TY - THES AU - Jufer, Anthea T1 - The Swiss trade fair market and the role of sustainability T4 - Identification of short-, middle- and long-term fields of action for trade fairs of the BERNEXPO, with the aim to achieve the market required position in the field of sustainability (an economical, social and ecological approach) DA - 2013 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Luthe, Tobias AB - The purpose of the thesis is to identify whether the issue of sustainability is relevant to fairgrounds in Switzerland. Furthermore it proposes recommendations for the company BERNEXPO that, according to the literature and findings, are demanded by different actors of the trade show market. Firstly, different fairgrounds were looked at in order to identify what they already do in the area of sustainability. Additionally, expert interviews with different actors of the trade show industry were carried out. The research gave insight that sustainability is desired from these different actors of the trade show market. It also shows which benefits are derived by applying sustainable measures at a fairground. Moreover it provided information how sustainability can be applied in general and whether a sustainability certificate would bring a strategic advantage for a Swiss fairground. The conducted interviews helped to make recommendations for the company BERNEXPO and its future. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -