FN ISI Export Format VR 1.0 PT J TI Product Development in the Field of Event Planning and Management AF Godenzi, Alfredo AU Godenzi, A AB The Adventurists is a UK based company offering different adventure events spanning across the globe. The company has been growing rapidly ever since its first adventure in 2004. One of the definitions of adventure is that the outcome of the undertaking is unknown. This means that The Adventurists have to be constantly on the outlook for new adventure ideas, as their old ones have the potential of not being perceived as adventures any longer by potential customers because so many participating teams have done it before. This and the fact that the company’s ambitious mission is to save the world by making it a less boring place and by trying to raise more and more money each year means that they are pursuing a growth strategy. This Bachelor thesis attempts to find The Adventurists’ next adventure by respecting the requirements given by the company. The challenges were that The Adventurists have not applied any specific tools or methods in the past to identify their target groups and their needs. There has never been a need for that as all of their products sold out, sometimes within minutes. ER