FN ISI Export Format VR 1.0 PT J TI Guideline for the Development of an Alpine Family Destination AF Bissig, Gabriela AU Bissig, G AB Andermatt is an emerging alpine destination in the Swiss Alps. For the destination management organisation (DMO) of Andermatt it is vital to create a clear positioning. The DMO has decided to treat the segment of families with high priority and has therefore anchored this target group in their strategy. This Bachelor Thesis shows which measures would have to be taken in order to receive the label “Family Destination”, including specific recommendations for the development of new products. Furthermore, it is shown who the DMO could cooperate with to ensure a consistent development of the family segment. In several interviews, experts from destinations and other touristic organistions disclosed their experiences with the “Family Destination” label. A survey revealed preferences of families, and with the help of literature, the segment and travel trends were analysed in detail. All these findings have contributed to the recommendations given to the DMO of Andermatt. ER