TY - THES AU - Darlington, Rebecca T1 - Positioning of ‘Join The Crew’ in the Swiss Tour Operator Market DA - 2017 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Merkle, Thorsten AB - Join The Crew is a tour operator for sailing holidays offering trips to 18 different destinations in the Mediterranean, Caribbean and Baltic Sea. The main target group consists of people between the ages of 18 and 39 years. Currently, the majority of guests are from Germany, as the company has its roots in Heidelberg and Berlin. This Bachelor Thesis investigates the extent of prospective demand for this kind of holiday in the Swiss market. Furthermore, the target group, which consists mainly of students and young professionals, is examined in detail in order to enable effective targeting. This objective is achieved by means of a survey methodology. A survey has been conducted in the Swiss market in order to provide data for the estimation of the market size in Switzerland. Data analysis has furthermore allowed determining the most efficient ways of addressing potential customers in the Swiss market. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -