TY - THES AU - Gross, Lara T1 - Female Future Ski T4 - Increasing the Attractiveness of the Ski Region Flims/Laax/Falera in Winter under gender-related aspects DA - 2013 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - Swiss winter destinations face harsh competition arising through globalisation and other variables. Diversity and adaptation of products and services offered in winter sport destinations is the most crucial factor for assuring prolonged success. It is therefore the aim of this study to explore and critically assess gender-related differences in regards to expectations, perception, evaluation and demands of alpine winter sport offers. Women in particular are at the centre of attention in this thesis, since female needs and preferences are a central issue in a more pointed consideration of the design and selection of future products and services. Due to the lack of research done in the field of gender analysis in the winter leisure industry, the task was evaluated in an explorative method consisting of three expert interviews, secondary data and a qualitative online questionnaire. At the end, recommendations based on the findings were given for the Weisse Arena Gruppe. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -