TY - THES AU - Trepp, Gian-Reto T1 - Cultural tourism T4 - Potential for cultural associations in the Grisons? DA - 2020 CY - Chur PB - Fachhochschule Graubünden A3 - Voll, Frieder AB - Tourism is an important economic sector for the Grisons. Winter tourism in particular plays an important role. However, the industry is facing major challenges: Climate change is increasingly leading to winters with little snow, particularily in low-lying regions. The question of how to diversify from winter business to alternative tourism offers is becoming more and more important. Cultural tourism could be one possibility: Cultural tourists are a well-educated and affluent clientele and are interested in the local, authentic cultural life. The Grisons have a long tradition of wind band associations and choirs, which could contribute interesting, authentic offers to cultural tourism products. Which potentials derive from cultural tourism for cultural associations in the Grisons? By means of a mixed-method approach, the Exploratory Sequential Design, this question was investigated with qualitative (expert interviews) and quantitative methods (survey). M3 - Masterarbeit Tourism M4 - Citavi ER -