TY - THES AU - Schumacher, Evelyn-Louise T1 - Corporate culture of A-Rosa and its impact on the guest satis faction T4 - An empirical research on A-Rosas cruise vessels DA - 2009 CY - Chur PB - Hochschule für Technik und Wirtschaft HTW Chur A3 - Uehlinger, Christa AB - The topic corporate culture is nowadays a popular and well-known topic. A widespread opinion is that corporate culture has positive impacts on a company’s performance. The aim of this bachelor thesis is to elaborate the link between corporate culture, leading employees and customer satisfaction in the case of A-Rosa Flussschiff GmbH. The research objective of this paper is to analyse how corporate culture is lived and understood by managers and employees of A-Rosa Flussschiff GmbH. This thesis is structured into four sections: The first section gives an overview about existing literature of corporate culture and its impact on leading employees and customer satisfaction. In the second part, the company A-Rosa Flussschiff GmbH and its corporate culture are analysed. The core part presents the findings from a survey, which is conducted among employees on A-Rosa’s cruise vessels. It provides crucial insights in how corporate culture is lived and understood by its associates. From the three previous parts, recommendations are defined in terms of how the link between corporate culture and customer satisfaction can be established moreover it is shown if this link can be influenced in an effective and positive way. M3 - Bachelorarbeit Tourismus M4 - Citavi ER -