TY - CHAP SN - 9781315566351 AU - Wittmer, Andreas AU - Hinnen, Gieri T1 - Airline passengers T2 - Air Transport Management. An International Perspective ED - Budd, Lucy ED - Ison, Stephen PY - 2016 CY - London PB - Routledge, Taylor & Francis Group ET - 1st Edition SP - 139 EP - 149 AB - Psychographic segmentation focuses on trip motivation, engagements, values, attitudes, interests, opinions, personality, behaviour and lifestyle characteristics. These characteristics might indicate why a specific product category is preferred but not why a specific product was chosen. The biggest challenge with psychographic segmentation is that these criteria are often more difficult to measure than demographic segmentation criteria. Psychographic variables include: trip motivation: the reason for travelling, such as business or leisure; destination; length of flight: short-or long-haul; length of total time away from home; travel class: economy, economy plus, business or first class; travel experience: frequency of flying; cultural background of the passenger; airline preference. This may be based on the business model of the airline (such as a full service, low cost, or charter), its perceived safety and service standards, its brand value and reputation (high quality or low cost), its cultural resonance and familiarity to the passenger, and whether or not it belongs to a global airline alliance; membership of an airline or airline alliance loyalty programme, account balance and status level; seat preference (whether for a particular seat, an extra-legroom seat, an aisle seat or a seat in a child-free quiet zone); environmental considerations: age of the aircraft and the airline’s environmental credentials. Y3 - 10.4324/9781315566351 M4 - Citavi ER -