FN ISI Export Format VR 1.0 PT J TI Road cycling potential in the Andermatt Holiday Region AF Stadler, Rilana AU Stadler, R AB The popularity of road cycling has been increasing within the last couple of years and continues to do so. Road cycler are searching for new challenges, experiences or beautiful landscapes. Surrounded and connected by eight alpine road passes as well as being part of events such as the Tour de Suisse 2021, Alpenbrevet and Chasing Cancellara, Andermatt shows increased potential for becoming a successful alpine road cycling destination. This individual bachelor thesis investigates the current situation of the Andermatt Holiday Region and its potential in the road cycling segment. The goal is to determine possible improvements and recommendations for the region in order to exploit its full potential within this segment. These recommendations and improvements are based on success criteria evaluated from conducted expert interviews in combination with a competitor analysis of Andermatts direct competitors. ER