TY - THES AU - Stucki, Eliane T1 - DAKINE TRAILFOX – Freeride Rallye Flims – A Guest Survey T4 - An evaluation of visitors’ motivations, desires and needs DA - 2013 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Ruschetti, Paul AB - Offering a high level of service quality and succeeding in the fulfilment of customer needs is fundamental in the tourism industry. However, this requires the periodic analysis of current offers associated with a careful elaboration of targeted adaptations. This thesis is dedicated to the collection of visitor feedback at the bike event – DAKINE TRAILFOX Freeride Rallye in Flims. For this purpose, a summary of relevant literature has been elaborated as well as a chapter with background information about event details, biking as such and its significance in Grisons. In a next step, a standardised questionnaire was developed. During the event weekend, the visitors were asked to fill in the questionnaire. In this way, a sample of 101 visitors could be interviewed. Based on the findings a list of critical elements was collected. This shall enable the organisers to get an overview about the event’s strengths and weaknesses as well as a better understanding about the event from the customers’ perspective. The findings are of considerable importance regarding the subsequent development of targeted measures, aiming to further improve key factors and thus attract more visitors. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -