TY - THES AU - Wäsch, Alexander T1 - Management and Evaluation of a Golf Event DA - 2008 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Tromm, Peter AB - The execution of golf tournaments plays an important role in most golf clubs. Due to the fact that golf clubs are mainly SME’s a professional approach to plan and execute tournaments is rarely used. The aim of this thesis is to develop a written paper which describes how to manage and evaluate a golf event. The paper is therefore divided into two parts. The first part is a theoretical approach on events in general. It consists of some definitions and analysis but mainly concentrates on the creation of event concepts, planning marketing activities, and sponsoring. The second part is a practical outline of a golf tournament which bases on the theory from the first part. It is arranged in a form which allows using the statements and explanations on any golf course. The paper includes many checklists and tables showing the process of organising golf events. A focus on the creation of sponsoring concepts and packages will help to attract new sponsors. In addition does the appendix include practice examples based on the requirements of the Golf Club in Alvaneu Bad. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -