FN ISI Export Format VR 1.0 PT J TI Rorschach: What it is and what it can be in terms of tourism AF Rohner, Sarah AU Rohner, S AB Rorschach is located on Lake Constance and belongs to the Canton of St. Gallen. The former industrial town is less developed and less known for tourism compared to St. Gallen. Nevertheless, the city has potentials in tourism, among others, due to its connection to the lake. This thesis aims to give recommendations to St. Gallen-Bodensee Tourismus towards touristic potentials, interesting and feasible touristic products and the best possible organization of destination management. These recommendations are based on a background anal-sis, success factors of selected best-case destinations, gained insights from expert interviews as well as results of an online survey. The evaluation showed, among other things, that almost 80 % of the Rorschach population would like to see a more touristy city. The success factors derived from a benchmark study with best in class cities around Lake Constance show that there is development potential mainly in the areas of positioning and expansion. ER