TY - THES AU - Etter, Tamina T1 - Creation of events to intensify fan engagement with the Alfa Romeo F1 Team DA - 2022 CY - Chur PB - Fachhochschule Graubünden A3 - Schmidt, Alexander AB - The Alfa Romeo F1 Team is one of ten racing teams competing in Formula 1. The aim of this study is to find out which criteria can be used to design an event in such a way that fan engagement with the Alfa Romeo F1 Team can be intensified. For this purpose, the following research question is posed: How can an event plan be sensibly designed to intensify fan engagement around the Alfa Romeo F1 Team?  To answer the research question, a mixed method approach was applied. For this purpose, an online survey was conducted. Furthermore, expert interviews were held. The interview partners were experts from the industry, who have all been in contact with Formula 1 for several years. Among other things, it was examined what a potential target group looks like, how this target group has developed over the years, what demands the target group has of a fan event, and what points stand out. Finally, these findings were used to create an event concept that can be used to intensify fan engagement. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -