TY - THES AU - de Anta, Sofia T1 - Repositioning of Winter Alpine Huts for Mountain Gastronomy T4 - A Marketing and Business Concept for the «Alp Scharmoin» in the Lenzerheide DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schmidt, Alexander AB - The most important components of a successful ski area are, apart the ski slopes and their accessibility, the available gastronomy offers. To increase the gastronomy offers attractiveness, is a continuous task of tourism. Therefore, the Lenzerheide Bergbahnen AG, having a wide influence on the local gastronomy, decided to extend the numbers of unique restaurants. The aim of this paper is to examine whether a repositioning of the Alp Scharmoin to a restaurant is not only a vision but also feasible. Among others, different questions will be addressed, as for example, identify a new type of gastronomy offer, build a unique selling proposition, a detail menu card and interior design. All these questions will be answered within this bachelor thesis. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -