FN ISI Export Format VR 1.0 PT J TI Utilization of the Transport Cable Railway Flimserstein as a Tourist Attraction AF Michel, Fredi AU Michel, F AB The aim of this paper is to find out whether the transport cable railway Flimserstein can be used as tourist attraction. In the first part, the actual situation including positioning within the existing brand strategy of Flims is introduced. The next chapter focuses on the definition of an innovative model with the important milestones and project steps. The model shows the actual procedure of the main part of this thesis. It starts with an analysis and strategy. Out of that a business idea is worked out for that specific project. In a next step new products are introduced as well as a conception development for the whole project. The new products are divided in core products, in facilitating and supporting products as well as in augmented products. Furthermore a feasibility study is made to prove whether a realisation makes sense, not only in an economical but also in an ecological and social way. In addition a business plan illustrates different solutions for the cable railway as well as for the other products and services and provides information about costs, prices and investment. Last but not least suggestions for a project timetable are made and the most convenient communication tools are mentioned. ER