TY - THES AU - Seiler, Andreas T1 - Website optimization for a luxury travel product T4 - The case of Luxury Travel Switzerland (lt-switzerland.com) DA - 2015 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Fritsch, Alexander AB - Luxury Travel Switzerland is a young organization that has been founded in March 2014. It offers round trips through Switzerland in the high prize segment. The tours are very luxurious and only the very best offers of hotels and attractions have been selected in order to please the demanding guests. The website is informing about the tours and the company itself but the way how it does it, can be improved according to several experts. This Bachelor Thesis is aiming to optimize the usability and the user experience on the website in order to make it ready for possible buyers. Therefore this thesis is providing measurements that will increase the possibility of requests about the tours. The website is analysed with the help of experts in the field of usability and user experience and luxury consumers. Furthermore the literature in these fields is compared to the website and additionally a mixture of smart and best practice analysis is done in order to come up with the best measurements possible. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -