FN ISI Export Format VR 1.0 PT J TI Integration of Educational Interests into the Snow Sports Week Eastern Switzerland AF Schaub, Melanie AU Schaub, M AB In the last 10 years the ski destination in Switzerland suffered from declining snow sport participants. Therefore the association of cable car companies Eastern Switzerland (OSVS) implemented an initiative called “Snow Sports Week Eastern Switzerland”, with the objective to counteract this development. During the ten years of successful implementation, several problems occurred: Such as an overstressed ski area due to lack of capacities and the missing relation to winter and snow of schoolteachers. The latter will be conducted in this thesis in order create an attractive product for teachers and accompanying persons aiming to initiate further studies and researches. Firstly an extensive literature review will be executed. This gives an overview and crucial information for the analysis, which incorporates two components: Expert interviews and a questionnaire among schoolteacher, who already participated at the “Snow Sports Week”. More precisely, expert interviews deliver the framework to develop this questionnaire, whereas the questionnaire provides the assessment of needs of schoolteachers. ER