FN ISI Export Format VR 1.0 PT J TI Cultural activities in the tourism industry of Kazakhstan AF Seuret, Zulfiya AU Seuret, Z AB With the rising interest in traveling and easier access to other destinations, travelers are interested in new authentic experiences. Kazakhstan, a country in Central Asia, possesses reserves, lakes, deserts, forests, and many other cultural heritages. This study will investigate the cultural activities which could trigger European tourists and motivate them to travel to Kazakhstan. Qualitative research based on the semi-structured interviews with Kazakh and European tour operators and European tourists will provide insights into the travel preferences of European tourists. The received outcomes will help identify new opportunities for Kazakh tourism. ER