TY - THES AU - Müggler, Christian T1 - Kuoni’s Stakeholder Communication in Corporate Social Responsibility T4 - Review from status quo to how it will develop in the future DA - 2010 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Luthe, Tobias AB - Since Kuoni implemented its Corporate Social Responsibility (CSR) strategy, it has striven to accomplish a positive contribution to sustainable development. An important aspect is to make customers aware of sustainable issues. Together with the help of the tourism service chain, this Bachelor thesis examines where and how sustainable aspects can be integrated in customer communications. The paper is structured in four main parts. Firstly, the literature review gives insight into sustainable tourism development and the role of CSR associated with stakeholder collaboration. The tourism service chain as well as sustainable marketing and communications complete this part. Secondly, the current situation of Kuoni and its CSR is analysed. In the third part, surveys and interviews with Kuoni customers were conducted in order to investigate two holiday trips. Finally, the practical findings and the theoretical approach are compared in order to answer the research question. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -