TY - THES AU - Ulrich, Sylvie T1 - OpenAir St.Gallen – Visitor needs and expectations T4 - Options for additional offers on the festival ground DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Heeb, Monika AB - The OpenAir St.Gallen (OASG) is one of the oldest annual music festivals in Switzerland, taking place in the Sittertobel of St.Gallen. In the highly competitive music festival market, the OASG is facing the challenge to satisfy the constantly changing visitor needs and expectations. In particular the fact that many festival visitors leave the site during the day in order to satisfy their daily requirements poses a fact that the OASG aims to change. Therefore the main objective of this Bachelor thesis is to figure out the main needs and expectations of the OASG visitors, and getting the knowledge for adjusting and adding on-site offers in order to satisfy them. In order to do so the author implemented methodological approaches such as a profound literature review supplemented by a benchmark study with several similar national and international music festivals, a quantitative visitor survey during the festival days, and few expert interviews. The findings of the different research methods support the development of new on-site offer concepts for the recommendation. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -