It is thereby focused on the specific part of passenger-related airport charges that normally represent a part of the total airfare. The review of existing literature reveals that not much research has been conducted so far concerning the specific part of passenger charges. Therefore, new empirical data is raised with a quantitative research approach. 178 passengers participated in the survey that took place directly at the gates of Zurich Airport. For the measurement of price sensitiveness of passengers, the concept of price elasticity of demand is applied. Further, passengers’ buying behaviour is incorporated in order to analyse the collected data. Finally, outlines of the present situation as well as recommendations for Zürich Flughafen AG are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Higuera Petersen, Triana (2013): Presence and awareness of Latin American Countries in the German speaking part of Europe. An analyse of travel trade media concerning the presence of Latin American Countries in the German speaking part of Europe. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: There is a lack of perception of the Latin American countries in the German speaking part of Europe, more specifically Germany and Switzerland, compared with South-East Asia, which arises the question why? In order to answer to such question a perception is being analysed from the travel trade media point of view of two magazines, «fvw» and «travel INSIDE». The thesis highlights the importance of the consumer behaviour process when choosing a destination as well as the impact the mass media has over tourists in the pre-purchase stage, particularly from the magazines perspective and the use of advertising proceeding mainly from travel agencies and tour operators. Moreover, the information available in the literature regarding the Latin American countries and the participation of public and private sectors in the development of the local tourism throughout the years is explained and identified. Also, an analysis of the South-East Asian market is performed to understand the differences regarding the impact both destinations have in Germany and Switzerland for they offer similar touristic products as well as the travel distances to the regions are also similar. A lack of literature was encountered regarding the presence of the Latin American countries in the travel media and the impact it could have in tourism compared with South-East Asia. Therefore the main objective is to fill this gap. Complementary to the literature review there is also an expert interview and the analysis of a whole year of publications of two magazines that cover the German and Swiss market to understand how the travel media works, under which choice are the articles published and what is lacking in the Latin American countries that could improve their presence and position in Germany and Switzerland.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Holdener, Isabelle (2013): Concept to procure congress and business guests as future leisure tourists. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Most of the overnight stays in the region of St.Gallen-Bodensee Tourismus are generated by business tourists. To strengthen the leisure segment, and further to increase overnight stays, the idea came up to convert initial business guests to future leisure tourists. Although plenty of literature about business travellers exists, only few investigated into the conversion of business guests to leisure tourists. This IBT attempts to give an overview about the existing literature and to gain further opinions about a possible conversion by interviewing destination marketing organisations and independent experts. Moreover, an analysis of leisure offers in six different cities has been made, in order to gather information about the potential of different leisure offers in attracting business tourists as leisure guests. Out of this analysis, the most promising leisure offers have been concluded. Finally, recommendations concerning promotion possibilities for St.Gallen-Bodensee Tourismus, including cross-selling and packaging, are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Hösli, Fridolin (2013): Improving the efficiency in online marketing for small alpine destinations. The case of «Elm Ferienregion» in Switzerland. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Online marketing is changing very rapidly, so rapidly that it is a challenge to catch up the pace of this change. Especially for small organisations it is difficult to deal successfully with online marketing issues. Small alpine destinations like the «Elm Ferienregion», on the one hand mostly have a very limited marketing budget and on the other hand scarce personal resources incorporated with lacking knowledge in the field of online marketing. Those facts pose a threat to make wrong decisions or taking inappropriate measures. Besides the difficulties in choosing the right instruments it is also a challenge to make use of the inherent advantage of the excellent measurability possibilities of online marketing instruments. These two facts are enormously challenging for small destinations, which need to decide very carefully on every investment they make. With this thesis small alpine destinations receive a proposition and some very clear facts of how to proceed with their online marketing.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Hossli, Nils (2013): The use and success of revenue management techniques in the Swiss hospitality industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Revenue management is often defined as the application of information systems and pricing strategies to allocate the right capacity to the right customer at right place at the right time. Initially developed by the airline industry, revenue management has nowadays been adopted by most hotel chains and a growing number of individual hotels. Significant increases in revenue were reported as a result of introducing revenue management by various industrial professionals. The purpose of this bachelor thesis is to evaluate how major individual Swiss hotels manage their revenue. This involves on the one hand the application of revenue management techniques and on the other hand their implementation. Additionally individual experiences of the hoteliers with applying revenue management are identified. The obtained results are based on semi-structured interviews with ten hotel managers within seven individual hotels. A critical literature review of selected literature builds the foundation of the research.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Hügi, Claudia (2013): Marriott Hotel Zurich. How to maintain the current leading position as No 1 in the fast growing and changing Zurich luxury hotel market. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The first class business hotel Marriott has successfully positioned itself as one of the leading hotels in the luxury segment of the city. However, the Zurich hotel market is rapidly changing and an exceptional growth in supply until 2017 will severely challenge the hotel’s current position. Resulting from the estimated development, the objective of this bachelor thesis is defined to suggest a concept, including appropriate measures within the 4 P’s of marketing, which aim to secure the hotel’s present position. In order to provide suitable suggestions, an in-depth environmental-, market- and company analysis is carried out, consisting of secondary desk research, complemented by primary data established through expert interviews. Finally, the findings from the analytical part, in combination with the theory from the incipient literature research, represent the basis for the proposed concept.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Hürzeler, Matthias (2013): Auswirkungen und Effekte für wiederkehrende Sportevents durch die Durchführung von einmaligen Sportgrossveranstaltungen in der Schweiz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Bestehende Studien über Auswirkungen von einmaligen Sportgrossveranstaltungen wie Welt- oder Europameisterschaften befassen sich hauptsächlich mit der Beurteilung von wirtschaftlichen, ökologischen, immateriellen oder sozialen Effekten auf den Veranstaltungsort. In dieser Arbeit wird jedoch aufgezeigt, inwiefern wiederkehrende Sportanlässe beeinflusst werden. Es wird dargelegt, wie wiederkehrende und einmalige Sportanlässe gegenseitig voneinander profitieren und Synergien nutzen. Dafür werden die wichtigsten Bereiche für die Durchführung eines Events analysiert wie zum Beispiel die Infrastruktur oder das Personal. Als Resultat werden Modelle abgeleitet, welche anhand des Fallbeispiels Ski Alpin WM 2003 und 2017 sowie dem jährlichen Weltcup in St. Moritz getestet werden. Schweizer Sportevents kämpfen vermehrt mit Herausforderungen wie der Finanzierung, dem Konkurrenzdruck, gesteigerten Auflagen oder bald überholter Infrastruktur. Diese Studie zeigt auf, wie die Situation der Sportevents durch eine Zusammenarbeit zwischen einmaligen und wiederkehrenden Veranstaltungen verbessert werden kann.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jager, Lucy (2013): Pumptrack Segnes – how to motivate kids to use it. Concept about involvement of schools. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last couple of years a negative trend has been detected concerning the sportive activity of children in Switzerland. In the Bachelor thesis this trend is being counteracted in a small scale, namely the city of Chur, by introducing a new physical environment, the Pumptrack in schools. A Pumptrack is a round course used especially by mountain bikers to improve their riding skills and endurance. Since October of 2012 the city of Chur is in possession of one at the playground Segnes. With the help of expert interviews, teacher questionnaires and a field study at the end, involving two school classes testing the Pumptrack within a 90 minute sports class, the thesis is trying to find out the best possible way to involve Pumptrack biking in school sport. The school is the best channel to reach the biggest pool of children and was therefore chosen to serve as a distributor of the program. In the end a recommendation is given to how schools can integrate the Pumptrack the best possible way in order to encourage as many children as possible to involve in this sport.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Janjic, Darinka (2013): Feasibility study of a new product launch on the Swiss market, in the case of «Buggies». Determination whether a new product like Buggies will be viable and meet certain financial and social goals in the marketplace. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The purpose and intention of the Outdoor Training Academy GmbH is the motivation and development of managers through outdoor activities. In order to broaden the customer and revenue base the company is planning to expand its product range by acquiring offroad vehicles like Buggies. The overall scope of this Bachelor Thesis is to make recommendations whether the implementation of Buggies is going to meet certain financial and social goals. The thesis consist of three main parts. Firstly, the contemporary literature on leisure time and outdoor recreation were examined. The findings and results have then been implemented in the feasibility study, which covers the four fields product/service, industry/market, organization and finance. The business idea has to pass all analysis in order to be viable in the market. In the final stage the results of the quantitative online survey were interpreted and also integrated in the analysis part.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jeggli, Deborah (2013): Eco-friendly Mobility in an Alpine Destination. Potentials for implementing electro-mobility devices in Flims-Laax-Falera. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Due to environmental and sociocultural issues, alpine tourism destinations are in a process of change. A responsible handling of the given resources as well as sustainable development is being aimed for. Trends in alpine tourism are leading to strengthening of summer tourism. For the canton of Grisons and particularly for Flims-Laax-Falera the bike sport became very important in the last few years. As a further product of the biking offer and as a method to increase and preserve the quality of the destination Flims-Laax-Falera an approach to eco-friendly mobility is proposed. Thus additional value for guest and locals, animals and the nature can be generated. The goal of this approach is to form a healthy, easy-going and ecological way of mobility. A concept for further e-mobility devices is intended. The aim of this thesis is to analyse the potentials for e-mobility in the alpine destination Flims-Laax-Falera. A case study, key informant interviews and a strength and weakness profile is conducted in a qualitative manner. Potentials are assessed and success factors and pitfalls of e-mobility devices within this alpine destination are presented.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jeggli, Viktoria (2013): Tourism and Integration of People with Mental Disabilities. The Case of insieme Horgen, Zürich. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This Bachelor Thesis investigates the tourism sector’s potential to provide integration possibilities for people with disabilities. These people are often not only handicapped by their impairment but to an equal amount they are disabled by their environment. Therefore, barriers need to be minimised or removed. As most of the existing literature highlights physical barriers, travellers with mental disabilities are often not served by adjusted environments. Moreover, there is only little scientific research on travelling with people with mental disabilities. Therefore, the main objective of this work is to provide insights into what travelling with mental disabilities means and how tourism could contribute to integration. By doing so, a case study is made by analysing the Swiss association insieme Horgen known for its leisure- and travel-programme for people with mental disabilities. In order to give insights into the perspective of travellers with mental disabilities interviews with carers of insieme as well as with people with mental disabilities have been conducted. To conclude, recommendations are presented based on the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jenny, Jacqueline (2013): The successful management of the end phase in the lodging industry. Development of a communication guideline and a plan of measures for the «Kurhaus Lenzerheide». Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The end phase of lodging establishments in Switzerland is gaining in importance. This is mainly due to the shifting market conditions, the strong Swiss franc and the second home initiative. Especially small hotels will have a hard time to withstand the competition. Nevertheless the exit phase of lodging establishments is an unexplored topic. This Bachelor thesis has the aim to compile economical, social and emotional measures that have to be considered when closing a hotel. These general measures are obtained through a discussion between the theoretical basis and the qualitative expert interviews. In a last step the acquired measures are applied to the event hotel «Kurhaus Lenzerheide», which is facing closure in two years.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jörger, Livia (2013): Sustainability Concept for the Greenfield Festival. Analysis and Evaluation of different aspects. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Sustainability has become an important term in today’s world and also in the events industry. This is due to the fact that events have not only positive effects. Their impacts on the environment are mainly negative. But nowadays more and more festivals are implementing measures to reduce negative impacts and to enhance their sustainability. So does the Greenfield Festival (GF). This Bachelor thesis examines the sustainability of the GF. Since sustainability is comprised of a sociocultural, ecological and economic dimension, these three aspects are regarded within the analysis of the situation of the GF. The literature review is complemented by an online survey to explore the social impact of the GF on the host population. A benchmark analysis is done to identify the ecological situation. Furthermore, the spending behaviour of the festival visitors is investigated by an online survey to gain some information about the economic impact. Finally, recommendations for the GF are developed from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Jufer, Anthea (2013): The Swiss trade fair market and the role of sustainability. Identification of short-, middle- and long-term fields of action for trade fairs of the BERNEXPO, with the aim to achieve the market required position in the field of sustainability (an economical, social and ecological approach). Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The purpose of the thesis is to identify whether the issue of sustainability is relevant to fairgrounds in Switzerland. Furthermore it proposes recommendations for the company BERNEXPO that, according to the literature and findings, are demanded by different actors of the trade show market. Firstly, different fairgrounds were looked at in order to identify what they already do in the area of sustainability. Additionally, expert interviews with different actors of the trade show industry were carried out. The research gave insight that sustainability is desired from these different actors of the trade show market. It also shows which benefits are derived by applying sustainable measures at a fairground. Moreover it provided information how sustainability can be applied in general and whether a sustainability certificate would bring a strategic advantage for a Swiss fairground. The conducted interviews helped to make recommendations for the company BERNEXPO and its future.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Kappeler, Cristina (2013): The Working Conditions in the Swiss Hospitality Industry. An opportunity or a threat for a sustainable development?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Tourism industry especially the hospitality segment is not known for offering the most favourable working conditions; irregular and long working hours accompanied by comparably low wages are what pops up in one’s mind. However especially in the service industry employees are crucial for the success of a company as they are the ones delivering the service and therefore determining whether the guests are satisfied or not. This paper highlights on the situation of the employees in the hospitality industry from three points of view: the customer, the employees and the employers. This is done with a literature review on aspects like work motivation, the connection between employee and guest satisfaction and the importance of the employees for the economic success of a company. The theory is followed by qualitative field research. Therefore different employees, employers and other experts have been interviewed. In the end the findings from both parts are combined in order to answer the two research questions: Are the current working conditions in the Swiss hospitality industry, an opportunity or a threat for a sustainable development of the sector? and «Is the current L-GAV appropriate or is there a need for adaptation, to fulfil the needs of the different interest groups under different economic conditions now and in the future?»

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Käser, Livia (2013): Touristische Erschliessung des Zürcher Unterlandes. Eine Anleitung zum Aufbau einer vernetzten Tourismusorganisation im Zürcher Unterland. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Zürcher Unterland ist weitum bekannt als neblige Region mit viel Fluglärm. Was diese Region aber touristisch zu bieten hat, können sich viele gar nicht vorstellen. Der Verein Standort Zürcher Unterland, welcher für die Förderung dieser Region zuständig ist, möchte im Bereich Tourismus eine Organisation aufbauen, die genau dieses Image des Zürcher Unterlandes aufbessern soll. Die Bekanntheit der Region soll gefördert und die Wahrnehmung verbessert werden. Die Idee besteht darin, eine dezentral vernetzte Tourismusorganisation zu schaffen, die aus einer zentralen Stelle besteht und zusätzlich in jeder Gemeinde der Region über ein lokales Tourismusbüro verfügt. Diese Bachelorarbeit beinhaltet nun eine Anleitung, die dem Standort Zürcher Unterland aufzeigt, welche Tätigkeiten zu erledigen wären um diese Tourismusorganisation erfolgreich aufzubauen. Die Studie legt in einer Sollanalyse fest, wie eine Organisation im Idealfall aussehen würde und vergleicht dann diese mit der bestehenden Situation. Sie zeigt Möglichkeiten auf, wie die Organisation die Wahrnehmung verbessern kann und sie gibt verschiedene Vorschläge, die Gemeinden der Region untereinander zu verbinden. Durch Interviews mit zahlreichen Vertretern der partizipierenden Gemeinden konnten die Stimmung und Eindrücke der betroffenen Personen herausgehört und erfasst werden. Oftmals haben diese Gespräche den Ausschlag für eine bestimmte Aufgabe für die Organisation gegeben. Da die Themen Destinations- und Organisationsmanagement schon weitgehend in der Literatur behandelt sind, konnte der empirische Teil sehr gut auf theoretischen Ansätzen aufgebaut werden. Ziel der Arbeit ist es, dem Standort Zürcher Unterland eine Hilfestellung für den Aufbau der dezentral vernetzten Tourismusorganisation zu bieten.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Kilchenmann, Janine (2013): Travel Agency vs. Internet. How can a travel agency nowadays still survive without focusing on the World Wide Web?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The introduction of the Internet in the travel and tourism industry resulted in a highly competitive market. In particular traditional travel agencies are affected as the Internet led to the development of online travel agencies as well as the possibility for travel service providers, such as airlines, to offer their travel products and services directly over the Internet. Although many traditional travel agencies adapted to these changes in information and communication technology by, for example, establishing their own web site’s with online booking possibilities, some are reluctant to focus so much on the Internet. Therefore, the aim of this bachelor thesis is to analyse how traditional travel agencies can still survive without focusing on the World Wide Web. Thereby, the expectations and perceptions of travel customers are examined in order to get an understanding if traditional travel agencies are still seen as a valuable intermediary in the travel distribution channel. Furthermore, the booking patterns of travel customers are analysed in order to determine when exactly traditional travel agencies are included in the booking process. Moreover, the key success factors of traditional travel agencies are analysed as well as the threats and opportunities which they might face in the future. Altogether, findings can be deduced in order to determine how a traditional travel agency can still survive without focusing on the Internet.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Knellwolf, Livia (2013): Booking Service of Seminar Hotels. How companies, which have many external workshops, handle the process of booking seminar hotels. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Every time companies organize a seminar which takes place in an external location, research needs to be done to find an adequate venue. In order to diminish the research and reservation task, online booking services for seminar locations were introduced into the market. Online booking services present an extensive assortment of venues, aid to find an appropriate seminar location according to their needs, provide an overview of costs and offer discount prices. All these benefits are free of charge. One would think this is an attractive offer for every company. Nevertheless, for the booking services it is hard to gain new customers. Therefore, the aim of this bachelor thesis is to investigate how companies proceed when they book seminar hotels, and why some are disinterested in the booking services. Consequently, a literature review and a questionnaire were conducted so that the companies’ booking habits can be examined and recommendations can be given on the future course of action of Outdoor Dreams GmbH.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Kohler, Thomas (2013): A critical reflection of the current offers of Voluntourism products by commercial and non-commercial providers in Switzerland and the elaboration of a framework of standards to reach a more holistic and beneficial product. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Volunteer tourism is one of the fastest growing niche markets within the international tourism industry. The increasing number of providers of volunteer tourism offers and the almost unregulated market have led to criticism and negative impacts on the participants as well as on the host community. Intermundo, the Swiss umbrella organisation for cultural youth exchange, stands up for clear guidelines when it comes to programmes with a voluntary work component. The aim of this paper is to develop holistic quality criteria for the programmes of Intermundo’s member organisations to differentiate their offers from those, which are managed in a less responsible way. After a comprehensive literature review that covers the current fields of research on volunteer tourism, several interviews with experts from related fields of study are conducted for the development process of the quality criteria. Finally, the recommendations for action to achieve a more beneficial and holistic volunteer tourism product are presented.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Köhler, Karolin (2013): Communicating Market Leadership of the St.Regis in Florence. What analytical methods and communication tools are necessary to close the gap between the aimed high luxury image of the St.Regis Hotel in Florence and the current one?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Effective communication takes place throughout the internal and external oriented activities of a hotel. Communicating market leadership but requires in particular the catenation of all communication channels to represent an authentic image to all external and internal stakeholders. But as the modern luxury guest expects this from any 5 star hotel, ways have to be found to effectively enable guests to draw distinction lines between luxury hotels that offer the same core product on first sight. So the aim of this thesis is to develop marketing goals and strategies, which allow the St.Regis to communicate subjective market leadership in the high priced room segment sustainably. These recommendations have been done based on the findings of a brand image assessment as well as on the insights gained from seven in-depth expert interviews.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Koller, Marcel (2013): Special Olympics Switzerland. Analysis of brand awareness and recommendations to enhance public attention. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Special Olympics Switzerland is a Swiss non-profit organization dedicated to people with intellectual disabilities. Although the foundation was established nearly 20 years ago, it is still an unknown organization for many people. However, brand awareness is of crucial importance in order to attract potential sponsors, volunteers and to promote acceptance and integration of intellectually disabled people. A prior literature review of this Bachelor thesis provides the basis for a profound understanding and furthermore sheds light into the topics of brand awareness in the context of a non-profit organization. Subsequently, a quantitative survey was conducted to determine the organization’s current degree of brand awareness among a target group of sports interested people and potential volunteers. Moreover, an analysis of the organization itself was carried out, which was finally summarized in a SWOT matrix. In consideration with a case study of a well-established non-profit organization combined with the findings from the analytical part, an auspicious strategy to increase public attention was ultimately developed.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Krähenbühl, Silvia (2013): How can the Adventure Travel World Summit 2013 bring lasting benefits for a sustainable tourism development in Namibia focusing on community-based tourism?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In October 2013 the annual Adventure Travel World Summit (ATWS) will take place in Namibia. The yearly event, organized by the Adventure Travel Trade Association (ATTA) representing a global community of more than 800 members, aims to support the creation of sustainable adventure travel markets. To accommodate the ATWS is seen as a chance for the destination to market its touristic products, to shape its image as an adventure travel destination and to offer the local inbound operators the opportunity to establish valuable business contacts. This bachelor thesis aims to reveal in what way the summit could be beneficial for the community-based tourism (CBT) in Namibia. To get a holistic understanding the literature review gives information on the concept of CBT in general and the current status of its development in Namibia. For assessing the possible impacts of the event a qualitative survey has been conducted with members of the Namibian project, with regularly attending tour operators and with Switzerland, who hosted the ATWS in 2012. The different findings have been discussed in relation to the literature review and in relation to each other to anticipate chances and constraints the ATWS brings to Namibia’s tourism industry with focus on CBT.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Läderach, Stefanie (2013): First Vegetarian trade fair in Switzerland. Development of a communication concept in order to attract as many visitors as possible. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Vegetarianism seems to become a trend more and more and vegetarian or vegan alternatives in restaurants, cafeterias, retirement homes or supermarkets are more often present. As events and especially trade fairs serve as modern and interactive communication tool MESSEN WEINFELDEN was wondering if the need and potential for a vegetarian trade fair in Switzerland exists and furthermore, how people could be attracted to such an event as not only vegetarians but also non-vegetarians would be targeted. This Individual Bachelor Thesis consists of the following five main parts: introduction into the topic, literature review of human food choices, omnivorism, vegetarianism, and communication and motivation theories, qualitative research and its results, the discussion and finally a conclusion including recommendations for the First Vegetarian trade fair in Switzerland is given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Lauerburg, Sarah (2013): Leitfaden zur Sensibilisierung und Aktivierung von touristischen Partnern zum Thema Schutz und Nutzung der Schweizer UNESCO-Labelträger. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Schweizerischen UNESCO-Welterbestätten haben alle eine Gemeinsamkeit: die Herausforderung, ihre Werte gegenüber ihren nutzungsorientierten touristischen Leistungsträgern richtig zu kommunizieren, um diese mehr zu sensibilisieren. Im Rahmen dieser Bachelorarbeit wird auf die verschiedenen Kommunikationstheorien sowie auf ein richtiges Stakeholdermanagement eingegangen. Um das aktuelle Kommunikationsverhalten innerhalb der Welterbestätten ermitteln zu können, wurden verschiedene Akteure der einzelnen UNESCO-Labelträger zu ihrem aktuellen Umgang und Kommunikationsverhalten mit ihren jeweiligen Leistungsträgern qualitativ befragt. Anhand der Theorien, den Resultaten der Interviews sowie den Erfahrungen von externen Kommunikations-Experten sollen dementsprechend Kommunikations-empfehlungen entwickelt werden, welche die einzelnen Welterbestätten hinsichtlich der Sensibilisierung und der Wertevermittlung im Umgang mit ihren touristischen Partnern künftig einsetzen können.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Lips, Fabian (2013): Kundenbindung im Sportsponsoring. Am Beispiel des FC St.Gallen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Immer mehr Veranstaltungen und Events konkurrieren sich um wenige finanzstarke Sponsoren. Einer Konkurrenz, der auch der FC St.Gallen ausgesetzt ist. Entsprechend wichtig für den Traditionsverein ist es, Sponsoren langfristig an sich zu binden. Das Ziel dieser Bachelorarbeit ist es herauszufinden, welche Kundenbindungsmassnahmen im Sportsponsoring für eine langfristige Partnerschaft zwischen Sponsor und Gesponserten nötig sind. Dies geschieht anhand von Recherchen in der Literatur, einer Ist-Analyse des Vereins, sowie einer praxisbezogenen Befragung der aktuellen FC St.Gallen-Sponsoren. Die gewonnenen Erkenntnisse fliessen anschliessend in die Ausarbeitung von Handlungsempfehlungen zuhanden der FC St.Gallen Event AG.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Locher, Evelyn (2013): Development of an Event-Concept for the Lofthotel in Murg. Profiling the hotel with the introduction of an integrated event concept and its influence on the revenue. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Meetings play a crucial role in every business. People need to discuss certain things or just spend some time together to enhance teamwork. Nowadays, modern technology supports the communication between employees. Nevertheless, managers are aware of the fact that nothing is more effective than face-to-face communication. This highlights the market potential of offering a meeting and convention venue. In addition, meeting and conventions show a different seasonality than vacations. This fact makes it interesting for hotels because it is one option to fill their rooms during low season. Therefore, it is a possibility to increase the occupancy rate and the revenue of the Lofthotel. During the assessment of the Lofthotel and its existing products, the lack of an offering that includes the seminar component as well as a social program was discovered. This Bachelor Thesis provides event samples that fill this described gap. As a consequence, the developed event samples comprise meeting session as well as various activities that enhance the teamwork of the participants and provide a memorable experience. All in all, these proposals state a possibility of increasing the revenue of the Lofthotel in Murg.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Longthorn, Anina (2013): Inklusionsreisen. Reisen mit Menschen mit Behinderungen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Weiterhin steigt die Zahl von Menschen mit Behinderungen und von daher sind die Anforderungen an einen barrierefreien Tourismus ebenfalls gestiegen. Diese Bachelor Arbeit zeigt zum einen auf, welche Barrieren es gibt für Menschen mit Behinderungen wenn sie verreisen wollen. Zum anderen betrachtet sie die Problematik bei Reisen für Menschen mit geistigen Behinderungen. Ferner wird erforscht, welche Bildungseffekte für Menschen mit geistigen Behinderungen auf Reisen entstehen können. Da die Literatur dieses Phänomen noch nicht ausführlich erforscht hat wird versucht an Hand von Reisen der Bruderhaus Diakonie dies zu untersuchen und so diese Lücke in dieser Forschungsarbeit zu schliessen. Dafür wurden Interviews mit Menschen mit geistigen Behinderungen durchgeführt welche schon auf mindestens einer Inklusionsreise nach Tansania dabei waren, analysiert und interpretiert. Zusätzlich wird durchleuchtet welche Auswirkungen Tourismus auf eine Region in einem Entwicklungsland wie Tansania haben kann.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Lüchinger, Janine (2013): Leadership 3.0. Generation Y in the travel industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Generation Y is coming. As the Baby Boomers retire and the young professionals known as the Generation Y enter the working environment, many companies are facing problems, which is caused by this generational shift. It is said that this generation differs widely from their predecessors. Therefore, the young professionals will bring in a new style and perspective to the workforce, forcing organizations to adapt. This bachelor thesis explores the challenge of attracting, leading, and retaining the Generation Y while meeting their needs and expectations in order to make a company a place where young people want to stay. The main goal of the thesis is to develop a concept for travelwindow AG, an online travel agency located in Zurich. The research paper consists of a literature review that provides basic knowledge in order to put the empirical part into context, which comprises a survey with 170 students, in-depth interviews with the company heads of three different firms, and lastly a survey conducted with the workforce of travelwindow itself. Finally, recommendations for travelwindow are deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Lüthi, Saskia (2013): Multimediale Medien und deren Wirkung am Point of Sale am Beispiel einer Messe. Eine qualitative Analyse der optimalen Anwendung von medialen Inszenierungselementen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Inszenierung wird heutzutage immer wichtiger. Die Möglichkeiten und Chancen für eine Unternehmung, die sich aus der Entwicklung der multimedialen Medien ergeben sind enorm. Das Ziel dieser Bachelorarbeit ist es die Wichtigkeit und Wirkung von medialen Inszenierungselementen am Point of Sale aufzuzeigen. Diese Auswirkung der multimedialen Medien soll am Beispiel einer Messe untersucht und analysiert werden. Mittels einer qualitativen Analyse durch Beobachtungen und Expertenbefragungen soll unter anderem folgende Hypothese verifiziert werden: «Eine gezielte Anwendung einer optimalen Kombination von multimedialen Medien und Inszenierungselementen im Bereich Bild und Ton führen zu einem finanziellen Erfolg der Unternehmung». Die ganze Arbeit nützt allen Unternehmen, die an einer Messe multimediale Medien nützen oder installieren. Vor allem ist die Arbeit an Unternehmen gerichtet im Luxusindustriebereich wie zum Beispiel der Baselworld.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Marthy, Daniel (2013): Environmentally compatible design of sports event. Audi FIS Alpine Ski World Cup final 2014 – Lenzerheide – An environmentally compatible approach to planning the Audi FIS Alpine Ski World Cup final 2014 – Lenzerheide through suitable measures. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: A major sports event, such as the Audi FIS Ski World Cup – Lenzerheide with around 30’000 participants, has often unavoidable environmentally impacts. Because of the awareness, how important an intact environment is for the destination Lenzerheide, the organization committee wants to minimize these impacts as low as possible. Therefore, this Bachelor Thesis highlights suitable measures to improve the environmental quality of the Ski World Cup which will hold in 2014. Although various literatures about sustainable and environmental friendly sports event are exist, research has been done to find innovative and realizable measures. The main objective of this work is to minimize the gap between the performance of the Ski World Cup in 2013 and 2014. The literature review is supplemented by expert interviews with the affected stakeholders and case studies from flagship projects, which were held in the past. Finally implementations of measures are recommended, and a concept is given to apply for the ecosport.ch competition from Swiss Olympics.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Mercandetti, Annalisa (2013): New Market Potential of Tourism in Zug. Exemplified Evaluation of the Market of Weekend Tourism. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Zug’s tourism industry depends heavily on business tourism. Decreasing overnight stays and low occupancy rates show that tourism demand is changing. This leads now to the necessity to find long-term strategies to overcome the threatening development. The main purpose of the study is to define under-utilised potential of Zug in order to enhance weekend tourism and consequently to decrease the strong dependency on business tourism. As leisure tourism is a relatively neglected tourism segment in Zug, the study presents opportunities for a successful leisure tourism development based on the defined potential. Research consists of an analysis of the general tourism situation of Zug, a current supply analysis and a visitor survey to define tourism demand. Then, the analysis of leisure tourism potential converges all relevant results, visualising gaps and hidden opportunities. Finally, strategic approaches are presented for a successful weekend tourism development.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Meyer, Andrea (2013): The target marketing adopted by online travel agencies and its impact on the collaboration with partners. An analysis using the example of the airline industry. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Internet has developed into the main booking channel for holidays in Switzerland and the online travel business has become very important for service providers in the tourism industry. This bachelor thesis investigates the possibilities for an airline such as Swiss International Air Lines to engage in cooperation with online travel platforms. These platforms can be classified into three groups which are online travel agencies, meta search engines, and hybrid agencies. Every type of platform adopts different marketing strategies and engages in different forms of cooperation. The thesis assesses a service provider’s potential for cooperation with online travel platforms by looking at the target marketing adopted by the different platforms. Since literature does not provide a big amount of information about the marketing strategies of online travel platforms, expert interviews were the main source of information for the thesis. The gathered information finally allowed deducting recommendations for Swiss International Air Lines.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Mohr, Freya (2013): Measuring the Potential of QR Codes in Tourism. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: QR Codes – short for quick response codes – are increasingly used in marketing and sales. Since a couple of years, QR Codes are frequently seen in magazine and newspaper advertisements, on billboards and on product packaging. This development is driven by the proliferation of smartphones and mobile internet. The tourism industry has recognised this trend and hence, QR Codes have even started to appear in restaurants, museums and sightseeing points. This bachelor thesis aims to evaluate the potential of QR Codes in the tourism industry by looking at their implementation in museums. The thesis gives insights into the benefits and effectiveness of QR Codes for the service providers as well as for the visitors. After a literature review on mobile technologies and QR Codes, interviews with museum employees and a customer survey with museum visitors will give further insights into the subject. Finally, this bachelor thesis concludes with the success factors and potential barriers when implementing QR Codes in tourism.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Muggli, Mélanie (2013): Assessment of the communication strategy used for the Online-Freizeitshop by the SBB RailAway. Concept for enhancing the usage of the Online-Freizeitshop and optimizing its communication tools. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The internet has become a prominent distribution channel in the tourism industry. With the introduction of the Online-Freizeitshop in July 2012, the SBB RailAway dared to take the first step into B2C e-commerce. One year after the launch of the Online-Freizeitshop, there is a necessity to know if the objectives outlined in the communication strategy could be achieved. The aim of this bachelor thesis is therefore to assess the communication strategy and submit improvement suggestions. The theoretical part gives an insight into the development of a communication strategy and the online shopping behavior. The literature review is supplemented by a customer survey based on a comprehensive research sample of over two thousand respondents. The latter provides precious information concerning the degree of achievement of the objectives outlined in the communication strategy. Finally, suggestions for improvement of the communication strategy are deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Müller, Gillian (2013): Congress Marketing – Positioning of the Congress Center Basel in an international context. Improvements that can be realized, regarding the new development of the exhibition center in Basel, to reposition the Congress Center Basel on an international level. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Meetings, Incentives, Conventions and Exhibitions industry, shortly MICE, is one of the fastest growing business segments worldwide. As a consequence the association and corporate event market is getting increasingly competitive and pioneering venues from the Western part of the globe have to prove their products and services against emerging countries located in the Middle and Far East or Africa. The Congress Center Basel, as a part of the MCH Group, is already established as Switzerland’s leading MICE destination. However, within the construction of the new Exhibition & Event Hall and the development of additional meeting and workshop rooms, the Congress Center Basel can be positioned as venue to execute large events, hosted in a multifunctional infrastructure, and therefore as competitive market player. Within this thesis, a qualitative data research is conducted to analyse the main trends and challenges of successfully position a MICE venue to reach the awareness of global operating associations. As a main tendency, strong networking activities and the pretension to offer differentiated high quality products and services can be outlined.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Müller, Katrin (2013): Customers perception and understanding of tourism as a tool for economic and social development and its importance in their decision making process. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourism has become one of the main income sources for many developing countries, which also brings great challenges and negative impacts for them. The need and demand for sustainable tourism is steadily increasing and different alternative approaches have emerged. Pro-poor tourism aims at generating net benefits for the poor and is the only approach to tourism which puts the poor people at the centre of attention. This Bachelor thesis focuses at looking at the customers understanding of tourism and its impacts. It also tries to find out if customers demand responsible tourism and will look at the customers’ motivation of going on a trip. Although various literature about sustainable tourism exist, little research has been done so far for pro-poor tourism and also literature on tourism motivation is still at an early stage. The literature review is supplemented by a survey of berg-welt’s customers and some recommendations for bergwelt are formulated.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Negele, Andrea (2013): Eventkonzept zur Attraktivitätssteigerung für den Standort Vaduz. Entwicklung von bestehenden und neuen Events für ein junges Zielpublikum. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Gemeinde Vaduz führt jährlich viele verschiedene Events durch, welche eine breites Zielpublikum und vor allem Kulturinteressierte ansprechen. Allerdings gibt es in Vaduz nur wenige Events, welche die junge Zielgruppe anlocken und somit für ein positives Image von Vaduz unter den jungen Leuten in Liechtenstein führen. Diese Bachelorarbeit soll die Zufriedenheit der jungen Leute zwischen 18 und 27 Jahren über das Eventangebot in Vaduz überprüfen und ein neues, auf die Bedürfnisse der jungen Menschen abgestimmtes Eventangebot schaffen. Im neu entwickelten Eventportfolio werden bestehende Events weiterentwickelt und neue Events ausgearbeitet. Diese Events sollen den Ansprüchen der jungen Zielgruppe gerecht werden. Somit soll das Image von Vaduz verbessert werden. Die Literaturanalyse wird durch drei Experteninterviews und einer Online Umfrage mit 60 bis 80 Umfrageteilnehmern ergänzt.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Oberlin, Nicole (2013): Ancillary Revenue Pricing. A possible marketing strategy for Swiss International Airlines Ltd.?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Due to rapidly changing circumstances in the aviation business, airlines constantly have to adapt their pricing strategies in order to stay competitive and to make profits. As a result to this situation, Swiss International Airlines is continuously establishing and developing new pricing approaches. One method which is currently in high discussion is ancillary revenues, a pricing strategy which finds its origins in low-cost carrier business models. This bachelor thesis aims to to investigate whether the ancillary revenue pricing approach could be a suitable and successful marketing strategy for Swiss International Airlines Ltd. In order to do so, it will be examined whether there is a willingness to pay for auxiliary services as well as if there is an acceptance for the ancillary revenue system among Swiss passengers or if it might damage the brand image of Swiss. On the one hand, the literature review links up important aspects about pricing behaviour from the supply as well as the demand side. Whereas on the other hand, the empirical research complements this knowledge by analysing gained findings of qualitative in-depth interviews.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Odermatt, Manuela (2013): Quellrock Open Air Bad Ragaz. Analyse und Überarbeitung der Kommunikationspolitik. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Im Sommer findet an fast jedem Wochenende in der Schweiz ein Festival statt. Sei dieses nun in einer Stadt, in den Bergen, am See, ob Rock, Pop, Schlager oder HipHop – für jeden Geschmack gibt es ein passendes Open Air. Der Festivalmarkt der Schweiz ist übersättigt. Das Quellrock Open Air Bad Ragaz ist ein eher kleines und regionales Festival, welches gerne mehr Besucher aus einem grösseren Umfeld anziehen möchte. Deshalb untersucht diese Bachelorarbeit, welche sozialen Medien am geeignetsten wären, um eine neue Zielgruppe anzusprechen. Neben der Literaturrecherche wurden diverse Analysen erstellt, um die verschiedenen sozialen Medien von verschiedenen Seiten zu betrachten. Zusätzlich wurde eine Umfrage durchgeführt, an der 101 Besucher des Quellrock Open Airs sowie 114 Studenten und Schüler teilgenommen haben. Aus diesen Resultaten wurde als Ergebnis ein Vorschlag für ein neues Kommunikationskonzept hinsichtlich eines effektiven Einsatzes von Social Media ausgearbeitet.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Ospelt, Tanja (2013): Developing Hotel Personnel Retention. Retention Strategies at Grand Resort Bad Ragaz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Grand Resort Bad Ragaz is a well-known Swiss luxury hotel, setting the highest quality standards in satisfying their exigent guests. The hospitality industry depends on the interaction between the guests and its employees. For this reason, employees are a most valuable resource, as guest satisfaction is heavily influenced by the quality, the satisfaction and the loyalty of the service staff. In today’s business environment, it is a considerable challenge for companies to attract and retain the right personnel. This Bachelor thesis elaborates answers to the question of how to develop hotel personnel retention. The findings from a literature review were analysed and compared to the results of a survey with employees of the Grand Resort Bad Ragaz and to the inputs of expert interviews. On this research basis, arguments and recommendations were developed for the improvement of the personnel retention activities of the Grand Resort Bad Ragaz.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Pagani, Corinna (2013): Marketing and Product Optimization for Parc Ela. In connection with the offer «Zupacken für die Natur». Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The awareness of corporate volunteering work is increasing in Switzerland. However, only a few middle to large sized companies already attended volunteer work in the nature park Parc Ela. Until yet mainly schools and associations took part on the offer «Zupacken für die Natur», which is a project to maintain the regional nature. For the reason that Parc Ela would like to reach a higher number of companies that join their offer, this Bachelor thesis reveals information how this wish can be fulfilled. Seeking different product development ideas the expectations of the target group middle to large sized enterprises are regarded. Furthermore, diverse marketing tools were evaluated by conducting academic literature and previous studies. After analysing the current market situation and detecting the development potential for the offer «Zupacken für die Natur» several recommendations are outlined for the offer of Parc Ela.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Papst, Madeleine (2013): Organic Agriculture and Tourism in Grisons. Possible common marketing concepts. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Organic agriculture and tourism have several issues in common. These synergies are illustrated within the Bachelor thesis of Melanie Dietrich «Synergies between Tourism and Organic Agriculture» of the year 2011. Built up on these synergies, a further step for Bio Grischun, which is mainly responsible for organic agriculture in the canton Grisons, will be the development of a practice-oriented marketing concept between organic agriculture and tourism in Grisons. In order to reach this goal, this thesis highlights first the theory of a touristic marketing concept in general. Based on this theory it is clarified which information is needed for elaborating a common marketing concept. By dint of numerous interviews with experts from the agriculture and tourism industry on a national and international level and desk research, the common marketing concept can be filled with contents. Finally, specific recommendations for Bio Grischun, which outline possible ways of implementing the elaborated marketing concept into existing touristic ones, are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Pilla, Elena (2013): Implementation of a customer loyalty card. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Customer Relationship Management becomes more and more important for a company’s success. As it is claimed that loyal customers are willing to pay higher prices, buy more frequently and generate word-of-mouth recommendations, loyalty programs are very popular. Customer loyalty cards can be found in almost every industry, this also applies for the hotel industry. This Bachelor thesis highlights reasons and tools of customer loyalty and points out advantages and expectations of customer loyalty programs. Furthermore, characteristics of different loyalty cards are illustrated. Even though loyalty programs are very popular, it is unsure whether they really bring success. A lot of criticism is found in the literature and is stressed in this thesis. The overall goal of this thesis is to implement a customer loyalty card for Sorell Hotels, a Swiss hotel chain with 17 hotels. General managers and guests were interviewed in order to find out opinions and experiences concerning hotel loyalty cards. Additionally, already existing hotel loyalty programs were examined in order to understand and gain a brighter overview of established offers. After the analysis and evaluation of the results and a comparison with the literature, a concept is developed and at the end, recommendations for Sorell Hotels on how to proceed are presented.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Rees, Corinne (2013): Nutzen und Potenzial eins Ranger-Angebotes. Beurteilung der Rolle des Grimsel-Rangers im Tourismus und des Zwecks für die Kraftwerke Oberhasli AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Fläche in der Schweiz ist begrenzt und deren Nutzen durch den Menschen nimmt stetig zu. Dies führt unweigerlich zu Konflikten. Der Grimsel-Ranger der Kraftwerke Oberhasli AG (KWO) tritt in diesem Zusammenhang als Vermittler auf und trägt deren Leitsatz «Wasserkraft ist Partnerschaft mit der Natur» an die Öffentlichkeit. In dieser Rolle ist er als Gastgeber unterwegs in der Grimselwelt, dem touristischen Engagement der KWO. Er informiert interessierte Besucher vor Ort über die Wasserkraftgewinnung oder begleitet sie in der eindrücklichen und vielfältigen alpinen Landschaft. Ziel dieser Bachelorarbeit ist es, den Nutzen und das Potenzial des Grimsel-Rangers für die KWO aufzuzeigen. Neben der Literaturrecherche in den Themenbereichen Kommunikation und Erlebnistourismus sowie über das Ranger-Wesen mit seiner Entstehung und dem Berufsfeld in der Schweiz, bilden Expertengespräche und eine Gästebefragung die Basis dieser Arbeit. Aufgrund der Umfrageergebnisse und einer internen sowie externeren Analyse werden Empfehlungen für die Weiterführung des Ranger-Angebotes abgeleitet.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Rupp, Sophie (2013): Dynamic Packaging – The Future of the Package Holiday. New Strategies and Developments at Kuoni Reisen AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Dynamic packages are travel offers generated in real-time out of a market with daily updated prices. Kuoni Reisen was the first Swiss tour operator who launched in 2012 with «X-Helvetic Tours» a brand for dynamic beach holidays. Due to the recent introduction, little is known about the status and the perception of dynamic packaging in the Swiss market. By evaluating its role and potential for a Swiss tour operator and by taking into consideration the customer awareness and attitude towards dynamic packaging, this study aims to find out if dynamic packaging is a suitable option for a Swiss tour operator like Kuoni Reisen and to assess its future relevance in the Swiss travel industry. Moreover, the purpose is to provide tour operators with recommendations and outline important factors, which are, according to the literature and the findings, relevant for a future success of dynamic packaging. These goals will be achieved with the aid of topic-related literature, interviews with industry experts and a survey conducted with 257 Swiss citizens.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Salzgeber, Seraina (2013): Wirtschaftliche Auswirkungen von Events für die Tourismusregion Prättigau. Eine Untersuchung anhand des Prättigauer Alp Spektakels. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Die Untersuchungen touristischer Events und deren Auswirkungen stellen heutzutage ein wichtiges Forschungsgebiet dar. Neben den Sportveranstaltungen rücken auch Festivals oder kulturelle Anlässe immer häufiger ins Blickfeld der Forscher, da sie zu den am schnellsten wachsenden Tourismusattraktionen weltweit gehören. Die Bachelor Thesis untersucht das Prättigauer Alp Spektakel, welches sowohl aus landwirtschaftlicher als auch aus touristischer Sicht ansprechend wirkt, und das die Themenbereiche «Tradition» und «Brauchtum» aufgreift. Das Ziel der Arbeit ist es, zum einen die ökonomischen Auswirkungen der Veranstaltung festzuhalten und zum anderen herauszufinden, ob der Anlass für Touristen attraktiv ist und ob das Eventkonzept zielgruppenspezifisch ausgearbeitet wurde. Dabei sollen die Methoden der Wertschöpfungsanalyse, der Besucherbefragung und der Experteninterviews aufschlussreiche Ergebnisse zum Themenbereich liefern. Die abschliessende Auswertung der Ergebnisse enthält konkrete Konzeptmassnahmen, welche die Wertschöpfung des Anlasses erhöhen und die Aufmerksamkeit auf die Tourismusregion lenken können.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schär, Michaela (2013): Event Strategy and Event Portfolio to position Andermatt. Development of a Lead event to position Andermatt and to attract new guest groups in the future. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: An increased international competition of Alpine destinations leads to the necessity to develop unique offers and the importance of promoting them appropriately. Andermatt counteracts this trend with the creation of a luxury resort – Andermatt Swiss Alps. This bachelor thesis highlights the importance of a well-developed marketing plan in order to exceed the international competition. Therefore it examines the aspired future position of Andermatt within the market. Furthermore, through a comparison with benchmark destinations the effectiveness of its competitive advantages is evaluated. This is the basis for an event portfolio for Andermatt. Events serve to transmit the competitive advantages effectively to the external. The literature review about destination marketing and event management is supplemented with expert interviews to deepen the knowledge about the development of Andermatt and its aspired position. Finally, the thesis highlights a detailed concept for a lead event, as a recommendation to communicate the aspired image and position and attract customers.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schaub, Flavia (2013): What needs to be done to save the future on the slopes?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Nowadays fewer young people practice snow sports. As the young people of today represent the guests or patrons of tomorrow, this topic garnered attention from the tourism industry. This thesis deals with the reasons for the absence of young people on the Swiss slopes. Thus the aim is to investigate the downward trend in the numbers of young snow sport participants and to explore the possible reasons as to why the current development is taking place. To change the current downward trend, measures have to be taken to bring young people back to the slopes. Thereby a further objective is to find out how young people could be motivated to take up snow sports. A survey with 164 young snow sport-participants and 56 non-snow sport-participants investigated young people’s snow sport behaviour. In addition, in-depth interviews were taken to garner the opinion of industry-experts. The literature review explains the current situation of the snow sport market and introduces the reader to young people’s sport behavior as well as to strategies in marketing snow sports to youth. In the end future recommendations will be given based on the research findings with the long-term goal being to save the future of the slopes.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schlegel, Karin (2013): Empfehlungen zur Entwicklung von Werdenberg Tourismus. Unter Einbezug der aktuellen Destinationsmodelle und den Interessen der regionalen Anspruchsgruppen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: New trends and developments in the tourism industry force tourism organisations to reorganize themselves and cooperate more comprehensively with all stakeholders in order to fully meet customer needs and stay competitive. The aim of this bachelor thesis is to propose a development strategy for the Werdenberg Tourist Board, which takes the interests of the most important stakeholders as well as new destination models into account. Based on the literature review, which is supplemented by numerous interviews, a suggestion for an improved cooperation concept and an enhanced organisational structure for Werdenberg Tourismus is provided. Finally, several possible strategies to favourably integrate Werdenberg Tourismus into a destination management organisation involving neighbouring tourist organizations are discussed.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schmid, Michaela (2013): A marketing concept for Ride Greener. How to implement the climate friendly tips in the daily business of ski resorts. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Tourism is a major driver of climate change, as it is a fast growing industry and mobility is a key aspect. The environment is the most essential good for tourism, therefore it is important that actors take care of it and treat it with respect. However, not only actors of the tourism industry can be active, also guests should be motivated to behave environmental friendly. Therefore, the aim of this thesis is to present a concept how climate friendly tips of Ride Greener can be implemented and promoted in ski resorts. Results from the expert interviews will be discussed, while also taking the findings of the literature review into consideration. The outcomes shall be evaluated, interpreted and finally give guidelines for the practical application. As a result a suggestion for a possible concept will be created.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schöb, Nadine (2013): Chancen und Erfolgsfaktoren von Crossover-Events in der Schweiz. Eine Potentialanalyse für diese neue Eventform aufgezeigt an ausgewählten Fallbeispielen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Rasant ändernde Bedürfnisse, höhere Ansprüche und ein Verlangen nach mehr Qualität und Innovation seitens der Eventbesucher beschäftigt viele Eventmanager der heutigen Zeit. Inmitten dieser Situation hat sich fast unbewusst eine neue Eventform herausgebildet – die Crossover-Events. Das Ziel dieser Bachelorarbeit ist es zu prüfen, ob durch die gezielte Kombination der Erfolgsfaktoren eines Crossover-Events ein neues Eventerlebnis kreiert und somit die Wertschöpfung für den Kunden gesteigert werden kann. Zu diesem Zweck wurden eine Literaturrecherche sowie eine Praxisanalyse in Form einer qualitativen Gruppendiskussion mit vier Experten durchgeführt. Die gesamte Analyse und Interpretation wurde dabei anhand von vier ausgewählten Fallbeispielen vollzogen. Aus den gewonnen Erkenntnissen resultierte ein Grundkonzept zur erfolgreichen Realisierung eines Crossover-Events wobei der Fokus auf den wichtigsten Erfolgsfaktoren eines Crossover-Events und deren Einfluss auf das Eventerlebnis des Kunden liegt.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schönbächler, Natalie (2013): Guideline for Product Development Winter, Lenzerheide Bergbahnen AG. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The daily business and visitor numbers of cable car companies are highly volatile and operational success depends to a great extent on good weather conditions. The purpose of this thesis is to investigate the weather dependency of cable car companies and to find ways how this weather challenge can be mitigated in the particular case of the Lenzerheide Bergbahnen. To reach these aims, the existing product portfolio of the Lenzerheide Bergbahnen is analysed. Also, consumer behaviour characteristics of alpine tourists are examined. In a next step, qualitative interviews with cable car industry professionals on existing best practices of bad weather offers are carried out. Subsequently, on the basis of theoretical tourism innovation and product development guidelines, ideas for promising bad weather offers are developed. Finally, the author of this thesis suggests specific innovative products and business models. Based on these, the Lenzerheide Bergbahnen can make its mountain business more attractive for winter tourists in case of adverse weather.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Schönmann, Stephanie (2013): Culture as a location factor and a branding tool for the city of Basel. Is culture rooted in the brand awareness of Basel?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: As cities become more and more competitive in today’s globalized world, it is important for them to stand out in order to attract tourists, visitors, inhabitants and companies. Basel, a city located in the northwest of Switzerland, with its brand «Basel – Culture Unlimited» wants to market itself as a leisure destination and a cultural city. In order to find out how culture is rooted in the brand awareness of Basel, a tourist survey is conducted, highlighting the perceptions of tourists about the city. The theoretical part introduces the state of art of the topics cultural tourism, city tourism and place branding and positioning. Afterwards, the findings of the tourist survey will be compared to the theoretical framework and the brand messages that Basel wants to communicate. Finally, recommendations for branding improvements for Basel Tourism are given, deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Steimer, Sandro (2013): Sponsorship and Hospitality Services of Credit- and Prepaid Card Service Provider. Opportunities and Prospects for Cornèrcard. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Due to the professionalization of the communication and marketing instrument sponsorship within the last decades, this instrument found its way into many corporate communication strategies. This research paper is evaluating the usage of the two topics of the communicational instruments of sponsoring single athletes and creating hospitality events. The evaluated objects are the sponsored athletes as well as an important hospitality event of the credit- and prepaid card service provider Cornèrcard. Furthermore, this paper elaborates the appropriate integration of the sponsored athletes into the corporate communication as brand ambassadors. The fundamental literature research supports the qualitative research of the conducted expert interviews. The main objective of this paper was the revelation of further opportunities as well as to provide practical recommendations, which were created in the form of an action plan.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Steiner, Cédric (2013): Development of customized product offers for the Verkehrshaus der Schweiz. What are the visitors’ motives to come to see the Verkehrshaus and how can they be segmented to create customized offers?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In the last decades, museum visitors changed their expectations towards museums from object-oriented information places to customer-oriented, interactive exhibitions. The same is true for the Verkehrshaus, which since several years does a big effort in designing their exhibitions more interactive and entertaining. Today’s museums form part of a highly competitive leisure industry with a huge selection of offers. This IBT focuses on the customer segmentation side of marketing, to create new, customized offers fitting the customers’ needs and wishes. These new offers should lead to increasing visitor numbers and revenues. The aim is, that the guest can choose its favourite offer from a bunch of proposals and does return for a future visit.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Steinmann, Nadia (2013): Analysis of the congress centre Monte Verità with regards to its competitors within the Swiss MICE market and evaluation of current and potential target groups. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The meeting industry has grown rapidly within the last decades. As a result, competition among venues offering respective facilities has intensified. In order to stay competitive, it is crucial for the congress centre Monte Verità to have profound knowledge of its customer segment and its direct competitors. One of the main goals of this bachelor thesis is to analyse the specific customer segment of the congress centre Monte Verità with regards to the needs and preferences and the decision making process. Although relevant literature in this field does exist, research focusing on the customer type in question is limited. In order to fill this gap, qualitative expert interviews are conducted. Based on the findings gained through the literature review as well as the expert interviews, criteria for a competitor analysis are defined. With the help of these criteria, direct competitors of the congress centre Monte Verità are identified and analysed. In a last step, recommendations, derived from the results of the customer as well as competitor analysis, are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Stöckler, Claudia (2013): World Leisure City. Development of a quality label for enhancing city marketing. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The tourism industry has an important impact on the economic development and social progress of cities. Therefore, competition between cities for tourists is very high and it is constantly increasing due to the emergence of new markets, especially in Asia, South America and Africa. In order to stand out of the crowd, cities can apply for certain quality labels and use them as an additional promotional tool with the aim to raise the awareness level of the city. The centre of this thesis is the development of a quality label based on leisure, which will be called «World Leisure City». Cities are starting to recognize that leisure can make a significant contribution to a higher quality of life not only to its citizens, but also on tourists and inward investors. Hence, this thesis is based on a literature review highlighting on the one hand the importance of leisure and other hand giving certain insights in field of city marketing and city branding. To investigate specific benefits for cities by providing suitable leisure facilities and services, five expert interviews have been conducted. Moreover a benchmark analysis gave valuable insights by comparing four cities that already have included leisure in their strategy for future development.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Stoffel, Andreas (2013): A Study about Usage of Dynamic Ticket Pricing for ZSC Lions. Basics, Requirements, Critical Success Factors, Opportunities and Risks. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Ticketing is one of the main revenue sources of Swiss ice hockey teams and therefore, a sophisticated pricing approach is of high importance. Since a few years, some sport clubs in the United States of America use a new and more dynamic pricing strategy in their stadiums which is similar to the well-known yield management in the airline industry. The growing number of teams using this approach indicates that this strategy is an innovative way to generate additional income. Dynamic pricing adjusted the pricing to the actual demand of a game, using various variables which influence demand. However, there is not much experience if this approach would also be successful in the European sport business. The aim of this study is to find out if dynamic ticketing would be also possible for ZSC Lions and which points have to be considered. Therefore, findings from the literature and experts interviews will evaluate the effects of this pricing model. Furthermore, recommendations for ZSC Lions are deduced from the findings of this study.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Stoffels, Corina (2013): Key success factors of volunteer tourism programs. How can AFS improve its volunteering program to meet the expectations of today’s volunteer travellers?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Volunteer tourism has experienced a fast growth over the last years. Offers have significantly increased and customers are getting more demanding. For these reasons, it is essential for program organizers to have a profound understanding of their target group. In this Bachelor thesis, the motivations of volunteer tourists, on the one hand, and their expectations towards program organizers, on the other hand, will be analyzed. In addition, it will be taken a look at their reasons for satisfaction. To get to those findings, a questionnaire was conducted with future participants of the AFS community service program. To gather data about the organization of community service programs and to find out about current trends in this field, expert interviews were carried out. The result of this thesis aims to provide program organizers with information about their customers and is intended to give them inputs about how they can improve their volunteering program.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Strodel, Manuela (2013): Airline Route and Network Development. A comparison of two air route developments of Edelweiss Air. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The air transport industry belongs to one of the most thriving industries worldwide especially in affluent industrial countries. Due to the fact that the people are much fonder of travelling because of more available time and money, the industry is in its best years. A huge amount of airlines exist today which results in very strong competition. This leads to the fact that strategic planning and clear analysis within an airline are decision-making factors for profitability and air route developments. Thus, the aim of this bachelor thesis is to recommend Edelweiss Air determinants, which influence a successful route development. Basal for the analysis are the two operated routes from Edelweiss Air between Zurich and Tampa Bay respectively Cape Town. Furthermore, interviews with travel agent experts for both destinations are conducted in order to compile an evaluation. Based on these findings, results are highlighted followed by a discussion of recommendations for Edelweiss Air.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Stucki, Eliane (2013): DAKINE TRAILFOX – Freeride Rallye Flims – A Guest Survey. An evaluation of visitors’ motivations, desires and needs. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Offering a high level of service quality and succeeding in the fulfilment of customer needs is fundamental in the tourism industry. However, this requires the periodic analysis of current offers associated with a careful elaboration of targeted adaptations. This thesis is dedicated to the collection of visitor feedback at the bike event – DAKINE TRAILFOX Freeride Rallye in Flims. For this purpose, a summary of relevant literature has been elaborated as well as a chapter with background information about event details, biking as such and its significance in Grisons. In a next step, a standardised questionnaire was developed. During the event weekend, the visitors were asked to fill in the questionnaire. In this way, a sample of 101 visitors could be interviewed. Based on the findings a list of critical elements was collected. This shall enable the organisers to get an overview about the event’s strengths and weaknesses as well as a better understanding about the event from the customers’ perspective. The findings are of considerable importance regarding the subsequent development of targeted measures, aiming to further improve key factors and thus attract more visitors.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Thoma, Lara (2013): The brand graubünden within its competitive environment. An analysis of the current regional branding situation in the Alps and its trends. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In recent years globalisation has led to increased competition not only among organisations, but also among places. Place branding therefore gained importance and is one of the emerging fields of research. Whereas the topic of place branding originally was especially of interest for nations, it has recently spread over to cities and regions. Graubünden has started the process of building a regional brand at the beginning of the last decade and succeeded in developing a strong, award-winning brand. This bachelor thesis deals with the most successful regional brands in the Alpine region and aims to explore graubünden’s position in the competitive environment. Outcome of this work is a detailed overview over the strengths and weaknesses of existing regional brands, as well as a ranking, clarifying which brands lead the field of competition. The results and recommendations for the brand graubünden are deduced from a literature review, a questionnaire, as well as several expert interviews.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Tremp, Joëlle (2013): Recruitment in the Airline Industry. Evaluation and revision of the recruitment process for cabin crew members with a special focus on assessments. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Generally, the recruitment and selection of employees to fill vacancies is one of the most essential and sensitive issues for an organisation. Irrespective of whether a company employs 10, 100 or 1.000 people and regardless of whether these people work for an airline or a hospital, a firm’s competitiveness and hence its success depends on its people. This thesis evaluates Helvetic Airways’ recruitment process for cabin attendants. The enquiry begins with the assessment of the adequacy of the job specification and the job advertisement. The focus then becomes the critical evaluation of the selection methods used by the firm to identify suitable candidates. On the basis of identified weaknesses, proposals for improvements towards an optimised recruitment process are presented. The literature review is supplemented by an employee survey and my own observations during an assessment day in order for the thesis to be based on several perspectives.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Ulber, Seraina (2013): Goal or no Goal?. Backgrounds of and Expectations towards Goal-line Technology in International Professional Football. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Several fatal wrong decisions of referees at past football tournaments have raised the claim for goal-line technology in international professional football. Moreover, technological assistance in other sports has already proven to be successful and therefore makes the claim for goal-line technology in the world’s most popular sport even stronger. The way for technological aid is paved, but the implementation process is extensive. This bachelor thesis researches the core topics of the implementation of goal-line technology in football, provides general overview information as well as detailed evidence about specific issues. It illustrates benefits as well as disadvantages and offers the reader of this thesis the opportunity to build an own opinion. The assignment bases on the history of sports and the development of football, explains historical wrong decisions, the emergence of the claim for goal-line technology in football, current FIFA licenced systems and the process of the whole affair. Finally, it augments theoretical aspects by two expert interviews.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Venzin, Vanessa Sarina (2013): Measuring Effectiveness of Zai’s Public Relations. An application of PR theory to the Zai case. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Public relations is the most misunderstood field of communication, however, it can be one of the most cost-effective tools of communication. These days, in the fast moving economy, advertising costs are increasing dramatically whereas customer reach is dropping. The use of various Public Relations techniques is crucial and beneficial with the intention of distinguishing a company from its competitors. In order to discover the most effective promotional tool, an evaluation of the public relations activity has to be carried out. There are many different models so as to evaluate the public relations activity in literature, though, no model is agreed upon. This bachelor thesis gives profound knowledge in the field of public relations and its activities. Furthermore, the seven main criteria for the evaluation of public relations are demonstrated. Based on these criteria, the «Integrated PR-Evaluation Model of Besson» is used as a basis for establishing a guideline regarding the measurement of public relations of Zai. The purpose of this bachelor thesis is to present a guideline for measuring the public relations activity of Zai by giving them a hands-on tool for future PR activities.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Vock, Sonja (2013): Benefits of using the official logo of an UNESCO World Heritage Site. Recommendations for UNESCO World Heritage Swiss Tectonic Arena Sardona. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: UNESCO World Heritage Sites are known by a variety of people. Its emblem and logo trigger protection in the people’s minds and enjoy a world-wide awareness. A logo that has international reach holds a huge potential not only for the tourism industry but also for the identification of the population with their heritage. The UNESCO World Heritage Swiss Tectonic Arena Sardona is a rather young heritage site which is about to gain ground and acceptance in the tourism industry. According to show the potential and challenges such a designation holds, research was conducted amongst several UNESCO World Heritage Sites to understand how they have benefited from the logo usage and what the current challenges are. Additional research was done in the field of tourist segments, laws and regulations for using a logo, destination branding, image formation and experiences of a best-case example.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Wada, Arisa Sarah (2013): How to serve Japanese Tourists based on their Culture. Application of Hofstede’s Cultural Dimension Theory for the deeper understanding of Japanese Tourists. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Although the importance of the combination of tourism and culture is widely recognized, to date very little research has been led on the cultural significance of the expectations of incoming Japanese tourists with regard to the Swiss touristic products and services. Moreover, the application of the research insights in practical situations and the development of culture-oriented services for Japanese visitors have not yet been discussed profoundly. Therefore, this thesis aims to fill the gap in literature by combining the extensively researched cultural field with the tourism behaviour of the Japanese and discusses how to apply this knowledge to the specific case of Switzerland. The secondary research is supplemented by primary research in the form of questionnaire surveys conducted with Japanese tourists and three expert interviews. By this means, the links between the travel behaviour and the Japanese cultural values are provided along with those service fields that should be emphasized when serving Japanese guests. It further underlines the gap between what the tourists expect and their actual perception. Finally, the cultural implication of how Switzerland can improve its attractiveness as a destination for Japanese tourists by considering culture-oriented service provision is discussed.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Wenger, Fabienne (2013): Event conception with specific focus on sponsoring, marketing and communication. Case study 2013 SuvaCare IPC Alpine Skiing World Cup – Evaluation of performance in defined fields with suggestions for improvement and specific measures. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Sponsoring is a well-established instrument of the marketing and corporate communication, wherein a significant objective for sponsors is high media coverage to achieve communication goals. Despite increasing acceptance and media interest of impaired athletes’ top performances, media attention or television broadcasting of national and international events within disabled sport barely occur. This scarce attention from the media and especially sponsors was also reflected when PluSport Behindertensport Schweiz, for the first time realised the 2013 SuvaCare IPC Alpine Skiing World Cup (SIASWC) in St. Moritz. The aim of this Bachelor thesis therefore is to analyse the initial event concept with specific focus on sponsoring activities. This study shall provide a conceptual groundwork for further conception related to a successful sponsor acquisition for future executions of the SIASWC, give insights into the relevant fields of interest and eventually suggest possible improvements and specific measures regarding the sponsoring concept and sponsor acquisition process.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Werth, Olivia (2013): What is good hotel architecture and design and why?. Defining criteria, elaboration of a system of analysis and testing. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Architecture and design in the hotel industry has become an essential marketing tool. The inside-look enabled by today’s communication tools, especially the internet, an immediate first impression of the hotel can be gained by the potential customer. On the other hand, customers have to cope with greater overall number of hotels, types of hotels and a substantial increase in the number of «extras». Thus, a profound understanding of the effect of architecture and design on the hotel industry is fundamental. This bachelor thesis defines criteria of what constitutes good hotel architecture and design. For the purpose of this thesis, the criteria were designed into a system of analysis and testing. To determine the validity of the system of analysis and testing, four hotel case studies are examined. Conclusions are drawn about the systems value to the hotel industry and general conclusions about the value and place of architecture and design in today’s hotel market.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Wick, Rahel (2013): Analyse, Typologisierung und Wahrnehmung der zentralen Brandmerkmale der touristischen Marke «Heidi». Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Das Heidi gehört zur Schweiz. Es symbolisiert Schweizer Werte wie die Sehnsucht nach Heimat, Natur, Freiheit und Gesundheit. Deshalb wundert es nicht, dass viele Touristen in die Schweiz kommen um den Spuren des Heidis zu folgen. Eine Station auf ihrem Weg kann dabei das Heididorf in Maienfeld sein. Diese Bachelorarbeit möchte in einem ersten Schritt herausfinden welche Werte Touristen mit dem Heidi verbinden und welche Unterschiede sich finden zwischen verschiedenen Nationalitäten, Altersgruppen oder Reisearten. In einem zweiten Schritt soll mittels eines Fragebogens herausgefunden werden, ob die Besucher des Heididorfs diese Werte wiederfinden. Als Methode wird dabei die identitätsbasierte Markenführung angewandt, die auf einem Selbstbild und einem Fremdbild der Marke basiert. Das Selbstbild bildet sich dabei im Unternehmen selber und das Fremdbild entsteht bei den Anspruchsgruppen. In dieser Arbeit wird das Selbstbild durch Literaturquellen geformt und das Fremdbild durch den Fragebogen ermittelt.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Widmer, Corina (2013): InfoPoint Bahnhof. A concept for an Information System at Railway Stations for Passengers. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In today›s world information is everywhere but it is difficult to find the right information at the right time. To meet this information need, there are different solutions on the market. Next to online sources, more and more organizations use modern information systems. Airports and shopping malls emphasize with interactive systems. However, to understand this information system different sources should be checked. Knowledge of services, definition of information and fundamentals of information systems are lined out. This Bachelor thesis reveals information seeking behaviour of Swiss railway passengers. Furthermore, it analyses the existing information tools, which were provided by the Schweizerischen Bundesbahnen AG and gives an overview about potential information systems. Finally, recommendations for the SBB AG are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Zeller, Andrea (2013): Riding the green wave. A step-by-step-approach for the surf camp Maranga in Seignosse, France towards a sustainable future. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Environmental change and how to respond to it is a global problem. A surfeit of atmospheric carbon dioxide (CO2) is impacting the earth’s ecosystems. Human activities influence oceans and landscapes while the peak of fossil fuel sources is reached. Actions are needed to be undertaken today in order to guarantee a viable future for later generations. This study aims at exploring the impact of a surf camp on its surrounding environment and what steps have to be taken to lower it. Within the theoretical framework of ecological sustainability environmental issues concerning the surf camp are analysed such as the sustainability of surf tourism. It further seeks depicting the significance of a CO2 analysis, as a sustainability measurement, for the people and nature involved and what consequences could be entailed if no actions are taken. Knowledge gaps in literature about the impact of environmental change of surf camps exist. This thesis tries to fill this gap by analysing a surf camp’s yearly CO2 emissions, thereby identifying its main impacts. The findings from the CO2 analysis and possible environmental changes the camp intends to undertake are tested in a customer survey in order to find out their opinion about it and readiness to adapt. Finally recommendations for the surf camp on how to lower its yearly CO2 emissions and improve its ecological sustainability are given.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Zumstein, Laura (2013): Human Resource Management in a Growing Business. Strategies and Developments at Kontiki Reisen. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Kontiki Reisen is a well-known Swiss tour operator specialised in journeys to destinations in Northern Europe. Kontiki enjoyed a constant growth over the past few years. Key to this success, among other factors, is the highly motivated and passionate workforce assuring excellent service to the customers. Acknowledging the importance of the staff has made recruitment and retention of effective employees a key issue of the management. This thesis aims to identify possible improvements with regard to recruitment and retention. The focus has been set on the topics employee satisfaction, employer branding and corporate culture due to their influence on human resource management. The research includes both a literature review and an empirical research. A survey has been conducted with the workforce of Kontiki in order to find out their work satisfaction and opinion about the corporate culture. For the topic employer branding, expert interviews aimed to detect current trends. Resulting arguments and findings provide the basis for comprehensive recommendations to the management of Kontiki.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • 2012

  • Abt, Nadine (2012): Sea Turtle Conservancy Research Station. Marketing in the Off Season. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Sea Turtle Conservancy’s Eco-Volunteer Programs dealing with sea turtles can only be offered from March until September which results in an almost empty field station during the remainder of the year. However, in order to get as much support as possible, the Sea Turtle Conservancy should also be able to offer an Eco-Volunteer Program during this time that the turtles are not present. Their program focusing on neo-tropical and tropical birds would be perfect to fill this gap since certain birds are there all year round. This bachelor thesis identifies the right target group for the organization’s Eco-Volunteer Program dealing with neo-tropical and tropical birds. Additionally, it investigates this target group’s demographics, motivations, expectations as well as preferred information sources and booking channels. The literature review is supplemented by an online survey. Finally, recommendations for the Sea Turtle Conservancy are deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Aprile, Kristina (2012): FC Vaduz home matches – more than just sport events. Development of possible measures and strategies for changes and improvements. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Football has filled people since nearly two centuries with enthusiasm. The past years, football has gone through a commercialization, which has brought up new elements like shows and the involvement of gates into the stadiums. Football is developing into a more commercial event. Sport and entertainment are increasingly staged together. This development has brought up new needs from the society. Today, fans are looking for a more spectacular supporting program and want to experience special and exciting moments. The sporting competition is just the core of the program these days and the entertainment program in stadiums has to follow-up a clever devised dramaturgy. This development has led to some difficulties for the Liechtenstein Football Club Vaduz. The club is trying to increase the amount of visitors through different strategies. Unfortunately, their fans fail to appear. This thesis analyse the actual situation and problems of FC Vaduz in order to give recommendations to improve the situation.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Bachmann, Irene (2012): Catering in Ice Hockey Arenas. Products and Process Optimization in the Vaillant Arena Davos. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The ice hockey club of Davos (HCD) caters to its spectators at the home matches in the Vaillant Arena Davos, whose revenue generated can provide the club with additional valuable financial means. The motivation for the topic of this bachelor thesis was the desire to find out if and where there were potentials of improvement which would presumably lead to the best possible satisfied customers, additional sales revenue and easier handling for all staff members involved. The main focus is set on the range of goods offered and various processes, with strong emphasis on the consumer behaviour of the target group. Very little specific literature about catering in sports arenas is available, which this thesis is intended to enhance. Additionally, a survey conducted with slightly over 300 respondents at an ice hockey game in the Vaillant Arena, as well as a benchmark with experts being in charge of the catering of the BOSSARD Arena in Zug and PostFinance Arena in Bern are provided. Furthermore, the sales figures from the HCD of the previous ice hockey season have been supplied by the external partner and are aimed to support the evaluations. These various methods lead to recommendations for adjustments for the HCD concerning various aspects.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Baumgartner, Martina (2012): Increasing the Flexibility of Hotel Employees. The Concept of a Day Nursery for Grand Resort Bad Ragaz. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The high quality standards of luxury hotels like the Grand Resort Bad Ragaz call for employing the best people. Women are very much capable of being among the best employees, but they frequently cannot be flexible enough because of their children. To make it possible for mothers to join the workforce, it is necessary for them to find external care for their children. Such places are rare, especially in the region of Bad Ragaz. This Bachelor thesis presents answers to the question of whether the flexibility of the employees can be increased through the availability of a day nursery. Moreover, it shows how the market of day nurseries works and what the criteria are of effectively operating day nurseries. Findings from the literature review are supplemented by the results of a quantitative survey of more than 400 participating employees of Grand Resort Bad Ragaz and of potential partner companies. In addition, the contents of numerous expert interviews are included in the analysis. As a final result, detailed recommendations for a successful decision making are provided to the responsible managers of the Grand Resort Bad Ragaz.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Bergamin, Livio (2012): Development of a Key-Account Management Conception for the AG Hallenstadion. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The on-going globalization has led to a reinforced competition for existing customers. Service and product providers have realised that the price is not anymore the first priority why customers seek the cooperation. Therefore a professionally managed key account management is required in order to survive under highly competitive circumstances. This bachelor thesis emphasizes on the importance of key account management with all its ingredients. Furthermore it points out the steps which have to be undertaken in order to implement and apply key account management properly. The bachelor thesis combines the literature approach with expert interviews from various fields to impart applicability. The bachelor thesis consists mainly of a literature review, expert interviews and an analysis of the current situation of the AG Hallenstadion. The main objective of this work is to develop a key account management conception for the AG Hallenstadion. The recommendations given consist of findings from the literature review and the results from the expert interviews.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Beyer, Sébastien (2012): Coach Tourism: Chance for sustainable Travel?. Analysis of Coach tourism as potential for sustainable travel?. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Sustainable tourism has been widely recognized and scientifically analyzed over the last years as one of the new and fast developing niches in the tourism industry. Coach tourism in contrast has previously been neglected in any scientific journals and other literature. Hence this thesis is focusing on outlining the potentials of coach tourism in regards to sustainable travel, as the synergy potential between both branches has not been examined so far and environmentally friendly travel is of growing importance. This could be achieved with the help of the German coach tour operator Avanti Reisen, known in the industry for its sustainability approach and the unconventional coach tours. With a customer questionnaire the attitude of coach tourist with reference to the coach as being an eco-friendly transport mode, is highlighted. Additionally a case study, comparing different transport modes in regards to their economical and ecological performance, evaluates the potential of the coach as an environmentally friendly means of transport.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML

  • Bloch, Jonas (2012): CSR and sports clubs. How UHC Alligator Malans can benefit from socially responsible actions. Bachelorarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Corporate social responsibility (CSR) has become a popular topic in today’s business world, it is widely recognized as a value-adding factor. Simultaneously, sports has partly become a business. Therefore, It seems fair to ask how ideas and measures regarding CSR can be converted from generic business to the sports industry and to what extent this has been done. In the course of this bachelor thesis, different interpretations and definitions regarding CSR are pointed out in the literature review. Interviewed experts from sports federations, sports events and sports clubs explain how concepts focusing on social responsibility can be implemented and suggest improvements. The gathered information is then used to formulate possible CSR strategies for sports clubs. Benefits and difficulties are highlighted with a particular focus on the fringe sport floorball. In a final step, recommendations for UHC Alligator Malans are deduced from the findings.

    Export-Dateien: Citavi Endnote RIS ISI BibTeX WordXML