TY - THES AU - Kiener, Patrick T1 - Developing a Gastronomy Concept for the new Arena of the ZSC Lions DA - 2016 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Hörburger, Norbert AB - The ZSC Lions are currently in the planning phase of a new ice hockey arena in Zurich Altstetten. Therefore the implications of an establishment of a catering and hospitality department in their sports organisation have to be evaluated. The increasing importance of sports event marketing and the optimisation of value creation activities in sports organisations require a combination between sport, entertainment and business. This bachelor thesis contributes to the sports management field by analysing and discussing critical success factors as well as identifying trends about in-/outsourcing of catering and hospitality services in sports venues. Beside a literature review, expert interviews were conducted in order to gain a solid base for the decision. The results were used to provide recommendations for possible strategies regarding the organisation of the new catering department and the marketing of the venue for hockey and event operations. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -