TY - THES AU - Steiner, Katja T1 - Market analysis of England regarding Medical Tourism T4 - Comparison of intentions and effects applied to SBB DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kogler, Aurelia AB - Hirslanden has 16 hospitals in Switzerland and is well known for its first class customer-oriented quality. Hirslanden International, an own department within Hirslanden, focuses on the administrative work of international patients; whereby currently agreements with agents and insurances mainly exist in Russia and the Arabic countries. Hirslanden International’s aim is to find a politically and economically stable country for new arrangements. Medical tourism in England is growing, driven by the incredible waiting list for medical treatments. This but also factors like financial resources of the middle class, entry requirements for patients in Switzerland, as well as mentioned above, the political and economical situation in England, might make England a potential market for Hirslanden International. Therefore, this bachelor thesis provides an analysis of the English market based on medical tourism and shows if there is potential for Hirslanden International. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -