TY - THES AU - Guan, Xinyue T1 - Strengthening the Presence of Engadin St. Moritz in the Chinese Market attracting more tourists from China T4 - Prospects and Barriers for Engadin St. Moritz in the Chinese Market DA - 2011 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Schuckert, Markus AB - Until 2011, China and Switzerland have established their diplomatic relationship for over 60 years and cooperated in many fields. A strong tourism correlation has been made between two countries, some well-known Swiss destinations, such as Luzern, Zermatt and Engadin St. Moritz, have entered Chinese market and expected more Chinese tourists. With the popularity of Chinese tourists, it is significant for destinations to have a comprehensive understanding of them. This Bachelor Thesis analyses the prospects and barriers of the presence of Engadin St. Moritz regarding to the Chinese market and therefore attracting more Chinese tourists. Moreover, it also analyses the needs and wants of Chinese travel service companies. In order to help Engadin St. Moritz develop the appropriate products and strategies, the literature review is mainly focused on Chinese tourists, and their information behaviour. The expert interviews from both China and Switzerland enable Engadin St. Moritz to find out possible future suggestions. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -