FN ISI Export Format VR 1.0 PT J TI Students as Multipliers and Ambassadors for a Tourism Destination AF Eisner, Tobias AU Eisner, T AB The competition in today’s tourism industry is ever growing. This competition is not only national or regional, but also due to the vast development of globalization, worldwide. This increased competition among destinations to attract tourists and thus secure their surviving, forces the tourism industry to continuously investigate into innovative marketing practices to further stay competitive. This Bachelor thesis examines how the destination of St. Gallen Bodensee can benefit from an innovative concept to incorporate the students and alumni of local university into their marketing activities and thus increase their competitive advantage among other destinations. The thesis is based on theory that handles the different keywords from the title and uses the applicable contents. Based on the relevant theory a Survey addressed towards the Students and Graduates was developed to gain further insight into the topic. The theory and the first hand research in combination are then used to develop a suitable strategy that can be implemented into the business of St. Gallen Bodensee Tourism. The outcome is then examined with suggestions and further steps for the organisation to consider, in case of realizing the findings of the Bachelor Thesis. ER