TY - THES AU - Kummer, Izabella T1 - The Luxury Hotel Spa Industry T4 - Case Study of the InterContinental Hotel Spa´s DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Voll, Frieder AB - This Master Thesis is focusing on spas, which are operating in luxury hotel chains. It aims to provide a comprehensive picture of the wellness markets current situation and its presence in the luxury hotel chains. In the framework of a case study this study is examining the InterContinental Spas current operation and its future possibilities. The paper has two parts. The first part is a quantitative analyzes, in which 18 InterContinental Spas are analyzed, based on 7 key indicator group category. The second part of the study is a qualitative discussion, where the immeasurable characteristics of the spas are discussed. This study is explaining why spas can`t be simply described in a quantitative way, what are the advantages and disadvantages of spas standardization efforts, what is the difficulty in selling intangible goods and how experience economy is present within this industry? M3 - Masterarbeit Tourism M4 - Citavi ER -