TY - THES AU - Hanssen, Ragnhild Annette T1 - Business Plan T4 - CM Events and Spa – Events for and with career women of today and for the future DA - 2005 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Moore, William H. AB - CM stands for Chick Management and projects the nature of the company and the image. CM is an event company with a SPA offering events for and with career women of today and for the future, planned to open in January 2007. The company is located north-west from downtown Oslo. The property consists of function rooms, accommodation, restaurant, lounge and a spa. Central aspects of our product including the design of the property are harmony, inspiration and motivation. The core business of CM will be to hold seminars on motivation, teambuilding and leadership for career oriented women in the Oslo region. Additionally we will target the leisure market and plan and hold events such as weddings and anniversaries, in order to fill periods of low-demand from the corporate market. CM will market its product through important partners, such as; Tyrifjorden Golf Club, Ringerike Tourist Portal and Norwegian Conference Hotels Affiliation. The major Norwegian newspapers will also be major marketing tools. Additionally we will tie important relations with future customers through sales calls. We will also be present at different trade fairs for different industries, including; the tourism fair in Oslo. CM has future plans of growth and expansion, and aim to open up their second property by the end of 2010. M3 - Diplomarbeit Tourismus M4 - Citavi ER -