FN ISI Export Format VR 1.0 PT J TI Leadership 3.0 AF Lüchinger, Janine AU Lüchinger, J AB The Generation Y is coming. As the Baby Boomers retire and the young professionals known as the Generation Y enter the working environment, many companies are facing problems, which is caused by this generational shift. It is said that this generation differs widely from their predecessors. Therefore, the young professionals will bring in a new style and perspective to the workforce, forcing organizations to adapt. This bachelor thesis explores the challenge of attracting, leading, and retaining the Generation Y while meeting their needs and expectations in order to make a company a place where young people want to stay. The main goal of the thesis is to develop a concept for travelwindow AG, an online travel agency located in Zurich. The research paper consists of a literature review that provides basic knowledge in order to put the empirical part into context, which comprises a survey with 170 students, in-depth interviews with the company heads of three different firms, and lastly a survey conducted with the workforce of travelwindow itself. Finally, recommendations for travelwindow are deduced from the findings. ER