FN ISI Export Format VR 1.0 PT J TI Business plan for a new Discotheque in Kreuzlingen (Luc’s) AF Baumann, Lucas AU Baumann, L AB The new Discotheque in Kreuzlingen, called Luc’s, will be the first and only Discotheque in the region. It is located in the center of Europe, near the border to Germany. We will provide a unique service to our guests and impress them with an extraordinary atmosphere. Our charming and cheerful employees will anticipate your every need. Our goal is to make our guests happy and make them feel at home. Luc’s will feature different live bands in its unique Jazz Corner and present music from all over the world – from Jazz and Blues to R&B. We analyzed the market and created a strategy for it with the help of a financial plan. Objectives and Goals: • Development of the Product: The first step is to develop a unique package of products and services. • Reach Break-even in the first year: The short term goal must be to reach the break-even point in the first year. If this fails, future development is in jeopardy. • Make Profit: Every company needs to generate profit. Otherwise, it cannot survive in the long run. • Develop a chain in Switzerland: After two years of experience and earnings, it is a long term goal to develop the brand throughout Switzerland and create a chain. • Expand the chain worldwide: This is in the very distant future. But if the system works as planned – why not? One has to be future-oriented and optimistic every single day. Luc's Discotheque in Kreuzlingen will be founded in the first quarter of 2004. It will be privately owned by Lucas Baumann and Fabian Brandes. It will be a limited liability company (GmbH, Gesellschaft mit beschränkter Haftung) because of the start capital of a minimum of CHF 20,000.00. In addition, two founders are required. The realization of this project in Kreuzlingen would be worth it. But still it is important to keep in mind that one has to be futureoriented and optimistic every single day. ER