TY - THES AU - Boltshauser, Jasmin T1 - How to make the appearance of Casinotheater Winterthur more attractive and successful at the suisseEMEX? T4 - Promotion concept for Casinotheater Winterthur with a special regard on suisseEMEX DA - 2012 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Kuhnhenn, Ulrike AB - Nowadays, a lot of companies organise meetings outside of their own office because they just don’t have enough space within their own facilities to either ensure a strong coherence within the team or to escape for once from the daily business life. The Casinotheater Winterthur provides companies with different possibilities to hold such a meeting or workshop within its complex. The purpose of this Individual Bachelor Thesis is to help Casinotheater Winterthur to gain more out of their attendance at SuisseEMEX’12 where they want to promote its facilities. SuisseEMEX is Switzerland’s leading B2B trade show for marketing, communication, events and promotion. Opinions that electronic media replaces fairs are often heard. But they are not yet true. For the majority of industries, fairs are still very important to address the already existing but mainly new target groups. After an extended benchmark analysis a custome-made fair concept for Casinotheater Winterthur was elaborated. The literature review contains a survey with potential clients of Casinotheater Winterthur to find out their expectations when it comes to organising a meeting in an external company. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -