TY - THES AU - Löhrer, Lea T1 - Airport passenger leakage in Zurich T4 - The situation in Central Switzerland DA - 2022 CY - Chur PB - Fachhochschule Graubünden A3 - Wittmer, Andreas AB - Airport passenger leakage has always been a topic of interest for the aviation industry as knowledge about leakage of a certain airport not only is very valuable but also because it gives a lot of insight into how air passengers take decisions. The aim of this individual bachelor thesis is to analyse the passenger leakage which is occurring at Zurich airport, mainly to the airports in Basel and Milano. It describes why passenger leakage exists in the first place by discussing the theories of consumer behaviour, bounded rationality and customer value which then are brought together to form a new model. Further on, the specific characteristics of Zurich airport are looked at and then integrated into the model. Additionally to the literature research, expert interviews have been conducted as well as an online survey among the general population of Central Switzerland. Finally, based on the results of the research, recommendations are formed to counteract the leakage at Zurich airport. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -