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Abschlussarbeiten MSc Tourism and Change
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  • 2019

  • Anierobi, Azuka (2019): Climate change and tourism development in Nigeria. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Climate change is real, and it affects every country in the world today. The increasing volume of literature on the impact of climate on tourism demand is due to the recognition that a more precise modelling of tourism demand must include weather and climate, since they are significant influences on the tourism industry. This study adopts an explanatory research design to explore the effect of climate change on tourism development in Badagry area of Lagos State of Nigeria. The main findings of the social survey revealed that 35 % of the respondents strongly agree and 63 % agree that ‘the rise in the sea level is a threat to the resort’. Also, 28 % strongly agree and 70 % agreed that ‘the unstable weather conditions are a threat to the activities of the resort’. This study provides new insights on the climate change debate in Nigeria and its continuous impact on human life. Keywords: Climate change, Tourism, Tourism development, Climate change adaptation, and Nigeria.

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  • Borner, Luana (2019): How could the Integration of Refugees in the Peripheral Alpine Community of Lavizzara (TI) Contribute to a more Sustainable and Circular Economy. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This master thesis takes the chance to combine two very current issues. On the one hand migrant flows that arrive to Switzerland and on the other hand the topic of peripheral communities in risk of collapse due to outmigration and the associated negative consequences. The study focuses on the potential for a socio-cultural regeneration of peripheral regions by the integration of refugees into these communities. The community resilience assessment of Lavizzara in combination with statements from expert interviews present the potential of refugees to enhance community resilience in alpine communities. The biggest potentials in welcoming refugees in Lavizzara and other alpine regions were identified in the recognition and use of opportunities which arise by the integration of migrants. Among the most important factors are processes of cultural innovation, the revitalisation of the local economy which was in decline and sustainable usage of abandoned infrastructures.

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  • Dermont, Lisa (2019): Evaluation of the Quality of the Joint Programme Tourism. A Cooperation Between the SUES and the HTW Chur. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This evaluation assesses the current quality of the Joint Programme Tourism between the Shanghai University of Engineering Sciences and the University of Applied Sciences in Technology and Economy, HTW Chur. The study programme was established in 2013 and this is the first evaluation of its quality. A mixed method approach has been applied to reach a full triangulation of the current accountability. Hence, quantitative and qualitative data was collected. To collect data an online questionnaire, classroom observations and semi-structured interviews were conducted. The results show that lecturers comply with the teaching quality of the HTW Chur, however the students lack engagement and the necessary level of English to contribute. An analysis of the quantitative and qualitative data lead to the determination of measurements for enhancement of the current accountability.

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  • Havelka, Anina (2019): Work Systems @ Hotel Industry in the Digital Age. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Digitalization means new emerging technologies, digitalized processes and customized services. That affects all industries including the hotel industry. Digitalization therefore has a direct impact on the work environment of any employee working at a hotel. This master thesis will investigate how digitalization is influencing the employee’s work-related tasks, skill/competences and technologies in the hotel industry. 16 in-depth interviews with employees from two hotel chains Mövenpick and Accor as well as additional expert interviews will provided insights on possible implications for other hotels and the changing factors from the employee’s perspective. Digitalization has an impact on the task and thus the skills of an employee. Extreme characteristics of skills are expected, whereby jobs at the front might be less influenced. Therefore, a consideration of the hotel as a sociotechnical system shows the interdependencies among human, organization and technology.

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  • Perez, Iraida (2019): A perspective analysis of Peru as a Destination Brand. Case Study, Switzerland. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In recent decades the importance of destination image has been discussed. It can be noted that the tourism industry in Peru has not been the subject of a great deal of research with regard to its destination brand. Therefore the purpose of this thesis to assess Peru’s destination brand image in the perspective of Swiss people. The research instrument was an online self-administered questionnaire, comprised of open-ended and closed questions. A combination of two software programs, Excel and IBM SPSS Statistics 21, were employed to analyze the data. Findings of the study are valuable for the main tourism organization in Peru, Peru Export and Tourism Agency, who is carefully evaluating the image that both visitors and non-visitors have in relation to the destination brand attributes. Furthermore, results contribute with the validation of the attributes that measure brand image discussed by earlier studies.

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  • Petrenko, Inna (2019): International sanctions against Russia: the impact on the tourism industry. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Given the high vulnerability of the global economy part of which is the tourism industry, there are strong aspirations nowadays towards destabilization and crisis phenomena. Those trends manifest themselves not merely in worsening socio-economic development and arising crisis episodes but also in increased instances of the imposition of international sanctions against numerous states by countries leading globalization. The research strives to find out the mechanisms and impacts of international sanctions on the Russian tourism industry and to define the tourism market trends before and after the imposition of the sanctions' regime. In order to achieve the aim of the research, quantitative assessment techniques have been adopted. In a broader context, the research contributes to revealing direct and indirect implications of sanctions on the Russian tourism industry. The obtained scientific results can be used in the planning practice for the development of tourism under the sanctions.

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  • Roth, Simona (2019): Ranking of Factors Influencing Employee Satisfaction and Effects of Cultural Differences on this Ranking. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Increasing performance in a company while not increasing cost associated with human resources is a constant goal of managers today. One tool to increase an individual’s performance could be the employee’s level of satisfaction. The study, therefore, highlights the impact of employee satisfaction on a company’s performance and evaluates which factors may influence employee satisfaction. Further, with a quantitative research approach, it defines and ranks the most important influencing factors. The study also researches the cultural differences along with this ranking and how the country’s overall cultural profiles differ between three countries. The results should highlight the most important influencing factor of employee’s satisfaction level and illustrate how much a culture influences this ranking. It should help managers increase their employee’s satisfaction by knowing the most important factors influencing this metric and applying those as part of their leadership.

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  • Rupp, Nina (2019): Tourism stakeholder perceptions on solid waste in island destinations. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Islands are attractive tourism destinations that have experienced increasing demand in the last decades. Tourism development on islands comes with a series of environmental effects, one of which is the generation of solid waste in the destination. From a tourism perspective, solid waste pollution affects the attractiveness of the destination and its natural assets, which are important for attracting tourists to island destinations. This master thesis analyzes the perspectives of tourists and the private sector on solid waste in the Bocas del Toro archipelago, a popular island destination in Panama. The results of this research project provide valuable insights into how the impacts of tourism are perceived by these tourism stakeholders. In addition, the research project provides suggestions for possible mitigation measures for the tourism industry that can serve as an example for island destinations around the world.

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  • Tobiassen, Ragna (2019): A Marketing Analysis of U. S. Travel to Switzerland: A Case Study of Graubünden. Analyzing the Inbound and Outbound Marketing Approaches of Graubünden for the U. S. Traveler. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Travelers from the United States are a prominent source market for Switzerland as they accounted for the second strongest foreign demand when it came to overnight stays. Despite this, comparatively few of the U. S. travelers coming to Switzerland each year are making their way to Graubünden, resulting in a huge gap and room for improvement. With this, this thesis aims to analyze the inbound and outbound marketing approaches for U. S. travelers to Graubünden in order to better understand the U. S. travel numbers to the canton. This is done by conducting expert interviews with marketing and destination managers both in Graubünden and in the United States. Conclusions based on the findings are drawn in order to understand the U.S. travel numbers to Graubünden.

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  • 2018

  • Dimitrova Tsolova, Ruska (2018): Innovation in the hotel sector. improving housekeeping services through innovation. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Innovation processes are important for organizational effectiveness. It is an important asset that enables the organization success in a dynamic business environment, in particular in the hotel industry where it is important to introduce new services to stay competitive. The main question to be answered is: How can innovation processes improve the housekeeping services in a hotel? In order to answer this question and meet the objectives, the researcher has conducted a qualitative study. The method of collecting qualitative data, in the form of semi-structured interviews was used with the employees of the housekeeping department of Grand Resort Bad Ragaz. In total nine interviews were conducted in four different languages. The collected data from the interviews were analyzed and answers were clustered into nodes. Based on the results of the analysis, suggestions and recommendations are provided to improve the housekeeping services through innovation

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  • Haraldsdottir, Sigridur Anna (2018): Open Innovation in Tourism. The Pathway to Future Success?. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Open innovation is a new topic within the tourism industry and has been receiving more attention from the academic and practical fields in recent years. The tourism industry is often criticized for not being modern for various reasons and is falling behind other industries regarding innovation. Because of enlarged worldwide competition and increased consumer power the industry has started to look for new ways to innovate and create unique tourism products and services. Open innovation is one of the instruments that can be used to increase innovation capabilities within the industry by applying different tools to include external actors and stakeholders. This thesis emphasizes on open innovation within destination management organizations (DMOs) and explores the success factors, challenges, tools, and motivations of open innovation in order to gain more valuable understanding about the topic, both on theoretical and practical level.

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  • Jobe, Rose (2018): Greening of Hotels. Guests Perspectives on Social and Environmental Friendly Programs – Product Development and Marketing. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Social and environmental concerns have inspired people around the globe to look for ways to lessen such impacts. Many hotel guests are conscious of environmental pollution caused by hotels' unwarranted use of resources and are choosing to stay at hotels that practice green initiatives. Therefore hotels must implement green initiatives in their operations to attract guests. This thesis surveyed customers' perceptions about the social and environmentally friendly programs in hotels and analysed the degree to which such programs influenced customers' hotel selection. Data was collected by handing self-completion questionnaires to hotel guests, a total of 83 respondents participated in the survey. Results showed that the significant factors that affected customers' hotel selection were: energy and biodiversity programs, waste management programs, water programs by customers' option, water programs in housekeeping, workforce development programs and community development

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  • Karnincic, Ivana (2018): Sustainability in a Context of Ski Resorts. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Winter tourism is an important source of income for all the Alpine countries. However, the ski industry showed symptoms of stagnancy in terms of decline in skiers' visits. Besides the stagnation, the presence of different drivers intervened with climate change; make the current situation even more challenging. Sustainability is gaining more importance, and as the concept widely used in a daily life, its interpretation, however, seems to differ according to different groups of stakeholder. The master thesis aims to delineate different perspectives on the meaning of sustainability and its importance within a ski destination.A qualitative research allowed the author to gain a deeper insight into participants' opinions, as it was the topic of sustainability with all its aspects. The perception of ski tourism stakeholders, NGOs, and a governmental representative was examined. By analyzing the current situation, the author was able to give some recommendations for improving practices.

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  • M'Rabet-Bensalah, Aicha (2018): The role of a tour operator in tourism sustainability from the perspective of its suppliers – A case study of Switzerland Travel Centre AG. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This research tries to find out the role of a tour operator in the sustainability of tourism from the perspective of its suppliers. The purpose of the study is to find out how a tour operator can contribute to the sustainability of tourism from the perspective of its suppliers. The research adopts a qualitative case study methodology and conducts semi-structured interviews. The case study focuses on Switzerland Travel Center AG, an incoming tour operator which is owned by Switzerland Tourism, Swiss Hotels Association, and SBB, and which is located in Zürich. Two main sectors of incoming tourism were considered: Accommodation and Transportation. In a broader context, the research contributes to finding new ways to increase sustainability in the tourism sector in Switzerland and around the world.

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  • Maestinger, Caroline (2018): The Influence of Neolocalism on Tourist Motivations at NC's Triad Craft Breweries. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This study uses a qualitative approach to understand how the use of neolocalism influences tourist motivations to visit craft breweries. The research took place at two breweries in North Carolina's Triad region where guests were interviewed about the factors related to brewery selection, its impact while travelling, and what aspects of neolocalism they found most effective. Once a connection between neolocalism and tourist motivations was visible, various push and pull factors were identified. Most importantly noted was how neolocalism can be used to influence these motivations as opposed to being the main motivational factor itself. This is particularly relevant in the facilitation of social exchange, authentic tourist experiences, and the support of local economies. Suggestions for future research have been identified as well as recommendations for brewery tourism campaigns.

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  • Sprecher, Patricia (2018): Gamification Mobile Application Concept for National Parks. A Case Study in the Swiss National Park. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Gamification is the concept of infusing game-elements into non-game activities. A gamification app is a great tool to involve people with nature and may require players to identify things in nature to gain points. It is an opportunity to introduce people to nature through technology. There is a lack of existing gamification mobile apps for national parks. The aim is to develop a gamification mobile app concept for national parks. Therefore, the researcher analyzed different gamification frameworks and developed an initial concept for national parks with the case study of the Swiss National Park (SNP). Then, nine expert interviews were conducted with gamification specialists and people from the SNP to gain information on how to improve the initial concept. By analyzing the main findings, the researcher could create the final gamification concept for the SNP. In the context of the result, the intention is that the evaluated concept is transferable to comparable national parks.

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  • 2017

  • Braendli, Manuel (2017): ‘Shopping Tourism’ in the context of Landquart Fashion Outlet. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This research study aimed to connect the two defining areas of shopping and tourism – FOC and its relationship with tourism – in order to identify their so far insufficiently studied interdependencies. This research study is motivated by the following research question: How can a Factory Outlet Center, like Landquart Fashion Outlet (LFO), capitalize on the connection with tourism and position itself in relation to other Factory Outlet Centers (FOCs)? The applicable scope of the research conducted so far has brought about the following research gap, namely FOCs and tourism are two interdependent entities, whereby the current research conducted so far, has yet to define a connection between the two. The final purpose of this research paper was to gain knowledge about Landquart Fashion Outlet, a FOC in eastern Switzerland, and its direct involvement with tourism. This knowledge and findings contributed to the existing facets of shopping tourism on an amplified scale.

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  • Bugarcheva, Mariya (2017): The Creative Platform. a source for creating innovative solutions to regional development in Davos/Klosters. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The purpose of the Master Thesis was to introduce a new creativity tool in the Swiss regional development sphere and build awareness for the tool. To answer the research question an action research approach was taken. This thesis has chosen to implement the Creative Platform as a workshop for finding creative solution to a problem and finding possible courses of action to implement that idea to the regional development strategy of Davos and Klosters. The Platform could not reach its full potential, but has used all available resources in best way possible. However, the participants of the workshop have rated the experience satisfying and very interesting, which means that the Creative Platform has caused some effect on their creativity. Furthermore, two creative ideas have emerged from the workshop, one of which was chosen for implementation. A Multi-stakeholder approach to tourism development has been presented as a recommendation and implemented through 6 courses of action.

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  • Cernostana, Julija (2017): Customer Experience Management components in Hotels. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This qualitative case study research tends to find out what are the necessary organizational and managerial capabilities required for customer experience management in the hotels. The purpose of the research is to personify the customer experience management components in the context of hotels’ organisational governance. The research focuses on exploring the internal organisational processes and operations of hotel, in order to identify the necessary capabilities and capacities, which are crucial for customer experience management. Therefore, the study seeks to answer the question on what are the underlying organizational processes coherent with customer experience management in hotel and which of them stand as crucial capabilities. The research conducts three data collection methods: documentary analysis, observation and semi-structured interviews of case study. The findings provide a list of managerial capabilities required for customer experience management in hotels.

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  • Lingamgunta, Pravanyalaalasa (2017): Strategies for Attracting Indian Individual Guests. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Indian tourists visiting Switzerland are increasing every year with the growing number of Indian international travellers. This is a consequence of rapid rise in the disposable income of the emerging Indian middle class and upper middle class families. Due to the fact that Engelberg destination is well known from Bollywood movies, all most all the Indian visitors visit the destination hence, the destination is obtaining good number of overnight stays. However, in order to maintain as well as strengthen its position, especially in Indian individual travel market, it is necessary to understand attributes of the market. Therefore, the main aim of this thesis paper is to examine the needs, wants, interests and attitudes of Indian individual travellers and to identify the potential development of new products/services/ co-operations in order to make the Engelberg-Titlis destination even more attractive for Indian individual travellers and repeat visitors.

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  • Möller, Lisa (2017): Datenmanagement in Tourismusdestinationen. Datenerfassung und Datennutzung. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Im digitalen Zeitalter werden von unterschiedlichsten Akteuren in der touristischen Wertschöpfungskette Kundendaten gesammelt und genutzt. Das Sammeln von Daten kann einen Wettbewerbsvorteil kreieren. Allein das Sammeln von Daten führt allerdings nicht automatisch zu Wissen. Die Daten müssen effizient aufgearbeitet und genutzt werden, um neue Geschäftsbereiche zu öffnen. In diesem empirischen Beitrag wird zum einen die aktuelle Lage der Datenerfassung und Datennutzung in einer Tourismusdestination tiefer analysiert und zum anderen die Chancen und Herausforderungen eines Datenaustausches innerhalb einer Destination ermittelt. Dies vor allem mit Hinblick auf vermeintlichen Wettbewerbsvorteil bei alleiniger Nutzung der Daten. Anhand der Erkenntnisse werden Empfehlungen für den Austausch von Kundendaten gegeben, damit Produkte und Dienstleistungen kundenorientiert entwickelt werden können.

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  • Oana, Libotte (2017): The United Nations Sustainable Development Goals (UN SDGs), an opportunity for the hotel sector in the Swiss canton of Grisons. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The inquiry triggers a wake-up alarm within the Swiss hoteliers in Grisons with regards to the tremendous business opportunities that could be taken from the United Nations Sustainable Development Goals, the world’s Agenda 2030. The study demonstrates why today it is the right moment for the hoteliers to take action. The researcher brings into the light personalised opportunities taken from the UN SDGs, a unique knowhow that could highly support the industry to mitigate the most difficult challenges it faces at the moment. The findings highlight that the Grisons hoteliers’ engagement with the UN SGDs is not about doing charity. It is a smart movement, a win-win relationship that creates business benefits for them while they have socio-economic & environmental impacts. The identified opportunities are specially shaped to the Grisons hoteliers’ needs. Thus, the inquiry involved local experts from the most relevant fields as hoteliers, icons of sustainability in the canton.

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  • Romain, Daniel (2017): Development of a Mountain Biking Offering in Val d’Anniviers. Marketing Plan for the Enduro segment.. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This Master Thesis is realized in collaboration with the Destination Management Organization of Val d’Anniviers (VS/CH), that has launched a project to develop mountain biking within the destination. The goal of this paper is to provide recommendations to the DMO for the marketing of offers for enduro segment. The research is based on a quantitative approach, and makes use of an online survey to determine the expectations of enduro bikers towards mountain biking destinations. More precisely, this survey aims to find out how mountain bikers behave, what are their needs in terms of infrastructure, what are their sources of information, what are their preferred bike destinations, and how they assess the bike destination Val d’Anniviers.

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  • Scala, Eveline (2017): The Role of Agro-touristic Networks in the Marketing of Local Food Products. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The purpose of this study was to identify the role of the actors in the agro-touristic value chain of the region Valposchiavo regarding the marketing of local food products. The aim was to gain insights how the businesses in the sectors agriculture, food processing and gastronomy collaborate with a social network analysis. Further, one tried to find an understanding why the companies seek new partnerships or want to deepen them, and what kind of challenges they face while doing so. With this research study, the first agro-touristic network for the marketing of local food products has been investigated for a small Swiss region. The findings can be useful for Valposchiavo with its positioning as a tourism destination which produces, processes and offers predominantly local food product sand dishes. Furthermore, the results give some references how the level of collective action in the valley can be increased and what need to be considered for a higher network governance.

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  • Westermann, Sven (2017): Development of a business concept for a fitness club in metropolitan areas in Germany. A strategic management approach applied on the market of Cologne, Germany. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In order to develop a business concept for a fitness club in metropolitan areas in Germany, the researcher has decided to use a market research approach in form of a case study of the fitness market of Cologne. Therefore, the researcher has used mixed research methods for the data collection and analysis. In this relation, interviews with local market experts, personal investigations of chosen best practice fitness providers and a customer segmentation analysis based on an online survey, have been performed. After presenting the individual results of the analyses in the results section, the researcher has further brought specific findings together using selected strategic management instruments. With the help of the chosen combined analyses, the researcher has been able to identify a specific market opportunity and furthermore systematically developed a business concept by focusing on the needs of particular customer segments.

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  • 2016

  • Cernostana, Julija (2016): The Potential of Russian Market for Swiss MICE Tourism. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: MICE tourism brings economic, social and intellectual benefits to the tourism industry, but also contributes to the destination’s development. Switzerland has been recognised for years as a competent destination within the Europe’s MICE industry. On the other side, Russian business travellers occupy considerable market share due to their performance on the MICE market. However, the travel intensity from Russia to Switzerland leaves much to be desired. The purpose of this master thesis is to deliver the recent knowledge on the Russian MICE tourism to Switzerland. The aim of the thesis is to provide an insight into the characteristics, preferences and current tendency of Russian MICE market. For the research there has been applied a qualitative approach. The market data was collected by semi-structured expert interviews and further results are going to establish fundamental knowledge of the market.

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  • Chekhomova, Valentina (2016): E-learning as a viable training tool in the hotel sector (Evaluation of the current situation and further potential of e-learning for the Swiss hotel industry). Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The research addresses the degree of e-learning usage by the Swiss hotel sector, particularly its impact on staff training as well as its economic benefits. Specifically, this thesis discussion revolves around two main points: Firstly, an overview of the current status of e-learning in the Swiss hotel industry. This includes penetration depth and usage patterns in which e-learning is designed and delivered to hotel employees in Switzerland as well as its effectiveness (success factors, best practices, limitations etc). In parallel, the range of utilized tools and suppliers is discussed. Secondly, it provides a forecast on e-learning development and its potential for the Swiss hotel industry as well as a cost comparison of e-learning against traditional forms of training. Primary data are derived from qualitative and quantitative interviews with three groups of respondents: e-learning experts, hotel managers and managers of the Swiss insurance sector. The latter group serves as a benchmark. The reason for this is to compare e-learning usage in Swiss hospitality with best practices in other (service) sectors engaging in massive in e-learning and which face similar customer-facing challenges. Data from other industries help develop a set of recommendations for the hospitality business.

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  • Dianu, Catalina Simona (2016): Ecological Impacts of Tourism in Swiss National Park Assessing the ecological Impacts of Nature based Tourism in the Swiss National Park. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This research paper intends to get an insight of a new topic, mainly to identify and to assess the ecological impacts in the Swiss National Park based on the general ideas found in literature combined with the specific answers resulted from the research. Thereby, the author of this paper desires to provide some new information which could provide some new knowledge to the literature. This research paper will first try to develop a list with general ecological impacts of tourism, followed by a selection of ecological impacts of nature based tourism in the Swiss National Park and an assessment of their consequences. Moreover, the author of paper will investigate the management awareness and taken actions with regard of these impacts and consequences.

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  • Ghinea, Irina Stefana (2016): Experience management: customer experience as core value in tourism. The case of Dumbrava Hotel Bacaˇu. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This study explores the consumer experience by examining empirical data collected via a series of semi-structured interviews with business travellers. The study findings indicate that hotel guest experiences constitute both of physical environment and human interaction dimensions. The research findings suggest that business travellers’ experiences are affected by physical environment of the hotel, but also by the attitude of employees. In terms of physical environment, the most important drivers for good customer experience for business travellers are the location and comfort of the hotel, having access to all-inclusive facilities which helps them to feel like home even when they are away. The research findings provide specific implications for hotel executives looking for ways to differentiate themselves from their competitors by creating impressive customer experiences for business travellers. In particular, the proposed framework in this study can help practicing managers understand what the determinants of consumer experience are and how to adapt the services to fit the needs and requests of guests. This paper contributes to the overall understanding of consumer experience by illuminating the experience perceptions of business travellers in a hotel environment.

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  • Grossmann, Elisabeth (2016): Generation Y. adaptations needed in the hotel industry. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: In recent years, Generation Y has quickly become a major segment of the tourism industry and has also a high spending potential. Thus, it is essential for tourism owners and operators to get to know the unique characteristics and expectations of those customers in order to be able to adapt their practices and cultures appropriately to meet the needs of this generation. According to this fact, the master thesis deals with the question, which adaptations are needed in order to win Generation Y as loyal customers. In order to reach this aim, a detailed literature analysis is done in a first step. This is followed by a structured and standardized online questionnaire via the social media platform Facebook to investigate the travel behaviour of Generation Y. In a further step, the results of the quantitative research are discussed with chosen experts in order to gain further ideas for adaptations. Out of the different information gathered recommendations for adaptations in the hotel industry are given.

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  • Hauck, Eva Karin (2016): Evaluation of Community Support at a Sporting Mega-Event. A Case-Study of the FIS Alpine World Ski Championships 2017 St. Moritz. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The research intends to investigate the attitude of the host community of St.Moritz towards the FIS Alpine World Ski Championships 2017 and suitable community engagement practices to increase community support. Main theoretical concepts addressed are the role of the host community as a stakeholder of an event, the effects of an event on the host community and the effect of the host community on the success of an event with the concept of community support. To investigate the attitude of the host community towards the event, a survey has been developed on the basis of existing literature. The results enable the organizing committee of the event to clearly understand the attitude of the host community, to identify areas of emphasis to work on and to specify those community engagement measures that are deemed as the most suitable ones. The future-oriented approach of this research allows insights to supplement and influence the organizing committee planning with the aim to increase benefits for all involved parties.

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  • Kabeya Tshiangu, Jeancy (2016): African Luxury Tourists. A Potential Niche Market for the Swiss Tourism Industry. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Following the appreciation of the national currency and the considerable drop in European tourist numbers, the Swiss tourism industry is looking for solutions. This research intends to uncover the real potential that African outbound tourism represent for the Swiss tourism industry. It also analyses how the Swiss tourism industry views African outbound tourism and identifies the barriers and drivers of including this type of tourism in its market portfolio. Primary data was gathered by expert interviews, while secondary data was analysed to assess African outbound tourism in respect to the criteria applied by Switzerland Tourism. This study is one of the first that attempts to not only evaluate the real potential that African outbound tourism may represent for the Swiss tourism industry but also to unearth the underlying reasons for its position. It aims to stimulate a scientific debate on the paradox relating to the desired growth of African outbound tourism and the establishment of measures that impede that very same desired growth.

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  • Kriha, Kerstin (2016): Crisis Management Strategies of Thailand’s Tourism Industry. A study of Thailand’s tourism industry following political unrests and terrorism in 2014/15. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Political instabilities and terror attacks pose a serious challenge for the tourism industry which relies on stable surrounding conditions. Thailand has seen its share of such crises in recent years with the military coup in 2014 and the Bangkok bombing in August 2015. This research investigates the impacts as well as the corresponding crisis management activities. Key stakeholders from the private and public sector were interviewed both in Europe and on site in Thailand. A first aim of the research was to analyse the impacts of both events on tourist arrivals through Desk and Field research. Another part of the thesis is dedicated to the analysis of crisis management activities prior to, during and after the crises. The research also analyses to which extent collaboration between stakeholders took place and whether there was room for improvement. Finally, the efficiency of Thailand’s tourism industry in managing political instabilities and terrorism is evaluated. Due to the involvement of stakeholders from all relevant parties, the thesis was able to gain practical – and sometimes surprising – insights into the complexity behind the management of tourism crises.

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  • LIN, Ke (2016): New Business Strategies and Methods for Chinese Traditional Outbound Travel Company. The Case of GIC Company. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The work is mainly composed of three parts in order to help the client, GIC Company, to find out the new business strategies and methods under the influence of Internet. In the first part, the literature review is considered as secondary data to give insights on China outbound travel market including luxury travel market and online travel market, and to provide the business model framework as the foundation of the work for further qualitative research and data analysis. The second part would be the presentation of primary data, the useful findings from six in-depth interviews with the ravel companies and one in-depth interview with the industrial expert are generated and analyzed with the selected business model framework. In the final part, all the findings from both primary and secondary data eventually form the basis to answer the research question and sub-questions of my master thesis.

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  • Lüdke, Ramona Patricia (2016): Development of an online marketing concept for Bad Zurzach. taking into account its strategic positioning as a health tourism destination. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The vibrant nature of the online marketing industry with the emergence of new features and instruments, in contrast to the traditional, rather slow-pacing health tourism industry results in a lack of knowledge and uncertainty about the effectiveness and appropriate use of online marketing for a health tourism destination. With Bad Zurzach being a well-known village in terms of health issues in Switzerland, this problem is specifically applied to this destination. With the help of expert interviews amongst health tourism and online marketing professionals and a web-based survey with (potential) tourists, this research proposes an online marketing concept for the tourism organisation of Bad Zurzach regarding its presence in online channels.

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  • Nahrgang, Lisa (2016): Relevant criteria for Generation Y and Z in Switzerland when deciding for or against an apprenticeship in the hospitality industry. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Current market trends reveal the following aspects for the travel and tourism industry: Growing touristic markets and a need for qualified personnel face skill shortages and difficulties of attracting young talented staff in a sector, which is often associated with negative career and working conditions. This thesis therefore deals with the topic of relevant criteria for Generation Y and Z in Switzerland when deciding for or against an apprenticeship in the hospitality industry. Existing literature on the topics of human capital in the hospitality industry, Generation Y and Z as well as employer branding served as a basis for the research. Afterwards, 18 interviews with former interns of hotel Schweizerhof in Lenzerheide were conducted to reveal how and for what reasons the interviewees finally decided for or against an apprenticeship in the hospitality industry. The aim of this thesis is o give recommendations to hotel Schweizerhof and to other businesses in the named sector, to enable them to adapt their personnel recruitment and management strategies to the needs and expectations of young generations.

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  • Popescu, Andreea-Maria (2016): Ecotourism development in Romania. and Challenges in Land of Dorna destination. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Ecotourism is known as having a big potential to develop sustainably an ecosystem and minimize the human impact on it and on the local culture. From the all types of tourism, ecotourism has the fastest growth recently, due to its strong link with nature and local culture. In some destinations the term «ecotourism» is used just as a marketing tool to promote the business and attract tourists and not as it should be used and developed. Therefore, this research aims to establish the status of the ecotourism concept in the Land of Dorna destination as it presents a big potential for developing ecotourism operations. There is a need for knowing the current condition of ecotourism in Land of Dorna, as it is important to establish further strategies and plans for improving its condition. To get to a conclusion, the researcher has conducted semi-structured interviews with Romanian experts in ecotourism as well with members of the local community of Land of Dorna. In this study there were identified the impacts of ecotourism in the destination, the opportunities and challenges which exists for ecotourism and there were presented methods and ideas of improving the practices in the destination.

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  • Stan, Valentin (2016): Climate change in the Swiss National Park region. Impacts of climate change on the tourism business in winter season in the Swiss National Park region. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Climate change is currently a central issue for Swiss winter tourism, as the mountain destinations are and will be for sure affected in different modalities by this global phenomenon. This issue is even more pressing for those destinations that rely mainly on the revenues obtained from this type of tourism. This study investigates the climate change impacts on tourism business in the Swiss National Park (SNP) region during the winter time and also the tourism providers’ behaviors with regards to this phenomenon. With the help of literature review, interviews with tourism experts and with tourism providers of the area, aspects such as physical impacts, effects on tourism business, adaptation measures, drivers, barriers, and consequences are treated. The results of this research can represent a starting point for further studies but it is also useful for the practitioners who are interested how climate change can influence winter tourism businesses in the SNP region during winter season.

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  • 2015

  • Burgaretta, Samira Venerina (2015): The Impact of Demographic Change on European Tourism. Aspects of Demographic Change regarding the Baby Boomer Generation focusing on Alpine Destinations in Grisons. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Swiss tourism industry is an important economic sector for Switzerland, especially for the Grison’s Alpine regions. Tourism provides about 6% of export income, being approximately 15.6 billion CHF. Since demographic change has had an impact on the tourism industry as well as several industry sectors, this thesis aims to discover if demographic change impacted tourism supply, product development, infrastructure, marketing / communication of destinations. This investigation will also explore the change of the travel behaviour as well as the needs of the baby boomers. With the help of a literature review and 16 semi-structured interviews, the awareness of the respective person in Alpine destinations and the baby boomers was identified. On one hand, the awareness of demographic change is quite high however the strategies of the different destinations are not completely focused on the baby boomer generation. On the other hand, the demand side changed regarding their travel motivation.

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  • Cerna, Dana (2015): Development of a Strategy Concept for the Mountain Hotel Lesní Bouda. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Lesní Bouda is a mountain hotel located in the Giant Mountains National Park in the Czech Republic. Its managers are not satisfied with the hotel´s economic performance even if they spend seven days a week there. The purpose of this master thesis is to find the best suitable solution that can move the hotel forward and improve its situation on the market. The aim of this study is to recommend which steps should be taken to further the hotel´s development. The primary research consisted of nine semi-structured expert interviews, 151 face-to-face potential guest surveys and 381 on-line current guest surveys. Based on the research, four best suitable strategic alternatives with their business plans were developed in order to suggest the best recommendation with specific steps to the hotel managers.

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  • Frey, Caroline (2015): Tourism Awareness through Themed Restaurants. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The researcher’s experience in the hospitality industry accounts for over 12 years. This lasting contribution served as motivation to combine academic aspects of a Master’s degree with knowledge of food and beverage areas. The practicality of combining these competencies under one purposive objective inspired the thesis: “Tourism Awareness through Themed Restaurants. Under which conditions can Themed Restaurants promote a tourism destination? Using primary and secondary data sources, valuable information was obtained from thirteen face-to-face semi structured interviews with themed restaurants› managers and owners, tourism organization employees and Food Tourism Association representatives worldwide. A qualitative method was the key to obtaining valuable information and conclusive results- always keeping in mind consideration of quality criteria for the data collected. The results of this research show that willingness to work in partnerships between tourism organizations and themed restaurants is feasible. An innovative promotion concept was devised, which is a very specialized approach for a new type of tourism advertising. Even though similar approaches have been used in few destinations such as Sweden or Australia, this concept proved the importance of food and decoration authenticity when representing a destination. Furthermore, employees’ responsibility, knowledge and attitude was found to be a key aspect for this concept’s success since cultural representation can only be delivered or maxim-ized through employees’ behavior and knowledge of food and the destination itself.

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  • Gredig, Sandra (2015): Staging & Guest Involvement in Alpine Tourism Destinations. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The aim of the research at hand is to investigate possibilities to involve tourists in alpine tourism destinations to create unique vacation experiences. The research includes a substantial literature review about the experience economy and its influence on tourism in alpine destinations. A short comparison about connection to performance studies is included. The second part is dedicated to the results of the primary research conducted in form of expert interviews. Additionally, best practice examples are introduced. The findings of the literature review, the expert interviews and the best practice examples are then used to develop a guideline for tourism practitioners. The implementation of the suggested guideline is shown at the example of the alpine tourism destination Arosa. The findings indicate that authentic personal interaction, co-creation and individual experiences are increasingly important for tourists. These needs need to be considered when developing tourism products.

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  • Grouzakis, Georgios (2015): The Future Tourism Development of Holiday Destinations. The case of Sitia, Crete (Greece). Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Master thesis is dealing with the stagnated tourism destination of Sitia, located in Crete, Greece. The main objectives of the research paper is to discover why this par-ticular destination is stagnated and to identify how the area can be rejuvenated. A thorough review of the existing literature on areas such as destination life cycle, destination management and destination growth theories guides the research and the in-depth deliver the results. The detailed analysis of the results, combined with the theoretical framework are the basis for the provided recommendations. It is suggested that Sitia should take advantage of previously untapped cultural and natural resources in order to differentiate from the competition and promote its uniqueness. Moreover, the author recommends the development of a destination management and marketing organiza-tion and some necessary actions which will improve the business environment and encourage investments.

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  • Haselwanter, Maria (2015): Summer Tourism in Kühtai. Current Situation and Future Perspective. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This master thesis aims at discussing how the current situation of summer tourism in Kühtai looks like and what potential it presents considering resources given and future challenges and opportunities. A review of current literature on alpine summer tourism, network management and future challenges and opportunities for summer tourism is given. Further to this, three other high-altitude examples are described in order to assist in identifying possible opportunities and challenges. Within the chapters three and four the research approach is explained and discussed in more detail. This is followed by the most essential chapters, the results, the practical implications and the conclusion. First, details about the data results gained through the undertaken online survey and the semi-structured interviews with stakeholders of Kühtai will be described elaborately. Second, based on these findings, a rough destination image, a problem analysis and a comparison to other high-altitude destinations is described in order to elaborate Kühtai’s potential for summer tourism.

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  • Hentschel, Jörg (2015): The Impact of River Cruises in Franconia on Local Destinations. The economic impact of river cruise tourism in Franconia and the attitude of residents towards this tourism sector. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Master Thesis aims at discussing the economic impact of river cruise tourism in Franconia and the attitude of residents towards this tourism sector with focus on Bamberg and Nuremberg. These two cities were chosen due to the fact that Bamberg is a typical stopover destination for river cruise tourism and Nuremberg partly a stopover destination and a destination with embarkation / debarkation. An overview of Franconia and the current market situation of river cruise tourism as well as a review of current literature on the economic impact of tourism and the attitude of residents to tourism are given in chapter two. Within the chapters three, four and five the research approach is explained and discussed in more detail. This is followed by the most essential chapters, the results, the practical implications and the conclusion. First, details about the data results gained through the undertaken questionnaire (cruise pas-sengers), the online survey (local population) as well as interviews with the tour opera-tors and agencies will be described elaborately and conclusions on specific aspects will be explained and summarized. Second, based on these findings, different recommen-dations for the future development of river cruise tourism are carried out. All in all the results of this Master Thesis indicate that river cruise tourism is of economic relevance in Bamberg and Nuremberg.

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  • Herold, Annika Marie (2015): The Effects of the Ebola Crisis on African Tourism. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The outbreak of Ebola not only led to several thousand fatalities, but an exaggerated perception of risk resulted in tourists avoiding the whole African continent, which in-creased the need for a recovery plan. Several strategies have been implemented in previous crises by the tourism industry; however, no research is available showing which recovery marketing strategies are effective to approach the perception problem, specifically the effect of generalizing a crisis to a whole continent, shown by tourists. This thesis reviews literature regarding Ebola, perception of tourists and crises plans. Subsequently, the conducted primary research in form of interviews with National Tourism Organizations and a focus group with potential tourists is presented. Afterwards the implemented strategies are compared with the actual demands of tourists to identify effective strategies that will help tourism not to decrease after another crisis and to pro-vide recommendations for stimulating tourism.

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  • Kristiansen, Maria Ramstad (2015): Crowdfunding in Tourism. Identification of Added Value for Businesses Following a Successful Crowdfunding Campaign. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This study describes the various forms of crowdfunding, how campaigns are set up in relation to individual projects, but also in terms of financing entrepreneurial ventures or start-ups. The factors that are considered necessary to achieve successful funding are covered, as well as the associated outcomes of successful funding. As success in literature mainly equals reaching a set amount to be collected, this study explores the aspects of other benefits and value added that projects might experience both during and after the crowdfunding campaign in the context of tourism and hospitality in Switzerland. The study is based on an extensive literature review and the findings presented and discussed based on semi-structured interviews with initiators of projects successfully funded through the Swiss crowdfunding platform 100-Days.net.

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  • Kummer, Izabella (2015): The Luxury Hotel Spa Industry. Case Study of the InterContinental Hotel Spa´s. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This Master Thesis is focusing on spas, which are operating in luxury hotel chains. It aims to provide a comprehensive picture of the wellness markets current situation and its presence in the luxury hotel chains. In the framework of a case study this study is examining the InterContinental Spas current operation and its future possibilities. The paper has two parts. The first part is a quantitative analyzes, in which 18 InterContinental Spas are analyzed, based on 7 key indicator group category. The second part of the study is a qualitative discussion, where the immeasurable characteristics of the spas are discussed. This study is explaining why spas can`t be simply described in a quantitative way, what are the advantages and disadvantages of spas standardization efforts, what is the difficulty in selling intangible goods and how experience economy is present within this industry?

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  • Redlich, Maria (2015): Waldhotel Davos: Strategic Development of its Spa. Elaboration of a new wellness concept according to guests requirements and current infrastructure. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: On the basis of a clear positioning strategy, the purpose of this thesis is to develop a concept for a new spa of the Waldhotel Davos. The hotel’s actual spa is obsolete and in urgent need of renovation. The aim of this thesis is to elaborate a wellness concept according to the guests’ requirements and the current infrastructure. With this in mind, the greatest objective is to find the best solution with moderate financial resources that do not exceed the budget. The study was conducted for the Waldhotel Davos. 60 hotel guests were questioned for their requirements. Additionally, six semi-structured interviews with benchmark hotels and four semi-structured interviews with experts of the spa industry were conducted. The guests’ statements, experiences of the hotel managers from well-known and successful properties as well as the experts’ advices made a valuable contribution to the outcome. The findings finally suggest a new wellness concept that fits the guests’ needs and the current infrastructure of the Waldhotel Davos.

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  • Sarad, Tarek (2015): Intercultural Aspects in Tourism Marketing. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The study deals with an in-depth research for the GCC market niche of touristic products that should and can be provided within Lichtenstein. The initial point of the research lays in the inquiry how and whether it would be possible to attract more GCC tourists and to foster regional new business development in the tourism sector. Furthermore, it was crucial for the research to find relevant knowledge as a basis for a new marketing strategy that works fine in the GCC market to attract new GCC tourists. Although, literature has developed suitable models to fully understand the cultural background of GCC residents, but little effort has been made to analyse the situation in Lichtenstein, from a qualitative perspective in order to provide some insights about GCC tourists’ travelling behaviour and their needs. In the final state of the author has developed a wide range of suggested implications that need to be taken into consideration, when developing a specific marketing strategy.

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  • Schneeberger, Roman (2015): Inbound Luxury Medical Tourism Product Development. Demand, Sustainability and Strategic Alliance Factors. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This research aimed to identify factors that play a role in demand, sustainability and strategic alliance in the particular inbound luxury medical tourism product development of St. Moritz Bäder AG located in the Alpine destination of Engadin and St. Moritz. In-depth semi structured expert interviews and literature review served in selection of appropriate objectives and methodology. Existing gap in the research of inbound medical tourism led to using general medical tourism research as reference that suggested combining both qualitative and quantitative methods in respective order. The main model (R2=0.315 and p-value <0.001) as well as secondary models are very comparable with other research and confirm that there is a potential to develop niche luxury medical product in this suitable region using its given natural environment and niche attributes. Driving customer demand factors such as medical reputation and the presence of a well-known specialist are essential for product strategy. The study is grounded in the existing medical tourism research and therefore the results, given limitations, can be applied and further research can extend the findings.

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  • Talau, Daniela Alexandra (2015): The potential of the Dracula Myth for Romanian Tourism. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The present paper is an attempt of defining the potential of Dracula tourism to foster Romanian tourism. Taking into account the aim, the author used “The Integrative Competitiveness Model” adapted to the uniqueness of Dracula tourism into “Dracula Tourism Destination Competitiveness Model and Indicators”. This model compress attributes related with Dracula type of tourism as cultural and media tourism with dark interferences. The analysis was conducted with the help of the qualitative methods by following a desk research and by conducting interviews with the main stakeholders of Dracula tourism. The results showed that the position of the state regarding Dracula Tourism, is playing a major role in how the defined potential could be exploit it. Thus, for the conclusion, the author chose to offer two possible scenarios: One concerning the actual situation without the involvement of the state, where the potential of Dracula tourism is exploited mainly by the commercial entities; And one supposing that the state will decide that Tourism, including Dracula Tourism, will be a national priority, hence the possibility to mention that Dracula tourism may foster Romanian tourism.

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  • Tasiakou, Eleni (2015): Swiss Hospitality Industry under Qualitative Scrutiny. The Profoundly Positive Influence of Consciously Practicing Emotional, Social and Cultural Intelligence on Guest Relations in Swiss Hotels. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Swiss hospitality industry has well sold abroad its expertise and is established as the cornerstone of hospitality and hospitality education. However, no matter the perfect quality and the professional standards it sells abroad, the recent years it shows stagnation which it cannot recover from. In response to that some authors claim that Swiss hosts are possessed by some idiosyncrasies that are not much tolerated by the foreign visitors. Emotional, social and cultural intelligence are proven to be catalytic employee competencies for successful selling and direct or indirect increase of profits, outpacing competitors who stick with obsolete selling approaches. Nonetheless, the research on social competencies of the employees in Swiss hospitality industry can be described best as insufficient if not inexistent. Therefore, this research paper’s goal is to gather qualitative data from Swiss hospitality executives, tourism academics and international visitors and future tourism experts about the level of Swiss hospitality employees mastering the afore-mentioned competencies, how they can be trained, their influence on the Swiss hotelerie’s amelioration and what steps should be done to raise awareness of this issue are the outcome of this research.

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  • Velichkova, Elisaveta (2015): Creating a memorable TOURIST Experience. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Master thesis is dealing with the appearing matter of the concept of new Economic Value, related to the transfer from service delivery to creation of experiences. Therefore, the author has explored this issue in relation to its applicability in the tourism industry. As a focus group of population to be analyzed is chosen the Bulgarian tourists travelling abroad. The Master thesis is in the form of a research paper, which in the particular case has qualitative strategy. The numerous interviews with tourists and experts were conducted in relation to the literature review, based on which recommendations were presented. These are in the form of a model, explaining the building blocks of a memorable experience and further the model is applied on the tour operator’s offerings so as to give specific recommendations for the reasoning and applicability of the established model. The research is believed to be beneficial for the Bulgarian outgoing tourism system.

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  • Wirth, Isabelle (2015): Business Model of Swiss Travel Agencies in 2020. Analysis and Recommendations for the Retail Organisation of a Swiss Tour Operator. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Auftraggeber This research examines what the business model of Swiss travel agencies will look like in 2020. Not only trends forecasted in direct context of travel agency can be relevant for travel agencies in 2020 but also general trends in tourism or even world mega trends. Therefore, the literature review has been structured in those three parts to cover all possible trends which might influence travel agencies in 2020. Besides literature review, qualitative interviews with nine Swiss travel industry experts have been conducted to identify and validate trends for the future of travel agencies. Additionally, some of the trends were compared with the figures of Kuoni Reisen AG over the last three years in order to see a confirmation or disconfirmation. As a subsequence of all those detected trends, several possible scenarios have been formulated and ranked by the nine interviewees and the researcher. Based on the two most recommended scenarios, managerial implications have been derived for the retail organisation of the Swiss tour operator Kuoni Reisen AG.

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  • Xin, Su (2015): Chineses and Swiss Sister City Relationship. How can use sister city relationship to promote tourism?. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The main purpose of this thesis is to investigate how sister city networks operate, particularly between China and Switzerland, and how to utilize Chinese-Swiss networks for tourism development. So far, there are little studies done in the field of sister city relationships, especially in the tourism context. Therefore, this thesis intends to establish a foundation for further research and create a better understanding of Sino-Swiss sister city relationships. Over the last decade, China outbound tourism market has grown dramatically. In 2013, Chinese outbound travelers reached 98 million, and total overseas expenditure was about USD $128.7 billion. Meanwhile, China overtook Germany and the U.S. and became the world’s biggest source of tourists. This is why increasing tourist destinations including Switzerland expect to attract more Chinese tourists and seek the opportunities to collaborate with China in various aspects. Therefore, a sister city relationship can be seen as an approach to access the Chinese market. In 1973, Tianjin formed the sister city relationship with Japan’s Kobe, which is the first pair of international sister cities in China. After that, the sister cities in China have been developed rapidly with the development of urbanization and implementation of reform and opening-up policy. Until 2013, China has established sister-city relationships with 2,022 cities or states in 131 countries all over the world. Chinese cities are keen on deepening communication and cooperation with the world in terms of economy and trade, science and technology, culture and education. In general, sister city relationships as an important catalyst can increase global cooperation, promote cultural understanding and stimulate tourism development. In recent years, China has become one of Switzerland’s most important trading partners and now Switzerland is the most desired travel destination for Chinese travelers in Europe. Furthermore, Switzerland saw the massive market potential of China, so Swiss organizations and institutions made great efforts to enter into China’s dynamic market. For example, Switzerland is the first European country to establish a national tourism office in China and the second European country to sign a Free Trade Agreement with China. And eight cities in Switzerland have built up sister city relationships with Chinese cities. To figure out how sister city networks operate between China and Switzerland as well as how to develop tourism through sister city relationships, in-depth semi-structured interviews will be conducted in both countries with government officials and case studies will be chosen from Sino-Swiss sister relationships to be analyzed in detail. The concluding chapter will explore the sister city relationships with respect to tourism development and provides recommendations for inter-city cooperation and tourism marketing.

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  • 2014

  • Anastasi, Barbara (2014): How can community ownership help the redevelopment of tourism destinations?. The concept of community ownership applied to the Confin ski resort in San Bernardino/GR. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The concept of community ownership and other forms of crowdfunding were explored in order to understand its possible application in San Bernardino. The aim of the research was to look into the San Bernardino environment and find possible solutions to redevelop this gem of a destination. Three objectives were set in order to fulfil the aim of the research. Semi-structured face-to-face interviews were undertaken among a sample of 20 stakeholders in the Moesano region, including the owner of the ski resort Confin in San Bernardino. Eight main aspects were analysed in order to answer the research question of this study. From the interviews additional element were retrieved from the data analysis and because of their importance they could be used as inputs for further studies. This study is only the starting point for a future development of the ski resort Confin and the destination of San Bernardino.

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  • Kozubik, Lubomir (2014): Customer satisfaction in Davos. Customer perception of a ski resort of Davos – Jakobshorn, Switzerland. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This study measures customer satisfaction in terms of specific service quality aspects underpinned by various demographics of the Jakobshorn’s ski resort customers in Davos, Switzerland. It also consequently point out and recommend which areas of service need improvement. The outputs of One-way analysis of variance (ANOVA), Independent Samples-T Test and Bonferroni post-hoc test should assist the management of the ski resort in deciding to take appropriate actions with regard to service quality gaps conveyed by levels of customer satisfaction. Keywords: service quality, customer satisfaction, Davos, Jakobshorn.

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  • Lenz, Céline (2014): Cooperation in Tourism: Graubünden 2014-2021. Cooperation Project Planning and Implementation – A Framework. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The research paper on hand is investigating cooperation in the tourism industry. The canton of Graubünden launched the new tourism program ‘cooperation program for tourism in Graubünden 2014-2021’. The literature agrees upon the necessity of cooperation in the fragmented tourism industry. A comprehensive tourism product can only be delivered through cooperation. Additionally, with cooperation risk is reduced, costs are reduced and resource allocation can be attained. Based on qualitative interviews success factors and barriers are detected and analyzed. In the tourism industry the awareness of cooperation as necessity to stay competitive is high. Since tourism is dominated by SMEs cooperation often bears too much risk and costs for these businesses to cooperate. Therefore Graubünden has to create an appropriate environment where the tourism network can evolve. Platforms for cluster building, risk reduction with best practice examples and workshops for SMEs are few examples for sustainable tourism development through cooperation.

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  • Milani, Poliana (2014): Barriers in the Implementation of Sustainability in the Accommodation Sector. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: As one of the larger industries in the world, the accommodation sector is an important contributor to environment degradation. But to be able to turn this fact around would demand a lot of motivation and great effort from managers around the world. It takes more than wanting to become sustainable, it takes knowing how to do it, how to achieve it. This paper proposes to facilitate this situation by providing evidence of weather there are barriers to implementing sustainability in touristic accommodations of developed countries and what they could be. Using qualitative data obtained via phone interviews, this research discusses the sustainability implementation experiences of successful sustainable hotels as an example. The findings indicate that barriers could indeed exist and are mostly deeply related to what the label companies ask to be done following their guidelines and not third part related.

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  • Weber, Jasmin (2014): Destination Branding: A Competitive Identity. Development of a Strategic Branding Framework for Beatenberg. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Destinations are facing an increased challenge to position themselves on the market. The aim of this paper was to design a framework which supports the creation of a destination branding strategy to develop a brand, or also a competitive identity. The guideline was established based on an existing framework which was implemented and complemented with recommendations. The process was conducted for the destination Beatenberg, Switzerland. Findings revealed that there are characteristics where Beatenberg possesses a competitive advantage. The challenge is to establish an appropriate brand positioning and to communicate this strategy to stakeholders so that aligning services and products can be developed to attract visitors and advertise and strengthen the brand.

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  • 2013

  • Bernhard, Alexander (2013): The Strong Swiss Franc and Alpine Tourism at the example of Arosa, Davos and Lenzerheide. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Alpine destinations have been hit hard by the recent appreciation. The study explores the influence of the strong Swiss Franc on the Grisons alpine touristic destinations Arosa, Davos and Lenzerheide based on standardized customer interviews and overnight stay data. In the three destinations, overnight stays by euro-zone and British customers have dropped almost exactly like the nominal exchange rates. 25% of all foreign customers consider change due to unfavorable value-for-money relations. 42% of all foreign guests have already altered their consumer behavior by spending less money on-site, especially on food and beverages. Destination and accommodation managers should not try to hide the strong Swiss Franc from their customers but support them to get along with it. They should target Swiss and non-European markets, implement customer retention programs, improve hospitality and establish feedback systems.

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  • Caminada, Anitah (2013): Consumer-Based Model to Explore a Socio-Economic Network. The Case of Surselva-Gotthard Tourism Industry. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The Alpine tourism industry has a lower adaptive capacity to climate change and stresses. The industry dominated by SMEs, with many different actors and objectives cannot generate economies of scale and scope. A shared strategic vision by taking advantage of existing networks and integrating several stakeholders in the value chain is crucial. This study implements a system approach to evaluate destination’s resilience building, in response to climate change. The main aim was to develop a data-driven ABM to help gather qualitative data through in-depth tourist interviews, to map the socio-economic network of Surselva-Gotthard region, from a consumer perspective. It is a qualitative case study and a follow-up of an earlier quantitative research by the ITF, which will also use the data to map and analyse the network. 15 interviews were col-lected, a response rate of 19.7%, which indicates its problems in data collection. There is evidence that ABM is applicable in mapping such a network.

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  • Chen, Yuan Amanda (2013): Social Media of Swiss Tourism at China. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This study aims to explore the relationship between social networks and company sites. Working process of social media will be assessed from a broader perspective instead of insight look. Besides, its analysis focuses on the perspectives of social strategy, measurement, organization and technology. The questionnaires target to explore the current situation of Switzerland Tourism Beijing office in the aspects of strategy, measurement, organization and technology›s priority. It finds that the disparity between theories and practices and how to enlarge Chinese market given the Chinese current situation. The limitation lies in how to manage certain social media with the absence of resources. However, free testing tools are not sufficient to finish the whole process of monitoring and analysis and lacking complete plan on social-monitoring objective and strategies. Four useful suggestions are mentioned, namely social strategy, measure-ment, origination readiness, and technology concerns.

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  • Dürr, Michael (2013): Acceptance of Mobile City Guides. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Mobile applications are experiencing a boom. Drawing on this trend, the thesis explores the acceptance of mobile city guides. Based on literature on the acceptance of innovations and mobile applications in tourism, a conceptual framework consisting of product-related and traveller-related characteristics was established. For analysing the influence of these characteristics on the acceptance of mobile city guides, quantitative data was collected using a fully-standardised online survey. The sample accounted for 305 city travellers originating mainly from Germany, Austria and Switzerland. Results show that the acceptance of mobile city guides is very high. The most significant influence can be assigned to the relative advantage as perceived by travellers. Moreover, the age of travellers and their ICT behaviour were of huge importance. Considering the functionalities travellers identified «Location-Based Services» and «User-Reviews/Recommendations» as particularly attractive.

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  • Friess, Charlotte (2013): A sustainable approach to rejuvenating tourism in Martinique. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The inbound tourism in Martinique is in decline and needs a sustainable rejuvenation. The theoretical foundation provides with the principles of sustainibility as a new path of development. Then it reviews the Tourism Area Life Cycle in order to analyse the situation and explores the push and pull factors for a useful understanding of the needs of the target segment. Nevertheless, the literature does not offer the push and pull factors needed for rejuvenation. This gap gets filled with a deductive approach of a single explanatory case study based on a mixed method. As a result the escape of the everyday life and adventure and excitement are defined as the push factors and the beach represents the pull factor. These findings from the demand side implies adequate marketing measures. From a supply view, some assumptions have to be made to provide with a supporting policy framework. Finally a sustainable rejuvenation is achieved by taking into account the pillars of sustainibility.

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  • Heeb-Lendi, Monika (2013): Tourism Awareness in the Destination Heidiland. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Alpine destinations face changing frame conditions and hence, service quality and hospitality are increasingly important. However, the success of a tourism destination not only depends on the performance of service providers but also on the residents who are an integrated component of the tourism value chain. Hence, tourism awareness can be regarded as the basis for a high level of service quality since it positively affects the acceptance of tourism and the tourism culture in a destination. The destination Heidiland is not a historic tourism destination with a traditional tourism mentality and thus, tourism awareness is expected to be rather low. This study sets out to analyse and describe the level of tourism awareness in the destination Heidiland aiming to discover the need for action and to deduce measures to enhance tourism awareness. The study is based on a mixed method approach to investigate the attitude of direct beneficiaries (service providers), indirect beneficiaries (residents) and opinion leaders (cantonal council, communal authorities). The literature review has been supplemented by an online survey with 800 residents as well as 30 semi-structured interviews with service providers and opinion leaders from politics and communal authorities.

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  • Küng, Nicole (2013): Regional and Regional Organic Food Products as Success Factor for Tourism in Grisons. From a Customer Point of View. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Integration of regional and regional organic food products within tourism is seen as great opportunity for sustainable development of both, tourism and agriculture in rural, nature-based tourism destinations. To find out if regional and regional organic food products can be seen as success factor for tourism in Grisons the topic has been investigated from a customers’ point of view. In order to answer the formulated research questions a three step integrated investigative research approach based on the principles of scientific research has been implemented. To find out about guests’ attitude towards and differentiation between regional and regional organic products a guest survey has been conducted. For the investigation of measures already taken and planned in future by the supply side to integrate regional (organic) products into tourism in Grisons, expert interviews have been conducted. Finally, best practice examples have been analysed in order to make recommendations of how integration of regional (organic) food products into tourism can be further enhanced.

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  • 2012

  • Fehér, Patrik (2012): Effects of Web-Based Features on Destination Image. Analysis of the Destination Bodensee-Vorarlberg. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Main objectives of this Master thesis are measuring travellers’ overall image perception concerning the destination Bodensee-Vorarlberg in Austria and revealing coherencies between the destination image and new web-based features, frequently applied on the websites of DMOs. Hence, a multi-method approach is used, involving a theoretical summary and a practical application of the Delphi method, the Kano model and the implementation of an image measurement study. As the main result of the research, several correlations have been discovered between development of the ICT and tourism sectors. Nonetheless, application of the Kano model allows decisions concerning the implementation sequence of webbased features, which serves as a guideline for cost- and time-effective improvement of the Bodensee-Vorarlberg DMO’s website, aiming at effectively influencing travellers’ image perception, further differentiating offered products and services from competitors in the future.

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  • Kalsbach, Luisa (2012): Choice of Event Locations. How Customers Perceive the Value of Event Locations on the Case of the ZENDOME. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: This master thesis in hand explores the value that customers place on the ZENDOME – a geodetic tent capable to host different kinds of events. To be able to market the ZENDOME and to find the right location for further events, the customer is considered a key element. Therefore the decision criteria different customer groups make to book an Event and the values they reflect are taken into consideration. With reference to literature and cases, a survey has been made as the major data source and to reveal customer behaviour, perception, and potential target groups. The results show that the ZENDOME is indeed perceived as qualitative higher and that an additional value is seen. Further the analysis reveals that a significant amount of people consider paying more money to experience an event in the ZENDOME. A longer drive is also considered by some of the survey participants. Also indications for a potential target group became apparent. Understanding these can assist Company Baumgartner Ltd. in decision-making and implementing marketing strategies to successfully sell and produce events in the ZENDOME.

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  • Nabitz, Stephanie (2012): A Purist-Scale for Mountain Huts. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The thesis deals with the derivation of a purist-scale for mountain huts based on customer's expectations in comfort. Attributes are collected through literature in the first place and verified or developed through qualitative interviews afterwards. Three diverse mountain huts are the basis for investigation. Participants for the interviews have been chosen from the supply and demand side. With supply side, experts from SAC responsible for one of the three evaluated mountain huts are meant. On the demand side, guests staying at one of the three huts have been asked to participate. Based on the identified attributes a self-completion questionnaire has been developed asking for the importance of single attributes. In order to analyse the questionnaire the purist-scale is clustering huts into different categories. Depending on the numerical value derived from the questionnaire guests can be classified into different groups matching a category and indicating a certain level of plainness.

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  • Schlutius, Ingo (2012): Adaptation to Climate Change in Alpine Destination. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Alpine destinations in the European Alps experienced a warm and dry winter in 2010/11. After the winter 2006/07 it was the second snow sport season within five years with unusually low snowfall. The study analyses the effects of the snow deficient winter 2010/11 on ski area operations in three steps. First, meteorological data provides an overview of the weather, then financial statements reveal the impacts on ski area operations and finally, interviews with ski area managers show their perception of climate change and vulnerability of their destination. Results reveal that the direct impact of climate change can be reduced effectively by technical snow making while indirect effects in the form of customer perceptions are far more difficult to resolve. The importance of mitigation is acknowledged and implemented in single projects. To increase the eco-efficiency while increasing the attractiveness of destination, the suggestion is made to include the journey into the product offer.

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  • 2011

  • Bauer, Verena (2011): The Marketing of Senior Tourism. An Application of the AIO Segmentation Model. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The study applies the AIO (Activities, Interests, and Opinions) segmentation model for senior travelers. The demographic change is omnipresent in many parts of the world and entails an increasing proportion of elderly persons among the population, which are characterized by better health, rising life expectancy, wealth and the eagerness to travel. Due to these reasons, the travel and leisure industry is constrained to increasingly focus on the mature market. The study confirmed the validity of the AIO segmentation model with the help of 35 VALSTM lifestyle statements, leading to a three-cluster solution. Applying the segmentation result to the travel characteristics defined in the consumer decision making process, the clusters can be described in a differentiated way. Various sociodemographic characteristics, the health condition as well as certain travel behavior issues were recognized as being influencing factors for the travel choices of senior travelers.

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  • Kalsbach, Luisa (2011): Strategic positioning of a destination. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The master thesis in hand deals with the destination of Andelsbuch, a village located in the region Bregenzerwald, Austria. With reference to literature and recent cases the momentary situation and tourism potential is analyzed. Interviews are used as the major source for data collection. The results show the contradictory development of Andelsbuch in contrast to the surrounding region. Tourism has been important but as the surrounding destinations evolved the municipality experienced a drop in visitor numbers for many years. By using the analyzing techniques of the tourism life cycle, product classification, SWOT analysis, stakeholder model, and the branding pyramid the situation in Andelsbuch is analyzed and evaluated.

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  • Schneider, Katja (2011): Climate Change and Social Network Functions. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: The social network analysis indicates actors who have a good connection within the network. These are key actors, namely Gatekeeper and Broker, and they occupy certain and specific functions within the network. Gatekeeper and Broker are able to enhance the flow of communication and information within the network. In addition they might enable isolated actors being better networked. By conducting qualitative interviews the research tries to evaluate the network of tourism stakeholders in Disentis – Sedrun – Andermatt, its functions, problems and opportunities.

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  • Sukhija, Mark (2011): Qualitative Analysis of Image Success Factors. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: A national case study was undertaken comprising 136 wineries from 10 regions across New Zealand in a stratified random sample. A content analysis of the internet presence was undertaken and an inspection of Web 2.0 deployment and adaptation rates was undertaken. Individual websites were manually coded and Web 2.0 APIs were employed to gain data about the sample population in a consistent and reproducible manner. This study substantially increases the generalizability of previous works on the benchmarking and competitive analysis of the wine and wine tourism industry. The application and extension of a pre-existing model to encompass new metrics provides an insight into how the tourism-orientated wineries fair in comparison to traditional wineries.

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  • Walser, Roger (2011): Qualitative Analysis of Image Success Factors. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Academics, consultants and practitioners like to assure themselves and each other that destination image perception of tourists is one of the most influencing aspects when tourists evaluate their destination to visit. As time and money are limited, it is critical to invest in the most effective and efficient key success factors. This study examines which image dimensions are influencing tourist destination image perception. These are recognized to be natural resources, general infrastructure, tourist infrastructure, culture, history and art, political and economic factors, natural environment, social environment, atmosphere of the place. Based on these dimensions and the main attributes, the author has proposed a qualitative analysis to uncover the main success factors and their causal relationship.

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  • Waschke, Katharina (2011): How much Tourism Attraction is in Construction Sites?. Masterarbeit. Hochschule für Technik und Wirtschaft HTW Chur, Chur. Institut für Tourismus und Freizeit (ITF).

    Abstract: Attractions form one of the most important parts of the tourism system and the tourism literature offers many different typologies and criteria for the numerous types. The thesis is concentrating on an attraction that is not possible to be put in any given criteria: construction sites. Certain constructions offer the interested public more than only the anonymous constructions but install visitor centers and guided tours. They are only temporary attractions because once the work is finished the attraction vanishes as well. The tourism literature however only indicates temporary attractions as events, which the construction sites are not. The research aims on finding out whether some sample construction sites fulfill certain criteria that make it possible to label the sites as tourism attractions. Further, it was investigated what typology can be found in order to suggest new types to place the construction sites within the tourism attraction research.

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