FN ISI Export Format VR 1.0 PT J TI Promotion Concept for the regional commercialisation of “CongressEvents St.Gallen” AF Schönauer, Tamara AU Schönauer, T AB CongressEvents St.Gallen is a business unit of Genossenschaft Olma Messen St.Gallen. As a congress centre the department is responsible for the successful organisation of approximately 100 events a year such as congresses, banquets, concerts and cultural events. Besides the expertise and creativity of the personnel, they have an extensive network of reliable service partners, who can be called upon to assist with customer requests. Furthermore, the venue, located centrally, is furnished with modern and convertible facilities enabling parking spaces for up to 1000 vehicles. This Bachelor Thesis defines a promotion concept for the regional commercialisation of CongressEvents St.Gallen including a compilation of marketing measures to raise the level of awareness of the fairground in the companies. Within the analysis of the initial situation, a survey with companies was undertaken to identify the person accountable for organising events within the company. ER