TY - THES AU - Williams, Kofoworola T1 - Nigeria As An International Tourism Destination T4 - The Role of Music and Fashion In Promoting Tourism DA - 2020 CY - Chur PB - Fachhochschule Graubünden A3 - Baumgartner, Christian AB - Globally, tourism has become a major economic contributor, although, the developed countries account for a higher proportion of global tourism, many developing countries are beginning to take advantage of the huge opportunities offered by tourism. However, only developing countries with effective natural and man-made tourism supporting and enhancing infrastructure have been able to develop their tourism sector and seize the attendant advantages. Why not Nigeria? Nigeria has all it takes to make her an international tourist’s destination yet fail to take advantage of the huge opportunities offered by tourism. The conclusion of the study outlines that there is hope for the Nigeria tourism industry and that there is room for the creative industries of fashion and music to make a vital contribution to tourism in Nigeria. However, this depends on the development of a separate framework for fashion and music industry tourism in Nigeria, better marketing, and security. M3 - Masterarbeit Tourism M4 - Citavi ER -