FN ISI Export Format VR 1.0 PT J TI Destination Rwanda from Genocide to Role Model AF Zosso, Anita AU Zosso, A AB The Whitestyle Open is a freestyle competition for freeskiers and snowboarders, established by a group of friends in 2006 and is now a set date in the event agenda of Mürren in the Bernese Oberland. The event program offers on the one hand the big air contest as the heart of the event and on the other hand ski and snowboard test days as well as an after party. The event grew tremendously over the past few years and gained importance by becoming a member of the Swiss Freeski Tour and the Audi Snowboard Series. However the potential of the organizing committee is still not fully exploited due to the fact that they do not have any internal structures. Therefore this thesis provides recommendations to firstly optimize the internal structure by implementing the developed organizational tools and secondly to improve the stakeholder management with given resources by applying the developed strategies. The recommendations derive from a theoretical framework on the one hand, which is based on existing literature of the three topics, business process optimization, event planning and lastly stakeholder management. On the other hand interviews with experts of the event industry were conducted. ER