FN ISI Export Format VR 1.0 PT J TI Health Tourism in Appenzell Ausserrhoden AF Schrepfer, Marina AU Schrepfer, M AB Within their future business strategy, Appenzellerland Tourismus AR would like to clarify the implementation of the business segment health tourism. Therefore, the tourism organisation would like to know what opportunities and challenges are related to this business segment and how feasible its implementation in the canton of Appenzell Ausserrhoden would be. This bachelor thesis analyses the current supply and demand structure of the tourism in Appenzell Ausserrhoden with a focus on health tourism. Based on the results of this analysis, two possible strategic business segments with health tourism offers are presented and the role of the tourism organisation Appenzell Ausserrhoden within these business segments is explained. Furthermore, the thesis provides recommendations whether the implementation of health tourism as a business segment in Appenzell Ausserrhoden is feasible or not and what opportunities and challenges are related to this implementation. These recommendations are based on the knowledge gained from the interviews conducted with several experts of the health tourism sector. ER