TY - THES AU - Mohr, Philipp T1 - Market Potential of Organized Graduation Trips in the German Speaking Part of Switzerland DA - 2007 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Scherrieb, Heinz Rico AB - The organized graduation trips are an upcoming entity in the Swiss travel market. In Austria the trend exists since years and is ready to move over to Switzerland. To assess the differences and to enable an appropriate market entrance for Splashline Austria Ltd. the Swiss market was observed. The paper is divided into two parts. First psychological and social phenomena as well as motives influencing the graduating students are elaborated on. Additionally the main features for future marketing were derived and a comparison of the history of both countries was incorporated. The second part analyses the Swiss market for graduation trips based on a survey. It shows which trends are coming up and which criteria have to be met to position Summersplash in the Swiss market. Through the comparison of theory as well as of Summersplash Switzerland to Summersplash Austria the potential for the Swiss market is elaborated. Based on the market and company data, the findings of the survey and the interviews the chances and risks for Summersplash Switzerland are derived. For the smooth execution of the organized graduation trip the future potential of the Swiss market is deduced and necessary steps are recommended. M3 - Diplomarbeit Tourismus M4 - Citavi ER -