FN ISI Export Format VR 1.0 PT J TI How to increase the attractiveness of winter tourism products in the Swiss part of Bregaglia AF Payer, Sarah AU Payer, S AB Bregaglia Engadin Turismo is the Tourism Organization that markets the Bregaglian valley which reaches from Maloja in the Swiss part of the Southern Alps to Chiavenna in Italy. The valley is mainly known for its beautiful and untouched nature, its good hiking trails as well as its several offers for mountaineering. Yet, in winter time, Bregaglia attracts almost no tourists what is also mirrored in its economic development. In order to improve the economic situation of the Swiss part of Bregaglia during winter time, this Bachelor Thesis gives recommendations how to sustainably further develop existing winter tourism products. The goal of this thesis is a marketing plan, whereby the focus is primarily laid on cultural tourism. To implement the marketing plan, the research is based on literature review and interviews that were conducted with local stakeholders as well as with experts in the field of tourism and cultural development. ER