TY - THES AU - Huber, Annina T1 - Promotion of Snow Sports in Switzerland T4 - Analysis and Development Concept DA - 2009 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schocher, Jon Andrea AB - Not only since the threat of climate change, the economical crisis or the change of values the Swiss youth is not very active in snow sports anymore and snow sports school camps are vanishing. This thesis deals with the promotion of snow sports in Switzerland. It aims to analyze the present promotion efforts and to come up with concise conclusions and recommendations to improve the current situation. To complete the task it studies several Swiss institutions, their medium- and large-sized promotion programs of skiing, snowboarding and cross-country skiing for the youth aged 5 to 15 years in Switzerland. Benchmark tests with Austria and Germany, which are important competitors within the tourism- and snow sports industry, reveal significant differences. In conclusion, this thesis develops new approaches for a long-acting and sustainable concept for promotion of snow sports in Switzerland. It consists of suggestions for Switzerland in general as well as reactions to particular institutions. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -