FN ISI Export Format VR 1.0 PT J TI Using an online contact platform as market communication tool AF Kälin, Michelle AU Kälin, M AB Trade shows have always been an important tool to acquire new customers and to conclude business deals. By integrating new media and Internet-based features fairs remain an attractive communication tool for companies in today’s business world. The external partner of this thesis, SuisseEMEX, kept up with the time by integrating several social media tools as well as the online contact platform «Meet & Match». This Bachelor thesis examines the efficiency of SuisseEMEX’s online contact platform and gives suggestions for improvement. In addition, it assesses the value visitors and exhibitors receive from the provision of a trade fair-supporting tool. In order to figure out what can be improved on the platform, a benchmark analysis, surveys with visitors and exhibitors as well as two interviews have been carried out. Based on the findings in the analysis part, an action plan was developed with recommendations for the advancement of the online contact platform. ER