TY - THES AU - Scheiwiller, Sergio T1 - Appropriate Marketing Tools to Approach the Chinese Market for the Destination of Verbier DA - 2020 CY - Chur PB - Fachhochschule Graubünden A3 - Dermont, Lisa AB - Until now, not a lot of Chinese tourists are coming to Switzerland in the winter season. The destination of Verbier now wants to enter the Chinese market for the winter season. Therefore, the destination has to be established in the Chinese market. The bachelor thesis gives an overview of the Chinese ski and winter sports market and of the particularity of doing marketing in China. To get a deeper insight into the topic, data has been collected through literature review and several interviews. Out of this information some suggestions of practical marketing tools are outlined for the destination of Verbier establishing the Chinese market. The bachelor thesis will, as an outcome, clarify why some specific marketing tools are more appropriate for Verbier when entering the Chinese market. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -