FN ISI Export Format VR 1.0 PT J TI The Impact of Demographic Change on European Tourism AF Burgaretta, Samira Venerina AU Burgaretta, SV AB The Swiss tourism industry is an important economic sector for Switzerland, especially for the Grison’s Alpine regions. Tourism provides about 6% of export income, being approximately 15.6 billion CHF. Since demographic change has had an impact on the tourism industry as well as several industry sectors, this thesis aims to discover if demographic change impacted tourism supply, product development, infrastructure, marketing / communication of destinations. This investigation will also explore the change of the travel behaviour as well as the needs of the baby boomers. With the help of a literature review and 16 semi-structured interviews, the awareness of the respective person in Alpine destinations and the baby boomers was identified. On one hand, the awareness of demographic change is quite high however the strategies of the different destinations are not completely focused on the baby boomer generation. On the other hand, the demand side changed regarding their travel motivation. ER