FN ISI Export Format VR 1.0 PT J TI Marketing and Business Development Strategy for LinguaService AF Furger, Karin AU Furger, K AB As an effect of internationally acting companies and an advanced globalisation, the importance of languages has increased. LinguaService, a language travel agency located in Trimmis, has been operating in the market for 15 years. However, the market had been a source of considerable changes in the past. What are the future success factors in this business? The aim of the paper is to evaluate the potential of the market as well as the company and in the end to work out a marketing and business development strategy for the future. The paper can be divided into two parts. The first one has its focus on the market and company analysis. Firstly, the language travel market is examined including consumers’ opinions and the assessment of other market players. Secondly, the company’s strengths, weaknesses but also opportunities and threats are evaluated. After having analysed the current situation, the focus lies on working out a strategy for the future. Not only is the strategic direction of the company concerned but also specific parts like marketing activities. Furthermore, marketing measurement methods are developed with the goal of controlling the effectiveness of the marketing activities. ER