FN ISI Export Format VR 1.0 PT J TI Communications Concept for the New Experience Path AF Zimmermann, Roger AU Zimmermann, R AB Tschiertschen as part of the Schanfigg valley intends to adapt their product range. Therefore, they want to provide an additional touristic product. Mainly, daily visitors from several target audiences are aimed to be attracted with the construction of an experience path. The Bachelor thesis processes the steps of a communication concept from the analysis of Tschiertschen’s initial situation to the performance review of the communicative measures. Principally, the experience path operators are provided with an overview of the possibilities in communication. Moreover, the thesis highlights the financial expenditures. Event though, the expenditures might be in excess of the budget, the provided information serve as basis to become aware of what financial resources are needed to market the product properly. Finally, several suggestions for the implementation of the path from planning, financing, designing, to the construction and the sustainable use are given. Therefore, best practice experience paths were analysed and responsible managers in Switzerland and Austria interviewed. Additionally, data has been gathered from interviews with local businesses, the general manager, several visitors and guests of Tschiertschen. ER