FN ISI Export Format VR 1.0 PT J TI Film tourism AF Bürli, Sandra AU Bürli, S AB Graubünden Ferien is the destination management organization of the canton of Grisons. One of its aims is to promote tourism and attract visitors through the appliance of different marketing strategies. In times of declining visitor numbers and overnight stays in the region, it is of vital importance to seek new marketing possibilities, in order to stand out against the competition. This Individual Bachelor Thesis analyzes the marketing tool film tourism and its potential for Graubünden Ferien to promote tourism in Grisons. First, an insight into the theoretical background of film tourism is provided, followed by an analysis of the film tourism industry based on findings of expert interviews. Finally a discussion about the interpretation of the findings and practical recommendations on the implementation of a film tourism strategy for Graubünden Ferien are given. ER